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Summary of significant accounting policies (Details 6) (USD $)
12 Months Ended 12 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
Sep. 30, 2011
Mar. 31, 2011
Dec. 31, 2013
Restricted stock
Jul. 26, 2011
Restricted stock
Restricted stock with performance goals
Philip Beck
Dec. 31, 2013
Restricted stock
Restricted stock with performance goals
Philip Beck
item
Jul. 26, 2011
Restricted stock
Restricted stock with performance conditions
Jul. 26, 2011
Restricted stock
Restricted stock with performance conditions
Restricted stock with performance conditions, tranche 1
Dec. 31, 2013
Restricted stock
Restricted stock with performance conditions
Restricted stock with performance conditions, tranche 1
Minimum
Jul. 26, 2011
Restricted stock
Restricted stock with performance conditions
Restricted stock with performance conditions, tranche 2
Dec. 31, 2013
Restricted stock
Restricted stock with performance conditions
Restricted stock with performance conditions, tranche 2
Minimum
Jul. 26, 2011
Restricted stock
Restricted stock with performance conditions
Restricted stock with performance conditions, tranche 3
Dec. 31, 2013
Restricted stock
Restricted stock with performance conditions
Restricted stock with performance conditions, tranche 3
Minimum
Nov. 15, 2013
Restricted stock
Restricted stock with market conditions
Jul. 26, 2011
Restricted stock
Restricted stock with market conditions
Nov. 15, 2013
Restricted stock
Restricted stock with market conditions
Director, Chief Executive Officer and President
2012 Equity Incentive Plan
item
Nov. 15, 2013
Restricted stock
Restricted stock with market conditions
Minimum
Director, Chief Executive Officer and President
2012 Equity Incentive Plan
Jul. 26, 2011
Restricted stock
Restricted stock with market conditions
Restricted stock with market conditions, tranche 4
Dec. 31, 2013
Restricted stock
Restricted stock with market conditions
Restricted stock with market conditions, tranche 4
item
Dec. 31, 2013
Restricted stock
Restricted stock with market conditions
Restricted stock with market conditions, tranche 4
Minimum
Long-term incentive restricted stock agreements assumptions and vesting requirements                                            
Stock granted (in shares)           875,583 915,000     305,000   47,000   469,000       200,000   94,000    
Number of separate tranches in which stock-based award will vest               4                            
Adjusted EBITDA per fully diluted share when upon achievement shares will vest (in dollars per share)                     $ 0.36   $ 0.64   $ 0.71              
Fair value                 $ 1,800,000 $ 700,000   $ 100,000   $ 1,000,000   $ 2,000 $ 5,600     $ 5,600    
Fair market value of stock upon achievement of which share will be vested (in dollars per share)                                           $ 12.00
Number of consecutive trading days during which the fair market value of the entity's common stock must exceed the specified price in order for the award to vest                                         75  
Valuation assumptions used for estimated fair value on grant date                                            
Expected life                               1 year 4 months 13 days 5 years 3 months 18 days          
Expected volatility (percentage)                               27.30% 31.68%          
Risk-free interest rate (percentage)                               0.23% 2.04%          
Closing price of common stock as reported on NASDAQ (in dollars per share) $ 2.78 $ 3.48 $ 2.27                               $ 6.00      
Number of consecutive trading days during which the closing price of the entity's common stock on the NASDAQ stock market must exceed the specified price in order for the award to vest                                   30        
Minimum per share consideration for change in control for shares to vest (in dollars per share)                                     $ 6.00      
Fair market value of stock immediately following change of control transaction, upon achievement of which share will be vested (in dollars per share)                                     $ 6.00      
Derecognition of notes payable                                            
Notes payable derecognition amount on which statute of limitations expired       40,000 660,000                                  
Derecognition of note payable     700,000                                      
Other income recorded due to derecognition of note payable     700,000                                      
Hurricane Sandy                                            
Expense primarily related to the disposal of property and equipment 4,979 86,388                                        
Insurance reimbursement   100,000                                        
Insurance proceeds recorded as a gain in selling, general and administrative expenses 301,281                                          
Capital additions related to Hurricane Sandy $ 500,000