Segment Information

12 Months Ended

Dec. 31, 2022

Segment Reporting [Abstract]

Segment Information

Note 13 – Segment Information 

We operate in three reportable segments: Creatd Labs, Creatd Ventures, and Creatd Partners. Our segments were determined based on the economic characteristics of our products and services, our internal organizational structure, the manner in which our operations are managed and the criteria used by our Chief Operating Decision Maker (CODM) to evaluate performance, which is generally the segment’s operating losses.

Operations of:	Products and services provided:
Creatd Labs	Creatd Labs is the segment focused on development initiatives. Creatd Labs houses the Company’s proprietary technology, including its flagship platform, Vocal, as well as oversees the Company’s content creation framework, and management of its digital communities. Creatd Labs derives revenues from Vocal creator subscriptions, platform processing fees and technology licensing fees.
Creatd Ventures	Creatd Ventures builds, develops, and scales e-commerce brands. This segment generates revenues through product sales of its two majority-owned direct-to-consumer brands, Camp and Dune Glow Remedy.
Creatd Partners	Creatd Partners fosters relationships between brands and creators through its suite of agency services, including content marketing (Vocal for Brands), performance marketing (Seller’s Choice), and influencer marketing (WHE Agency). Creatd Partners derives revenues in the form of brand fees and talent management commissions.

The following tables present certain financial information related to our reportable segments and Corporate:

	As of December 31, 2022
	Creatd Labs		Creatd Ventures		Creatd Partners		Corporate		Total
Accounts receivable, net	$	-	$	11,217	$	228,206	$	-	$	239,423
Prepaid expenses and other current assets		23,712		40,681		-		64,154		128,547
Deposits and other assets		629,955		2,600		-		164,676		797,231
Intangible assets		-		207,301		-		22,783		230,084
Goodwill		-		46,460		-		-		46,460
Inventory		30,125		374,845		-		-		404,970
All other assets		-		-		-		2,973,034		2,973,034
Total Assets	$	683,792	$	683,104	$	228,206	$	3,224,647	$	4,819,749
Accounts payable and accrued liabilities	$	8,495	$	1,635,298	$	509,931	$	5,411,996	$	7,565,720
Note payable, net of debt discount and issuance costs		130,615		184,160		-		1,368,919		1,683,694
Deferred revenue		275,017		-		24,392		-		299,409
All other Liabilities		-		-		-		7,774,125		7,774,125
Total Liabilities	$	414,217	$	1,819,458	$	534,323	$	14,555,040	$	17,322,948

	As of December 31, 2021
	Creatd Labs		Creatd Ventures		Creatd Partners		Corporate		Total
Accounts receivable, net	$	-	$	2,884	$	334,556	$	-	$	337,440
Prepaid expenses and other current assets		48,495		-		-		188,170		236,665
Deposits and other assets		626,529		-		-		92,422		718,951
Intangible assets		-		1,637,924		783,676		11,241		2,432,841
Goodwill		-		25,139		1,349,696		-		1,374,835
Inventory		-		106,403		-		-		106,403
All other assets		-		-		-		3,966,124		3,966,124
Total Assets	$	675,024	$	1,772,350	$	2,467,928	$	4,257,957	$	9,173,259
Accounts payable and accrued liabilities	$	9,693	$	766,253	$	6,232	$	2,948,362	$	3,730,540
Note payable, net of debt discount and issuance costs		313,979		-		-		1,028,685		1,342,664
Deferred revenue		161,112		13,477		59,570		-		234,159
All other Liabilities		-		-		-		177,644		177,644
Total Liabilities	$	484,784	$	779,730	$	65,802	$	4,154,691	$	5,485,007

	For the year December 30, 2022
	Creatd Labs			Creatd Ventures			Creatd Partners			Corporate			Total
Net revenue	$	1,616,278		$	1,456,593		$	1,723,603		$	-		$	4,796,474
Cost of revenue		2,000,970			2,807,285			1,300,951			-			6,109,206
Gross margin (loss)		(384,692	)		(1,350,692	)		422,652			-			(1,312,732	)
Compensation		1,794,003			826,185			931,158			1,127,044			4,678,390
Research and development		606,211			-			345,203			-			951,414
Marketing		2,722,579			1,675,083			302,509			-			4,700,171
Stock based compensation		864,507			781,928			887,627			1,649,782			4,183,844
General and administrative not including depreciation, amortization, or Impairment		246,540			592,210			509,757			7,675,921			9,024,428
Depreciation and amortization		-			143,360			132,683			316,096			592,139
Impairment of intangibles		213,141			365,732			-			3,009,121			3,587,994
Total operating expenses	$	4,439,837		$	3,558,313		$	2,177,779		$	12,650,920		$	27,718,380
Interest expense		(33,938	)		298			-			(787,411	)		(821,051	)
All other expenses		-			-			-			(5,824,152	)		(5,824,152	)
Other expenses, net		(33,938	)		298			-			(6,611,563	)		(6,645,203	)
Loss before income tax provision	$	(4,858,467	)	$	(4,908,707	)	$	(1,755,127	)	$	(19,262,483	)	$	(35,676,315	)

	For the year ended December 31, 2021
	Creatd Labs			Creatd Ventures			Creatd Partners			Corporate			Total
Net revenue	$	1,926,374		$	90,194		$	2,283,149		$	-		$	4,299,717
Cost of revenue		3,186,240			148,989			1,964,808			-			5,300,037
Gross margin		(1,259,866	)		(58,940	)		318,341			-			(1,000,320	)
Research and development		758,293			131			225,104			-			983,528
Marketing		8,182,935			-			962,698			481,349			9,626,982
Stock based compensation		1,727,021			1,560,546			1,884,986			4,488,615			9,661,168
Impairment of  goodwill		-			-			1,035,795			-			1,035,795
General and administrative not including depreciation,  amortization, or Impairment		3,918,130			1,665,783			1,600,212			2,791,236			9,975,360
Depreciation and amortization		-			100,633			252,730			44,076			397,440
Impairment of intangibles		-			-			688,127			-			688,127
Total operating expenses	$	14,586,379		$	3,327,093		$	6,649,652		$	11,803,003		$	32,368,400
Interest expense		(12,706	)		-			-			(359,400	)		(372,106	)
All other expenses		-			-			-			(3,638,327	)		(3,638,327	)
Other expenses, net		(12,706	)								(3,997,727	)		(4,010,433	)
Loss before income tax provision and equity in net loss from unconsolidated investments	$	(15,858,951	)	$	(3,385,888	)	$	(6,331,311	)	$	(11,803,003	)	$	(37,379,153	)