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&lt;p style="margin-top:18px;margin-bottom:0px"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;NOTE&amp;#xA0;4&amp;#xA0;&amp;#x2014;&amp;#xA0;FAIR VALUE
MEASUREMENTS&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;
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&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;&lt;i&gt;Fair Value
Measurements&lt;/i&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;
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&lt;font style="font-family:Times New Roman" size="2"&gt;The
Company&amp;#x2019;s cash and cash equivalents, which were held in
operating bank accounts, are classified within Level 1 of the fair
value hierarchy because they are valued using quoted market prices,
broker or dealer quotations, or alternative pricing sources with
reasonable levels of price transparency. As of December&amp;#xA0;31,
2012 and December&amp;#xA0;31, 2011, the Company had $22,325 and
$32,212 in cash and cash equivalents. The carrying value of
accounts receivable and payables approximates fair value due to the
short time to expected receipt of payment or cash.&lt;/font&gt;&lt;/p&gt;
&lt;p style="margin-top:18px;margin-bottom:0px; margin-left:2%"&gt;
&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;i&gt;Liabilities
for Contingent Consideration&lt;/i&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="margin-top:6px;margin-bottom:0px; text-indent:4%"&gt;
&lt;font style="font-family:Times New Roman" size="2"&gt;Level 3
liabilities consist of acquisition-related non-current liabilities
for contingent consideration (i.e., earnouts) related to the
acquisition of Blammo. The former Blammo shareholders have the
opportunity to earn additional shares of the Company&amp;#x2019;s common
stock based on future net revenues generated by Blammo during the
fiscal years ending March&amp;#xA0;31, 2013,&amp;#xA0;March&amp;#xA0;31, 2014
and March&amp;#xA0;31, 2015. See Note 3 for further details regarding
the Blammo acquisition. The expected number of shares to be issued
in each year depends on the probability of Blammo achieving the Net
Revenue targets, and the Company used a risk-neutral framework to
estimate the probability of achieving these revenue targets for
each year. The fair value of the contingent consideration was
determined using a digital option, which captures the present value
of the expected payment multiplied by the probability of reaching
the revenue targets for each year. Key assumptions for the year
ended December&amp;#xA0;31, 2012 included a discount rate of 35.0%,
volatility of 38.0%, risk-free rates of between 0.05% and 0.28% and
probability-adjusted revenue levels. Key assumptions for the year
ended December&amp;#xA0;31, 2011 included a discount rate of 25.0%,
volatility of 53.0%, risk-free rates of between 0.15% and 0.42% and
probability-adjusted revenue levels. Probability-adjusted revenue
is a significant input that is not observable in the market, which
ASC 820 refers to as a Level 3 input. The fair value of these
contingent liabilities recorded on the Company&amp;#x2019;s consolidated
balance sheet as of December&amp;#xA0;31, 2012 and 2011, was $2,512 and
$796, respectively. As of December&amp;#xA0;31, 2012, the Company has
recorded $1,855 of the total contingent consideration as a current
liability in accrued compensation and the remainder has been
recorded in other long-term liabilities since settlement is greater
than one year from the end of the reporting period.&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</NonNumbericText><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat></Cell></Cells><ElementDataType>nonnum:textBlockItemType</ElementDataType><SimpleDataType>na</SimpleDataType><ElementDefenition>The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.</ElementDefenition><ElementReferences>Reference 1: http://www.xbrl.org/2003/role/presentationRef

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