Segment Information

9 Months Ended

Sep. 30, 2012

Segment Information

18. Segment Information

The Company’s management directs BlackRock’s operations as one business, the asset management business. As such, the Company operates in one business segment in accordance with ASC 280-10, Segment Reporting.

The following table illustrates investment advisory, administration fees, securities lending revenue and performance fees, BlackRock Solutions^® and advisory revenue, distribution fees and other revenue for the three and nine months ended September 30, 2012 and 2011, respectively.

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
(Dollar amounts in millions)	2012		2011		2012		2011
Equity	$	1,073	$	1,078	$	3,196	$	3,404
Fixed income		491		419		1,386		1,227
Multi-asset class		241		232		724		676
Alternatives		232		225		642		652
Cash management		90		86		267		298
Total investment advisory, administration fees, securities lending revenue and performance fees		2,127		2,040		6,215		6,257
BlackRock Solutions and advisory		128		117		382		361
Distribution fees		19		23		58		78
Other revenue		46		45		143		158
Total revenue	$	2,320	$	2,225	$	6,798	$	6,854

The following table illustrates the Company’s total revenue for the three and nine months ended September 30, 2012 and 2011, respectively, by geographic region. These amounts are aggregated on a legal entity basis and do not necessarily reflect where the customer resides.

(Dollar amounts in millions)	Three Months  Ended September 30,				Nine Months  Ended September 30,
Revenue	2012		2011		2012		2011
Americas	$	1,578	$	1,481	$	4,676	$	4,602
Europe		629		625		1,795		1,869
Asia-Pacific		113		119		327		383
Total revenue	$	2,320	$	2,225	$	6,798	$	6,854

The following table illustrates the Company’s long-lived assets, including goodwill and property and equipment at September 30, 2012 and December 31, 2011 by geographic region. These amounts are aggregated on a legal entity basis and do not necessarily reflect where the assets are physically located.

(Dollar amounts in millions) Long-lived Assets	September 30, 2012		December 31, 2011
Americas	$	13,236	$	13,133
Europe		165		123
Asia-Pacific		67		73
Total long-lived assets	$	13,468	$	13,329

Americas primarily is comprised of the United States, Canada, Brazil and Mexico, while Europe is primarily comprised of the United Kingdom. Asia-Pacific is primarily comprised of Japan, Australia and Hong Kong.