SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Herring Michael S

(Last)

(First)

(Middle)

C/O OMNITURE, INC.

550 EAST TIMPANOGOS CIRCLE

(Street)

OREM

84097

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Omniture, Inc. [ OMTR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2007

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/15/2007		M⁽¹⁾		18,750	A	$7.5	278,247⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		235	D	$25.27	278,012⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		365	D	$25.28	277,647⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,100	D	$25.29	276,547⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		2,100	D	$25.3	274,447⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,200	D	$25.32	273,247⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		5,900	D	$25.4	267,347⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		800	D	$25.41	266,547⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		200	D	$25.43	266,347⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		200	D	$25.44	266,147⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		200	D	$25.45	265,947⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		56	D	$25.5	265,891⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,500	D	$25.51	264,391⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,100	D	$25.54	263,291⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,130	D	$25.55	262,161⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		444	D	$25.56	261,717⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		100	D	$25.57	261,617⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		100	D	$25.58	261,517⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		84	D	$25.7	261,433⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		100	D	$25.71	261,333⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		116	D	$25.75	261,217⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		100	D	$25.77	261,117⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		200	D	$25.79	260,917⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,000	D	$25.84	259,917⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		500	D	$25.85	259,417⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		1,500	D	$25.86	257,917⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		100	D	$25.87	257,817⁽²⁾	D
Common Stock	08/15/2007		S⁽¹⁾		500	D	$25.88	257,317⁽²⁾	D
Common Stock								715	I	For benefit of minor son
Common Stock								715	I	For benefit of minor son

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (right to buy)	$7.5	08/15/2007		M⁽¹⁾			18,750	⁽³⁾	03/28/2016	Common Stock	18,750	$0.00	56,250	D

Explanation of Responses:

1. Pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 11, 2007.

2. 255,000 shares of common stock are subject to a right of repurchase in favor of the Issuer upon Mr. Herring's cessation of service, which right of repurchase terminates on October 27, 2008. Also includes 425 shares acquired under the Issuer's stock purchase plan on February 15, 2007 and 92 shares acquired on August 15, 2007.

3. This option is exercisable as follows: 56,250 of the shares underlying the option become exercisable in equal monthly installments over the initial 48 month period following the date of grant of March 29, 2006. The remaining shares underlying the option become exercisable on March 29, 2010.

Remarks:

	/s/ Shawn Lindquist, attorney-in-fact	08/17/2007
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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