0001127602-21-007284.txt : 20210223 0001127602-21-007284.hdr.sgml : 20210223 20210223162051 ACCESSION NUMBER: 0001127602-21-007284 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210222 FILED AS OF DATE: 20210223 DATE AS OF CHANGE: 20210223 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Birnbaum Aaron CENTRAL INDEX KEY: 0001796810 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-33139 FILM NUMBER: 21665737 MAIL ADDRESS: STREET 1: 27500 RIVERVIEW CENTER BLVD. CITY: BONITA SPRINGS STATE: FL ZIP: 34134 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: HERC HOLDINGS INC CENTRAL INDEX KEY: 0001364479 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING [7350] IRS NUMBER: 203530539 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 27500 RIVERVIEW CENTER BLVD CITY: BONITA SPRINGS STATE: FL ZIP: 34134 BUSINESS PHONE: (239) 301-1000 MAIL ADDRESS: STREET 1: 27500 RIVERVIEW CENTER BLVD CITY: BONITA SPRINGS STATE: FL ZIP: 34134 FORMER COMPANY: FORMER CONFORMED NAME: HERTZ GLOBAL HOLDINGS INC DATE OF NAME CHANGE: 20060531 4 1 form4.xml PRIMARY DOCUMENT X0306 4 2021-02-22 0001364479 HERC HOLDINGS INC HRI 0001796810 Birnbaum Aaron 27500 RIVERVIEW CENTER BLVD. BONITA SPRINGS FL 34134 1 SVP & Chief Operating Officer Common Stock 2021-02-22 4 M 0 629 43.59 A 22583 D Common Stock 2021-02-22 4 S 0 629 81.84 D 21954 D Common Stock 100 I By Spouse Employee Stock Option 43.59 2021-02-22 4 M 0 629 0 D 2021-03-01 Common Stock 629 0 D The stock options were granted on March 1, 2011 and are fully vested. /s/ S. Wade Sheek by Power of Attorney 2021-02-23