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9. FAIR VALUE MEASUREMENTS (Details 1) (USD $)
12 Months Ended
Jan. 31, 2014
Jan. 31, 2013
Fair Value Measurements Details 1    
Derivative liabilities - beginning balance $ 327,661 $ 1,817,100
Additions    101,985
Reductions      
Change in fair value (22,794) (1,591,424)
Derivative liabilities - ending balance at October 31, 2013 and 2012 1,150,455 327,661
Realized and unrealized gain (loss) on derivatives, net, included in earnings for the nine-month periods ended October 31, 2013 and 2012 $ (822,794) $ 1,591,424