SB-2 1 ccsb2.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM SB-2

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

CRAFT COLLEGE INC 
(Name of small business issuer in its charter)

 

 

 

Utah

(State or jurisdiction of
incorporation or organization)

7812
(Primary Standard Industrial
Classification Code Number)

20-4475522
(I.R.S. Employer
Identification No.)
     

Craft College Inc.

1950 Stemmons Freeway, Suite 5001, Dallas Texas, 75207
Phone: (866) 891-9672
Fax: (831) 851-9672
(Address and telephone number of principal executive offices)

 

 

 

Business Filings Incorporated
136 East South Temple, Suite 2100
Salt Lake City, UT  84111
(Name, address and telephone number of agent for service)
     

Copies to:
Conrad C. Lysiak, Esq.
601 West First Avenue, Suite 503
Spokane, Washington 99201
(509) 624-1475



Approximate date of proposed sale to the public: As soon as practical after the effective date of registration statement.

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering [ ] ____________________________________

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ] _________________________________________________

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ] _________________________________________________

If delivery of the prospectus is expected to be made pursuant to Rule 434, check the following box. [ ]

CALCULATION OF REGISTRATION FEE

Tile of each class of securities
to be registered

Proposed
maximum offering
price per unit

Proposed
maximum aggregate
offering price

Amount of
registration fee

 

 

Common stock (1)

0.25

$750,000

$80.25

(1) Fee calculated in accordance with Rule 457(o) of the Securities Act of 1933, as amended (Securities Act). Estimated for the sole purpose of calculating the registration fee.

The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.


Prospectus

Craft College Inc.

SALE OF COMMON STOCK

This prospectus relates to the sale of a minimum of 1,000,000 shares for $250,000 and a maximum of 3,000,000 shares for $750,000 of common stock of Craft College Inc., hereinafter referred to as "Craft College" at a price of $0.25 per share. All investors' funds will be held in an escrow account with Wells Fargo N.A., 299 South Main Street, Salt Lake City, UT 84111, in a segregated investor's account until the minimum offering is met. Our President and Chief Financial Officer will sell the common stock to investors inside and or outside the United States. For purposes of this offering, our President and Chief Financial Officer may be deemed to be an underwriter of this offering. She is not a registered broker-dealer but will be offering our shares pursuant to an exemption from such broker-dealer registration pursuant to Rule 3a4-1 of the Securities Exchange Act of 1934 "the Exchange Act". She will receive no selling commissions or other remuneration in conjunction with this offering of the shares on behalf of Craft College. If the entire 3 million shares of common stock are sold, we will receive gross proceeds of $750,000 before expenses of approximately $15,000. We will offer shares pursuant to this prospectus for 270 days from the date it becomes effective. If we do not receive the minimum amount of $250,000 within 270 days from date our registration statement is declared effective by the Securities and Exchange Commission, all funds will be returned to investors promptly without deduction. No assurance can be given that we will be able to sell any shares. Our president and chief financial officer may purchase an unlimited number of shares to meet the minimum offering resulting in only a small number of unaffiliated investors owning stock in the company. This may reduce your ability to influence matters subject to stockholders vote and make it difficult for us to establish a liquid public market, reducing your ability to sell your shares.

Our common stock is not currently traded on any exchange or quotation system.

Investing in our common stock involves a high degree of risk. You should purchase shares only if you can afford a complete loss of your investment. Neither the Securities and Exchange Commission nor any State Securities Commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offence.

YOU SHOULD CAREFULLY REVIEW THE "RISK FACTORS" BEGINNING ON PAGE 4 OF THIS PROSPECTUS.

Price to the Public

Expenses

Proceeds to us

 

 

 

 

Per Share - minimum

$0.25

$0.015

$0.235

Per Share - maximum

$0.25

$0.005

$0.245

Minimum

$250,000

$15,000

$235,000

Maximum

$750,000

$15,000

$735,000

 

 

 

 

The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

The date of this prospectus is __________, 2006.

PAGE 1

TABLE OF CONTENTS

PART I - INFORMATION REQUIRED IN PROSPECTUS


ITEM 3 PROSPECTUS SUMMARY AND RISK FACTORS 3
ITEM 4 USE OF PROCEEDS7
ITEM 5 DETERMINATION OF OFFERING PRICE8
ITEM 6 DILUTION9
ITEM 7 SELLING SECURITYHOLDERS9
ITEM 8 PLAN OF DISTRIBUTION9
ITEM 9 LEGAL PROCEEDINGS.11
ITEM 10 DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS11
ITEM 11 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT12
ITEM 12 DESCRIPTION OF SECURITIES12
ITEM 13 INTEREST OF NAMED EXPERS AND COUNSEL13
ITEM 14 DISCLOSURE OF COMMISSION POSITION OF INDEMNIFICATION FOR SECURITIES ACT LIABILITIES.13
ITEM 15 BUSINESS DEVELOPMENT13
ITEM 16 DESCRIPTION OF BUSINESS14
ITEM 17 MANAGEMENT DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS17
ITEM 18 DESCRIPTION OF PROPERTY20
ITEM 19 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS20
ITEM 20 MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.20
ITEM 21 EXECUTIVE COMPENSATION21
ITEM 22 FINANCIAL STATEMENTS22
ITEM 23. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.34
PART II - INFORMATION NOT REQUIRED IN PROSPECTUS.34
ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.34
ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.34
ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.35
ITEM 27. EXHIBITS.35
ITEM 28. UNDERTAKINGS.35

PAGE 2

ITEM 3 PROSPECTUS SUMMARY AND RISK FACTORS

This summary is intended to highlight information contained elsewhere in this prospectus. You should carefully read the entire prospectus, including the section entitled "Risk Factors." All dollar amounts refer to United States dollars unless otherwise noted.

Business Summary

Craft College Inc. ("CRAFT COLLEGE") is a Utah company incorporated on February 23, 2006 as a wholly owned subsidiary of American Media Systems Co. ("AMS"). On May 31, 2006 AMS sold all its shares of Craft College Inc, representing all issued and outstanding shares in the company. As a consequence of this sale we became an independent company. Our registered office is located at 136 East South Temple, Suite 2100 Salt Lake City, UT 84111 and we maintain a corporate office at 1950 Stemmons Freeway, Suite 5001, Dallas Texas, 75207. Our telephone number is 1-866-891-9672 and our websites are www.craftcollege.com and www.go-fly-fishing.com.

We are a development stage company that writes, produces and markets instructional DVDs for the hobby and craft market. The first series, titled Mentor Media, instructs viewers on fly-fishing and fly tying techniques and currently includes 6 titles. The series is distributed through the Internet at www.go-fly-fishing.com, our website for the series.

The second series, titled Craft College, instructs viewers on craft making. We have completed two subjects and are presently producing a third. Each series is comprised of three separate levels of expertise - beginner, intermediate and advanced for a total of six DVD titles. We expect our third subject, Card Making to be completed within the next ten weeks. The Craft College series is currently being sold through the Internet at www.craftcollege.com our website for the series.

A limited number of retailers including Royal Publications, Anglers Book Supply and Knit and Stitch are selling our DVDs and both series are being marketed and sold through third party Internet sites like Ebay. To date we have had limited revenues, have achieved losses since inception, and have been issued a going concern opinion from our auditors.

Offering Summary

We are offering a minimum of one million shares and a maximum of three million shares of our common stock as summarized below. All funds received from this offering will be placed in a non-interest bearing escrow account held with Wells Fargo Bank N.A. 299 S Main Street, Salt Lake City, UT 84111. Funds will only be released to us when a minimum of $250,000 has been raised. All funds will be returned to investors promptly without deductions if we do not raise $250,000 within 180 days from the date this prospectus is declared effective.

Common stock offered by us

3,000,000 shares 

Common stock outstanding before the offering 

5,750,000 shares 

Offering price

$0.25 per share 

Minimum sold

Maximum sold

Common stock outstanding after the offering 

6,750,000

8,750,000  

Use of proceeds 

Approximately $235,000 after expenses to market and increase distribution channels for our DVDs, and for rent and general working capital purposes.

Approximately $735,000 after expenses to market and increase distribution of our DVDs, and, and for rent and general working capital purposes.


PAGE 3

Summary Historical Financial Information

The following table sets forth our summary historical financial information derived from our audited financial statements for the period ended February 28, 2006. Such summary financial information may not be indicative of our future performance as an independent company. The summary financial information should be read in conjunction with "Management's Discussion and Analysis of Financial Condition and Results of Operations" and the financial statements included herein.

Summary of Financial Data


Period Ended
February 28, 2006


 



Revenues

$             537



Operating Expenses

$             839



Earnings (Loss)

$          (302) 



Earnings (Loss) Per Share

$     (0.00) 




As at
February 28, 2006


 



Total Assets

$      12,813 



Working Capital (Deficit)

$        4,524 



Stockholder's Equity

$      12,426 



RISK FACTORS

An investment in our securities involves a high degree of risk. Before deciding whether to invest, you should read and consider carefully the following risk factors.

Our auditors have indicated that our inability to generate sufficient revenue raises substantial doubt as to our ability to continue as a going concern. Our audited financial statements for the period ended February 28, 2006 were prepared on a going concern basis in accordance with United States generally accepted accounting principles. The going concern basis of presentation assumes that we will continue in operation for the foreseeable future and will be able to realize our assets and discharge our liabilities and commitments in the normal course of business. However, our auditors have indicated that our inability to generate sufficient revenue raises substantial doubt as to our ability to continue as a going concern.

There are legal restrictions on the resale of the common shares offered herein, including Penny Stock Regulations under the U.S. Federal Securities Laws. These restrictions may adversely affect the ability of investors to resell their shares. Our Articles do not restrict the sale or transfer of the securities offered hereby however such sale or transfer must be made in full compliance with applicable state and federal securities laws. Our securities are subject to the penny stock rules, which apply generally to equity securities with a price of less than $5.00 per share, other than securities registered on certain national exchanges or quoted on the NASDAQ system. The transaction costs associated with penny stocks are high, reducing the number of broker-dealers willing to engage in the trading of our shares. This results in reduced liquidity and an increase in the spread between the bid and ask price. Investors should be aware that the level of trading activity on the secondary market can be very illiquid and investors may find it expensive and difficult to sell their shares.


PAGE 4

We have a limited history of operations and unless we are able to successfully establish distribution channels, our business and operating results will suffer resulting in the complete failure of our business. We have only recently begun the activities described herein and there is no certainty that we will be successful in developing distribution channels for our DVDs. To date, we have limited sales and even if revenues meet levels we anticipate, we could sustain losses, and our business and the price of our common stock may be harmed. See notes accompanying financial statements for information on our history of losses and anticipation of continued losses.

To date we have generated limited revenues from operations and we will have additional capital requirements to continue our operations but they might not be available to us on favorable terms or at all, and if unavailable our ability to run our business will be impaired. As of February 28, 2006 we had working capital of $4,524. As a result, it will be difficult to expand our operations and unless we are able to do so we will be dependent upon future financings to sustain and grow our business. If we are unable to generate sufficient revenues to cover operating expenses or raise additional funds, we will unlikely establish or maintain our business operations. We currently have no other plans or arrangements to raise capital for our business.

Our officer spends only a portion of her time on our business. Ms. Castillo devotes approximately 50% of her time to the business of the company. She also has business interests and may establish future business interests that are similar to ours but do not involve us. A conflict of interest may arise between the best interests of our company and her best interest. In such a situation where a conflict of interest exists any decision by Ms. Castillo, which furthers the best interests of her other business interests, may be harmful to our business.

If we lose the services of our President and director, Patricia Castillo or our Director, Dario Passadore we will be left without management. Ms. Castillo and Mr. Passadore have thorough knowledge of product marketing and in particular retail marketing through major retailers. The loss of either of their services and knowledge of marketing will likely result in the failure of our business.

Neither Mr. Passadore nor Ms. Castillo has experience in financial accounting. They have no prior public company experience and they have limited experience in financial accounting. They will have to devote considerable time to the preparation of Exchange Act reporting documents and their lack of experience may result in errors. There can be no assurance that errors made will not cost the company and reduce the value of your investment.

Neither Mr. Passadore nor Ms. Castillo have experience in DVD video production and we will rely on consultants to complete our DVDs. If we are unable to retain these or other similarly qualified consultants, we may not be able to carry out our business operations. We are dependent upon service providers, particularly editors, writers and production personnel. Loss of their services would adversely affect our business and our ability to maintain our operations and complete our craft series. We have not entered into any employment or non-competition agreements with these individuals and do not plan to in the future. Our success will depend on our ability to attract and retain qualified personnel. If we cannot attract and retain the necessary individuals our operating results will suffer.

Costs associated with our business are not fixed and might increase, creating uncertainty about our ability to meet our plan of operations. Other than our agreement with Brand Specialists and Memories Complete we have not established contracts with our consultants or other third party suppliers we rely on to complete and sell the DVDs. The lack of contracts could result in an increase in what we pay these individuals for their services. An increase in the production costs will reduce our margins and might make the production of our DVDs uneconomical leading to the failure of our business.

We are in development stage and have conducted limited market research on the viability of our products. There is no guarantee that we will be able to sell enough of our products to generate a profit and failure to become profitable will result in the failure of our business. The market for our products is limited in scope and there is no assurance that our products will generate market acceptance and result in sales. We have developed the products after limited market research and there is no assurance that we will be able to respond to the rapidly evolving market associated with retail sales. The inability to sell our products will result in the failure of our business.


PAGE 5

Our products may infringe on other patented, trademarked or copyrighted products. Litigation arising out of infringement or other commercial disputes could cause us to incur expenses and impair our competitive advantage. We cannot be certain that our instructional DVDs do not, or will not, infringe upon patents, trademarks, copyrights or other intellectual property rights held by third parties. In addition, since we rely on third parties to help us develop and support our products, we cannot ensure that litigation will not arise from disputes involving these third parties. We may incur substantial expenses in defending against prospective claims, regardless of their merit. Successful claims against us may result in substantial monetary liability, significantly impact our results of operations in one or more quarters or materially disrupt the conduct of our business.

We do not carry product liability insurance and any claims arising out of the use of our products may result in judgments that we will be unable to satisfy. We have not purchased product liability insurance for our DVDs and do not intend to in the future. Any personal injury resulting from the use of our DVDs may result in litigation and subsequent monetary judgments against the company that we may not be able to satisfy.

Our success depends on our ability to develop, maintain and increase our sales distribution channels. To date we have secured only limited sales and distribution through retailers. The inability to establish additional retail distribution channels and increase sales through existing channels, may severely limit our growth prospects. Our business success is completely dependent on our ability to develop, maintain and expand our retail distribution channels. Revenues derived there from represent vital funds for our continued operations. The loss or damage of any of our business relationships and or revenues derived there from may result in the inability to market and produce our DVDs.

We are relying on third party agents to assist us in establishing distribution channels for our DVDs. Our agreements with Brand Specialists and Memories Complete are the only contracts we have signed with third party agents and if these agreements are terminated our ability to establish retail distribution channels will be severely curtailed. To date our third party agents, Brand Specialists and Memories Complete, have been unsuccessful in securing a distribution channel for our products. We will seek to enter into additional relationships with other agents however, there can be no assurance that we will be successful or that our current agents will be successful in establishing sales distribution channels and if we are unable to secure sales, enter into additional agent agreements or our current agents decide to cease representing us our business will suffer.

We face intense competition in the market from larger more established companies that offer a wider array of products. These competitors will make it difficult for us to offer competing products and grow our business. Companies that are larger, better funded, and have longer operating histories dominate our industry. These companies may develop superior products and services that achieve greater market acceptance than ours. They also have established relationships with retailers that may make it difficult to place and sell our products. Our limited experience, resources, and relationships will make it difficult for us to develop products that can compete with any superior product. It will also limit our ability to establish distribution channels for our products and create the sales and revenue needed to grow our business.

Our shares are not currently traded on any stock market and there is no assurance that shares distributed pursuant to this prospectus can be resold and if resold at a price that reflects our earnings, book value, or any other recognized criteria of value. At the present time there is no public market for our Common shares and we cannot predict the extent to which investor interest in us will lead to the development of an active, liquid trading market. After the distribution, we will endeavor to have our shares listed for trading on the Bulletin Board operated by the National Association of Securities Dealers but we cannot give any assurance that we will be successful in our endeavor and it is possible that our shares will never trade.

Our President will be offering for sale the shares contemplated in this prospectus. She has no experience in selling or offering shares for sale, which may negatively effect our ability to complete the offering. We are offering up to 3,000,000 shares of common stock for sale at $0.25 per share. Our President is not a registered broker-dealer and she will sell the common stock on behalf of the company. Her lack of experience may result in the inability to sell shares and raise funds, the failure of which will result in the inability to expand our business.


PAGE 6

Our President and Chief Financial Officer may purchase an unlimited number of shares to meet the minimum offering. This may limit your ability to influence matters subject to stockholders vote. This may result in only a small number of unaffiliated investors owning stock in the company limiting your influence on our corporate governance and make it difficult for us to establish a liquid public market, reducing your ability to sell your shares.

Our President owns 87% of the shares in the company, allowing her to control the company's future direction. If we sell 1,000,000 shares and raise $250,000, the minimum under this prospectus our President will control all matters subject to stockholder's vote. If we sell 3,000,000 shares and raise $750,000, the maximum under this prospectus she is in a position to influence all matters subject to stockholder vote. See "Security Ownership of Certain Beneficial Owners and Management."

You will suffer immediate and substantial dilution. On February 28, 2006 the book value per share was $0.00 and the public offering price is set at $0.25 per share. As a consequence new investors will experience an immediate dilution of $0.16 per share if we raise the maximum and $0.21 if we raise the minimum.

ITEM 4 USE OF PROCEEDS

The proceeds from the sale of the shares of common stock offered by us will be between $250,000 and $750,000 based on a public offering price of $0.25 per share. The table below outlines our intended use of proceeds during the twelve-month period following this offering for $250,000 and $750,000 raised:

$250,000 raised

$750,000 raised


1) To complete two DVD in the Craft College series.

1) To complete the Craft College series of DVDs



2) To pay office rent.

2) To pay office rent.



3) To pay for legal, audit and filing fees.

3) To pay for legal and auditing fees



4) To continue our efforts to secure distribution channels through third party agents.

4) To continue our efforts to secure distribution channels through third party agents



5) To commence a marketing campaign.

5) To commence a marketing campaign.



6.) Salaries for officers/consultants/actors

6.) Salaries for officers / consultants / actors



Maximum 
Offering Amount

Minimum 
Offering Amount

Total Proceeds

$

750,000

$

250,000

Expenses of Offering

$

15,000

$

 15,000



Net Proceeds from Offering

$

735,000

$

 235,000


PAGE 7



Use of Net Proceeds

 $   750,000 

 $  500,000 

 $  250,000 

 raised 

 raised 

 raised 



           

Audit

         4,000 

        4,000 

        4,000 

Legal

         4,000 

        4,000 

        4,000 

SEC filing requirements

         2,000 

        2,000 

        2,000 

DVD production

       45,000 

      45,000 

      30,000 

Consulting to CEO

       30,000 

      30,000 

      30,000 

Consulting to CFO

       30,000 

      30,000 

      30,000 

Marketing material

       60,000 

      30,000 

      15,000 

Marketing strategy/consultant

       45,000 

      25,000 

      25,000 

Search advertising

       40,000 

      18,000 

        6,000 

Direct mail

      105,000 

      70,000 

      10,500 

Advertising

      126,720 

      95,040 

      31,680 

Web site upgrade

       25,000 

      25,000 

      25,000 

Travel/trade shows

       45,000 

      45,000 

      15,000 

Working capital

      173,280 

      61,960 

        6,820 




           

 $   735,000 

 $  485,000 

 $  235,000 




Total offering expenses are $15,000. Of the $15,000, the amounts to be paid from the proceeds for expenses of the offering are: $ 4,000 for legal fees; $1,500 for trust account; $1,000 for printing our prospectus; $4,000 for audit fees; $1,500 for our transfer agent whom we will engage upon the completion of this offering; $2,000 for administration fees; and $1,000 for filing fee. No funds contemplated in this offering will be used to reimburse any officer, director, or stockholder for services already rendered, assets previously transferred, or monies loaned or advanced. If we do not raise the minimum amount, Mr. Passadore has given his undertaking to pay the expenses associated with the offering with his personal funds.

If we cannot succeed in implementing our strategy, then our prospects for growth are substantially undermined and without additional capitalization our capacity to survive as a going concern is unlikely.

ITEM 5 DETERMINATION OF OFFERING PRICE

We arbitrarily determined the initial public offering price of the shares at $0.25 per share. We considered several factors in such determination, including the following:

Our ability to raise funds under this offering;

Our limited history of operations;

Prospects for the industry in which we compete;

Our existing capital structure;

Our ability to raise funds in the future

The public offering price of the shares does not bear any relationship to established valuation criteria and is not indicative of prices that may prevail in the future. You cannot be sure that a public market for any of our securities will develop and continue or that the securities will ever trade at a price higher than the offering price in this offering.


PAGE 8

ITEM 6 DILUTION

Our book value as of February 28, 2006, was $0.00 per share. Without taking into account any changes in our book value up to June 30, 2006 and giving effect to the sale of 3,000,000 shares of common stock offered hereby and after deducting estimated offering expenses payable by us, the pro forma book value at June 30, 2006 would have been approximately $762,728 or $0.09 per share. This amount represents an immediate dilution to new investors of $0.16 per share. If we sell only 1,000,000 shares the pro forma book value at June 30, 2006 would have been approximately $262,728 or $0.04 per share. This amount represents an immediate dilution to new investors of $0.21 per share.

The following table illustrates this dilution per share:

Public offering price per share

$0.25




Book value per share  February 28, 2006

$0.00 




Minimum sold

Maximum sold




Book value per share after offering

$0.04

$0.09 




Increase per share to existing stockholders

$0.04

$0.09 




Dilution per share to new investors

$0.21

$0.16




ITEM 7 SELLING SECURITYHOLDERS

N/A

ITEM 8 PLAN OF DISTRIBUTION

We are offering up to 3,000,000 shares of our common stock at $0.25 per share. The common stock will be sold by our President and Chief Financial Officer to investors located both inside and outside the United States. Our shares will be sold on a "best efforts" basis with a minimum amount of 1,000,000 shares of common stock that we must sell in order to accept funds. No commissions are being paid in connection with the offering. All expenses of the registration statement are estimated to be $15,000 including but not limited to, legal, accounting, printing and mailing fees and will be paid by us.

Our President and Chief Financial Officer are not registered broker-dealers but will be offering our shares pursuant to an exemption from such broker-dealer registration pursuant to Rule 3a4-1 of the Securities Exchange Act of 1934 the "Exchange Act". Rule 3a4-1 sets forth those conditions under which a person(s) associated with an issuer may participate in the offering of the issuer's securities and not be deemed to be a broker/dealer. The conditions are that:

1. The person is not statutorily disqualified, as that term is defined in Section 3(a)(39) of the Act, at the time of his participation; and,

2. The person is not compensated in connection with his participation by the payment of commissions or other remuneration based either directly or indirectly on transactions in securities;

3. The person is not at the time of their participation, an associated person of a broker/dealer; and,

4. The person meets the conditions of Paragraph (a)(4)(ii) of Rule 3a4-1 of the Exchange Act, in that he (A) primarily performs, or is intended primarily to perform at the end of the offering, substantial duties for or on behalf of the issuer otherwise than in connection with transactions in securities; and (B) is not a broker or dealer, or an associated person of a broker or dealer, within the preceding twelve (12) months; and (C) does not participate in selling and offering of securities for any issuer more than once every twelve (12) months other than in reliance on Paragraphs (a)(4)(i) or (a)(4)(iii).


PAGE 9

Our President and Chief Financial Officer is not statutorily disqualified, and is not being compensated. She is and will continue to be our officer at the end of the offering and has not been during the last twelve months and is not currently a broker/dealer or associated with a broker/dealer. She has not during the last twelve months and will not in the next twelve months offer or sell securities for another corporation. She will receive no selling commissions or other remuneration in conjunction with the offering of the shares on our behalf.

Funds from this offering will be placed in the trust account of Wells Fargo N.A., 299 S Main ST, Salt Lake City, UT 84111. Their telephone number is 801-246-5299. They will hold the funds in trust until we receive at least $250,000 in subscription monies, at which time they will deliver those funds to us. If we do not receive the minimum amount of $250,000 within 270 days of the effective date of our registration statement, all funds received will be returned without a deduction. You will only receive a refund of your subscription if we do not raise a minimum $250,000 within the 270-day period referred to above. In order to release the funds contemplated under this prospectus Wells Fargo N.A., must confirm that all funds, including checks, money orders, or wire transfers have been cleared and all corresponding subscription agreements have been signed by the subscriber and approved by the company within 270 days from the date this prospectus is declared effective. In the event that Wells Fargo N.A. do not receive the minimum $250,000 and signed and approved subscription agreements within 270 days they are under instruction to return all funds to all individual investors without deductions. All funds will be held in a non-interest bearing account. There are no finders involved in our distribution.

Currently, no restrictions have been placed on our officer and director from buying in this offering nor on the number of shares he may acquire to reach the minimum. However, he has no preliminary plans, intentions or arrangements to buy securities in the offering. Any purchase by our officer and director will be done on the same terms and under the same conditions as those offered to the public and with investment purposes only and not with the intent to resell.

We intend to sell our shares in the states of New York, Illinois, Georgia, Wyoming, Colorado, New Jersey, Washington D.C. and/or outside the United States of America.

Section 15(g) of the Exchange Act

Our shares are covered by Section 15(g) of the Securities Exchange Act of 1934, as amended, and Rules 15g-1 through 15g-6 promulgated thereunder. They impose additional sales practice requirements on broker/dealers who sell our securities to persons other than established customers and accredited investors, generally institutions with assets in excess of $5,000,000 or individuals with net worth in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 jointly with their spouses.

The application of the penny stock rules may affect your ability to resell your shares.

Regulation M

We are subject to Regulation M of the Securities Exchange Act of 1934. Regulation M governs activities of underwriters, issuers, selling security holders, and others in connection with offerings of securities. Regulation M prohibits distribution participants and their affiliated purchasers from bidding for purchasing or attempting to induce any person to bid for or purchase the securities being distribute.

Offering Period and Expiration Date

This offering will start on the effective date of this prospectus and continue for a period of up to 270 days.

Procedures for Subscribing

If you decide to subscribe for any shares in this offering, you must

1. execute and deliver a subscription agreement and

2. deliver a check or US$ denominated funds to us for acceptance or rejection.

All checks for subscriptions must be made payable to 'Wells Fargo in trust for Craft College Inc'.


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Right to Reject Subscriptions

We have the right to accept or reject subscriptions in whole or in part, for any reason or for no reason. All monies from rejected subscriptions will be returned immediately by us to the subscriber, without interest or deductions. Subscriptions for securities will be accepted or rejected within 48 hours after we receive them.

Funds in Trust

Funds will be held in trust with Wells Fargo N.A., until we have received a minimum of $250,000 or the maximum of $750,000. Upon receipt of the minimum of $250,000 Wells Fargo N.A. will transfer all funds held to our corporate bank account. If they do not receive a minimum of $250,000 within 270 days of the effective date of this offering, all subscriptions received by them will be promptly returned to each investor without interest or deduction there from.

ITEM 9 LEGAL PROCEEDINGS.

We are not currently involved in any legal proceedings nor do we have knowledge of any threatened litigation.

ITEM 10 DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

Directors are elected for a term of one year at the company's annual meeting of shareholders and until his or her successor is elected and qualified. Our officers are elected by the board of directors to a term of one (1) year and serve until his or her successor is duly elected and qualified, or until he or she is removed from office. The board of directors has no nominating, auditing or compensation committees. The name, age and position of the Company's director and executive officers are as follows:

Name

Age

Position




Patricia Castillo

39

President, Chief Financial Officer, and Director




Dario Passadore

36

Director 




Term of Office

Mr. Passadore and Ms. Castillo have been directors of the company since June 2, 2006 and were elected for a term of one year.

Work Experience of officers and directors

Patricia Castillo

Ms. Castillo completed her Bachelor of Arts degree in communication from Universidad Anahuac in Mexico. A senior advertising professional with experience in developing and implementing advertising campaigns for global brands in Latin America, she specializes in integrated communications, strategic planning, channel marketing programs and B2B communications. From 1992-1997, she served as Account Supervisor with Leo Burnett, where she was project leader in charge of developing corporate communication strategies for Microsoft, Hewlett Packard and NEC. She founded port.com Advertising in 1997 and worked as General Manager / Owner until 1999. In 1999 she took the position of Group Account Director with McCann Erickson where she is responsible for developing and implementing integrated communication strategies. Accounts she manages include MSN, Nextel, Siemens Mobile, Seguros Mapfre Tepeyac, El Universal, American Airlines, Clearasil, and Lexmark.


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Dario Passadore

Mr. Dario Passadore obtained his MBA from the University of Florida in 2001. Currently, Mr. Passadore holds the position of Marketing Director at Mosaic Sales Solutions, the largest field sales and marketing company in North America. At Mosaic, Mr. Passadore's responsibilities include business development and attracting customers to the company's retail services. Prior to joining Mosaic in 2005 he held the position of Director of Business Development for Sam's Club where he was in charge of new products and business development. From 2000 to 2005 he worked for Office Depot as Senior Marketing Manager. He currently serves on the Advisory Board of the Warrington College of Business (University of Florida).

ITEM 11 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth information as of the date of this Registration Statement certain information with respect to the beneficial ownership of the Common Stock of the Company concerning stock ownership by (i) each director, (ii) each executive officer, (iii) the directors and officers of the Company as a group, (iv) and each person known by the Company to own beneficially more than five percent (5%) of the Common Stock. Unless otherwise indicated, the owners have sole voting and investment power with respect to their respective shares.

Name and Address of Beneficial Owner of Shares

Number of Shares Before 
the Offering

Percentage of Ownership 
Before the Offering

Number of Shares 
After Offering

Percentage of Ownership 
After the Offering 
Assuming Minimum Sold

Percentage of Ownership 
After the Offering 
Assuming Maximum Sold






             

Patricia Castillo

5,000,000

87%

5,000,000

74%

57%

Dario Passadore

0

0%

0

0

0%







All Executive Officers and Directors as a Group 

5,000,000

87%

5,000,000

74%

57%

             

Future Sales of Shares

A total of 8,750,000 shares of common stock will be issued and outstanding. Of the 8,750,000 shares outstanding, 5,000,000 are restricted securities as defined in Rule 144 of the Securities Act of 1933. Shares distributed in this prospectus will be immediately resalable without restriction of any kind.

ITEM 12 DESCRIPTION OF SECURITIES

Our authorized capital stock consists of 50,000,000 shares of common stock, $0.00001 par value. As of June 30, 2006, there was 5,750,000 common shares outstanding. There are no provisions in the charter or by-laws that would delay, defer or prevent a change in control of the Company.

Rights and Liabilities of Common Stockholders

Dividend Rights

The holders of outstanding shares of common stock are entitled to receive dividends out of assets legally available therefore at such times and in such amounts as the board of directors may from time to time determine.


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Voting Rights

Each holder of the Company's common stock is entitled to one vote for each share held of record on all matters submitted to the vote of stockholders, including the election of directors. All voting is non-cumulative, which means that the holder of fifty percent (50%) of the shares voting for the election of the directors can elect all the directors. The board of directors may issue shares for consideration of previously authorized but unissued common stock without future stockholder action.

Preemptive Rights

Holders of common stock are not entitled to preemptive rights.

Sinking Fund Provisions

No sinking fund provisions exist.

Further Liability For Calls

No shares of common stock are subject to further call or assessment by the issuer. We have not issued stock options as of the date of this Registration Statement.

ITEM 13 INTEREST OF NAMED EXPERTS AND COUNSEL

No expert or counsel has been hired on a contingent bases, will receive a direct or indirect interest in Craft College, or has acted as a promoter, underwriter, voting trustee, director, officer, or employee of Craft College.

ITEM 14 DISCLOSURE OF COMMISSION POSITION OF INDEMNIFICATION FOR SECURITIES ACT LIABILITIES.

Insofar as indemnification for liabilities arising under the Securities Act of 1933 (the "Act") may be permitted to directors, officers and controlling persons of the small business issuer pursuant to the foregoing provisions, or otherwise, the small business issuer has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable.

ITEM 15 BUSINESS DEVELOPMENT

Craft College Inc., is a Utah company incorporated on February 23, 2006, as a wholly owned subsidiary of American Media Systems Co. (AMS). Our registered office is located at 136 East South Temple, Suite 2100 Salt Lake City, UT 84111 and our corporate head office is located at 1950 Stemmons Freeway, Suite 5001, Dallas Texas, 75207. Our telephone and fax numbers are 1-(866) 891-9672 and 1-(831) 851-9672, respectively and our corporate websites are www.craftcollege.com and www.go-fly-fishing.com.

All assets related to our operations were transferred to us by our parent American Media Systems Co. in exchange for 100% of our common shares. These assets included two series of instructional DVDs, all inventories of finished DVDs, agency agreements with Brand Specialists and Memories Complete, and web sites associated with the two series. This transfer of assets was effected on February 23, 2006, the date of our incorporation.

During 2005 American Media Systems established initial retail distribution channels for our products and online distribution channels through our web sites. On May 31, 2006, American Media Systems sold 100% of our shares. As a result of the sale Craft College Inc is now operating as an independent corporation.

On May 30, 2006 we affected a stock split of our common stock on a 750,000 for 1 basis by way of stock dividend.

On June 25, 2006 we completed a private placement. Our authorized capital is 50,000,000 common shares of which 5,750,000 common shares are issued and outstanding as of June 30, 2006.


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ITEM 16 DESCRIPTION OF BUSINESS

General

Our auditors have issued a going concern opinion suggesting there is a real possibility that we will not be able to maintain our operations. Since inception we have generated limited revenues and have achieved losses. We are dependent on the sale of our securities to fund operations.

Business of Issuer

We write, produce and market instructional video in DVD format for the hobby and craft market. We currently have two series, Mentor Media and Craft College. Mentor Media is a six title DVD series on fly-fishing and fly tying techniques for still water and stream fly-fishing. Each DVD is a step by step "how-to" guide that shows viewers how to tie a variety of flies from fly fisherman and describes which flies to use depending on weather, location and feeding habits of local fisheries. The DVDs also include video shots of the insects so viewers can learn behavioral patterns and insect anatomy in order to better perfect both fly tying and fly fishing. The series is distributed through a limited number of retailers and through the Internet at our website www.go-fly-fishing.com.

Craft College is a 5-subject series devoted to the craft market. The DVD instructs users on the tips and techniques associated with each respective craft. The series includes candle making, beading, card making, knitting and scrapbooking across three levels of expertise; beginner, intermediate, and advanced. We have completed two subjects, knitting and scrapbooking totaling six DVD titles and are in final production on Card Making, the third title in the series. We anticipate completion within the next ten weeks.

The titles are currently being marketed through a number of retailers and through our website at www.craftcollege.com. We are presently in pre-production on the remaining subjects. In pre-production, the DVD is designed, planned, and storyboarded (a storyboard provides a visual layout of events as they are to be seen through the camera lens). The complete production schedule will also be drawn up at this stage. The production sets, wardrobe, makeup, music, and sound will be determined and the crew will be commissioned. Thereafter the DVD is shot on video and transferred to post production. In post-production the DVD is edited, sound is added, the introduction, screen navigation and subtitles are added, and the final master copy is produced.

Each craft DVD show the viewers the various tips and techniques required to successfully complete the featured craft projects. Each series feature varying levels of complexity from beginners to intermediate to advanced, each providing new techniques to complete increasingly sophisticated craft projects.

Both the go-fly-fishing.com and craftcollege.com websites give customers an opportunity to purchase the DVDs directly from the site. Our online marketing campaign is intended to increase traffic on our site but is not intended to enhance our sales through other retail sales channels.

Our instructional DVDs are not unique in comparison to competitors' products and we do not have any intention of filing or securing any intellectual property protection for the contents of the DVDs.

Marketing Plan

We are marketing our products online and utilize inbound links that connect directly to our website from external sites. Potential customers can simply click on these links and connect to our website from search engines such as Google and Overture and community and affinity sites. In addition to selling the product directly from our web site we are distributing through the Internet site Ebay.com and will commence marketing through Amazon.com.

We will continue to build upon our existing Internet and initial retail distribution channels over the next six (6) to twelve (12) months. This will include the production of additional marketing materials, including PowerPoint presentations and other similar media materials. Additionally and as part of our distribution and marketing campaign, we will market and sell our products online and through established retailers.


PAGE 14

Our marketing plan calls for the utilization of agents to secure distribution through multi-store chains and mass merchandisers such as Wal-Mart and Michaels. We have agreements with Brand Specialists and Memories Complete and are in discussions with additional agents and retailers to secure distribution in the U.S. and Canada.

For the numerous small specialty stores we will seek to penetrate this market through the use of business-to-business members only warehouses such as Sams Club and Costco. Business-to-business stores are retailers whose customers are primarily buying products for resale to other consumers.

We have announced the upcoming release of our Card Making DVD on the Craft College website at www.craftcollege.com.

Industry

We operate within the hobby and craft industry. The crafting sector is set to benefit from favorable demographics, particularly a more affluent baby boomer population, continued strength in investments in the home and purchases of new homes and an increasing focus on home-based, family activities. According to the executive summary of the most recent industry survey published by the Hobby Industry Association in 2002 the size of the craft market at that time was estimated in excess of $29 billion.

Based on the most recent national survey of fishing and hunting published by the U.S. Fish and Wildlife Services and the American Sportsfishing Association in 2001 there were 44 million people in America who practice sportsfishing with total retail sales of sportsfishing and related products estimated to be in excess of $41 billion. It is nearly impossible to characterize sportsfishermen, also known as anglers, as a group because sportsfishing is practiced by such a large and diverse number of Americans and the following information must be viewed with caution.

The average angler is between 42 and 46 years old. Anglers in the northern plain states tend to be older than participants from other regions.

Anglers come from diverse racial and ethnic backgrounds. Although the majority of anglers are white, the percentage of non-white participants varies depending on the region and type of water being fished. One third of all anglers are women. Roughly 70% of anglers are married.

The reports from the Hobby Industry Association, U.S. Fish and Wildlife Services and the American Sportsfishing Association are from 2001 and 2002. Significant changes might have occurred since their publication. Readers are cautioned about drawing conclusions on the current size of the markets based on these reports.

The market in which we intend to sell our products is highly fragmented, containing thousands of stores nationwide operated primarily by small, independent retailers along with a few regional chains. There are however several major chains including Wal-Mart, Michaels, Hobby Lobby, The Sports Authority, and Bass Pro Shops that make up a majority of the market share. Michaels is the biggest specialty craft store with approximately 10% of the market. Bass Pro Shops is the nation's leading outdoor sports retailer with 25 Outdoor World stores throughout the east and south-east of the US and Canada. There are many different types of retailers in the hobby industry with the following categories making up the industry:

Multi-store chains. This category includes several multi-store chains each operating more than 25 stores and comprises: Michaels Stores Inc., which operates approximately 1,000 stores across the U.S. and Canada, Hobby Lobby, which operates approximately 320 stores in 27 states, primarily in the Midwestern and Southern United States; A.C. Moore Arts & Crafts, Inc., which operates approximately 80 stores in the mid-Atlantic and Northeast regions; Jo-Ann superstores (operated by Jo-Ann Stores, Inc.), which operates approximately 89 stores across the country; Garden Ridge Corporation, which operates approximately 36 stores in 13 states, primarily in the Midwestern and Southern United States; The Sports Authority which operates 384 stores in 45 states; and Bass Pro Shop which operates approximately 25 stores primarily east of the Mississippi.


PAGE 15

Small, local specialty retailers. This category includes thousands of local "Mom & Pop" retailers. Typically, these are single store operations managed by the owner. The stores generally offer a limited selection and have limited resources for advertising, purchasing, and distribution. Many of these stores have established a loyal customer base within a given community.

Mass merchandisers. This category includes companies such as Wal-Mart Stores, Inc. Kmart, and Walgreen's and other mass merchandisers. These retailers typically dedicate a small portion of their selling space to a limited selection of hobby supplies, seasonal merchandise, and outdoor recreation merchandise.

Competition

Our products are not unique and our competition is made up of companies from several industries including, book publishing, media, and a large number of smaller companies and individuals. The overwhelming majority of our competitors are larger than us and have a longer history of operations and greater financial resources.

The book publishing industry, which currently accounts for the majority of the educational material sold in hobby and craft stores dominate the industry. We believe that it is the natural progression of this industry to venture into digital formats like DVD, for dissemination of their educational material. These companies have a level of expertise both in education and specific hobbies that has been accumulated over years of operations. These companies have also established relationships with specialty retailers and with many consumers as the trusted source for educational material.

Media companies produce DVDs to target an already captive audience of purchasers of their trade magazines. Many of these companies specialize in niche areas within the hobby and craft industry and as these players move into the DVD market it will be difficult for us to compete. One example is Primedia, specializes in scrapbooking and card making. Primedia has a series of four instructional DVDs marketed under the name Simple Starters. We also face competition from a large number of individual sport fishermen and small companies that make and sell their own instructional fly-fishing DVDs. A search on Google for the term "fly tying DVD" brought up 738,000 hits giving an indication of the number of people and companies selling products on the Internet. The majority of the DVDs for this segment retail for approximately $25.00 with prices ranging from approximately $19 to $35. It will be difficult for us to differentiate our product from the other products and suppliers in this market place.

Raw Materials and Suppliers

We have multiple foreign and domestic sources of supply for substantially all of our material requirements. The raw materials and various purchased components required for our products have generally been available in sufficient quantities.

Customers

Our sales have been realized through a limited number of retailers with approximately 90% from only two retailers. Our business will suffer if we loose any of our customers.

Patents, Trademarks, Licenses, Franchises, Concessions, Royalty Agreements, or Labor Contracts

Although the Company believes that its operations do not infringe on any trademark or copyright or other proprietary rights of third parties, there can be no assurance that those parties will not assert that our business procedures infringe their proprietary rights. We have no assurance that third parties will not obtain, or do not have, patents covering features of our operations, in which event we or our customers might be required to obtain licenses to use such features. If a patent holder refuses to grant a license on reasonable terms or at all, we may be required to alter certain products or stop marketing them.


PAGE 16

Development Activities

Information regarding the Company's development activities is included in Footnote 1 to the Financial Statements and is incorporated by reference herein.

Impact of Environmental Laws

We are not aware of any federal, state, or local environmental laws that would effect our operations.

Employees

We presently have no full-time employees. Our officer, directors, and consultants are currently not represented by a collective bargaining agreement.

Reports to Shareholders

We intend to furnish shareholders with annual reports containing audited financial statements and such other periodic reports as we may determine to be appropriate or as may be required by law. Upon the effectiveness of this Registration Statement, we will be required to comply with periodic reporting, proxy solicitation and certain other requirements by the Securities Exchange Act of 1934. You may read and copy any materials we file with the SEC at the SEC's Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549. You may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding us at the SEC website (http://www.sec.gov).

Transfer Agent

Our transfer agent is Interwest Transfer Company.

ITEM 17 MANAGEMENT DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

This section of the prospectus includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like: believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements, which apply only as of the date of this prospectus. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or our predictions.

Our auditors have issued a going concern opinion. This means that our auditors believe there is substantial doubt that we can continue as an on-going business for the next twelve months unless we obtain additional capital to pay our bills. This is because we have only generated limited revenues and limited revenues are anticipated over the next 12 months.

We currently have working capital of $4,524, six titles in the Craft College series, and six titles in the Mentor Media series. Over the next 12 months we will continue to secure distribution for our products. We have commenced limited marketing of the titles in the Craft College and Mentor Media series and have secured distribution through retail outlets in the United States and Canada. To date we have realized limited sales through these outlets. If we are unable to secure enough clients, we will need to find alternative sources of capital through a second offering or loans in order for us to maintain our operations. At the present time, we have not made any arrangements to raise additional cash.

If we need additional cash and cannot raise it we will either have to suspend our marketing until we do raise the cash, or cease operations entirely. We have sufficient funds to pay for our planned business development, general office and administrative expenses including all expenses related to Exchange Act filings for the next 12 months.


PAGE 17

Other than as described in this paragraph, we have no other financing plans and have made no plans beyond our current business.

Off-balance sheet arrangements

We have no off-balance sheet arrangements as of the date of this filing.

Plan of Operation

We do not expect to purchase or sell significant equipment nor do we expect significant changes in the number of employees.

Our specific goal is to secure distribution of our product through retailers, through our web sites and other non-proprietary web sites and to complete the production of the Craft College line of DVDs. With the funds we currently have our priority of expenditures is to pay rent, legal, audit and transfer agent fees and those fees related to our Exchange Act reporting obligations. Second to secure additional agency agreements and distribution channels through retailers, third to market our product over the Internet, and forth to complete the Craft College series of DVDs. We intend to accomplish the foregoing through the following milestones:

Upon completion of our public offering, our specific goal is to develop and execute a comprehensive marketing plan to attract new clients. We intend to accomplish the foregoing through the following milestones:

1. Complete our public offering. We have 270 days to complete from the date the Securities and Exchange Commission declares our offering effective. We will continue our current operations until we have closed this offering. This will include the creation of a series of marketing tools in media format and strategies for their implementation. We intend to concentrate the bulk of our efforts on completing the offering during this period.

2. We will immediately begin our search for additional marketing consultants to assist in the development of our marketing strategy. Finding marketing consultants that meet our objectives will take approximately four to six weeks. We do not intend to hire employees. Our President and Chief Financial Officer will conduct the interview process and other administrative duties.

3. After we have hired new marketing consultants, we intend to develop a strategy for marketing our products to online shoppers, small and medium size retailers, big box outlets and B2B retail chains. The marketing strategy will encompass upgrading our web sites, writing and producing a media tool set for placement of advertisements, a direct mail campaign, and an online campaign in an effort to boost our business generation program. Developing the marketing strategy will take approximately four weeks and cost $150,000.

4. Continue to secure contracts with agents to market our products to retailers throughout the United States and Canada. We anticipate preparing additional marketing materials to help assist in this effort.

5. Complete production of the Card Making DVD title. The production process contains a series of documented steps to ensure a consistent quality and familiarity between each DVD. These steps include, but are not limited to research, talent scouting, storyboarding, scripting, shooting, editing, graphics, voice over and color timing. The final DVD then goes through a testing protocol before a copy is produced. The production process is comprised of several key procedures that ensure consistency.

6. As soon as the marketing strategy is completed we will upgrade our websites to integrate the design from the marketing consultants. It will take three weeks to upgrade the web site and link it with our sales software and cost approximately $25,000.


PAGE 18

7. As soon as the web site is completed, which will be approximately 70 days from the completion of the offering, we will begin to market our services and website in the United States and in Canada through traditional sources such as trade magazines, flyers/mailers, and online advertising and search term purchases through search engines Google and Overture.

8. We will utilize inbound links that connect directly to our website from external sites. Potential clients can simply click on these links to become connected to our website from search engines and community and affinity sites. The exact allocation between direct mail, advertising, and our online efforts will be determined in conjunction with the marketing consultant, however with the minimum raised we anticipate sending approximately 5,000 fliers at a cost of $0.70/piece, place approximately 8 advertisements to run in various financial publications for 10 alternating days, and purchase approximately 8,500 click throughs to our web site on Google and Overture at $0.20 per click through. With the maximum raised the number of fliers, advertising runs, and click troughs will increase, however we anticipate testing the effectiveness of the various campaign segments and allocating funds to those segments that garner the greatest return on our investment. We expect to begin realizing results from our marketing campaign within 30-60 days from its commencement. It takes approximately 10 days to print direct mail marketing materials, 7 days to process the materials and approximately 7 days for United States postal service to deliver the mail to the target audience. For trade magazines timing is dependent on when and how often the publication is distributed. We anticipate commencing this advertising campaign within the 25-35 day time frame to coincide with our direct mail campaign. Online advertising reduces the time between placement and receipt of advertising and we expect to time our online advertising to coincide with the offline campaign.

9. Once the marketing has commenced and we have begun to attract additional clients, we intend to hire 1 or 2 part-time salesperson(s) to call and follow up on leads generated through our direct mail and online campaigns. No funds contemplated in this offering will be allocated to the hiring of these people. Their hiring is conditional on achieving sufficient cash flow to pay their wages.

History of Operations

As of February 28, 2006, we have realized revenues of $537 and have generated $302 net loss from operations. As of February 28, 2006 we have assets of $12,813. The funds contemplated under this offering will be sufficient for twelve months of operations and we believe we will have sufficient liquidity and cash reserves for this period. While these expectations are formulated based upon presumptions, there can be no assurance that in fact such projections will indeed come to fruition. We have ongoing expenses that includes office expense, legal, and accounting expenses. We have allocated $25,200 from this offering for these expenses. Although we believe this amount is sufficient for the next 12 months, we cannot be certain that some of these expenses will not increase. We do not anticipate any additional web site development expenditures and except for legal and accounting fees, which are included in our use of proceeds, we do not foresee any ongoing filing fees associated with Exchange Act requirements as we will format and file all reporting documents internally. We might have to rely on alternative sources of financing, such as shareholders loans, to pay for any unexpected expenditure greater than the allocated amount. We have not entered into any discussions on alternative financings.

Management's Discussion and Analysis of Financial Condition and Results of Operations.

Through February 28, 2006, we have incurred an operating loss of $302 since inception. The major components to expenses faced by the company to date has been cost of goods sold of $587 and legal fees of $252 associated with the incorporation of the company. As of February 28, 2006 the Company has $387 of accounts payable. There is no long-term debt. The Company may in the future invest in short-term investments from time to time but there can be no assurance that these investments will result in profit or loss.

Our future growth and success will be dependent on our ability to develop and produce products that are entertaining and educational and that we are able to secure distribution channels through various retail chains. If we cannot succeed in developing distribution channels and generate sales then our prospects for growth are substantially undermined. Without additional capitalization our capacity to survive as a going concern, much less achieve growth, is doubtful.


PAGE 19

We are committed to pay Brand Specialists and Memories Complete performance fees of 5% of our net merchandise sales generated by the agents' designated retailers. We may terminate the contract giving 60 days notice. Brand and Memories are entitled to continue receiving the 5% performance fee for one year after termination of the contract and for all future sales of products in which Brand or Memories actively participated in placing the merchandise with a retailer.

We only have one business segment, the sale of instructional DVDs, accordingly, no table showing percentage breakdown of revenue by business segment or product line is included.

No engineering, management or similar report has been prepared or provided for external use in connection with the offer of our securities to the public.

ITEM 18 DESCRIPTION OF PROPERTY

The Company's corporate headquarters are located at 136 East South Temple, Suite 2100 Salt Lake City, UT 84111. We currently maintain a corporate office at 1950 Stemmons Freeway, Suite 5001, Dallas Texas, 75207

ITEM 19 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Except as otherwise indicated below, we have not been a party to any transaction, proposed transaction, or series of transactions in which the amount involved exceeds $60,000, and in which, to our knowledge, any of our directors, officers, five percent beneficial security holder, or any member of the immediate family of the foregoing persons has had or will have a direct or indirect material interest. Our President, Ms. Castillo will act as the company's promoter.

ITEM 20 MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

Our common stock is not quoted on any exchange and there is no public trading market. As of June 30, 2006 we had 5,750,000 issued and outstanding shares of common stock and 4 stockholder of record. We do not have any outstanding options, warrants or other arrangements providing for the issuance of additional shares of our capital stock.

There is no public market for our common stock. Trades of our common stock, should a market ever develop, will be subject to Rule 15g-9 of the Securities and Exchange Commission, which rule imposes certain requirements on broker/dealers who sell securities subject to the rule to persons other than established customers and accredited investors. For transactions covered by the rule, brokers/dealers must make a special suitability determination for purchasers of the securities and receive the purchaser's written agreement to the transaction prior to sale. The SEC also has rules that regulate broker/dealer practices in connection with transactions in "penny stocks".

There is currently no common equity that is being or is proposed to be publicly offered by the registrant, the offering of which could have a material effect on the market price of the issuer's common equity.

Penny stocks generally are equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided that current price and volume information with respect to transactions in that security is provided by the exchange or system). The penny stock rules require a broker/ dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document prepared by the SEC that provides information about penny stocks and the nature and level of risks in the penny stock market. The broker/dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker/dealer and its salesperson in the transaction, and monthly account statements showing the market value of each penny stock held in the customer's account. The bid and offer quotations, and the broker/dealer and salesperson compensation information, must be given to the customer orally or in writing prior to effecting the transaction and must be given to the customer in writing before or with the customer's confirmation. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for our common stock. As a result of these rules, investors in this offering, even if a market for our shares ever develops, may find it difficult to sell their shares.


PAGE 20

ITEM 21 EXECUTIVE COMPENSATION

We do not currently have employment agreements with our executive officer, but expect to sign an employment agreement with him in the next approximately twelve (12) months. To date no officer or director has drawn any salary and neither Ms. Castillo nor any other person will be compensated in the future for past services. We do not currently have a stock option plan.

 

Annual Compensation

(a)

(b)

(c)

(d)

(e)

Name and Principle Position

Year

Salary ($)

Bonus ($)

Other Annual 
Compensation ($)

 

 

 

 

 

Patricia Castillo President, CEO & Director

2006

Nil

Nil

Nil

 

 

 

 

Dario Passadore, Director

2006

Nil

Nil

Nil

Future Compensation of Our Officers

Upon completion of this offering M. Castillo will be compensated $2,500 per month.

Option/SAR Grants

No individual grants of stock options, whether or not in tandem with stock appreciation rights known as SARs and freestanding SARs have been made to any executive officer or any director since our inception, accordingly, no stock options have been exercised by any of the officers or directors since we were founded.

Long-Term Incentive Plan Awards

We do not have any long-term incentive plans that provide compensation intended to serve as incentive for performance to occur over a period longer than one fiscal year, whether such performance is measured by reference to our financial performance, our stock price, or any other measure.

Compensation of Directors

We do not have any plans to pay our directors any money. The directors did not receive any other compensation for serving as members of the board of directors. There are no contractual arrangements with any member of the board of directors.

Dividend Policy

Holders of our common stock are entitled to receive such dividends as may be declared by our board of directors and, in the event of liquidation, to share pro rata in any distribution of our assets after payment of liabilities. We have not paid any dividends on our common stock and we do not have any current plans to pay any common stock dividends.


PAGE 21

ITEM 22 FINANCIAL STATEMENTS







CRAFT COLLEGE INC.

(A Development Stage Company)

FINANCIAL STATEMENTS

February 28, 2006








PAGE 22

CRAFT COLLEGE INC.

(A Development Stage Company)
         

BALANCE SHEET

         
         

February 28,

 

 

 

 

2006






         

ASSETS
         

CURRENT ASSETS

Cash

 $               66 

 Accounts Receivable 

               471 

 

 Inventory (Note 3) 

            4,374 




            4,911 

         

 DVD PRODUCTION COSTS (Note 5) 

            7,900 

 INTELLECTUAL PROPERTY (Note 4) 

                   2 



         

 TOTAL ASSETS 

 

 $        12,813 




         
         

 LIABILITIES 
         

 CURRENT LIABILITIES

 

 Accounts payable 

 $            387 




         

 TOTAL LIABILITIES 

               387 



 (Note 1) Nature and Continuation of Operations 

 (Note 8) Commitments 

         

 STOCKHOLDER'S EQUITY 

 COMMON STOCK 

 Authorized: 

 50,000,000 common shares, $0.00001 par value; 

 Issued and outstanding: 

 750,000 common shares 

                   8 

 ADDITIONAL PAID IN CAPITAL 

           12,720 

         

 DEFICIT ACCUMULATED DURING THE DEVELOPMENT STAGE 

              (302)



         

 TOTAL STOCKHOLDER'S EQUITY 

           12,426 



         

 TOTAL LIABILITIES AND STOCKHOLDER'S EQUITY 

 $        12,813 



         

See accompanying Notes to the Financial Statements

PAGE 23

CRAFT COLLEGE INC.

(A Development Stage Company)
       

STATEMENT OF OPERATIONS

       
       

Accumulated from

February 23, 2006

(Date of Inception)

to February 28,

2006



       
       

REVENUE

 $                 537 

       

COST OF GOODS SOLD

 

                   (587)




       

GROSS PROFIT (LOSS)

                     (50)

       

GENERAL AND ADMINISTRATIVE EXPENSES

       

 

Legal fees

 

                    252 





       

 

 

 

                   (252)





       

NET LOSS

 

 $                (302)




       

BASIC AND DILUTED LOSS PER SHARE

 

 $                (0.00)




       

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING

 

                       750,000 




       

See accompanying Notes to the Financial Statements

PAGE 24

CRAFT COLLEGE INC.

(A Development Stage Company)
             

STATEMENT OF STOCKHOLDER'S EQUITY

For the period from inception on February 23, 2006 to February 28, 2006:

             

Deficit

Accumulated

Additional

During the

Total

Common Stock

Paid-in

Development

Stockholder's

Shares

Amount

Capital

Stage

Equity





$

$

$

$
             

Balance on February 23, 2006

-

                -   

                    -   

                    -   

                    -   

             

Common stock issued for assets at $0.017 per share on February 23, 2006

                      750,000 

8

              12,720 

                      - 

              12,728 

             

Net loss for the period

              -   

            -   

                 (302)

                 (302)







             

Balance on February 28, 2006

             750,000 

                8 

        12,720 

           (302)

 $           12,426 







             

See accompanying Notes to the Financial Statements

PAGE 25

CRAFT COLLEGE INC.

(A Development Stage Company)
           

STATEMENT OF CASH FLOWS

           
           

Accumulated from

February 23, 2006

(Date of Inception)

to February 28,

 

 

 

 

 

2006







           
           

OPERATING ACTIVITIES

Net loss

 $               (302)

Items not requiring cash outlay

Amortization of deferred DVD production costs

                   315 

Cash provided by (used in) changes in operating assets and liabilities

Accounts payable 

                   387 

Accounts receivable

                  (471)

 

 

Inventory

 

 

                   137 







           

Cash provided by operating activities

 

                     66 




           

Increase in Cash 

                     66 

           

CASH AT BEGINNING OF PERIOD

 

                       - 




           

CASH AT END OF PERIOD

 

 $                    66 




           

SUPPLEMENTAL DISCLOSURE OF CASH FLOWS INFORMATION

Interest expense

$                       - 

Taxes

$                       - 

Foreign exchange (gain) loss

$                       - 

           

SUPPLEMENTAL DISCLOSURE OF NON-CASH

INVESTING AND FINANCING ACTIVITIES

           

Purchase of assets in exchange for 750,000 of the Company's common

stock at a price of $0.017 per common share

              12,728 

           

See accompanying Notes to the Financial Statements

PAGE 26

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 1 - NATURE AND CONTINUANCE OF OPERATIONS

The Company was incorporated under the laws of the State of Utah on February 23, 2006. It is a development stage production company that specializes in the production, sale and marketing of instructional DVDs for the hobby and craft industry in North America.

Subsequent to the date of these financial statements, on May 31, 2006, there was a change in control of the Company as the Company's parent, American Media Systems Co., sold all of its shares in the Company. On June 25, 2006, the Company issued 5,000,000 common shares at a price $0.02 per common share to the President of the Company for cash proceeds of $100,000.

The Company does not generate sufficient cash flow from operations to fund its activities and has therefore relied principally upon the issuance of securities for financing. Management intends to continue relying upon the issuance of securities to finance its operations and development activities, however there can be no assurance it will be successful in raising the funds necessary to maintain operations, or that a self-supporting level of operations will ever be achieved. The likely outcome of these future events is indeterminable. These factors together raise substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustment to reflect the possible future effect on the recoverability and classification of the assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a) Year End

The Company has elected a December 31st fiscal year end. The accompanying financial statements cover the short period from the inception of the Company on February 23, 2006 to February 28, 2006.

(b) Cash and Cash Equivalents

The Company considers all highly liquid instruments with a maturity of three months or less at the time of issuance to be cash equivalents. As at February 28, 2006, the Company has cash and cash equivalents in the amount of $US nil which are over the federally insured limit. Further, as at February 28, 2006 the Company has $nil cash equivalent financial instruments.

(c) Inventory

Raw materials and supplies and work in progress are valued at the lower of cost and replacement cost, the cost being determined using the first in, first out method. Work in progress includes raw materials, labour and production overhead.

Finished goods inventories are valued at the lower of cost and net realizable value, the cost being determined using the first in, first out method.


PAGE 27

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

(d) Revenue Recognition

The Company recognizes revenue when the following criteria have been met:

i. The Company has obtained a contract or a written request from the customer;

ii. the Company has shipped its merchandise to the customer;

iii. the Company is reasonably assured that the revenue is collectible.

(e) Advertising Costs

Advertising costs are expensed as incurred. Advertising expenses were $nil for the period ended February 28, 2006.

(f) Stock-Based Compensation

The Company has adopted the SFAS No. 123R "Share Based Payments" in accounting for stock options and similar equity instruments. Accordingly, compensation costs attributable to stock options or similar equity instruments granted to employees are measured at the fair value at the grant date, and expensed over the expected service period with a corresponding increase to additional paid-in capital. Transactions in which goods or services are received from non-employees in exchange for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. As at February 28, 2006 the Company has not issued any stock options or similar equity instruments.

(g) Basic and Diluted Net Income (Loss) per Share

Basic net income (loss) per share is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding during the period. Diluted net income (loss) per share on the potential exercise of the equity-based financial instruments is not presented where anti-dilutive.

(h) Comprehensive Income

In accordance with SFAS 130, "Reporting Comprehensive Income" ("SFAS 130"), comprehensive income consists of net income and other gains and losses affecting stockholder's equity that are excluded from net income, such as unrealized gains and losses on investments available for sale, foreign currency translation gains and losses and minimum pension liability. For the period ended February 28, 2006, the Company's financial statements include none of the additional elements that affect comprehensive income. Accordingly, net income and comprehensive income are identical.


PAGE 28

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

(i) Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the period. Actual results may differ from those estimates.

(j) Financial Instruments

The Company's financial instruments consist of cash, accounts receivable, and accounts payable. The carrying value of these financial instruments approximates their fair value based on their liquidity or their short-term nature. In the estimation of management, the company is not exposed to significant interest, credit, or currency risk.

(k) Income Taxes

The Company accounts for income taxes under an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company's financial statements or tax returns. In estimating future tax consequences, all expected future events other than enactment of changes in the tax laws or rates are considered.

Due to the uncertainty regarding the Company's future profitability, the future tax benefits of its losses have been fully reserved for and no net deferred tax benefit has been recorded in the financial statements during the period presented.

(l) Impairment of Long-Live Assets and Long-Live Assets to be Disposed of

SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets," which superseded SFAS No. 121, "Accounting for the Impairment of Long-Lived Assets to be Disposed Of," among other items, establishes procedures for review of recoverability, and measurement of impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. SFAS No. 144 also requires that long-lived assets to be disposed of other than by sale shall continue to be classified as held and used until disposal. Further, SFAS No. 144 specifies the criteria for classifying long-lived assets as "held for sale" and requires that long-lived assets to be disposed of by sale be reported as the lower of carrying amount or fair value less estimated selling costs. Management believes that there has not been any impairment of the Company's long-lived assets as at February 28, 2006.


PAGE 29

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

(m) Intellectual Property

Intellectual property is recorded at cost. It is written down to its net realizable value when it is determined that its carrying value exceeds the estimated future benefits to the Company.

(n) Deferred DVD Production Costs

For DVDs produced by the Company, capitalized costs include all direct production and financing costs, capitalized interest and production overhead.

Costs of producing DVDs, including participation and residual costs, are amortized on a subject-by-subject basis, whereby the deferred DVD production costs are amortized in the proportion that current year sales bear to management's estimate of ultimate unrecognized revenue as of the beginning of the current fiscal year. Ultimate revenue estimates are limited to a period not to exceed ten years following the date of initial release.

Deferred DVD production costs is stated at the lower of amortized cost or estimated fair value on a DVD subject-by-subject basis. The valuation of deferred DVD production cost is reviewed on a subject-by-subject basis, whether the DVD is completed or not, when an event or change in circumstances indicates that the fair value of a subject is less than its unamortized cost. The fair values of the DVDs are determined using management's future revenue and cost estimates and a discounted cash flow approach.

A write-off is recorded in the amount by which the unamortized costs exceed the estimated fair value of the DVDs. Estimates of future revenue involve measurement uncertainty and it is therefore possible that reductions in the carrying value of deferred DVD production costs may be required as a consequence of changes in management's future revenue estimates.

(o) Shipping and Handling Costs

Shipping and handling costs are classified for as part of cost of goods sold and charged to operations in the period that the associated revenue is recognized.

(p) Accounts Receivables

Accounts receivables are reviewed on an account by account basis for non-recoverability. Delinquent receivables are charged to operations when management has exhausted all practical means of recovering outstanding funds. There were $nil amounts charged to operations in the period ended February 28, 2006 on account of estimated non-recoverable accounts receivable.


PAGE 30

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

(q) Foreign Currency Translations

The Company's functional currency is US dollars. Accordingly, foreign currency balances are translated into US dollars as follows:

Monetary assets and liabilities are translated at the period-end exchange rate. Non-monetary assets are translated at the rate of exchange in effect at their acquisition, unless such assets are carried at market or nominal value, in which case they are translated at the period-end exchange rate. Revenue and expense items are translated at the average exchange rate for the period. Foreign exchange gains and losses in the year are included in operations.

(r) Recent Accounting Pronouncements

The FASB has recently issued SFAS No. 155 and 156, but they will not have any relationship to the operations of the Company. Therefore, a description and its impact on the Company's operations and financial position for each have not been disclosed.

NOTE 3 - INVENTORY

February 28, 2006

                     $   

   

Raw materials and supplies

-

Work in progress 

-

Finished goods 

4,374


   

4,374


Finished goods inventory as at February 28, 2006 consists of educational craft and hobby DVDs.

NOTE 4 - INTELLECTUAL PROPERTY

On February 23, 2006 the Company purchased the intellectual property to the Mentor Series of Instructional DVDs and the Craft College Series of Instructional DVDs for total consideration of $2 from American Media Systems Co., its parent company (see further Note 6)


PAGE 31

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 5 - DEFERRED DVD PRODUCTION COSTS

February 28, 2006


Cost

Accumulated
Amortization

Net Book
Value




$

$

$
       

Knitting DVD production costs

8,215

(315)

7,900




       

8,215

(315)

7,900




Management expects to amortize $4,200 during the 2006 fiscal year and a total of $8,215 during the next three fiscal years.

NOTE 6 - COMMON STOCK

During the period ended February 28, 2006, the Company issued 1 common share to American Media Systems Co, its parent, in consideration for DVD inventory, deferred DVD production costs, and intellectual property with total values of $4,511, $8,215, and $2, respectively. The assets are recorded at the parent company's carrying value.

There are no shares subject to warrants, options or other agreements as at February 28, 2006.

NOTE 7 - INCOME TAXES

The components of the net deferred tax asset, the statutory tax rate, and the elected amount of the valuation allowance are as follows:

Cumulative from
Inception on
February 23, 2006
through
February 28, 2006


            $

 

 

Statutory and effective tax rates

20%

   

Income taxes recovered at the effective tax rate

60

     

Tax losses carryforward (deferred) 

                            (60)


   

Corporate income tax expense and corporate income taxes payable

-



PAGE 32

CRAFT COLLEGE INC.
(A Development Stage Company)
NOTES TO THE FINANCIAL STATEMENTS
FEBRUARY 28, 2006

NOTE 7 - INCOME TAXES (Continued)

The approximate tax effects of each type of temporary difference that gives rise to future tax assets are as follows:

February 28,
2006


               $

Net operating loss carry forwards (expiring 2017 - 2025)

302

       

Less:  valuation allowance

              (302)


   

Net deferred tax assets

-


NOTE 8 - COMMITMENTS

The Company has entered into a contractual relationship with Brand Specialists LLC, a Dallas based firm, to market its products to Neighborhood Markets, Wal-Mart Super Stores, Wal-Mart and Sam's Club. The agreement grants Brand Specialists LLC a fee of 5% net from all sales of products generated through Neighborhood Markets, Wal-Mart Super Stores, Sam's Club and Wal-Mart. To date the Company has not generated any sales from this agreement.

The Company has entered into a contractual relationship with Memories Complete, a Salt Lake City based firm, to market its products to QVC, a home shopping network. The agreement grants Memories Complete a fee of 5% net from all sales of products generated through QVC. To date the Company has not generated any sales from this agreement.

NOTE 9 - RELATED PARTY TRANSACTIONS

Related party transactions not disclosed elsewhere in the financial statements are as follows:

The Company received office and administrative services from its Parent, American Media Systems Co. at $nil during the period ended February 28, 2006.

NOTE 10 - SUBSEQUENT EVENTS

Effective May 30, 2006, the Company completed a 750,000 common shares for one common share stock split. The Company's share transactions disclosed in these financial statements have been restated retroactively to reflect the above stock split.

On May 31, 2006, there was a change in control of the Company as the Company's Parent, American Media Systems Co., sold all of its shares in the Company.

On June 25, 2006, the Company issued 5,000,000 common shares at a price $0.02 per common share to the President of the Company for cash proceeds of $100,000. At the date of these financial statements the President was a Director of American Media Systems Co., however subsequent to the year-end and prior to the share purchase she resigned from American Media Systems Co.


PAGE 33

ITEM 23. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

There have not been any disagreements with the auditor on any audit or accounting issues.

PART II - INFORMATION NOT REQUIRED IN PROSPECTUS.

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

Section 16-10a-902(1) of the Utah Revised Business Corporation Act authorizes a Utah corporation to indemnify any director against liability incurred in any proceeding if he or she acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his or her conduct was unlawful.

Section 16-10a-902(4) prohibits a Utah corporation from indemnifying a director in a proceeding by or in the right of the corporation in which the director was adjudged liable to the corporation or in a proceeding in which the director was adjudged liable on the basis that he or she improperly received a personal benefit. Otherwise, Section 16-10a-902(5) allows indemnification for reasonable expenses incurred in connection with a proceeding by or in the right of a corporation.


Unless limited by the Articles of Incorporation, Section 16-10a-905 authorizes a director to apply for indemnification to the court conducting the proceeding or another court of competent jurisdiction. Section 16-10a-907(1) extends this right to officers of a corporation as well.

Unless limited by the Articles of Incorporation, Section 16-10a-903 requires that a corporation indemnify a director who was successful, on the merits or otherwise, in defending any proceeding to which he or she was a party against reasonable expenses incurred in connection therewith. Section 16-10a-907(1) extends this protection to officers of a corporation as well.

Pursuant to Section 16-10a-904(1), the corporation may advance a director's expenses incurred in defending any proceeding upon receipt of an undertaking and a written affirmation of his or her good faith belief that he or she has met the standard of conduct specified in Section 16-10a-902. Unless limited by the Articles of Incorporation, Section 16-10a-907(2) extends this protection to officers, employees, fiduciaries and agents of a corporation as well.

Regardless of whether a director, officer, employee, fiduciary or agent has the right to indemnity under the Utah Revised Business Corporation Act, Section 16-10a-908 allows the corporation to purchase and maintain insurance on his or her behalf against liability resulting from his or her corporate role.

Article XI of our Amended and Restated Articles of Incorporation provide for indemnification of our directors, executive officers, employees and agents to the fullest extent permitted by the Utah Revised Business Corporation Act.

ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

SEC Filing Fee

 

$            100

 

Printing Expenses

400

 

Accounting Fees and Expenses

 

4,000

 

Legal Fees and Expenses

 

10,000

 

Registrar and Transfer Agent Fee

 

500


 

Total

 

$    15,000



PAGE 34

ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.

On June 25th, 2006 we completed an offerings for of 5,000,000 shares of our common stock at a price of $0.02 per share to our president. We completed the offerings pursuant to Regulation S of the Securities Act. The executive officer represented to us that he was a non-US person as defined in Regulation S. We did not engage in a distribution of this offering in the United States. She represented her intention to acquire the securities for investment only and not with a view toward distribution. We requested our stock transfer agent to affix appropriate legends to the stock certificate issued in accordance with Regulation S and the transfer agent affixed the appropriate legends. The executive officer had adequate access to sufficient information about us to make an informed investment decision. None of the securities were sold through an underwriter and accordingly, there were no underwriting discounts or commissions involved. No registration rights were granted.

ITEM 27. EXHIBITS.

Exhibit Number

Description



3.1

Articles of Incorporation 



3.3

By-Laws 



4.1

Specimen Stock Certificate



5.1

Opinion on legality 



10.1

Agency agreement with Brand Specialists LLC



10.2

Agency agreement with Memories Complete



23.1

Consent from Conrad Lysiak



23.2

Consent from Vellmer & Chang



99.2

Subscription agreement



ITEM 28. UNDERTAKINGS.

We hereby undertake:

(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

(i) To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;

(ii) To reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information in the Registration Statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20 percent change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective Registration Statement; and

(iii) To include any additional or changed material information on the plan of distribution.


PAGE 35

(2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time to be the initial bona fide offering thereof.

(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4) Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, we have been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.

(5) For determining any liability under the Securities Act of 1933:

(i) we shall treat the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in a form of prospectus filed by us under Rule 424(b)(1), or (4) or 497(h) under the Securities Act as part of this registration statement as of the time the Commission declared it effective. For determining any liability under the Securities Act of 1933, we shall treat each post-effective amendment that contains a form of prospectus as a new registration statement for the securities offered in the registration statement, and that offering of the securities at that time as the initial bona fide offering of those securities.

(ii) we shall treat each prospectus filed by us pursuant to Rule 424(b)(3) as part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement. Each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information required by section 10(a) of the Securities Act shall be deemed to be part of and included in the registration statement as of the earlier of the date such form of prospectus is first used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date; or

(iii) we shall treat each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.


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SIGNATURES

Pursuant to the requirements of Section 12 of the Securities Exchange Act of 1934, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized.

Craft College Inc.


Date:

July 7, 2006

By:

PATRICIA CASTILLO


Patricia Castillo,
Director and Chief Executive Officer, Chief Financial Officer and principal accounting officer.

       

Date:

July 7, 2006

By:

DARIO PASSADORE


Dario Passadore
Director

       


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