Exhibit 99.1

Omniture Press Contact
Kristi Knight, 801.932.7431, kknight@omniture.com

Omniture Investor Relations Contact
Mike Look, 650.450.1008, mlook@omniture.com

FOR IMMEDIATE RELEASE

Omniture Reports Second Quarter Fiscal Year 2009 Financial Results

Q2 GAAP Revenues Increase 22%, Non-GAAP Revenues Increase 17%;
GAAP Net Loss Decreases 24%, Non-GAAP Net Income Increases 44%;
More than 150 New Customers Added in Q2

OREM, Utah — July 22, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced results for its second quarter ended June 30, 2009. In the second quarter, Omniture achieved record revenues of $87.6 million, compared to $71.6 million reported for the second quarter of 2008 and $87.2 million reported for the first quarter of 2009. This represents 22 percent year-over-year revenue growth. Non-GAAP revenue for the quarter was $87.9 million. The difference between GAAP and non-GAAP revenue reflects the revenue excluded from the GAAP results due to purchase accounting adjustments, which reduce deferred revenue to its fair value.

“Despite a very challenging economy, we delivered solid second quarter results, which means the Omniture Online Marketing Suite is resonating very well in the marketplace,” said Josh James, CEO and co-founder. “We believe we have seen some stabilization in our business as well as with the businesses of some of our customers, and we remain committed to the investments that will drive the long-term growth of our business with the objective of helping our customers leverage the more than 1 trillion transactions that we capture for them every quarter.”

Omniture’s GAAP net loss was $4.9 million or $0.06 per diluted share in the second quarter of 2009 as compared to a net loss of $6.5 million or $0.09 per diluted share in the second quarter of 2008. Non-GAAP net income was $10.5 million or $0.13 per diluted share for the second quarter, compared to net income of $7.3 million or $0.10 per diluted share in the second quarter of 2008. Non-GAAP net income excludes the effect of acquisition-related adjustments to deferred

revenue, stock-based compensation, amortization of certain intangible assets, imputed interest related to patent license agreements and certain acquisition-related expenses and non-cash tax adjustments.

Second quarter adjusted EBITDA was $18.9 million. Adjusted EBITDA is defined as loss from operations on a GAAP basis less depreciation and amortization, stock-based compensation and the acquisition-related adjustment to deferred revenue.

During the second quarter of 2009, Omniture added over 150 new customers and captured data from approximately 1.05 trillion transactions. New customer relationships secured in the second quarter include: 3M, Alvenda, Azamara Cruises, Celebrity Cruises, Colonial First State, Forex Direct Dealer, FOXTEL, Ghirardelli Chocolate Company, Mozy by Decho, Neu.de GmbH, Niche Technologies, Press immo On Line S.A.S, Rhamat Trading Inc., Royal Caribbean International, Ryman Direct, Senshukai Co., SurveyMonkey.com, The Education Center, TV2 Danmark A/S, University Hospitals of Cleveland, Viking Line and YouCompare.

Guidance

Q3 FY 2009: Omniture is targeting flat revenues from the second quarter, with adjusted EBITDA and non-GAAP net income per share approximately the same as the second quarter.

Information for Conference Call to Discuss Q2 2009 Financial Results

Omniture, Inc. will host a conference call and simultaneous audio-only webcast at 5:00 p.m. (Eastern Time) this afternoon. To access the conference call, dial 866-730-5764, or 857-350-1588 for international callers. The access code is 62479935. Please call 10 minutes prior to the scheduled conference call time. The webcast will be available on the company’s investor relations web site at www.omtr.com. A replay of the conference call will be accessible by telephone after 7:00 p.m. (Eastern Time) by dialing 888-286-8010, or 617-801-6888 for international callers. The access code is 57556005. The conference call will also be archived on the company’s investor relations web site. Both the replay and archived webcast will be available until August 5, 2009.

About Non-GAAP Financial Measures

In this release and during our conference call as described above we use or plan to discuss certain non-GAAP financial measures. Generally, a non-GAAP financial measure is a numerical

measure of a company’s performance, financial position or cash flows that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance with generally accepted accounting principles in the United States of America, or GAAP. A reconciliation between non-GAAP and GAAP measures can be found in the accompanying tables and on the company’s investor relations web site at www.omtr.com. Non-GAAP financial measures should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP. These non-GAAP financial measures do not reflect a comprehensive system of accounting, differ from GAAP measures with the same captions and may differ from non-GAAP financial measures with the same or similar captions that are used by other companies.

While these non-GAAP measures are not a substitute for GAAP results, we believe they provide a basis for evaluating the company’s operating results because they are helpful in understanding our past financial performance and our future results and facilitate comparisons of results between periods. We believe the calculation of non-GAAP revenue, which reflects the revenue excluded from the GAAP results due to purchase accounting adjustments to reduce deferred revenue to its fair value, provides a meaningful comparison to our historic GAAP revenue. We also believe the calculation of net income and loss, calculated without acquisition-related accounting adjustments to deferred revenue, stock-based compensation expense, the amortization of certain intangible assets, imputed interest expense and certain acquisition-related expenses and non-cash tax adjustments, provides a meaningful comparison to our net loss figures. We also believe that adjusted EBITDA, which we calculate as loss from operations on a GAAP basis less depreciation and amortization, stock-based compensation and acquisition-related adjustments to deferred revenue, is an indicator of the company’s financial results and cash flows and is useful to investors in evaluating operating performance. Our management regularly uses these non-GAAP financial measures internally to understand, manage and evaluate our business and make operating decisions. These non-GAAP measures have been reconciled to the nearest GAAP measure as required under the rules and regulations promulgated by the U.S. Securities and Exchange Commission.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by

their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture’s over 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding demand for our suite of products and expected benefits of our services to customers, the stabilization in our business, our ability to manage our business in the midst of uncertainty in the market, and our current expectations regarding future GAAP and non-GAAP revenue, GAAP and non-GAAP net income and net loss, and adjusted EBITDA. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with current uncertainty in and deterioration of global economic conditions, which could negatively impact the demand for our products and services and other related matters and could result in reductions in spending by our customers for our products and services and changes in customers’ subscription and renewal patterns, the potential that we or our customers or partners may not realize the benefits we currently expect from our recent acquisitions and strategic partner relationships, risks that the expected financial effect of our recent acquisitions and strategic partner relationships may not be realized, risks inherent in the integration and combination of complex products and technologies from our acquisitions and strategic partner relationships, our ability to continue to attract new customers and sell additional services to our existing customers, including our SiteCatalyst service and the other components of our Online Marketing Suite, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if we continue to grow rapidly, our ability to effectively streamline our corporate structure to adapt to a suite rather than a standalone product structure, our ability to develop or acquire new products and services, our ability to raise capital in the future, particularly in light of the ongoing financial crisis affecting the banking system and financial and capital markets and the going concern threats to investment banks and other financial institutions that have resulted in a tightening in the credit markets, reduced liquidity in many financial markets and increased volatility in the equity and debt markets, risks associated with our acquisition and strategic partner strategy and disruptions in our business, operations and financial results as a result of acquisitions and strategic partner relationships, our ability to cost effectively expand our sales and marketing capabilities, the ability of our sales organization to become more productive and our ability to effectively consolidate our sales channels to eliminate redundancies, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, including the potential for increased pressure on the pricing of our products and services in light of the ongoing economic crisis, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to develop and maintain strategic partner relationships with third parties with respect to either technology integration or channel development and respond to potential changes in the financial stability and solvency of our strategic partners that may result from the economic crisis,

our ability to expand our international operations and to profitably sell our services to customers located outside the United States and to manage the associated fluctuations in currency exchange rates, our ability to implement and maintain proper and effective internal controls, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of “cookies”; and such other risks as identified in Omniture’s quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on our Web site at www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

###

Omniture, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
(unaudited)

	Three Months Ended						Three Months Ended
	June 30,						June 30,						% Increase
	2008			% of Revenues			2009			% of Revenues			(Decrease)
Revenues:
Subscription, license and maintenance	$	64,601			90	%	$	77,349			88	%		20	%
Professional services and other		7,019			10			10,223			12			46
Total revenues		71,620			100			87,572			100			22
Cost of revenues (1):
Subscription, license and maintenance		27,071			38			32,748			37			21
Professional services and other		3,627			5			4,141			5			14
Total cost of revenues		30,698			43			36,889			42			20
Gross profit		40,922			57			50,683			58			24
Operating expenses (1):
Sales and marketing		32,170			45			33,413			38			4
Research and development		8,849			12			8,946			10			1
General and administrative		11,815			17			11,857			14			0
Total operating expenses		52,834			74			54,216			62			3
Loss from operations		(11,912	)		(17	)		(3,533	)		(4	)		(70	)
Interest income		343			1			67			—			(80	)
Interest expense		(230	)		—			(324	)		—			41
Other income (expense), net		47			—			(551	)		(1	)		(1,272	)
Loss before income taxes		(11,752	)		(16	)		(4,341	)		(5	)		(63	)
(Benefit from) provision for income taxes		(5,291	)		(7	)		538			1			(110	)
Net loss	$	(6,461	)		(9	)%	$	(4,879	)		(6	)%		(24	)%
Net loss per share:
Net loss per share, basic and diluted	$	(0.09	)				$	(0.06	)					(33	)%
Weighted-average number of shares, basic and diluted		71,720						76,286						6	%
Adjusted EBITDA (2)	$	13,701			19	%	$	18,890			22	%		38	%
(1)   Amounts include stock-based compensation expenses, as follows:
Cost of subscription, license and maintenance revenues	$	865			1	%	$	753			1	%
Cost of professional services and other revenues		232			0			204			0
Sales and marketing		3,119			4			2,862			3
Research and development		1,512			2			1,313			2
General and administrative		2,423			4			1,957			2
Total stock-based compensation expenses	$	8,151			11	%	$	7,089			8	%

(2) Adjusted EBITDA is equal to the loss from operations less depreciation and amortization, stock-based compensation and the acquisition-related adjustment to deferred revenue

Omniture, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
(unaudited)

	Six Months Ended						Six Months Ended
	June 30,						June 30,						% Increase
	2008			% of Revenues			2009			% of Revenues			(Decrease)
Revenues:
Subscription, license and maintenance	$	121,770			90	%	$	154,340			88	%		27	%
Professional services and other		13,063			10			20,389			12			56
Total revenues		134,833			100			174,729			100			30
Cost of revenues (1):
Subscription, license and maintenance		50,864			38			63,916			36			26
Professional services and other		6,761			5			8,564			5			27
Total cost of revenues		57,625			43			72,480			41			26
Gross profit		77,208			57			102,249			59			32
Operating expenses (1):
Sales and marketing		63,386			47			70,915			41			12
Research and development		18,650			14			18,126			11			(3	)
General and administrative		22,629			16			23,407			13			3
Total operating expenses		104,665			77			112,448			65			7
Loss from operations		(27,457	)		(20	)		(10,199	)		(6	)		(63	)
Interest income		1,291			1			192			—			(85	)
Interest expense		(457	)		—			(680	)		—			49
Other income (expense), net		44			—			(1,253	)		(1	)		(2,948	)
Loss before income taxes		(26,579	)		(19	)		(11,940	)		(7	)		(55	)
(Benefit from) provision for income taxes		(7,176	)		(5	)		1,121			—			(116	)
Net loss	$	(19,403	)		(14	)%	$	(13,061	)		(7	)%		(33	)%
Net loss per share:
Net loss per share, basic and diluted	$	(0.28	)				$	(0.17	)					(39	)%
Weighted-average number of shares, basic and diluted		70,450						75,668						7	%
Adjusted EBITDA (2)	$	25,898			19	%	$	35,285			20	%		36	%
(1)   Amounts include stock-based compensation expenses, as follows:
Cost of subscription, license and maintenance revenues	$	2,492			2	%	$	1,529			1	%
Cost of professional services and other revenues		491			0			412			0
Sales and marketing		6,277			5			6,053			4
Research and development		3,840			3			2,485			1
General and administrative		4,202			3			3,980			2
Total stock-based compensation expenses	$	17,302			13	%	$	14,459			8	%

(2) Adjusted EBITDA is equal to the loss from operations less depreciation and amortization, stock-based compensation and the acquisition-related adjustment to deferred revenue

Omniture, Inc.
Reconciliation of Non-GAAP Measures
(in thousands, except per share data)
(unaudited)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2008			2009			2008			2009
Reconciliation of Total Revenues on a GAAP Basis to Total Revenues on a Non-GAAP Basis:
Total revenues on a GAAP basis	$	71,620		$	87,572		$	134,833		$	174,729
Acquisition-related adjustment to Touch Clarity deferred revenue (1)		—			—			378			—
Acquisition-related adjustment to Offermatica deferred revenue (1)		161			—			537			2
Acquisition-related adjustment to Visual Sciences deferred revenue (1)		3,117			—			8,738			—
Acquisition-related adjustment to Mercado deferred revenue (1)		—			347			—			959
Total revenues on a non-GAAP basis	$	74,898		$	87,919		$	144,486		$	175,690
Reconciliation of Net Loss on a GAAP Basis to Net Income on a Non-GAAP Basis:
Net loss on a GAAP basis	$	(6,461	)	$	(4,879	)	$	(19,403	)	$	(13,061	)
Acquisition-related adjustment to deferred revenue (1)		3,278			347			9,653			961
Amortization of intangible assets (2)		7,893			7,944			14,806			15,888
Stock-based compensation		8,151			7,089			17,302			14,459
Imputed interest on patent license obligation (3)		62			38			125			89
Non-cash tax benefit resulting from the reduction in acquisition-related deferred tax liabilities (4)		(5,613	)		—			(7,904	)		—
Net income on a non-GAAP basis	$	7,310		$	10,539		$	14,579		$	18,336
Reconciliation of Diluted Net Loss per Share on a GAAP Basis to Diluted Net Income per Share on a Non-GAAP Basis:
Diluted net loss per share on a GAAP basis	$	(0.09	)	$	(0.06	)	$	(0.28	)	$	(0.17	)
Acquisition-related adjustment to deferred revenue (1)		0.05			—			0.14			0.01
Amortization of intangible assets (2)		0.11			0.10			0.21			0.21
Stock-based compensation		0.12			0.09			0.25			0.19
Non-cash tax benefit resulting from the reduction in acquisition-related deferred tax liabilities (4)		(0.08	)		—			(0.11	)		—
Impact of difference in number of GAAP and non-GAAP diluted shares		(0.01	)		—			(0.02	)		(0.01	)
Diluted net income per share on a non-GAAP basis	$	0.10		$	0.13		$	0.19		$	0.23
Reconciliation of Net Loss on a GAAP Basis to Adjusted EBITDA:
Net loss on a GAAP basis	$	(6,461	)	$	(4,879	)	$	(19,403	)	$	(13,061	)
Other expense, net		(160	)		808			(878	)		1,741
(Benefit from) provision for income taxes		(5,291	)		538			(7,176	)		1,121
Loss from operations on a GAAP basis		(11,912	)		(3,533	)		(27,457	)		(10,199	)
Depreciation and amortization		14,184			14,987			26,400			30,064
Stock-based compensation		8,151			7,089			17,302			14,459
Acquisition-related adjustment to deferred revenue (1)		3,278			347			9,653			961
Adjusted EBITDA	$	13,701		$	18,890		$	25,898		$	35,285

(1)	This item is recorded in subscription, license and maintenance revenue in the Condensed Consolidated Statements of Operations
(2)	Amortization of intangible assets is allocated as follows in the Condensed Consolidated Statement of Operations:

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2008		2009		2008		2009
Cost of subscription, license and maintenance revenues	$	4,794	$	4,984	$	9,052	$	9,948
Sales and marketing		3,008		2,960		5,577		5,913
General and administrative		91		—		177		27
Total amortization of intangible assets	$	7,893	$	7,944	$	14,806	$	15,888

(3)	This item is recorded in interest expense in the Condensed Consolidated Statements of Operations
(4)	This item is recorded in (benefit from) provision for income taxes in the Condensed Consolidated Statements of Operations

Omniture, Inc.
Additional Metrics
(unaudited)

	March 31,		June 30,		September 30,		December 31,		March 31,		June 30,		September 30,		December 31,		March 31,		June 30,
	2007		2007		2007		2007		2008		2008		2008		2008		2009		2009
Full-time employee headcount		465		531		578		713		985		1,045		1,087		1,189		1,204		1,208
Quarterly number of transactions captured (in billions)		496.0		520.0		561.3		619.3		851.5		886.6		938.8		993.5		1,045.1		1,052.9

	Three Months Ended June 30,						Six Months Ended June 30,
	2008			2009			2008			2009
Revenues by geography (in thousands):
Customers within the United States	$	52,024		$	62,895		$	98,108		$	125,797
Customers outside the United States		19,596			24,677			36,725			48,932
Total revenues	$	71,620		$	87,572		$	134,833		$	174,729
Revenues by geography as a percentage of total revenues:
Customers within the United States		73	%		72	%		73	%		72	%
Customers outside the United States		27			28			27			28
Total		100	%		100	%		100	%		100	%

Omniture, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2008			2009			2008			2009
Cash flows from operating activities:
Net loss	$	(6,461	)	$	(4,879	)	$	(19,403	)	$	(13,061	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		14,184			14,987			26,400			30,064
Stock-based compensation		8,151			7,089			17,302			14,459
Other non-cash transactions		(5,613	)		(22	)		(7,921	)		(32	)
Gain from reduction in acquisition-related deferred tax liabilities		(82	)		—			(252	)		—
Loss on foreign currency forward contracts, net		—			1,963			—			1,787
Net changes in operating assets and liabilities:											—
Accounts receivable, net		(16,821	)		(7,379	)		(27,703	)		(11,709	)
Prepaid expenses and other assets		137			(24	)		2,009			893
Accounts payable		(7,358	)		(3,752	)		6,224			(1,254	)
Accrued and other liabilities		6,352			4,170			(2,011	)		(1,010	)
Deferred revenues		23,764			2,851			36,966			7,891
Net cash provided by operating activities		16,253			15,004			31,611			28,028
Cash flows from investing activities:
Purchases of investments		(9,945	)		(24,956	)		(19,831	)		(39,938	)
Proceeds from sales of investments		1,171			5,000			36,970			5,000
Maturities of investments		5,000			15,000			5,000			20,000
Purchases of property and equipment		(17,891	)		(6,015	)		(28,002	)		(11,590	)
Purchases of intangible assets		(437	)		—			(2,874	)		(458	)
Foreign currency forward contracts		—			(2,439	)		—			(2,168	)
Business acquisitions, net of cash acquired		(7,851	)		(484	)		(59,721	)		(3,589	)
Net cash used in investing activities		(29,953	)		(13,894	)		(68,458	)		(32,743	)
Cash flows from financing activities:
Proceeds from exercise of stock options		3,975			617			6,081			915
Proceeds from employee stock purchase plan		—			—			125			196
Proceeds from issuance of common stock, net of issuance costs		—			—			—			25,000
Repurchases of vested restricted stock		(234	)		(505	)		(963	)		(1,103	)
Proceeds from issuance of notes payable		5,000			(26	)		8,006			(51	)
Principal payments on notes payable and capital lease obligations		(1,209	)		(464	)		(6,269	)		(539	)
Net cash provided by (used in) financing activities		7,532			(378	)		6,980			24,418
Effect of exchange rate changes on cash and cash equivalents		(49	)		254			195			189
Net (decrease) increase in cash and cash equivalents		(6,217	)		986			(29,672	)		19,892
Cash and cash equivalents at beginning of period		54,310			85,926			77,765			67,020
Cash and cash equivalents at end of period	$	48,093		$	86,912		$	48,093		$	86,912

Omniture, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
(unaudited)

	December 31,			June 30,
	2008			2009
Assets:
Current assets:
Cash and cash equivalents	$	67,020		$	86,912
Short-term investments		9,997			29,973
Accounts receivable, net		106,810			119,053
Prepaid expenses and other current assets		10,369			9,858
Total current assets		194,196			245,796
Property and equipment, net		61,482			59,135
Intangible assets, net		137,505			120,941
Goodwill		427,565			426,676
Long-term investments		18,136			13,993
Other assets		3,316			3,041
Total assets	$	842,200		$	869,582
Liabilities and Stockholders’ Equity:
Current liabilities:
Accounts payable	$	7,662		$	6,500
Accrued liabilities		41,179			35,616
Current portion of deferred revenues		101,728			113,564
Current portion of notes payable		1,617			1,958
Current portion of capital lease obligations		150			88
Total current liabilities		152,336			157,726
Deferred revenues, less current portion		10,222			6,976
Notes payable, less current portion		13,528			12,750
Capital lease obligations, less current portion		79			48
Other liabilities		8,467			7,921
Commitments and contingencies Stockholders’ equity:
Preferred stock		—			—
Common stock		73			76
Additional paid-in capital		754,151			793,345
Deferred stock-based compensation		(366	)		(80	)
Accumulated other comprehensive loss		(3,256	)		(3,085	)
Accumulated deficit		(93,034	)		(106,095	)
Total stockholders’ equity		657,568			684,161
Total liabilities and stockholders’ equity	$	842,200		$	869,582