Acquisition (Tables)

12 Months Ended

Dec. 31, 2021

Asset Acquisition [Abstract]

Schedule of components of the purchase price

Purchase price:
Cash paid to seller	$	300,000
Fair value of equity investment purchased on June 1, 2021		175,000
Total purchase price		475,000
Assets acquired:
Cash		5,232
Accounts Receivable		7,645
Inventory		19,970
Total assets acquired		32,847
Liabilities assumed:
Accounts payable and accrued expenses		5,309
Deferred Revenue		671
Total liabilities assumed		5,980
Net assets acquired		26,867
Non-controlling interest in consolidated subsidiary		56,865
Excess purchase price	$	504,998

Goodwill	$	7,198
Trade Names & Trademarks		100,000
Know-How and Intellectual Property		316,500
Website		51,300
Customer Relationships		30,000
Excess purchase price	$	504,998

Purchase price:
Cash paid to seller	$	144,750
Shares granted to seller		893,521
Total purchase price		1,038,271
Assets acquired:
Cash		26,575
Accounts Receivable		446,272
Total assets acquired		472,847
Liabilities assumed:
Accounts payable and accrued expenses		353,017
Total liabilities assumed		353,017
Net assets acquired		119,830
Non-controlling interest in consolidated subsidiary		1,190,000
Excess purchase price	$	2,108,442

Goodwill	$	1,349,697
Trade Names & Trademarks		85,945
Non-Compete Agreements		45,190
Influencers / Customers		627,610
Excess purchase price	$	2,108,442

Purchase price:
Shares granted to seller	$	424,698
Fair value of equity investment purchased before October 4, 2021		307,665
Total purchase price		732,363
Assets acquired:
Cash		186,995
Inventory		47,250
Total assets acquired		234,246
Liabilities assumed:
Accounts payable		40,000
Total liabilities assumed		40,000
Net assets acquired		194,246
Non-controlling interest in consolidated subsidiary		720,581
Excess purchase price	$	1,258,698

Goodwill	$	17,941
Trade Names & Trademarks		249,248
Know-How and Intellectual Property		788,870
Website		127,864
Customer Relationships		74,774
Excess purchase price	$	1,258,698

Schedule of unaudited pro-forma combined results of operations

	Year Ended
	December 31,
	2021
Revenues	$	4,335,593
Net loss attributable to common shareholders	$	(37,822,820	)
Net loss per share	$	(2.99	)
Weighted average number of shares outstanding		12,652,470

	Year Ended December 31, 2020
Revenues	$	1,213,430
Net loss attributable to common shareholders	$	(27,476,400	)
Net loss per share	$	(5.71	)
Weighted average number of shares outstanding		4,812,153

	Year Ended
	December 31,
	2021
Revenues	$	4,916,777
Net loss attributable to common shareholders	$	(37,707,250	)
Net loss per share	$	(2.98	)
Weighted average number of shares outstanding		12,652,470

	Year Ended
	December 31,
	2020
Revenues	$	1,685,336
Net loss attributable to common shareholders	$	(27,235,057	)
Net loss per share	$	(5.66	)
Weighted average number of shares outstanding		4,812,153

	Year Ended
	December 31,
	2021
Revenues	$	4,299,717
Net loss attributable to common shareholders	$	(38,265,301	)
Net loss per share	$	(3.02	)
Weighted average number of shares outstanding		12,652,470

	Year Ended
	December 31,
	2020
Revenues	$	1,212,870
Net loss attributable to common shareholders	$	(27,382,216	)
Net loss per share	$	(5.69	)
Weighted average number of shares outstanding		4,812,153