DEFA14A 1 tm212618d8_defa14a.htm DEFA14A



Washington, D.C. 20549




Proxy Statement Pursuant to Section 14(a) of

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The following letter is being provided to shareholders of Leaf Group Ltd.


May 24, 2021DEAR VALUED SHAREHOLDERS,We are sending you this letter as an important reminder to vote at or before the upcoming special meeting of shareholders (the “Special Meeting”), which will take place virtually on June 10, 2021 at 9:00 AM, Pacific Time at At the Special Meeting, shareholders will be asked to approve the previously announced definitive merger agreement with Graham Holdings under which Graham Holdings will acquire all of the outstanding common shares of Leaf Group. EVERY VOTE COUNTS, AND THE APPROVAL OF THE ACQUISITION IS CRITICAL TO THE VALUE OF YOUR SHARES.The Board unanimously recommends that shareholders vote to approve the merger agreement, and reiterates its belief that this acquisition is the best possible outcome for shareholders, given that:n Graham Holdings’ $8.50 per share offer represents a premium of approximately:• 21% over the closing price of the Company’s shares on April 1, 2021 (the last trading dayprior to execution of the merger agreement);• 35% to the volume-weighted average share price for the last 90 trading days prior to theexecution of the merger agreement;• 102% over the Company’s December 14, 2020 public offering price of $4.20 per share; and• 559% over the $1.29 closing price of the Company’s shares on April 3, 2020 (one year priorto the announcement of the merger agreement).n Graham Holdings’ acquisition provides both liquidity and certainty for all Leaf Group shareholders;n There is substantial downside risk to Leaf Group remaining as a standalone business considering the end of the stay-at-home phase of the COVID-19 pandemic, which is impacting Leaf Group and its peer companies, and the Company’s uncertain outlook; andn Neither the year-long strategic review process from April 2019 to May 2020 nor the market check following Graham Holdings’ initial indication of interest yielded any other offers to acquire Leaf Group.YOUR VOTE IS ESSENTIALThe proxy voting deadline for telephone and internet voting is 11:59 PM, Eastern Time, on June 9, 2021. Whether or not you plan to virtually attend the Special Meeting, please vote as soon as possible by one of the methods described in the proxy materials to ensure that your shares are represented and voted at the Special Meeting.The Leaf Group Board of Directors unanimously recommends that Leaf Group shareholders vote FOR the proposal to adopt the merger agreement.



REMEMBER: YOU CAN VOTE YOUR SHARES BY TELEPHONE, OR VIA THE INTERNET. PLEASE FOLLOW THE EASY INSTRUCTIONS ON THE ENCLOSED PROXY CARD. If you have any questions, or need assistance in voting your shares, please call our proxy solicitor, INNISFREE M&A INCORPORATED TOLL-FREE: 1-877-717-3922ABOUT LEAF GROUP Leaf Group Ltd. (NYSE: LEAF) is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good, and MyPlate App), and home, art and design (Saatchi Art, Society6 and Hunker). For more information about Leaf Group, visit ABOUT GRAHAM HOLDINGS COMPANY Graham Holdings Company (NYSE: GHC) is a diversified education and media company whose operations include educational services; television broadcasting; online, podcast, print and local TV news and other content; social-media advertising services; manufacturing; automotive dealerships; restaurants and entertainment venues; custom framing; and home health and hospice care. Graham Holdings’ Kaplan, Inc. subsidiary provides a wide variety of educational services, both domestically and outside the United States. Graham Holdings’ media operations comprise the ownership and operation of television broadcasting (through the ownership and operation of seven television broadcast stations) plus Slate and Foreign Policy magazines; and Pinna, an ad-free audio streaming service for children. Graham Holdings’ home health and hospice operations provide home health, hospice and palliative services. Graham Holdings’ manufacturing companies comprise the ownership of a supplier of pressure treated wood, an electrical solutions company, a manufacturer of lifting solutions, and a supplier of certain parts used in electric utilities and industrial systems. Graham Holdings also owns automotive dealerships, restaurants, a custom framing service company, a cybersecurity training company, a marketing solutions provider, and a customer data and analytics software company. ADDITIONAL INFORMATION AND WHERE TO FIND IT This communication relates to the proposed merger (the “Merger”) involving the Company pursuant to the Agreement and Plan of Merger, dated as of April 3, 2021, by and among the Company, Graham Holdings and Pacifica Merger Sub, Inc., a wholly owned subsidiary of Graham Holdings (the “Merger Agreement”) and may be deemed to be solicitation material in respect of the proposed Merger. In connection with the proposed Merger, the Company filed relevant materials with the U.S. Securities and Exchange Commission (the “SEC”), including a proxy statement on Schedule 14A (the “Proxy Statement”). The Proxy Statement was filed with the SEC and was first mailed to stockholders of the Company on May 6, 2021. This communication is not a substitute for the Proxy Statement or for any other document that the Company may file with the SEC or send to the Company’s stockholders in connection with the proposed Merger. BEFORE MAKING ANY VOTING DECISION, STOCKHOLDERS OF THE COMPANY ARE URGED TO READ THE PROXY STATEMENT AND OTHER DOCUMENTS (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE COMPANY, THE PROPOSED MERGER AND RELATED MATTERS. Stockholders will be able to obtain free copies of the Proxy Statement and other documents filed by the Company with the SEC through the website maintained by the SEC at Copies of the documents filed by the Company with the SEC will also be available free of charge on the Company’s website at or by contacting the Company’s Investor Relations contact at shawn. PARTICIPANTS IN THE SOLICITATION The Company and its directors and certain of its executive officers and employees may be deemed to be participants in the solicitation of proxies from the Company’s stockholders with respect to the proposed Merger under the rules of the SEC. Information about the directors and executive officers of the Company and their ownership of shares of the Company Common Stock is set forth in its Annual Report on Form 10-K for the year ended December 31, 2020, which was filed with the SEC on February 25, 2021 (as amended by the Amendment No. 1 to Form 10-K filed with the SEC on April 30, 2021), its proxy statement for its 2020 annual meeting of stockholders, which was filed with the SEC on April 20, 2020, and in subsequent documents filed or to be filed with the SEC, including the Proxy Statement. Information regarding the persons who may be deemed participants in the proxy solicitations and a description of their direct and indirect interests in the Merger, by security holdings or otherwise, is included in the Proxy Statement, and any such additional information will be included in other relevant materials to be filed with the SEC when they become available. You may obtain free copies of these documents as described above. FORWARD LOOKING STATEMENTS This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company generally identifies forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other similar words. These statements are only predictions. The Company has based these forward-looking statements largely on its then-current expectations and projections about future events and financial trends as well as the beliefs and assumptions of management. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company’s control. The Company’s actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: (i) risks associated with the Company’s ability to obtain the stockholder approval required to consummate the proposed Merger and the timing of the closing of the proposed Merger, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of the proposed Merger will not occur; (ii) the outcome of any legal proceedings that may be instituted against the parties and others related to the Merger Agreement; (iii) the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the Merger Agreement; (iv) unanticipated difficulties or expenditures relating to the proposed Merger, the response of business partners and competitors to the announcement of the proposed Merger, and/or potential difficulties in employee retention as a result of the announcement and pendency of the proposed Merger; (v) the response of Company stockholders to the Merger Agreement; and (vi) those risks detailed in the Company’s most recent Annual Report on Form 10-K (as amended by the Amendment No. 1 to such Form 10-K) and subsequent reports filed with the SEC, as well as other documents that may be filed by the Company from time to time with the SEC. Accordingly, you should not rely upon forward-looking statements as predictions of future events. The Company cannot assure you that the events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results could differ materially from those projected in the forward-looking statements. The forward-looking statements made in this communication relate only to events as of the date on which the statements are made. Except as required by applicable law or regulation, the Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.