CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009
Cash flows from operating activities:
Net loss	$ (14,379)	$ (12,893)	$ (11,824)
Less: Loss from discontinued operations	0	0	(3,650)
Loss from continuing operations	(14,379)	(12,893)	(8,174)
Adjustments to reconcile net loss from continuing operations to net cash used in operating activities:
Depreciation and amortization	9,223	4,759	4,205
Stock-based compensation expense	984	685	298
Non-cash interest expense	1,024	1,162	696
Deferred income tax expense	961	0	0
Bad debt expense	417	67	166
Other	(275)	(10)	2
Changes in operating assets and liabilities:
Accounts receivable	(7,549)	(1,891)	1,164
Inventories	(5,130)	(1,202)	969
Prepaid expenses and other assets	(1,438)	(518)	(782)
Accounts payable	6,520	1,539	198
Accrued expenses and other liabilities	(1,137)	431	(714)
Net cash used in operating activities	(10,779)	(7,871)	(1,972)
Cash flows from investing activities:
Purchases of property and equipment	(18,106)	(4,938)	(1,589)
Purchases of bottles, net of disposals	(2,367)	(1,480)	(835)
Proceeds from the sale of property and equipment	25	0	22
Business acquisitions	(3,576)	(74,474)	0
Additions to and acquisitions of intangible assets	(439)	(75)	(48)
Net cash used in investing activities	(24,463)	(80,967)	(2,450)
Cash flows from financing activities:
Net borrowings from (payments on) prior revolving line of credit	0	489	(6,580)
Borrowings under the senior revolving credit facility	36,126	0	0
Payments under the senior revolving credit facility	(39,538)	0	0
Issuance of long-term debt	0	33,668	20,350
Long-term debt payments	0	(31,668)	0
Note payable and capital lease payments	(15)	(8)	(5,353)
Debt issuance costs	(813)	(1,453)	(636)
Net change in book overdraft	0	0	(147)
Proceeds from sale of common stock, net of issuance costs	39,444	104,194	0
Prepaid equity issuance costs	0	0	(105)
Stock option exercises and employee stock purchase plan activity	392	65	2
Redemption of preferred stock	0	(11,640)	0
Dividends paid	0	(4,370)	(1,257)
Net cash provided by financing activities	35,596	89,277	6,274
Net increase in cash	354	439	1,852
Cash, beginning of year	443	0	516
Effect of exchange rate changes on cash	(46)	4	0
Cash used in discontinued operations from:
Operating activities	0	0	(1,514)
Investing activities	0	0	(41)
Financing activities	0	0	(813)
Cash used in discontinued operations	0	0	(2,368)
Cash, end of period	$ 751	$ 443	$ 0