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8. FAIR VALUE MEASUREMENTS (Tables)
6 Months Ended
Jul. 31, 2013
Fair Value Disclosures [Abstract]  
Company's Financial Assets and Liabilities Accounted at Fair Value on Recurring Basis
   

Fair Value Measurements at

July 31, 2013 and January 31, 2013

 
Description   (Level 1)     (Level 2)     (Level 3)    

Total

Carrying

Value

 
                                 
Derivative liability - July 31, 2013   $ -     $ -     $ 410,129     $ 410,129  
Derivative liability - January 31, 2013   $ -     $ -     $ 327,661     $ 327,661  
Reconciliation of Changes in Fair Value of Assets and Liabilities Classified As Level 3
   

Significant Unobservable Inputs

(Level 3)

 
   

Six Months Ended

July 31,

 
    2013     2012  
Derivative liabilities - beginning balance at January 31, 2013 and 2012   $ 327,661     $ 1,817,100  
Additions     -       101,985  
Reductions     -       -  
Change in fair value     82,468       (1,681,998)  
Derivative liabilities - ending balance at July 31, 2013 and 2012   $ 410,129     $ 237,087  
                 
Realized and unrealized gain (loss) on derivatives, net, included in earnings for the six-month periods ended July 31, 2013 and 2012   $ (82,468)     $ 1,681,998