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Goodwill and Other Intangible Assets
3 Months Ended
Mar. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets
The following summarizes the changes in our goodwill, by segment (in millions of dollars):
 
Car Rental
 
Equipment
Rental
 
Total
Balance as of January 1, 2013
 
 
 
 
 
Goodwill
$
1,287.5

 
$
775.4

 
$
2,062.9

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
1,241.4

 
100.5

 
1,341.9

 
 
 
 
 
 
Goodwill acquired during the period

 

 

Adjustments to previously recorded purchase price allocation(a)
9.2

 
4.6

 
13.8

Other changes during the period(b)
(2.9
)
 
(0.1
)
 
(3.0
)
 
6.3

 
4.5

 
10.8

 
 
 
 
 
 
Balance as of March 31, 2013
 
 
 
 
 
Goodwill
1,293.8

 
779.9

 
2,073.7

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
$
1,247.7

 
$
105.0

 
$
1,352.7


 
Car Rental
 
Equipment
Rental
 
Total
Balance as of January 1, 2012
 
 
 
 
 
Goodwill
$
419.3

 
$
693.8

 
$
1,113.1

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
373.2

 
18.9

 
392.1

 
 
 
 
 
 
Goodwill acquired during the year
884.9

 
82.0

 
966.9

Adjustments to previously recorded purchase price allocation(c)
(15.3
)
 

 
(15.3
)
Other changes during the year(d)
(1.4
)
 
(0.4
)
 
(1.8
)
 
868.2

 
81.6

 
949.8

 
 
 
 
 
 
Balance as of December 31, 2012
 
 
 
 
 
Goodwill
1,287.5

 
775.4

 
2,062.9

Accumulated impairment losses
(46.1
)
 
(674.9
)
 
(721.0
)
 
$
1,241.4

 
$
100.5

 
$
1,341.9


_______________________________________________________________________________
(a)
Consists of adjustments related to purchase accounting and deferred tax during 2013.
(b)
Primarily consists of changes resulting from the translation of foreign currencies at different exchange rates from the beginning of the period to the end of the period.
(c)
Consists of deferred tax adjustments recorded during 2012.
(d)
Primarily consists of changes resulting from disposals and the translation of foreign currencies at different exchange rates from the beginning of the year to the end of the year.

Other intangible assets, net, consisted of the following major classes (in millions of dollars):
 
March 31, 2013
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Value
Amortizable intangible assets:
 
 
 
 
 
Customer-related
$
694.6

 
$
(451.3
)
 
$
243.3

Other(1)
457.4

 
(46.9
)
 
410.5

Total
1,152.0

 
(498.2
)
 
653.8

Indefinite-lived intangible assets:
 
 
 
 
 
Trade name
3,330.0

 

 
3,330.0

Other(2)
18.2

 

 
18.2

Total
3,348.2

 

 
3,348.2

Total other intangible assets, net
$
4,500.2

 
$
(498.2
)
 
$
4,002.0

 
 
December 31, 2012
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Value
Amortizable intangible assets:
 
 
 
 
 
Customer-related
$
694.7

 
$
(434.0
)
 
$
260.7

Other(1)
459.6

 
(33.8
)
 
425.8

Total
1,154.3

 
(467.8
)
 
686.5

Indefinite-lived intangible assets:
 
 
 
 
 
Trade name
3,330.0

 

 
3,330.0

Other(2)
15.6

 

 
15.6

Total
3,345.6

 

 
3,345.6

Total other intangible assets, net
$
4,499.9

 
$
(467.8
)
 
$
4,032.1

_______________________________________________________________________________
(1)
Other amortizable intangible assets primarily include Dollar Thrifty concession agreements, Donlen trade name, reacquired franchise rights, non-compete agreements and technology-related intangibles.
(2)
Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.
Amortization of other intangible assets for the three months ended March 31, 2013 and 2012 was approximately $30.5 million and $19.2 million, respectively. Based on our amortizable intangible assets as of March 31, 2013, we expect amortization expense to be approximately $90.1 million for the remainder of 2013, $116.3 million in 2014, $113.8 million in 2015, $64.9 million in 2016 and $51.8 million in 2017.