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8. FAIR VALUE MEASUREMENTS (Details 1) (USD $)
6 Months Ended
Jul. 31, 2013
Jul. 31, 2012
Fair Value Measurements Details 1    
Derivative liabilities - beginning balance at January 31, 2013 and 2012 $ 327,661 $ 1,817,100
Additions    101,985
Reductions      
Change in fair value 82,468 (1,681,998)
Derivative liabilities - ending balance at July 31, 2013 and 2012 410,129 237,087
Realized and unrealized gain (loss) on derivatives, net, included in earnings for the six-month periods ended July 31, 2013 and 2012 $ (82,468) $ 1,681,998