<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0000938673</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001362468</issuerCik>
            <issuerName>ALLEGIANT TRAVEL COMPANY</issuerName>
            <secFileNumber>001-33166</secFileNumber>
            <issuerAddress>
                <ns2:street1>1201 North Town Center Drive</ns2:street1>
                <ns2:city>Las Vegas</ns2:city>
                <ns2:stateOrCountry>NV</ns2:stateOrCountry>
                <ns2:zipCode>89144</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(702) 851-7300</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MAURICE J GALLAGHER JR</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
                <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>18757</noOfUnitsSold>
            <aggregateMarketValue>2129275.88</aggregateMarketValue>
            <noOfUnitsOutstanding>18313574</noOfUnitsOutstanding>
            <approxSaleDate>02/10/2026</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>07/16/2001</acquiredDate>
            <natureOfAcquisitionTransaction>Private Acquisition from Issuer/Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>18757</amountOfSecuritiesAcquired>
            <paymentDate>07/16/2001</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MAURICE J GALLAGHER JR</name>
                <address>
                    <ns2:street1>1201 North Town Center Drive</ns2:street1>
                    <ns2:city>Las Vegas</ns2:city>
                    <ns2:stateOrCountry>NV</ns2:stateOrCountry>
                    <ns2:zipCode>89144</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/09/2026</saleDate>
            <amountOfSecuritiesSold>56243</amountOfSecuritiesSold>
            <grossProceeds>6457450.06</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GALLAGHER FAMILY INV LLC</name>
                <address>
                    <ns2:street1>1201 North Town Center Drive</ns2:street1>
                    <ns2:city>Las Vegas</ns2:city>
                    <ns2:stateOrCountry>NV</ns2:stateOrCountry>
                    <ns2:zipCode>89144</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/09/2026</saleDate>
            <amountOfSecuritiesSold>49139</amountOfSecuritiesSold>
            <grossProceeds>5675486.32</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MAURICE J GALLAGHER JR</name>
                <address>
                    <ns2:street1>1201 North Town Center Drive</ns2:street1>
                    <ns2:city>Las Vegas</ns2:city>
                    <ns2:stateOrCountry>NV</ns2:stateOrCountry>
                    <ns2:zipCode>89144</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/06/2026</saleDate>
            <amountOfSecuritiesSold>175000</amountOfSecuritiesSold>
            <grossProceeds>19990890.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>02/10/2026</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Maurice J Gallagher Jr</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
