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Property and equipment (Details) (USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Property and equipment      
Total property and equipment, gross $ 4,852,419us-gaap_PropertyPlantAndEquipmentGross $ 4,304,997us-gaap_PropertyPlantAndEquipmentGross  
Less: Accumulated depreciation and amortization (2,712,672)us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment (2,106,357)us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment  
Total property and equipment, net 2,139,747us-gaap_PropertyPlantAndEquipmentNet 2,198,640us-gaap_PropertyPlantAndEquipmentNet  
Depreciation and amortization expense 621,695plpm_DepreciationAndAmortizationExpenseOfPropertyPlantAndEquipment 554,765plpm_DepreciationAndAmortizationExpenseOfPropertyPlantAndEquipment 532,784plpm_DepreciationAndAmortizationExpenseOfPropertyPlantAndEquipment
Equipment      
Property and equipment      
Total property and equipment, gross 945,116us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_EquipmentMember
939,129us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_EquipmentMember
 
Equipment | Minimum      
Property and equipment      
Estimated useful life 2 years    
Equipment | Maximum      
Property and equipment      
Estimated useful life 7 years    
Computer hardware      
Property and equipment      
Total property and equipment, gross 2,963,629us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_ComputerEquipmentMember
2,493,658us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_ComputerEquipmentMember
 
Computer hardware | Minimum      
Property and equipment      
Estimated useful life 3 years    
Computer hardware | Maximum      
Property and equipment      
Estimated useful life 5 years    
Furniture and fixtures      
Property and equipment      
Total property and equipment, gross 194,399us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_FurnitureAndFixturesMember
182,562us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_FurnitureAndFixturesMember
 
Furniture and fixtures | Minimum      
Property and equipment      
Estimated useful life 5 years    
Furniture and fixtures | Maximum      
Property and equipment      
Estimated useful life 7 years    
Leasehold improvements      
Property and equipment      
Total property and equipment, gross $ 749,275us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_LeaseholdImprovementsMember
$ 689,648us-gaap_PropertyPlantAndEquipmentGross
/ us-gaap_PropertyPlantAndEquipmentByTypeAxis
= us-gaap_LeaseholdImprovementsMember
 
Leasehold improvements | Minimum      
Property and equipment      
Estimated useful life 3 years    
Leasehold improvements | Maximum      
Property and equipment      
Estimated useful life 10 years