0000921895-21-000528.txt : 20210222 0000921895-21-000528.hdr.sgml : 20210222 20210222213544 ACCESSION NUMBER: 0000921895-21-000528 CONFORMED SUBMISSION TYPE: 3 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210216 FILED AS OF DATE: 20210222 DATE AS OF CHANGE: 20210222 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: McConnell Michael J CENTRAL INDEX KEY: 0001390764 FILING VALUES: FORM TYPE: 3 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35048 FILM NUMBER: 21662830 MAIL ADDRESS: STREET 1: P.O. BOX 6280 CITY: NEWPORT BEACH STATE: CA ZIP: 92658 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: LEAF GROUP LTD. CENTRAL INDEX KEY: 0001365038 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 204731239 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1655 26TH STREET CITY: SANTA MONICA STATE: CA ZIP: 90404 BUSINESS PHONE: (310) 917-6400 MAIL ADDRESS: STREET 1: 1655 26TH STREET CITY: SANTA MONICA STATE: CA ZIP: 90404 FORMER COMPANY: FORMER CONFORMED NAME: DEMAND MEDIA INC. DATE OF NAME CHANGE: 20100707 FORMER COMPANY: FORMER CONFORMED NAME: Demand Media Inc DATE OF NAME CHANGE: 20060605 3 1 form310114035mcc_02222021.xml OWNERSHIP DOCUMENT X0206 3 2021-02-16 0 0001365038 LEAF GROUP LTD. LEAF 0001390764 McConnell Michael J 2031 TONDOLEA LANE LA CANADA CA 91011 0 0 0 1 See Explanation of Responses Common Stock, par value $0.0001 0 D Michael McConnell may be deemed to be a member of a Section 13(d) group with VIEX Opportunities Fund, LP - Series One, a series of VIEX Opportunities Fund, LP, VIEX GP, LLC, VIEX Capital Advisors, LLC, Eric Singer, Osmium Capital, LP, Osmium Capital II, LP, Osmium Diamond, LP, Osmium Spartan, LP, Osmium Partners, LLC, John Lewis, Oak Investment Partners XI, Limited Partnership, Oak Associates XI, LLC, Oak Investment Partners XII, Limited Partnership, Oak Associates XII, LLC, Oak Management Corporation, Grace A. Ames, Bandel L. Carano, Edward F. Glassmeyer, Fredric W. Harman, Ann H. Lamont and John Mutch that collectively beneficially owns more than 10% of the Issuer's outstanding shares of Common Stock. /s/ Eric Singer, attorney-in-fact for Michael McConnell 2021-02-22