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Summary of significant accounting policies (Details 10) (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Hurricane Sandy    
Expense primarily related to the disposal of property and equipment $ 4,979us-gaap_GainLossOnSaleOfPropertyPlantEquipment $ 86,388us-gaap_GainLossOnSaleOfPropertyPlantEquipment
Insurance reimbursement   100,000plpm_AccruedInsuranceProceeds
Capital additions related to Hurricane Sandy 500,000plpm_CapitalAdditionsRelatedToNaturalDisaster  
Insurance proceeds recorded as a gain in selling, general and administrative expenses $ 301,281us-gaap_InsuranceRecoveries