9. FAIR VALUE MEASUREMENTS (Tables)

12 Months Ended

Jan. 31, 2014

Fair Value Disclosures [Abstract]

Company's Financial Assets and Liabilities Accounted at Fair Value on Recurring Basis

	Fair Value Measurements at  January 31, 2014 and 2013
Description	(Level 1)		(Level 2)		(Level 3)		Total  Carrying  Value
Derivative liability - January 31, 2014	$	-	$	-	$	1,150,455	$	1,150,455
Derivative liability - January 31, 2013	$	-	$	-	$	327,661	$	327,661

Reconciliation of Changes in Fair Value of Assets and Liabilities Classified As Level 3

	Significant Unobservable Inputs  (Level 3)
	Year Ended January 31,
	2014		2013
Derivative liabilities - beginning balance	$	327,661	$	1,817,100
Additions		-		101,985
Reductions		-		-
Change in fair value		822,794		(1,591,424	)
Derivative liabilities - ending balance	$	1,150,455	$	327,661
Realized and unrealized gain on derivatives, net, included in earnings for the years ended January 31, 2014 and 2013	$	(822,794)	$	1,591,424