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Company Background and Overview	6 Months Ended
Company Background and Overview	Jun. 30, 2016
Other Balance Sheet Items
Company Background and Overview	1. Company Background and Overview Demand Media, Inc. (“Demand Media” and, together with its consolidated subsidiaries, the “Company,” “our,” “we,” or “us”) is a Delaware corporation headquartered in Santa Monica, California. We are a diversified Internet company that builds platforms across our marketplaces and media properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Our business is comprised of two service offerings: Marketplaces and Content & Media. Marketplaces Through our Marketplaces service offering, we operate two leading art and design marketplaces where large communities of artists can market and sell their original artwork or their original designs printed on a wide variety of products. Society6.com (“Society6”) provides artists with an online commerce platform to feature and sell their original designs on an array of consumer and home décor products such as art prints, phone and tablet cases, t-shirts, and throw pillows. SaatchiArt.com (“Saatchi Art”) is an online art gallery featuring a wide selection of original paintings, drawings, sculptures and photography that provides a global community of artists with a curated environment in which to exhibit and sell their work directly to consumers around the world. Content & Media Our Content & Media service offering includes our leading owned and operated online properties that publish media content, including text articles, videos, photographs and designed visual formats. This content is published across several key categories on eHow, a do-it-yourself and how-to reference destination; Livestrong.com, a health and healthy living destination; and certain other online properties focused on specific interests. Our Content & Media service offering also includes our studioD business, which is comprised of our content channels and custom content businesses. Our content channels business creates content for third-party publishers that is primarily posted on sub-domains of those publishers’ websites that are hosted by us, while our custom content business develops content for brands. In June 2016, we took certain actions to streamline our studioD business and better integrate the business into our broader Content & Media service offering. Following this realignment, the custom content business will focus on creating sponsored content and native advertising campaigns for brands using a more integrated approach that includes distribution of the custom content on our owned and operated online properties.