<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2023-03-10</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001364479</issuerCik>
        <issuerName>HERC HOLDINGS INC</issuerName>
        <issuerTradingSymbol>HRI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001968756</rptOwnerCik>
            <rptOwnerName>Schumacher Mark Alan</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>27500 RIVERVIEW CENTER BLVD.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BONITA SPRINGS</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>34134</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isOfficer>1</isOfficer>
            <officerTitle>VP, CAO and Controller</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3871</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Represents (i) 178 unvested shares of restricted stock units granted on February 15, 2021 that vest on February 15, 2024; (ii) 123 unvested shares of restricted stock units granted on December 1, 2021 that vest pro rata on December 1, 2023 and December 1, 2024; (iii) 200 unvested shares of restricted stock units granted on February 8, 2022 that vest pro rata on February 8, 2024 and February 8, 2025; (iv) 315 shares of restricted stock units granted on February 7, 2023 that vest pro rata on February 7, 2024, February 7, 2025 and February 7, 2026; and (v) 3,055 directly owned shares of the Issuer's Common Stock.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ S. Wade Sheek by Power of Attorney</signatureName>
        <signatureDate>2023-03-10</signatureDate>
    </ownerSignature>
</ownershipDocument>
