CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Operating activities:
Net loss	$ (2,117,612)	$ (1,033,200)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	9,009	9,494
Allowance for sales returns		5,291
Accretion of debt discount		7,495
Stock-based compensation	248,439	100,487
Change in fair value of derivative liability	(17,000)
Derivative expense included in financial advisory fees	705,500
Non-cash consulting fees	196,935
Non-cash interest expense	179,915
Changes in operating assets and liabilities:
Accounts receivable	(12,745)	50,828
Inventory	64,236	48,858
Prepaid expenses and other current assets	179,857	(99,740)
Accounts payable	(347,039)	(37,345)
Accrued expenses	(272,740)	194,189
Other assets	(7,298)	(510)
Net cash used in operating activities	(1,190,543)	(754,153)
Investing activities:
Decrease in restricted cash	126,075
Capitalization of externally developed software		(165,900)
Purchase of property and equipment	(36,278)	(5,095)
Net cash provided by (used in) investing activities	89,797	(170,995)
Financing activities:
Proceeds from issuance of common stock in private placement	934,404
Repayment of short term debt - related parties	(123,000)	(24,000)
Proceeds from the issuance of Secured 10% Bridge Notes		750,000
Repayment of Secured 10% Bridge Notes	(150,000)
Proceeds from the issuance of Senior Secured 10% Convertible Notes		200,000
Repayment of Senior Secured 10% Convertible Notes	(25,000)
Net cash provided by financing activities	636,404	926,000
Net increase (decrease) in cash and cash equivalents	(464,342)	852
Cash and cash equivalents, beginning of period	848,059	10,865
Cash and cash equivalents, end of period	383,717	11,717
Supplemental cash flow disclosures:
Interest paid	49,361	14,312
Common Stock issued in payment of services	269,297
Secured 10% Bridge Notes [Member]
Supplemental cash flow disclosures:
Common stock issued for payment of Senior Secured 10% Convertible Notes	150,000
Senior Secured 10% Convertible Notes [Member]
Supplemental cash flow disclosures:
Common stock issued for payment of Senior Secured 10% Convertible Notes	$ 425,000