EX-99.2 4 ea148289ex99-2_creatd.htm UNAUDITED COMBINED FINANCIAL STATEMENTS OF WHE AGENCY SIX MONTHS ENDED JUNE 30, 2021 AND 2020

Exhibit 99.2

 

 

 

 

 

 

 

 

WHE AGENCY, INC.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

June 30, 2021

 

 

 

 

CONTENTS

 

    Page
     
Independent Auditor’s Report    
     
Financial Statements    
     
Balance Sheets (Unaudited)   1
     
Statements of Operations (Unaudited)   2
     
Statement of Changes in Shareholders’ Equity (Unaudited)   3
     
Statements of Cash Flows (Unaudited)   5
     
Notes to Financial Statements   6

 

i

 

 

WHE AGENCY, INC.

BALANCE SHEETS

 

   June 30,
2021
   December 31,
2020
 
Assets  (Unaudited)     
         
Current Assets        
Cash  $18,946   $3,508 
Accounts receivable   533,860    599,596 
Total Current Assets   552,806    603,104 
           
Total Assets  $552,806   $603,104 
           
Liabilities and Shareholders’ Equity          
           
Current Liabilities          
Accounts payable  $427,088   $483,512 
           
Total Current Liabilities   427,088    483,512 
           
Total Liabilities   427,088    483,512 
           
Shareholders’ Equity          
Preferred stock, $0.001 par value,1,000,000 shares authorized, 0 shares issued and outstanding   -    - 
Common stock no par value: 4,000,000 shares authorized, 2,033,000 and 2,000,000 shares issued and outstanding, respectively   -    - 
Additional paid in capital   

45,525

    37,250 
Retained earnings   80,193    82,342 
    125,718    119,592 
           
Total Liabilities and Shareholders’ Equity  $552,806   $603,104 

 

The accompanying notes are an integral part of these financial statements.

 

1

 

 

WHE AGENCY, INC.

STATEMENT OF OPERATIONS (Unaudited)

 

   For the Three Months
Ended
   For the Three Months
Ended
   For the
Six Months
Ended
   For the Period from March 5, 2020 (inception) through 
   June 30,
2021
   June 30,
2020
   June 30,
2021
   June 30,
2020
 
                 
Net revenue  $229,638   $72,825   $464,396   $72,825 
                     
Operating expenses                    
General and administrative   284,378    61,375    466,545    61,745 
                     
Total operating expenses   284,378    61,375    466,545    61,745 
                     
Income (Loss) from operations   (54,740)   11,450    (2,149)   11,080 
                     
Net Income (Loss)  $(54,740)  $11,450   $(2,149)  $11,080 

 

The accompanying notes are an integral part of these financial statements.

 

2

 

 

WHE AGENCY, INC.

STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY (Unaudited)

FOR THE PERIOD FROM MARCH 5, 2020 (INCEPTION) THROUGH JUNE 30, 2020

 

   Preferred Stock   Common Shares   Paid In    Retained    Shareholders'  
   Shares   Amount   Shares   Amount   Capital   Earnings   Equity 
At inception   -   $-    2,000,000   $-   $-  $-   $- 
                                    
Contributions   -    -    -    -    25,000    -    25,000 
                                    
RSA's issued for services   -    -    -    -    3,838    -    3,838 
                                    
Net income   -    -    -    -    -    11,080    11,080 
                                    
Balance as of June 30, 2020   -   $-    2,000,000   $-   $

28,838

   $11,080   $39,918 

 

WHE AGENCY, INC.

STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY (Unaudited)

FOR THE SIX MONTHS ENDED JUNE 30, 2021

 

   Preferred Stock   Common Shares   Paid In   Retained   Shareholders' 
   Shares   Amount   Shares   Amount   Capital   Earnings   Equity 
Balance as of December 31, 2020   -     $-      2,000,000   $-     $37,250   $82,342   $119,592 
                                    
RSA's issued for services   -      -      33,000    -      8,275    -      8,275 
                                    
Net loss   -      -      -      -      -      (2,149)   (2,149)
                                    
Balance as of June 30, 2021   -     $-      2,033,000   $-     $45,525   $80,193   $125,718 

  

The accompanying notes are an integral part of these financial statements.

 

3

 

 

WHE AGENCY, INC.

STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY (Unaudited)

FOR THE THREE MONTHS ENDED JUNE 30, 2020

 

   Preferred Stock   Common Shares   Paid In    Retained    Shareholders'  
   Shares   Amount   Shares   Amount   Capital   Earnings   Equity 
Balance as of April 1, 2020     -   $     -    2,000,000   $-   $-  $(370)  $(370)
                                    
Contributions   -    -    -    -    25,000    -    25,000 
                                    
RSA's issued for services   -    -    -    -    3,838    -    3,838 
                                    
Net income   -    -    -    -    -    11,450    11,450 
                                    
Balance as of June 30, 2020   -   $-    2,000,000   $-   $28,838   $11,080   $39,918 

 

WHE AGENCY, INC.

STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY (Unaudited)

FOR THE THREE MONTHS ENDED JUNE 30, 2021

 

    Preferred Stock     Common Shares     Paid In     Retained     Shareholders'  
    Shares     Amount     Shares     Amount     Capital     Earnings     Equity  
Balance as of April 1, 20201         -     $        -       2,000,000     $ -     $ 41,365     $ 134,933     $ 176,298  
                                                         
RSA's issued for services     -       -       33,000       -       4,160       -       4,160  
                                                         
Net loss     -       -       -       -       -       (54,740 )     (54,740 )
                                                         
Balance as of June 30, 2021     -     $ -       2,033,000     $ -     $ 45,525     $ 80,193     $ 125,718  

 

 

The accompanying notes are an integral part of these financial statements.

 

4

 

 

WHE AGENCY, INC.

STATEMENTS OF CASH FLOWS (Unaudited)

 

   For the
Six Months
Ended
   For the Period from March 5, 2020 (inception) through 
   June 30,
2021
   June 30,
2020
 
   (Unaudited)   (Unaudited) 
         
CASH FLOWS FROM OPERATING ACTIVITIES:        
Net Income (Loss)  $(2,149)   11,080 
Adjustments to reconcile net income (loss) to net cash used in operating activities:          
Share-based compensation   8,274    3,839 
Changes in operating assets and liabilities:          
Accounts receivable   65,736    (173,270)
Accounts payable   (56,423)   138,616 
Net Cash Provided By (Used In) Operating Activities   15,438    (19,735)
           
CASH FLOWS FROM FINANCING ACTIVITIES:          
Capital contribution   -    25,000 
Net Cash Provided By Financing Activities   -    25,000 
           
Net Change in Cash   15,438    5,265 
           
Cash - Beginning of period   3,508    - 
           
Cash - End of period  $18,946   $5,265 
           
SUPPLEMENTARY CASH FLOW INFORMATION:          
Cash Paid During the period for:          
Income taxes  $-   $- 
Interest  $-   $- 

 

The accompanying notes are an integral part of these financial statements.

 

5

 

 

WHE AGENCY, INC.

 

NOTES TO FINANCIAL STATEMENTS

FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2021

 

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Nature of Operations

 

WHE Agency, Inc. (“we,” “us,” the “Company,” or “WHE”), is a talent management and public relations agency dedicated to the representation and management of family- and lifestyle-focused influencers and digital creators. WHE currently represents 55+ family- and lifestyle-focused creators that reach a combined audience of over 50 million followers and growing. The Company was initially incorporated under the laws of the State of Delaware on March 5, 2020.

 

Basis of Presentation

 

The financial statements of the Company are prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP). These unaudited financial statements should be read in conjunction with the Company’s audited financial statements and the notes for the year ended December 31, 2020.

 

On July 20, 2021, the Company effected a 2,000-for-1 reverse stock split. As a result, all share information in the accompanying financial statements has been adjusted as if the reverse stock split happened on the earliest date presented.

 

Use of Estimates

 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Cash

 

The Company considers all short-term debt securities purchased with a maturity of three months or less to be cash equivalents. There were no cash equivalents as of December 31, 2020.

 

Concentration of Credit Risk and Other Risks and Uncertainties

 

Financial instruments and assets subjecting the Company to concentration of credit risk consist primarily of cash and trade accounts receivable. The Company’s cash is maintained at major U.S. financial institutions. Deposits in these institutions may exceed the amount of insurance provided on such deposits.

 

The Company’s customers are concentrated in the United States.

 

The Company provides credit in the ordinary course of business. The Company performs ongoing credit evaluations of its customers and monitors for allowances for doubtful accounts on factors surrounding the credit risk of specific customers, historical trends, and other information.

 

Accounts Receivable

 

The Company sells its services to customers on an open credit basis. Accounts receivables are uncollateralized, non-interest-bearing customer obligations. Accounts receivables are typically due within 45 days. Provisions for estimated uncollectible accounts receivable are made for individual accounts based upon specific facts and circumstances, including criteria such as their age, amount, and customer standing. In the opinion of management, substantially all account receivables are considered to be realizable at the amounts stated in the accompanying balance sheet, and no allowance for doubtful accounts is deemed to be necessary as of June 30, 2021.

 

6

 

 

Revenue Recognition 

 

Under Topic 606, revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. 

 

We determine revenue recognition through the following steps:

 

identification of the contract, or contracts, with a customer;

 

identification of the performance obligations in the contract;

 

determination of the transaction price;

 

allocation of the transaction price to the performance obligations in the contract; and

 

recognition of revenue when, or as, we satisfy a performance obligation.

 

Personal Management Services

 

The Company provides Talent with personal management services, including publicity and public relations, image consulting, special event promotions, and digital development. The Company is also responsible for securing and negotiating brand opportunities on behalf of Talent. Upon request, the Company also provides management and consulting services in network and channel negotiations and helps Talent secure and develop signature collections/collaborations with marque labels. The Company has focused on long-term career opportunities, emphasizing securing projects that share the Talent’s vision. The Talent maintains all rights and privileges to approve or disapprove opportunities presented by Company to Talent. As compensation for the Management Services, the Company is entitled to receive 20% of gross earnings received by the Talent for services rendered. The Company, viewed as an Agent, recognizes revenue net of the payments received by the Talent. Contract amounts for Personal Management Services range from approximately $500-$25,000, with the Company’s net revenue ranging from $100-$5,000 per contract. During the three and six months ended June 30, 2021, the Company recorded Personal Management Services revenue of $229,638 and $464,396, respectively. The Personal Management Service revenue is transferred at a point in time when the services have been completed.

 

Advertising Costs

 

The Company expenses the costs associated with advertising as they are incurred. The Company incurred $4,776 and $14,163 for advertising costs during the three and six months ended June 30, 2021, respectively.

 

Stock Based Compensation

 

The Company follows the requirements of FASB ASC 718-10-10, Share Based Payments with regards to stock-based compensation issued to employees and non-employees. Restricted stock awards are granted at the discretion of the Company. These awards are restricted as to the transfer of ownership and generally vest over the requisite service periods. The fair value of a stock award is equal to the fair market value of a share of Company stock on the grant date. The Company utilized Internal Revenue Code (“IRC”) Section 409Avaluation to determine grant date fair value of shares of its common stock.

 

Income Taxes

 

The Company files its income taxes on the accrual basis as Sub-chapter S Corporation for Federal income tax purposes, and thus no income tax expense has been recorded in the statements. Income from the corporation is taxed to the shareholders in their individual returns on their share of the Company’s earnings. The Company’s net income or loss is allocated among the shareholders in accordance with the By-Laws of the Company.

 

The Company does not have any uncertain tax positions which must be considered for disclosure.

 

The Federal income tax returns of the Company for 2020 are subject to examination by the IRS, generally for a period of three years from the date they are filed. There are no examinations currently in process.

 

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NOTE 2 – SHAREHOLDERS’ EQUITY

 

Preferred Stock

 

The Company is authorized to issue up to 1,000,000 shares of preferred stock, par value $0.001 per share. The rights and features of the preferred stock are to be determined by the Board prior to the issuance of preferred shares.  As of the date of this filing, those rights and features have yet to be determined by the Board. As of December 31, 2020, the Company had 0 shares of preferred stock issued and outstanding.

 

Common Stock

 

The Company is authorized to issue up 4,000,000 shares of common stock at no par value. On March 5, 2020, the Company issued 2,000,000 shares of common stock to its founders. As of December 31, 2020, the Company had 2,000,000 shares issued and outstanding.

 

On July 20, 2021, the Company effectuated a two thousand-for-one (2,000:1) reverse stock split of its common stock. This became effective on July 20, 2021. No fractional shares were issued in connection with the Reverse Stock Split as all fractional shares were “rounded up” to the next whole share. As a result, all share information in the accompanying financial statements has been adjusted as if the reverse stock split happened on the earliest date presented.

 

Restricted Stock Awards

 

From March 5, 2020 (inception) through December 31, 2020, the Company granted 630,000 restricted stock awards “RSA’s. The RSU’s had a grant date fair value of $83,475. During the six months ended June 30, 2021, the Company recognized stock-based compensation expense of $8,274. As of June 30, 2021, there was $62,951 of unrecognized compensation related to non-vested restricted stock.

 

A summary of the activity related to RSAs for the six months ended June 30, 2021, is presented below:

 

   Total   Weighted average   Weighted average 
Restricted stock awards (RSA’s)  shares   fair value   years 
RSA’s non-vested at December 31, 2020   630,000   $0.13    3.74 
RSA’s granted   -    -    - 
RSA’s vested   (33,000)   0.13    - 
RSA’s forfeited   -    -    - 
                
RSA’s non-vested June 30, 2021   607,000   $0.13    3.26 

  

NOTE 3 – RISKS AND UNCERTAINTIES

 

COVID 19

 

The COVID-19 pandemic has created significant worldwide uncertainty, volatility, and economic disruption. The extent to which COVID-19 will adversely impact our business, financial condition, and operations results depends on numerous factors, which are highly uncertain, rapidly changing, and uncontrollable. These factors include, but are not limited to: (i) the duration and scope of the pandemic; (ii) governmental, business, and individual actions that have been and continue to be taken in response to the pandemic, including travel restrictions, quarantines, social distancing, work-from-home, shelter-in-place orders, and shut-downs; (iii) the impact on U.S. and global economies and the timing and rate of economic recovery; (iv) potential adverse effects on the financial markets and access to capital; (v) potential goodwill or other impairment charges; (vi) increased cybersecurity risks as a result of pervasive remote working conditions; and (vii) our ability to effectively carry out our operations due to any adverse impacts on the health and safety of our employees and their families.

 

The extent to which COVID-19 impacts the Company’s operations or those of its third-party partners will depend on future developments, which are highly uncertain and cannot be predicted with confidence, including the duration of the outbreak, new information that may emerge concerning the severity of COVID-19 and the actions to contain COVID-19 or treat its impact, among others. Any such disruptions or losses we incur could have a material adverse effect on the Company’s financial results and our ability to conduct business as expected.

 

NOTE 4 – SUBSEQUENT EVENTS

 

On July 20, 2021, Creatd, Inc. entered into a stock purchase agreement to purchase 44% ownership and 55% of voting power of the issued and outstanding shares of WHE Agency, Inc. The aggregate closing consideration was $935,000, which consists of a combination of $144,750 in cash and $790,250 in the form of 224,503 shares of the Company’s restricted common stock at a price of $3.52 per share. Based on the purchase price of $935,000 for 44% ownership.

 

 

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