Goodwill and Other Intangible Assets (Tables)

3 Months Ended

Mar. 31, 2012

Goodwill and Other Intangible Assets

Summary of changes in goodwill, by segment

	Car Rental			Equipment Rental			Total
Balance as of January 1, 2012
Goodwill	$	419.3		$	693.8		$	1,113.1
Accumulated impairment losses		(46.1	)		(674.9	)		(721.0	)
		373.2			18.9			392.1
Goodwill acquired during the period		—			76.8			76.8
Adjustments to previously recorded purchase price allocation		0.2			—			0.2
Other changes during the period(1)		2.2			0.1			2.3
		2.4			76.9			79.3
Balance as of March 31, 2012
Goodwill		421.7			770.7			1,192.4
Accumulated impairment losses		(46.1	)		(674.9	)		(721.0	)
	$	375.6		$	95.8		$	471.4

	Car Rental			Equipment Rental			Total
Balance as of January 1, 2011
Goodwill	$	367.9		$	681.7		$	1,049.6
Accumulated impairment losses		(46.1	)		(674.9	)		(721.0	)
		321.8			6.8			328.6
Goodwill acquired during the year		53.1			12.3			65.4
Adjustments to previously recorded purchase price allocation		(0.9	)		(0.1	)		(1.0	)
Other changes during the year(1)		(0.8	)		(0.1	)		(0.9	)
		51.4			12.1			63.5
Balance as of December 31, 2011
Goodwill		419.3			693.8			1,113.1
Accumulated impairment losses		(46.1	)		(674.9	)		(721.0	)
	$	373.2		$	18.9		$	392.1

(1)

Primarily consists of changes resulting from the translation of foreign currencies at different exchange rates from the beginning of the period to the end of the period.

Components of other intangible assets by major classes

	March 31, 2012
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Value
Amortizable intangible assets:
Customer-related	$	689.7	$	(382.2	)	$	307.5
Other(1)		78.8		(30.3	)		48.5
Total		768.5		(412.5	)		356.0
Indefinite-lived intangible assets:
Trade name		2,190.0		—			2,190.0
Other(2)		18.2		—			18.2
Total		2,208.2		—			2,208.2
Total other intangible assets, net	$	2,976.7	$	(412.5	)	$	2,564.2

	December 31, 2011
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Value
Amortizable intangible assets:
Customer-related	$	672.6	$	(365.5	)	$	307.1
Other(1)		74.7		(27.8	)		46.9
Total		747.3		(393.3	)		354.0
Indefinite-lived intangible assets:
Trade name		2,190.0		—			2,190.0
Other(2)		18.2		—			18.2
Total		2,208.2		—			2,208.2
Total other intangible assets, net	$	2,955.5	$	(393.3	)	$	2,562.2

(1)

Other amortizable intangible assets primarily consist of our Advantage trade name and concession rights, Donlen trade name, reacquired franchise rights, non-compete agreements and technology-related intangibles.

(2)

Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.