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Goodwill and Other Intangible Assets (Tables)
 3 Months Ended
Mar. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Summary of changes in goodwill, by segment
The following summarizes the changes in our goodwill, by segment (in millions of dollars):
 
Car Rental
 
Equipment
Rental
 
Total
Balance as of January 1, 2013
 
 
 
 
 
Goodwill
$
1,287.5

 
$
775.4

 
$
2,062.9

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
1,241.4

 
100.5

 
1,341.9

 
 
 
 
 
 
Goodwill acquired during the period
—

 
—

 
—

Adjustments to previously recorded purchase price allocation(a)
9.2

 
4.6

 
13.8

Other changes during the period(b)
(2.9
)
 
(0.1
)
 
(3.0
)
 
6.3

 
4.5

 
10.8

 
 
 
 
 
 
Balance as of March 31, 2013
 
 
 
 
 
Goodwill
1,293.8

 
779.9

 
2,073.7

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
$
1,247.7

 
$
105.0

 
$
1,352.7


 
Car Rental
 
Equipment
Rental
 
Total
Balance as of January 1, 2012
 
 
 
 
 
Goodwill
$
419.3

 
$
693.8

 
$
1,113.1

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
373.2

 
18.9

 
392.1

 
 
 
 
 
 
Goodwill acquired during the year
884.9

 
82.0

 
966.9

Adjustments to previously recorded purchase price allocation(c)
(15.3
)
 
—

 
(15.3
)
Other changes during the year(d)
(1.4
)
 
(0.4
)
 
(1.8
)
 
868.2

 
81.6

 
949.8

 
 
 
 
 
 
Balance as of December 31, 2012
 
 
 
 
 
Goodwill
1,287.5

 
775.4

 
2,062.9

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
$
1,241.4

 
$
100.5

 
$
1,341.9
Components of other intangible assets by major classes
 
March 31, 2013
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Value
Amortizable intangible assets:
 
 
 
 
 
Customer-related
$
694.6

 
$
(451.3
)
 
$
243.3

Other(1)
457.4

 
(46.9
)
 
410.5

Total
1,152.0

 
(498.2
)
 
653.8

Indefinite-lived intangible assets:
 
 
 
 
 
Trade name
3,330.0

 
—

 
3,330.0

Other(2)
18.2

 
—

 
18.2

Total
3,348.2

 
—

 
3,348.2

Total other intangible assets, net
$
4,500.2

 
$
(498.2
)
 
$
4,002.0

 
 
December 31, 2012
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Value
Amortizable intangible assets:
 
 
 
 
 
Customer-related
$
694.7

 
$
(434.0
)
 
$
260.7

Other(1)
459.6

 
(33.8
)
 
425.8

Total
1,154.3

 
(467.8
)
 
686.5

Indefinite-lived intangible assets:
 
 
 
 
 
Trade name
3,330.0

 
—

 
3,330.0

Other(2)
15.6

 
—

 
15.6

Total
3,345.6

 
—

 
3,345.6

Total other intangible assets, net
$
4,499.9

 
$
(467.8
)
 
$
4,032.1

_______________________________________________________________________________
(1)
Other amortizable intangible assets primarily include Dollar Thrifty concession agreements, Donlen trade name, reacquired franchise rights, non-compete agreements and technology-related intangibles.
(2)
Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.