8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 23, 2023

HERC HOLDINGS INC.

(Exact name of registrant as specified in its charter)

Delaware	001-33139	20-3530539
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S Employer Identification No.)

27500 Riverview Center Blvd.

Bonita Springs, Florida 34134

(Address of principal executive offices and zip code)

(239) 301-1000

(Registrant's telephone number,

including area code)

N/A

(Former name or former address, if

changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐      Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐       Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐         Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐       Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of exchange on which registered
Common Stock, par value $0.01 per share	HRI	New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

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ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On October 23, 2023, Herc Holdings Inc. (the “Company”) issued a press release regarding its financial results for its third quarter ended September 30, 2023. A copy of the press release is furnished as Exhibit 99.1 to this Form 8-K.

On October 24, 2023, the Company will conduct an earnings webcast relating to the Company’s financial results for the third quarter of 2023. The earnings webcast will be made available to the public via a link on the Investor Relations section of the Company's website, IR.HercRentals.com, as well as via telephone dial-in, and the slides that will accompany the presentation will be available to the public at the time of the earnings webcast through the Company’s website. Certain financial information relating to completed fiscal periods that will be part of the earnings webcast is included in the set of slides that will accompany the earnings webcast, a copy of which is furnished as Exhibit 99.2 to this Form 8-K.

The information in this Form 8-K and the exhibits attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall they be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits.

Exhibit Number	Description
99.1	Press Release of Herc Holdings Inc. dated October 23, 2023 describing its results for its third quarter ended September 30, 2023.
99.2	Set of slides that will accompany the October 24, 2023 earnings webcast.
104	Cover Page Interactive Data File (embedded within the Inline XBRL document)

2

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

HERC HOLDINGS INC.
(Registrant)
By:	/s/ MARK HUMPHREY
Name:	Mark Humphrey
Title:	Senior Vice President and Chief Financial Officer

Date:  October 23, 2023

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EX-99.1

Herc Holdings Reports Strong Third Quarter 2023 Results and

Narrows Full-Year 2023 Guidance

Third Quarter Highlights

–Record total revenues of $908 million, an increase of 22%

–Net income increased to $113 million, or $3.96 per diluted share, an increase of 18%

–Adjusted EBITDA of $410 million increased 19%; adjusted EBITDA margin at 45.2%

–Rental pricing increased 6.9% year-over-year

–Exploring strategic alternatives for Cinelease studio entertainment business

Bonita Springs, Fla., October 23, 2023 -- Herc Holdings Inc. (NYSE: HRI) ("Herc Holdings" or the "Company") today reported financial results for the quarter ended September 30, 2023. Equipment rental revenue was $765 million and total revenues were $908 million in the third quarter of 2023, compared to $706 million and $745 million, respectively, for the same period last year. In the third quarter of 2023, the Company reported net income of $113 million, or $3.96 per diluted share, an increase of 18% compared to $101 million, or $3.36 per diluted share, in the same 2022 period.

“We continued to leverage our core strengths in market coverage, fleet management, pricing discipline and a best-in-class team to deliver double-digit revenue and Adjusted EBITDA growth in the third quarter,” said Larry Silber, president and chief executive officer. “Over the course of the quarter, we also successfully rebalanced our fleet after a wave of back-ordered supply was delivered in the first half of the year. And, with the health of the supply chain improving, we were able to accelerate used-fleet sales after two years to refresh our offering and make way for the new equipment.”

“Continued investments in our premium fleet offering, strategic acquisitions and advanced technologies, along with robust demand across key end markets and a focus on cost discipline are driving the momentum in our business and will support sustainable, profitable growth over the long term," said Silber.

"Today, we also are announcing that we will begin exploring strategic alternatives for Cinelease, our studio management and lighting and grip equipment rental business. This decision was made due to the changing dynamics for lighting and grip rental providers in the film and studio entertainment industry, which has shifted to requiring significant capital investment in studios. For Herc to allocate capital for growth in this new real-estate-focused business model would be a divergence from our stated strategy," said Silber.

2023 Third Quarter Financial Results

•Total revenues increased 22% to $908 million compared to $745 million in the prior-year period. The year-over-year increase of $163 million primarily related to an increase in equipment rental revenue of $59 million, reflecting positive pricing of 6.9% and increased volume of 11.5%, partially offset by unfavorable mix driven by the studio entertainment business and inflation. Sales of rental equipment increased by $103 million during the period resulting from the return to more normal fleet rotation as deliveries become more predictable in certain categories of equipment.

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•Dollar utilization was 42.1% compared to 45.3% in the prior-year period. A slowdown in the studio entertainment business as a result of labor disruptions in the film and television industry contributed 200 basis points of the change, as well as the continued supply chain challenges in certain categories of equipment that have disrupted the normal cadence of deliveries.

•Direct operating expenses were $288 million, or 37.6% of equipment rental revenue, compared to $278 million, or 39.4% in the prior-year period, reflecting better cost performance and fixed cost absorption on higher revenue despite increases related to additional headcount, facilities expenses and maintenance costs associated with strong rental activity and an expanding branch network.

•Depreciation of rental equipment increased 19% to $167 million due to higher year-over-year average fleet size. Non-rental depreciation and amortization increased 16% to $29 million primarily due to amortization of acquisition intangible assets.

•Selling, general and administrative expenses was $115 million, or 15.0% of equipment rental revenue, compared to $112 million, or 15.9% in the prior-year period due to continued focus on improving operating leverage while expanding revenues.

•Interest expense increased to $60 million compared with $33 million in the prior-year period due to higher interest rates on floating rate debt and increased borrowings on the ABL Credit Facility primarily to fund acquisition growth.

•Net income was $113 million compared to $101 million in the prior-year period. Adjusted net income increased 11% to $114 million, or $4.00 per diluted share, compared to $103 million, or $3.42 per diluted share, in the prior-year period. The effective tax rate was 23% compared to 25% in the prior-year period.

•Adjusted EBITDA increased 19% to $410 million compared to $345 million in the prior-year period and adjusted EBITDA margin was 45.2% compared to 46.3% in the prior-year period. Margin performance was impacted by a decline in the Company's studio entertainment revenue year over year, as well as a significant increase in sales of used equipment in the latest quarter.

2023 Nine Months Financial Results

•Total revenues increased 25% to $2,450 million compared to $1,953 million in the prior-year period. The year-over-year increase of $497 million was related to an increase in equipment rental revenue of $283 million, reflecting positive pricing of 7.2% and increased volume of 16.8%, partially offset by unfavorable mix driven by the studio entertainment business and inflation. Sales of rental equipment increased $210 million compared to the prior-year period.

•Dollar utilization decreased to 40.8% compared to 43.2% in the prior-year period. The change is primarily due to a slowdown in the studio entertainment business as a result of labor disruptions in the film and television industry, as well as the continued supply chain challenges in certain categories of equipment that have disrupted the normal cadence of deliveries.

2

•Direct operating expenses were $851 million, or 40.1% of equipment rental revenue compared to $752 million, or 40.9% the prior-year period, reflecting better cost performance and fixed cost absorption on higher revenue despite increases related to additional headcount, facilities expenses and maintenance costs associated with strong rental activity and an expanding branch network.

•Depreciation of rental equipment increased 23% to $480 million, due to higher year-over-year average fleet size. Non-rental depreciation and amortization increased 20% to $83 million primarily due to amortization of acquisition intangible assets.

•Selling, general and administrative expenses was $332 million, or 15.7% of equipment rental revenue, compared to $298 million, or 16.2% in the prior-year period due to continued focus on improving operating leverage while expanding revenues.

•Interest expense increased to $162 million compared with $81 million in the prior-year period due to higher interest rates on floating rate debt and increased borrowings on the ABL Credit Facility primarily to fund acquisition growth.

•Net income was $256 million compared to $232 million in the prior-year period. Adjusted net income increased 10% to $260 million, or $9.03 per diluted share, compared to $237 million, or 7.83 per diluted share, in the prior-year period. The effective tax rate was 21% in 2023 compared to 23% in the prior-year period.

•Adjusted EBITDA increased 24% to $1,070 million compared to $866 million in the prior-year period and adjusted EBITDA margin was 43.7% compared to 44.3% in the prior-year period. Margin performance was impacted by a decline in the Company's studio entertainment revenue year over year, as well as a significant increase in sales of used equipment during 2023.

Rental Fleet

Net rental equipment capital expenditures were as follows (in millions):

	Nine Months Ended September 30,
	2023		2022
Rental equipment expenditures	$	1,100	$	841
Proceeds from disposal of rental equipment	(231)		(67)
Net rental equipment capital expenditures	$	869	$	774

•As of September 30, 2023, the Company's total fleet was approximately $6.2 billion at OEC.

•Average fleet at OEC in the third quarter increased 19% compared to the prior-year period and increased 24% year-to-date.

•Average fleet age was 45 months as of September 30, 2023, compared to 49 months in the comparable prior-year period.

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Disciplined Capital Management

•The Company completed eight acquisitions with a total of 14 locations and opened 13 new greenfield locations through the end of the third quarter of 2023.

•Net debt was $3.6 billion as of September 30, 2023, with net leverage of 2.5x compared to 2.4x in the same prior-year period. Cash and cash equivalents and unused commitments under the ABL Credit Facility contributed to $1.5 billion of liquidity as of September 30, 2023.

•The Company declared its quarterly dividend of $0.6325 payable to shareholders of record as of August 18, 2023, with a payment date of September 1, 2023.

•The Company acquired approximately 990,000 shares of its common stock for $107 million year-to-date in 2023. As of September 30, 2023, approximately $174 million remains available under the share repurchase program.

Outlook

The Company is narrowing its full year 2023 adjusted EBITDA guidance range and net rental capital expenditures guidance presented below. The guidance range for the full year 2023 adjusted EBITDA reflects an increase of 18% to 22% compared to full year 2022 results.

	Previous Guidance	New Guidance
Adjusted EBITDA:	$1.45 billion to $1.55 billion	$1.45 billion to $1.50 billion
Net rental equipment capital expenditures:	$1.0 billion to $1.2 billion	$1.0 billion to $1.1 billion

As a leader in an industry where scale matters, the Company expects to continue to gain share by capturing an outsized position of the forecasted higher construction spending in 2023 by investing in its fleet, capitalizing on strategic acquisitions and greenfield opportunities, and cross-selling a diversified product portfolio.

Cinelease Studio Entertainment Business

The Company announced it is exploring strategic alternatives for its Cinelease studio entertainment and lighting and grip equipment rental business. The film and studio entertainment industry has shifted to a studio centric model where owning or managing a large footprint of studios is becoming more important to be a competitive equipment rental provider, requiring significant investment in fully managed studios. This business model is a departure from the Company's stated growth strategy. The Company will continue to provide equipment rentals, other than lighting and grip equipment, to the film and entertainment industry through Herc Entertainment Services, which includes aerial equipment, forklifts, carts, generators and climate solutions.

There can be no assurance that the process will result in any specific outcome and the Company has not set a timetable for the conclusion of the process, however, it expects a transaction, if any, to be complete within one year. The Company does not intend to comment further until it determines that further disclosure is required by law or otherwise deems it appropriate. Herc has retained Goldman Sachs & Co. LLC as its financial advisor to assist the company with the process.

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Earnings Call and Webcast Information

Herc Holdings' third quarter 2023 earnings webcast will be held tomorrow at 8:30 a.m. U.S. Eastern Time. Interested U.S. parties may call +1-888-660-6011 and international participants should call the country specific dial in numbers listed athttps://events.q4irportal.com/custom/access/2324/, using the access code: 7812157. Please dial in at least 10 minutes before the call start time to ensure that you are connected to the call and to register your name and company.

Those who wish to listen to the live conference call and view the accompanying presentation slides should visit the Events and Presentations tab of the Investor Relations section of the Company's website at IR.HercRentals.com. The press release and presentation slides for the call will be posted to this section of the website prior to the call.

A replay of the conference call will be available via webcast on the Company website at IR.HercRentals.com, where it will be archived for 12 months after the call.

About Herc Holdings Inc.

Herc Holdings Inc., which operates through its Herc Rentals Inc. subsidiary, is one of the leading equipment rental suppliers with 379 locations in North America. With over 58 years of experience, we are a full-line equipment rental supplier offering a broad portfolio of equipment for rent. Our fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, lighting, trench shoring, and studio and production equipment. Our equipment rental business is supported by ProSolutions®, our industry-specific solutions-based services, which includes power generation, climate control, remediation and restoration and pumps, and our ProContractor professional grade tools. Our product offerings and services are aimed at helping customers work more efficiently, effectively and safely. The Company has approximately 7,000 employees who equip our customers and communities to build a brighter future. Herc Holdings’ 2022 total revenues were approximately $2.7 billion. All references to “Herc Holdings” or the “Company” in this press release refer to Herc Holdings Inc. and its subsidiaries, unless otherwise indicated. For more information on Herc Holdings and its products and services, visit: www.HercRentals.com.

Certain Additional Information

In this release we refer to the following operating measures:

•Dollar utilization: calculated by dividing rental revenue (excluding re-rent, delivery, pick-up and other ancillary revenue) by the average OEC of the equipment fleet for the relevant time period, based on the guidelines of the American Rental Association (ARA).

•OEC: original equipment cost based on the guidelines of the ARA, which is calculated as the cost of the asset at the time it was first purchased plus additional capitalized refurbishment costs (with the basis of refurbished assets reset at the refurbishment date).

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Forward-Looking Statements

This press release includes forward-looking statements as that term is defined by the federal securities laws, including statements concerning our business plans and strategy, projected profitability, performance or cash flows, future capital expenditures, our growth strategy, including our ability to grow organically and through M&A, anticipated financing needs, business trends, our capital allocation strategy, liquidity and capital management, exploring strategic alternatives for Cinelease, including the timing of the review process, the outcome of the process and the costs and benefits of the process, and other information that is not historical information. Forward looking statements are generally identified by the words "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts," "looks," and future or conditional verbs, such as "will," "should," "could" or "may," as well as variations of such words or similar expressions. All forward-looking statements are based upon our current expectations and various assumptions and there can be no assurance that our current expectations will be achieved. They are subject to future events, risks and uncertainties - many of which are beyond our control - as well as potentially inaccurate assumptions, that could cause actual results to differ materially from those in the forward-looking statements. Further information on the risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including our most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and in our other SEC filings. We undertake no obligation to update or revise forward-looking statements that have been made to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events.

Information Regarding Non-GAAP Financial Measures

In addition to results calculated according to accounting principles generally accepted in the United States (“GAAP”), the Company has provided certain information in this release that is not calculated according to GAAP (“non-GAAP”), such as EBITDA, adjusted EBITDA, adjusted EBITDA margin, adjusted net income, adjusted earnings per diluted common share and free cash flow. Management uses these non-GAAP measures to evaluate operating performance and period-over-period performance of our core business without regard to potential distortions, and believes that investors will likewise find these non-GAAP measures useful in evaluating the Company’s performance. These measures are frequently used by security analysts, institutional investors and other interested parties in the evaluation of companies in our industry. Non-GAAP measures should not be considered in isolation or as a substitute for our reported results prepared in accordance with GAAP and, as calculated, may not be comparable to similarly titled measures of other companies. For the definitions of these terms, further information about management’s use of these measures as well as a reconciliation of these non-GAAP measures to the most comparable GAAP financial measures, please see the supplemental schedules that accompany this release.

(See Accompanying Tables)

6

HERC HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

Unaudited

(In millions, except per share data)

	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022
Revenues:
Equipment rental	$	765	$	706	$	2,121	$	1,838
Sales of rental equipment	124		21		278		68
Sales of new equipment, parts and supplies	11		10		29		27
Service and other revenue	8		8		22		20
Total revenues	908		745		2,450		1,953
Expenses:
Direct operating	288		278		851		752
Depreciation of rental equipment	167		140		480		389
Cost of sales of rental equipment	99		16		201		49
Cost of sales of new equipment, parts and supplies	7		6		19		16
Selling, general and administrative	115		112		332		298
Non-rental depreciation and amortization	29		25		83		69
Interest expense, net	60		33		162		81
Other expense (income), net	(3)		—		(2)		(1)
Total expenses	762		610		2,126		1,653
Income before income taxes	146		135		324		300
Income tax provision	(33)		(34)		(68)		(68)
Net income	$	113	$	101	$	256	$	232
Weighted average shares outstanding:
Basic	28.3		29.7		28.5		29.8
Diluted	28.5		30.2		28.8		30.3
Earnings per share:
Basic	$	3.99	$	3.41	$	8.98	$	7.79
Diluted	$	3.96	$	3.36	$	8.89	$	7.66

A - 1

HERC HOLDINGS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

Unaudited

(In millions)

	September 30, 2023		December 31, 2022
ASSETS
Cash and cash equivalents	$	71	$	54
Receivables, net of allowances	595		523
Other current assets	63		67
Total current assets	729		644
Rental equipment, net	3,990		3,485
Property and equipment, net	473		392
Right-of-use lease assets	670		552
Goodwill and intangible assets, net	976		850
Other long-term assets	55		34
Total assets	$	6,893	$	5,957
LIABILITIES AND EQUITY
Current maturities of long-term debt and financing obligations	$	18	$	16
Current maturities of operating lease liabilities	43		42
Accounts payable	247		318
Accrued liabilities	230		228
Total current liabilities	538		604
Long-term debt, net	3,665		2,922
Financing obligations, net	105		108
Operating lease liabilities	648		528
Deferred tax liabilities	693		647
Other long term liabilities	45		40
Total liabilities	5,694		4,849
Total equity	1,199		1,108
Total liabilities and equity	$	6,893	$	5,957

A - 2

HERC HOLDINGS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Unaudited

(In millions)

	Nine Months Ended September 30,
	2023		2022
Cash flows from operating activities:
Net income	$	256	$	232
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of rental equipment	480		389
Depreciation of property and equipment	53		47
Amortization of intangible assets	30		22
Amortization of deferred debt and financing obligations costs	3		3
Stock-based compensation charges	15		20
Provision for receivables allowances	49		34
Deferred taxes	41		78
Gain on sale of rental equipment	(77)		(19)
Other	1		2
Changes in assets and liabilities:
Receivables	(79)		(156)
Other assets	(3)		(10)
Accounts payable	10		(2)
Accrued liabilities and other long-term liabilities	17		(17)
Net cash provided by operating activities	796		623
Cash flows from investing activities:
Rental equipment expenditures	(1,100)		(841)
Proceeds from disposal of rental equipment	231		67
Non-rental capital expenditures	(119)		(82)
Proceeds from disposal of property and equipment	11		4
Acquisitions, net of cash acquired	(332)		(441)
Other investing activities	(15)		(23)
Net cash used in investing activities	(1,324)		(1,316)
Cash flows from financing activities:
Proceeds from revolving lines of credit and securitization	1,755		2,080
Repayments on revolving lines of credit and securitization	(1,016)		(1,228)
Principal payments under finance lease and financing obligations	(12)		(12)
Dividends paid	(56)		(51)
Repurchase of common stock	(107)		(53)
Other financing activities, net	(19)		(20)
Net cash provided by financing activities	545		716
Effect of foreign exchange rate changes on cash and cash equivalents	—		(1)
Net change in cash and cash equivalents during the period	17		22
Cash and cash equivalents at beginning of period	54		35
Cash and cash equivalents at end of period	$	71	$	57

A - 3

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

EBITDA AND ADJUSTED EBITDA RECONCILIATIONS

Unaudited

(In millions)

EBITDA and adjusted EBITDA - EBITDA represents the sum of net income (loss), provision (benefit) for income taxes, interest expense, net, depreciation of rental equipment and non-rental depreciation and amortization. Adjusted EBITDA represents EBITDA plus the sum of merger and acquisition related costs, restructuring and restructuring related charges, spin-off costs, non-cash stock-based compensation charges, loss on extinguishment of debt (which is included in interest expense, net), impairment charges, gain (loss) on the disposal of a business and certain other items. EBITDA and adjusted EBITDA do not purport to be alternatives to net income as an indicator of operating performance. Additionally, neither measure purports to be an alternative to cash flows from operating activities as a measure of liquidity, as they do not consider certain cash requirements such as interest payments and tax payments.

Adjusted EBITDA Margin - Adjusted EBITDA Margin, calculated by dividing Adjusted EBITDA by Total Revenues, is a commonly used profitability ratio.

	Three Months Ended September 30,						Nine Months Ended September 30,
	2023			2022			2023			2022
Net income	$	113		$	101		$	256		$	232
Income tax provision	33			34			68			68
Interest expense, net	60			33			162			81
Depreciation of rental equipment	167			140			480			389
Non-rental depreciation and amortization	29			25			83			69
EBITDA	402			333			1,049			839
Non-cash stock-based compensation charges	6			9			15			20
Merger and acquisition related costs	2			3			5			6
Other	—			—			1			1
Adjusted EBITDA	$	410		$	345		$	1,070		$	866
Total revenues	$	908		$	745		$	2,450		$	1,953
Adjusted EBITDA	$	410		$	345		$	1,070		$	866
Adjusted EBITDA margin	45.2		%	46.3		%	43.7		%	44.3		%

A - 4

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

ADJUSTED NET INCOME AND ADJUSTED EARNINGS PER DILUTED SHARE

Unaudited

(In millions)

Adjusted Net Income and Adjusted Earnings Per Diluted Share - Adjusted Net Income represents the sum of net income (loss), restructuring and restructuring related charges, spin-off costs, loss on extinguishment of debt, impairment charges, merger and acquisition-related costs, gain (loss) on the disposal of a business and certain other items. Adjusted Earnings per Diluted Share represents Adjusted Net Income divided by diluted shares outstanding. Adjusted Net Income and Adjusted Earnings Per Diluted Share are important measures to evaluate our results of operations between periods on a more comparable basis and to help investors analyze underlying trends in our business, evaluate the performance of our business both on an absolute basis and relative to our peers and the broader market, provide useful information to both management and investors by excluding certain items that may not be indicative of our core operating results and operational strength of our business.

	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022
Net income	$	113	$	101	$	256	$	232
Merger and acquisition related costs	2		3		5		6
Other	—		—		1		1
Tax impact of adjustments(1)	(1)		(1)		(2)		(2)
Adjusted net income	$	114	$	103	$	260	$	237
Diluted shares outstanding	28.5		30.2		28.8		30.3
Adjusted earnings per diluted share	$	4.00	$	3.42	$	9.03	$	7.83

(1) The tax rate applied for adjustments is 25.7% and reflects the statutory rates in the applicable entities.

A - 5

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

FREE CASH FLOW

Unaudited

(In millions)

Free cash flow represents net cash provided by (used in) operating activities less rental equipment expenditures and non-rental capital expenditures, plus proceeds from disposal of rental equipment, proceeds from disposal of property and equipment, and other investing activities. Free cash flow is used by management in analyzing the Company’s ability to service and repay its debt, fund potential acquisitions and to forecast future periods. However, this measure does not represent funds available for investment or other discretionary uses since it does not deduct cash used to service debt or for other non-discretionary expenditures.

	Nine Months Ended September 30,
	2023		2022
Net cash provided by operating activities	$	796	$	623
Rental equipment expenditures	(1,100)		(841)
Proceeds from disposal of rental equipment	231		67
Net rental equipment expenditures	(869)		(774)
Non-rental capital expenditures	(119)		(82)
Proceeds from disposal of property and equipment	11		4
Other	(15)		(23)
Free cash flow	$	(196)	$	(252)
Acquisitions, net of cash acquired	(332)		(441)
Increase in net debt, excluding financing activities	$	(528)	$	(693)

A - 6

EX-99.2

©2021 Herc Rentals Inc. All Rights Reserved. Shifting Into High Gear

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 2 Larry Silber President & Chief Executive Officer Herc Rentals Team & Agenda Aaron Birnbaum Senior Vice President & Chief Operating Officer Agenda • Safe Harbor • Q3 2023 Overview • Q3 Operations Review • Q3 Financial Review • 2023 Outlook • Q&A Leslie Hunziker Senior Vice President Investor Relations & Communications Mark Humphrey Senior Vice President & Chief Financial Officer

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 3 Safe Harbor Statements and Non-GAAP Financial Measures Forward-Looking Statements This presentation includes forward-looking statements as that term is defined by the federal securities laws, including statements concerning our business plans and strategy, projected profitability, performance or cash flows, future capital expenditures, our growth strategy, including our ability to grow organically and through M&A, anticipated financing needs, business trends, our capital allocation strategy, liquidity and capital management, exploring strategic alternatives for Cinelease, including the timing of the review process, the outcome of the process and the costs and benefits of the process, and other information that is not historical information. Forward looking statements are generally identified by the words "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts," "looks," and future or conditional verbs, such as "will," "should," "could" or "may," as well as variations of such words or similar expressions. All forward-looking statements are based upon our current expectations and various assumptions and, there can be no assurance that our current expectations will be achieved. They are subject to future events, risks and uncertainties - many of which are beyond our control - as well as potentially inaccurate assumptions, that could cause actual results to differ materially from those in the forward- looking statements. Further information on the risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including our most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and in our other SEC filings. We undertake no obligation to update or revise forward-looking statements that have been made to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events. Information Regarding Non-GAAP Financial Measures In addition to results calculated according to accounting principles generally accepted in the United States (“GAAP”), the Company has provided certain information in this presentation that is not calculated according to GAAP (“non- GAAP”), such as adjusted net income, adjusted earnings per diluted share, EBITDA, adjusted EBITDA, adjusted EBITDA margin, REBITDA, REBITDA margin, REBITDA flow-through and free cash flow. Management uses these non-GAAP measures to evaluate operating performance and period-over-period performance of our core business without regard to potential distortions, and believes that investors will likewise find these non-GAAP measures useful in evaluating the Company’s performance. These measures are frequently used by security analysts, institutional investors and other interested parties in the evaluation of companies in our industry. Non-GAAP measures should not be considered in isolation or as a substitute for our reported results prepared in accordance with GAAP and, as calculated, may not be comparable to similarly titled measures of other companies. For the definitions of these terms, further information about management’s use of these measures as well as a reconciliation of these non-GAAP measures to the most comparable GAAP financial measures, please see the appendix that accompanies this presentation.

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 4 Rental Revenue $460 $402 $520 $706 $765 2019 2020 2021 2022 2023 Total Revenues $508 $456 $551 $745 $908 2019 2020 2021 2022 2023 Adjusted EBITDA¹ $209 $196 $246 $345 $410 2019 2020 2021 2022 2023 41.2% 43.1% 44.7% 46.3% 45.2% 2019 2020 2021 2022 2023 $0.32 $1.35 $2.37 $3.36 $3.96 8% 19%22% $ in millions $ in millions $ in millions 18% Adjusted EBITDA Margin¹Earnings Per Diluted Share ROIC2 1. For a reconciliation to the most comparable GAAP financial measure, see the Appendix beginning on Slide 22 2. The company’s ROIC metric uses after-tax operating income for the trailing 12 months divided by average stockholders’ equity, debt and deferred taxes, net of average cash. To mitigate the volatility related to fluctuations in the company’s tax rate from period to period, the U.S. federal corporate statutory tax rate of 21% was used to calculate after-tax operating income. 5.7% 5.4% 8.8% 10.3% 10.5% 2019 2020 2021 2022 2023 Third Quarter Financial Highlights: Accelerating Performance 2019 2020 2021 2022 2023 3Q23 margin impacted by studio-entertainment industry shutdown and increased sales of used fleet

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 5 Equipment rental market in N.A. • Return to normal seasonal demand trends • Supply chain recovering; although constraints persist in high-demand categories • Positive industry trends aided by stimulus, reshoring, electrification, energy efficiency • Shift from equipment ownership to rental continues HRI equipment rental revenue • Double-digit growth across core fleet categories and Pro-Solutions offerings • Double-digit growth across local and national accounts • Record Q3 rental rate increased 6.9% YoY; volume up 11.5% • Mix unfavorable by 9.9% due to inflation and studio entertainment labor strikes HRI total revenues grew 22% in Q3 2023 • Used equipment market remains healthy • Supply improvement allows for increased disposals and catch up in fleet life-cycle management Third Quarter 2023 Highlights

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 6 Optimize branch network for fleet / operating efficiencies at scale • Completed 2 acquisitions - 4 locations; opened 4 greenfield locations Enhance fleet mix • Expanded high-margin specialty fleet by 15% at OEC YoY Support customers’ efficiency goals through data and telematics • Advanced customer-facing digital capabilities: ProControl Next Gen™ Commit to purposeful, integrated and evolving ESG goals • Won Department of Labor's HIRE Vets Medallion Award • Recognized on the Best and Brightest Companies to Work For list Prioritize Capital and Invest Responsibly • Disciplined investment in fleet and strategic M&A • Regular dividend declared Q3 2023: Delivering on Growth Strategies Grow the Core Expand Specialty Elevate Technology Integrate ESG Allocate Capital Strategies to Accelerate ROIC and Increase Shareholder Returns:

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 7 Exploring Alternatives for Cinelease Studio Entertainment as Industry Model Shifts Cinelease is Herc's studio management and lighting and grip business • One of the only scaled studio-platform businesses in industry • Lighting and grip equipment represents ~5% of Herc OEC Studio ownership is becoming a critical piece of the desired single-point of contact offering for productions: • physical studio • studio management • lighting and grip equipment Owning studio real-estate does not align with Herc strategy Herc Entertainment Services will continue to supply on- location studios, off-location productions for TV and Film, and live entertainment venues with rental gear, including: • aerial equipment, • forklifts, • carts, • generators and • climate solutions

Operations Review Aaron Birnbaum Senior Vice President and Chief Operating Officer

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 9 Q3 2023 Focusing on Safety Total Recordable Incident Rate of 0.78 YTD Proven safety record is a must-have for customers Herc's Safety Program integrated into all acquisitions Continuing focus on Perfect Days • All branches reported > 97% Perfect Days • Perfect Days are those with no: ◦ OSHA recordable incidents ◦ At-fault motor vehicle accidents ◦ DOT violations

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 10 Delivering on Growth Strategies - Increasing Branch Network Density Expanding Through Acquisitions and Greenfields Adding locations increases density and share in urban markets • Q3:23 - 2 acquisitions - 4 locations; 4 greenfield locations • YTD:23 - 8 acquisitions - 14 locations; 13 greenfield locations ◦ Invested $332 million through September 30 on M&A • Primary focus on acquisitions in top 50 MSAs Synergies through cross selling adjacent product lines, fleet efficiencies and rate improvement Acquiring talented workforce and local customer relationships Strategic M&A Opportunity ~$500 million per year Pipeline of acquisition opportunities remains strong Average acquisition EBITDA Multiple to date ~5.5x Synergized Multiple Opportunity 3.5x - 4.5x

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 11 Equipment rental revenue +8%; Q3 record $765 million • Pricing strategy and tools support discipline and greater market insight • Core business driven by solid operating performance and demand from megaprojects, onshoring, infrastructure projects • ProSolutions contributing double-digit revenue growth YoY • Studio entertainment 1% of rental revenue vs. 5% 3Q:22 ◦ Writers' strike resolved but 3-month actors' strike continues Average fleet at OEC increased 19% in 3Q:23 • Fleet rotation and pick up in seasonal demand enabled absorption of 1H wave of supply chain deliveries ◦ As supply chain recovered, 1H:23 saw a wave of 2023 orders and 2021/2022 backorders delivered ◦ Exiting Q3, significantly reduced gap between fleet growth and equipment rental revenue growth, excluding studio entertainment Delivering on Growth Strategies — Enhancing Fleet Mix Specialty 24% Aerial 24% Earthmoving 12% Material Handling 18% Other 22% Fleet Composition $6.2 billion at OEC1 1. Original equipment cost based on ARA guidelines. As of September 30, 2023.

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 12 Managing Fleet for Enhanced Utilization 1. Original equipment cost based on ARA guidelines. Fleet Expenditures at OEC1 $253 $327 $311 $327$348 $400 $274 2022 2023 Q1 Q2 Q3 Q4 $64 $64 $54 $140$144 $186 $309 2022 2023 Q1 Q2 Q3 Q4 Fleet Disposals at OEC1 $ in millions$ in millions • Increased fleet disposals to: ◦ catch up on fleet rotations after 2021 and 2022 supply chain challenges ◦ take advantage of healthy used equipment market • Fleet disposals generated ~39% proceeds as a percent of OEC as auction channel utilized to realign fleet faster • Average age of disposals was 84 months in Q3 2023 • Average fleet age of 45 months at September 30, 2023 • Capital allocated for category classes that are still constrained have been re-allocated to 2024

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 13 Business Model Driving Growth N ational: 42% Local: 58% • Diverse end market mix and large national customers drives revenue growth in Q3, while project pipeline remains strong ◦ National account revenue up double-digits ◦ In early innings of federal-funding opportunities • 3Q:23 local-customer account revenue saw double-digit growth Industrial Chip manufacturing Electric vehicle/battery manufacturing Energy Petrochemical Industrial plant maintenance LNG investments Infrastructure Airports Roads, bridges,tunnels Transmission & distribution Renewable energy Underground utilities Flood control High-speed rail Water systems Non-Residential Commercial Data centers Education Facility maintenance Healthcare Disaster recovery Restoration Contractors 36% Industrial 26% Infrastructure & Government 15% Other 23% 1. Refer to our 10-K for description of industries related to each customer classification. Other includes commercial and retail service, hospitality, healthcare, recreation, and entertainment and special events. Q3 Revenue by Customer1 Q3 Local vs. National Mix

Financial Review Mark Humphrey Senior Vice President and Chief Financial Officer

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 15 Q3 2023 Financial Results Three Months Ended September 30, Nine Months Ended September 30, $ in millions, except per share data 2023 2022 2023 vs 2022 % Change 2023 2022 2023 vs 2022 % Change Equipment Rental Revenue $765 $706 8% $2,121 $1,838 15% Total Revenues $908 $745 22% $2,450 $1,953 25% Net Income $113 $101 12% $256 $232 10% Earnings Per Diluted Share $3.96 $3.36 18% $8.89 $7.66 16% Adjusted Net Income1 $114 $103 11% $260 $237 10% Adjusted Earnings Per Diluted Share1 $4.00 $3.42 17% $9.03 $7.83 15% Adjusted EBITDA1 $410 $345 19% $1,070 $866 24% Adjusted EBITDA Margin1 45.2% 46.3% (110) bps 43.7% 44.3% (60) bps REBITDA Margin1,2 49.3% 47.1% 220 bps 45.9% 45.0% 90 bps REBITDA YoY Flow-Through1,2 76.3% 50.5% 2580 bps 51.6% 46.1% 550 bps Average Fleet3 (YoY) 18.5% 35.0% 23.8% 30.3% Pricing3 (YoY) 6.9% 6.2% 7.2% 5.4% ROIC 10.5% 10.3% 20 bps 1. For a reconciliation to the most comparable GAAP financial measure, see the Appendix beginning on Slide 22 2. REBITDA measures contribution from our core rental business without impact of sales of equipment, parts and supplies 3. Based on ARA guidelines

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 16 Q3 2023 Adjusted EBITDA and Rental Revenue Bridge Adjusted EBITDA $345 $410 2022 Equipment Rental Revenue Gain on Sale of Rental Equipment DOE SG&A Studio Entertainment Other 2023 Adjusted EBITDA Margin drivers: DOE and SG&A were positive contributors as both declined as a percent of rental revenue Negative impact from higher sales of used equipment, which has a lower margin than equipment rental Studio entertainment industry shutdown reduced revenue on a fixed cost basis $ in millions $ in millions Equipment Rental Revenue $706 $765 2022 Pricing OEC on Rent Ancillary Other Inflation Studio Entertainment 2023

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 17 Q3 2023 Financial Results Excluding Studio Entertainment Three Months Ended September 30, Nine Months Ended September 30, $ in millions 2023 2022 2023 vs 2022 % Change 2023 2022 2023 vs 2022 % Change Equipment Rental Revenue $760 $672 13% $2,081 $1,747 19% Total Revenues $901 $705 28% $2,404 $1,851 30% Net Income $131 $95 38% $289 $216 34% Adjusted EBITDA1 $419 $332 26% $1,078 $829 30% Adjusted EBITDA Margin1 46.5% 47.1% (60) bps 44.8% 44.8% — bps REBITDA Margin1,2 51.0% 48.0% 300 bps 47.3% 45.6% 170 bps REBITDA YoY Flow-Through1,2 73.3% 51.8% 2150 bps 56.0% 46.8% 920 bps 1. For a reconciliation to the most comparable GAAP financial measure, see the Appendix beginning on Slide 22 2. REBITDA measures contribution from our core rental business without impact of sales of equipment, parts and supplies

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 18 Disciplined Capital Management Maturities As of September 30, 2023 $ in millions $1,200 $2,069 $345 2024 2025 2026 2027 No near-term maturities and ample liquidity2 of $1.5 billion provide financial flexibility Net capital expenditures outpaced cash flow from operations due to investments in growth, resulting in free cash outflow of $196 million for the nine months ended September 30, 2023 Net leverage3 of 2.5x, compared with 2.4x in December 2022, within target range of 2.0x to 3.0x Quarterly dividend of $0.6325 per share, paid on September 1, 2023 to shareholders of record as of August 18, 2023 1. The AR Facility is excluded from current maturities of long-term debt as the Company has the intent and ability to consummate refinancing and extend the term of the agreement 2. Total liquidity includes cash and cash equivalents and the unused commitments under the ABL Credit Facility and AR Facility 3. For a definition and calculation, see the Appendix beginning on Slide 22 $70 Finance Leases 2023-2030 AR Facility1 ABL Credit Facility Senior Unsecured Notes Credit Ratings: Moody’s CFR Ba2 S&P BB-/Positive

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 19 Continued Strength in Key End Markets N.A. Equipment Rental Market1 $48 $50 $52 $57 $60 $55 $61 $69 $76 $80 $83 $86 15 16 17 18 19 20 21 22 23E 24E 25E 26E 1. Source: ARA / S&P Global as of Sept 2023 3. Source: American Institute of Architects (AIA) as of Sept 2023 2. Source: IIR as of Sept 2023 4. Source: Dodge Analytics U.S. as of Sept 2023 $ in billions Industrial Spending2 $303 $299 $310 $317 $329 $308 $317 $353 $409 $398 $384 $392 15 16 17 18 19 20 21 22 23E 24E 25E 26E $ in billions Non-Residential Starts4 $229 $258 $288 $298 $317 $260 $303 $445 $429 $431 $446 $469 15 16 17 18 19 20 21 22 23E 24E 25E 26E $ in billions — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Architecture Billings Index3 15 16 17 18 19 20 21 22 Jan-23 Sep 44.8 50

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 20 Narrowing 2023 Guidance to Reflect Impact from Studio Entertainment Key Assumptions Full-Year 2023: • Fleet disposals of ~$800 million at OEC; used equipment market remains healthy • No meaningful recovery of studio entertainment business expected in 2023 • Above-market revenue growth on strong project pipeline, geographic expansion, cross-selling • Disciplined focus supports strong YoY pricing improvement • Continued focus on operating leverage to improve margins • REBITDA Flow Through of mid-50% expected • Interest expense rises to reflect Fed rate increases and continued M&A funding • Tax rate ~25% Metric 2023 Previous Guidance 2023 New Guidance % Change over 2022 Adjusted EBITDA $1.45 billion to $1.55 billion $1.45 billion to $1.50 billion 18% to 22% Net Rental Equipment Expenditures $1.0 billion to $1.2 billion $1.0 billion to $1.1 billion (4)% to 5%

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 21 Purpose, Vision, Mission and Values We equip our customers and communities to build a brighter future

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 22

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 23 Glossary of Terms Commonly Used in the Industry OEC: Original Equipment Cost which is an operating measure based on the guidelines of the American Rental Association (ARA), which is calculated as the cost of the asset at the time it was first purchased plus additional capitalized refurbishment costs (with the basis of refurbished assets reset at the refurbishment date). Fleet Age: The OEC weighted age of the entire fleet, based on ARA guidelines. Net Fleet Capital Expenditures: Capital expenditures of rental equipment minus the proceeds from disposal of rental equipment. Dollar Utilization ($ UT): Dollar utilization is an operating measure calculated by dividing equipment rental revenue (excluding re-rent, delivery, pick-up and other ancillary revenue) by the average OEC of the equipment fleet for the relevant time period, based on ARA guidelines. Pricing: Change in pure pricing achieved in one period versus another period. This is applied both to year-over-year and sequential comparisons. Rental rates are based on ARA guidelines and are calculated based on the category class rate variance achieved either year-over-year or sequentially for any fleet that qualifies for the fleet base and weighted by the prior year revenue mix.

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 24 Our Strategy is Delivering Results Equipment Rental Revenue Adjusted EBITDA1 $1,702 $1,544 $1,910 $2,552 $2,834 2019 2020 2021 2022 TTM 2023 $741 $689 $895 $1,227 $1,431 2019 2020 2021 2022 TTM 2023 Net Leverage2 2.8x 2.4x 2.1x 2.4x 2.5x 2019 2020 2021 2022 Q3 2023 Adjusted EBITDA Margin1 37.1% 38.7% 43.2% 44.8% 44.2% 2019 2020 2021 2022 TTM 2023 $ in millions 1. For a definition and reconciliation to the most comparable GAAP financial measure, see slides 26 and 27 and previously filed presentations 2. For a definition and calculation, see slide 32

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 25 Reconciliation of Net Income and Adjusted Earnings Per Diluted Share Adjusted Net Income and Adjusted Earnings Per Diluted Share - Adjusted Net Income represents the sum of net income, merger and acquisition related costs, restructuring and restructuring related charges, spin-off costs, loss on extinguishment of debt, impairment charges, gain (loss) on the disposal of a business and certain other items. Adjusted Earnings per Diluted Share represents Adjusted Net Income divided by diluted shares outstanding. Adjusted Net Income and Adjusted Earnings Per Diluted Share are important measures to evaluate our results of operations between periods on a more comparable basis and to help investors analyze underlying trends in our business, evaluate the performance of our business both on an absolute basis and relative to our peers and the broader market, provide useful information to both management and investors by excluding certain items that may not be indicative of our core operating results and operational strength of our business. (1) The tax rate applied for adjustments is 25.7% and reflects the statutory rates in the applicable entities Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Net income $113 $101 $256 $232 Merger and acquisition related costs 2 3 5 6 Other — — 1 1 Tax impact of adjustments(1) (1) (1) (2) (2) Adjusted net income $114 $103 $260 $237 Diluted common shares 28.5 30.2 28.8 30.3 Adjusted earnings per diluted share $4.00 $3.42 $9.03 $7.83

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 26 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through EBITDA, Adjusted EBITDA, and REBITDA - EBITDA represents the sum of net income, provision (benefit) for income taxes, interest expense, net, depreciation of rental equipment and non-rental depreciation and amortization. Adjusted EBITDA represents EBITDA plus the sum of merger and acquisition related costs, restructuring and restructuring related charges, spin-off costs, non-cash stock based compensation charges, loss on extinguishment of debt (which is included in interest expense, net), impairment charges, gain (loss) on disposal of a business and certain other items. REBITDA represents Adjusted EBITDA excluding the gain (loss) on sales of rental equipment and new equipment, parts and supplies. EBITDA, Adjusted EBITDA and REBITDA do not purport to be alternatives to net income as an indicator of operating performance. Additionally, none of these measures purports to be an alternative to cash flows from operating activities as a measure of liquidity, as they do not consider certain cash requirements such as interest payments and tax payments. Adjusted EBITDA Margin, REBITDA Margin and REBITDA Flow-Through - Adjusted EBITDA Margin (Adjusted EBITDA / Total Revenues) is a commonly used profitability ratio. REBITDA Margin (REBITDA / Equipment rental, service and other revenues) and REBITDA Flow- Through (the year-over-year change in REBITDA/the year-over-year change in Equipment rental, service, and other revenues) are useful operating profitability ratios to management and investors. EBITDA, Adjusted EBITDA, REBITDA, Adjusted EBITDA Margin, REBITDA Margin and REBITDA Flow-Through Excluding Studio Entertainment - On slide 26, each metric has been adjusted to exclude the studio entertainment business due to the recent impact of labor disruptions in the television and film industry and provides the operating performance of the remaining business.

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 27 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through $ in millions Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Net income $113 $101 $256 $232 Income tax provision 33 34 68 68 Interest expense, net 60 33 162 81 Depreciation of rental equipment 167 140 480 389 Non-rental depreciation and amortization 29 25 83 69 EBITDA 402 333 1,049 839 Non-cash stock-based compensation charges 6 9 15 20 Merger and acquisition related costs 2 3 5 6 Other — — 1 1 Adjusted EBITDA 410 345 1,070 866 Less: Gain (loss) on sales of rental equipment 25 5 77 19 Less: Gain (loss) on sales of new equipment, parts and supplies 4 4 10 11 Rental Adjusted EBITDA (REBITDA) $381 $336 $983 $836 Total revenues $908 $745 $2,450 $1,953 Less: Sales of rental equipment 124 21 278 68 Less: Sales of new equipment, parts and supplies 11 10 29 27 Equipment rental, service and other revenues $773 $714 $2,143 $1,858 Total revenues $908 $745 $2,450 $1,953 Adjusted EBITDA $410 $345 $1,070 $866 Adjusted EBITDA Margin 45.2 % 46.3 % 43.7 % 44.3 % Equipment rental, service and other revenues $773 $714 $2,143 $1,858 REBITDA $381 $336 $983 $836 REBITDA Margin 49.3 % 47.1 % 45.9 % 45.0 % YOY Change in REBITDA $45 $147 YOY Change in Equipment rental, service and other revenues $59 $285 YOY REBITDA Flow-Through 76.3 % 51.6 %

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 28 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through, Excluding Studio Entertainment $ in millions Three Months Ended September 30, 2023 2022 Herc Studio Entertainment Herc, excl Studio Herc Studio Entertainment Herc, excl Studio Net income $113 ($18) $131 $101 $6 $95 Income tax provision 33 — 33 34 — 34 Interest expense, net 60 — 60 33 — 33 Depreciation of rental equipment 167 8 159 140 7 133 Non-rental depreciation and amortization 29 1 28 25 — 25 EBITDA 402 (9) 411 333 13 320 Non-cash stock-based compensation charges 6 — 6 9 — 9 Merger and acquisition related costs 2 — 2 3 — 3 Other — — — — — — Adjusted EBITDA 410 (9) 419 345 13 332 Less: Gain (loss) on sales of rental equipment 25 — 25 5 — 5 Less: Gain (loss) on sales of new equipment, parts and supplies 4 — 4 4 1 3 Rental Adjusted EBITDA (REBITDA) $381 ($9) $390 $336 $12 $324 Total revenues $908 $7 $901 $745 $40 $705 Less: Sales of rental equipment 124 (1) 125 21 — 21 Less: Sales of new equipment, parts and supplies 11 — 11 10 1 9 Equipment rental, service and other revenues $773 $8 $765 $714 $39 $675 Total revenues $908 $7 $901 $745 $40 $705 Adjusted EBITDA $410 ($9) $419 $345 $13 $332 Adjusted EBITDA Margin 45.2 % (128.6) % 46.5 % 46.3 % 32.5 % 47.1 % Equipment rental, service and other revenues $773 $8 $765 $714 $39 $675 REBITDA $381 ($9) $390 $336 $12 $324 REBITDA Margin 49.3 % (112.5) % 51.0 % 47.1 % 30.8 % 48.0 % YOY Change in REBITDA $45 ($21) $66 $95 ($4) $99 YOY Change in Equipment rental, service and other revenues $59 ($31) $90 $189 ($2) $191 YOY REBITDA Flow-Through 76.3 % (67.7) % 73.3 % 50.5 % (200.0) % 51.8 %

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 29 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through, Excluding Studio Entertainment $ in millions Nine Months Ended September 30, 2023 2022 Herc Studio Entertainment Herc, excl Studio Herc Studio Entertainment Herc, excl Studio Net income $256 ($33) $289 $232 $16 $216 Income tax provision 68 — 68 68 — 68 Interest expense, net 162 — 162 81 — 81 Depreciation of rental equipment 480 23 457 389 19 370 Non-rental depreciation and amortization 83 2 81 69 2 67 EBITDA 1,049 (8) 1,057 839 37 802 Non-cash stock-based compensation charges 15 — 15 20 — 20 Merger and acquisition related costs 5 — 5 6 — 6 Other 1 — 1 1 — 1 Adjusted EBITDA 1,070 (8) 1,078 866 37 829 Less: Gain (loss) on sales of rental equipment 77 — 77 19 — 19 Less: Gain (loss) on sales of new equipment, parts and supplies 10 — 10 11 2 9 Rental Adjusted EBITDA (REBITDA) $983 ($8) $991 $836 $35 $801 Total revenues $2,450 $46 $2,404 $1,953 $102 $1,851 Less: Sales of rental equipment 278 — 278 68 — 68 Less: Sales of new equipment, parts and supplies 29 — 29 27 2 25 Equipment rental, service and other revenues $2,143 $46 $2,097 $1,858 $100 $1,758 Total revenues $2,450 $46 $2,404 $1,953 $102 $1,851 Adjusted EBITDA $1,070 ($8) $1,078 $866 $37 $829 Adjusted EBITDA Margin 43.7 % (17.4) % 44.8 % 44.3 % 36.3 % 44.8 % Equipment rental, service and other revenues $2,143 $46 $2,097 $1,858 $100 $1,758 REBITDA $983 ($8) $991 $836 $35 $801 REBITDA Margin 45.9 % (17.4) % 47.3 % 45.0 % 35.0 % 45.6 % YOY Change in REBITDA $147 ($43) $190 $220 ($4) $224 YOY Change in Equipment rental, service and other revenues $285 ($54) $339 $477 ($2) $479 YOY REBITDA Flow-Through 51.6 % 79.6 % 56.0 % 46.1 % (200.0) % 46.8 %

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 30 REBITDA Margin Quarterly Trend $ in millions Q1 2022 Q2 2022 Q3 2022 Q4 2022 FY 2022 Q1 2023 Q2 2023 Q3 2023 Total Revenues $568 $640 $745 $786 $2,740 $740 $802 $908 Less: Sales of rental equipment 28 19 21 57 125 71 83 124 Less: Sales of new equipment, parts and supplies 8 9 10 9 36 8 10 11 Equipment rental, service and other revenues $532 $612 $714 $720 $2,579 $661 $709 773 Net income $58 $73 $101 $98 $330 $67 $76 $113 Income tax provision 9 25 34 35 104 8 27 33 Interest expense, net 23 25 33 41 122 48 54 60 Depreciation of rental equipment 119 130 140 147 536 152 161 167 Non-rental depreciation and amortization 21 23 25 26 95 26 28 29 EBITDA $230 $276 $333 $347 $1,187 $301 $346 $402 Non-cash stock-based compensation charges 6 5 9 7 27 4 5 6 Merger and acquisition related costs 1 2 3 2 7 2 1 2 Other(1) — 1 — 5 6 1 — — Adjusted EBITDA $237 $284 $345 $361 $1,227 $308 $352 $410 Less: Gain on sales of rental equipment 9 5 5 17 36 25 27 25 Less: Gain on sales of new equipment, parts and supplies 3 4 4 4 15 3 3 4 Rental Adjusted EBITDA (REBITDA) $225 $275 $336 $340 $1,176 $280 $322 $381 REBITDA Margin 42.3 % 45.0 % 47.1 % 47.3 % 45.7 % 42.4 % 45.4 % 49.3 % YOY REBITDA Flow-Through 37.6 % 47.7 % 50.5 % 53.9 % 48.1 % 42.6 % 48.5 % 76.3 % (1) Pension settlement, impairment, and spin-off costs are included in Other. (2) The sum of the quarters may not equal the full year based on rounding.

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 31 REBITDA Margin Annual Trend $ in millions 2018 2019 2020 2021 2022 Total Revenues $1,978 $1,999 $1,780 $2,073 $2,740 Less: Sales of rental equipment 256 243 198 113 125 Less: Sales of new equipment, parts and supplies 49 44 28 31 36 Equipment rental, service and other revenues $1,673 $1,712 $1,554 $1,929 $2,579 Net income $69 $47 $74 $224 $330 Income tax provision (benefit) — 16 20 67 104 Interest expense, net 137 174 93 86 122 Depreciation of rental equipment 387 410 403 420 536 Non-rental depreciation and amortization 58 62 63 68 95 EBITDA $651 $709 $653 $865 $1,187 Restructuring 5 8 1 — — Spin-off costs 15 — — — — Non-cash stock-based compensation charges 14 19 16 23 27 Impairment — 4 15 3 3 Merger and acquisition related costs — — — 4 7 Loss on disposal of business — — 3 — — Other 1 1 1 — 3 Adjusted EBITDA $686 $741 $689 $895 $1,227 Less: Gain (loss) on sales of rental equipment 12 (1) (5) 19 36 Less: Gain on sales of new equipment, parts and supplies 11 11 8 10 15 Rental Adjusted EBITDA (REBITDA) $663 $731 $686 $866 $1,176 REBITDA Margin 39.6 % 42.7 % 44.2 % 44.8 % 45.7 % YOY REBITDA Flow-Through 54.8 % 169.3 % 27.9 % 47.5 % 48.1 %

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 32 Calculation of Net Leverage Ratio Net Leverage Ratio –The Company has defined its net leverage ratio as net debt, as calculated below, divided by adjusted EBITDA for the trailing twelve-month period. This measure should be considered supplemental to and not a substitute for financial information prepared in accordance with GAAP. The Company’s definition of this measure may differ from similarly titled measures used by other companies. $ in millions Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Long-Term Debt, Net $2,142 $2,503 $2,762 $2,922 $3,215 $3,493 $3,665 (Plus) Current maturities of long-term debt 11 11 11 12 12 12 $14 (Plus) Unamortized debt issuance costs 6 6 5 5 5 5 $5 (Less) Cash and Cash Equivalents (23) (52) (57) (54) (40) (37) ($71) Net Debt $2,136 $2,468 $2,721 $2,885 $3,192 $3,473 $3,613 Trailing Twelve-Month Adjusted EBITDA $947 $1,024 $1,123 $1,227 $1,298 $1,366 $1,431 Net Leverage 2.3x 2.4x 2.4x 2.4x 2.5x 2.5x 2.5x

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 33 Reconciliation of Free Cash Flow Free cash flow is not a recognized term under GAAP and should not be considered in isolation or as a substitute for our reported results prepared in accordance with GAAP. Further, since all companies do not use identical calculations, our definition and presentation of this measure may not be comparable to similarly titled measures reported by other companies. Free cash flow represents net cash provided by (used in) operating activities less rental equipment expenditures and non-rental capital expenditures, plus proceeds from disposal of rental equipment, proceeds from disposal of property and equipment, and other investing activities. Free cash flow is used by management in analyzing the Company’s ability to service and repay its debt, fund potential acquisitions and to forecast future periods. However, this measure does not represent funds available for investment or other discretionary uses since it does not deduct cash used to service debt or for other non-discretionary expenditures. $ in millions Nine Months Ended September 30, Year Ended December 31, 2023 2022 2022 2021 2020 Net cash provided by operating activities $796 $623 $917 $743 $611 Rental equipment expenditures (1,100) (841) (1,168) (594) (345) Proceeds from disposal of rental equipment 231 67 121 107 192 Net Fleet Capital Expenditures (869) (774) (1,047) (487) (153) Non-rental capital expenditures (119) (82) (104) (47) (41) Proceeds from disposal of property and equipment 11 4 7 5 7 Other (15) (23) (23) — — Free Cash Flow (196) (252) (250) 214 424 Acquisitions, net of cash acquired (332) (441) (515) (431) (45) Proceeds from disposal of business — — — — 24 (Increase) decrease in Net Debt, excluding financing activities ($528) ($693) ($765) ($217) $403

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 34 Historical Fleet at OEC1 (1) Original equipment cost based on ARA guidelines $ in millions FY 2018 FY 2019 FY 2020 FY 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 FY 2022 Q1 2023 Q2 2023 Q3 2023 Beginning Balance $3,651 $3,777 $3,822 $3,589 $4,381 $4,593 $5,097 $5,421 $4,381 $5,637 $5,915 $6,211 Expenditures $774 $627 $348 $725 $253 $327 $311 $327 $1,218 $348 $400 $274 Disposals ($607) ($593) ($552) ($281) ($64) ($64) ($54) ($140) ($322) ($144) ($186) ($309) Acquisitions $— $— $28 $346 $18 $251 $86 $40 $395 $77 $88 $55 Foreign Currency / Other ($41) $11 ($57) $2 $5 ($10) ($19) ($11) ($35) ($3) ($6) ($14) Ending Balance $3,777 $3,822 $3,589 $4,381 $4,593 $5,097 $5,421 $5,637 $5,637 $5,915 $6,211 $6,217 Proceeds as a percent of OEC 37.8 % 40.9 % 37.0 % 41.8 % 45.0 % 46.6 % 42.5 % 44.2 % 44.4 % 51.5 % 47.0 % 39.4 %

NYSE: HRI ©2023 Herc Rentals Inc. All Rights Reserved. 35 For additional information, please contact: Leslie Hunziker SVP Investor Relations leslie.hunziker@hercrentals.com 239-301-1675

XML

Document and Entity Information	Oct. 23, 2023
Cover [Abstract]
Document Type	8-K
Document Period End Date	Oct. 23, 2023
Entity Registrant Name	HERC HOLDINGS INC.
Entity Incorporation, State or Country Code	DE
Entity File Number	001-33139
Entity Tax Identification Number	20-3530539
Entity Address, Address Line One	27500 Riverview Center Blvd
Entity Address, City or Town	Bonita Springs
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	34134
City Area Code	239
Local Phone Number	301-1000
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Title of 12(b) Security	Common Stock, par value $0.01 per share
Trading Symbol	HRI
Security Exchange Name	NYSE
Entity Emerging Growth Company	false
Entity Central Index Key	0001364479
Amendment Flag	false