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THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Product warranty, Advertising, AOCI, ESPP) (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Product warranty      
Warranty period (up to) 3 years    
Changes in the entity's liability for product warranty      
Balance, product warranty accrual $ 1,641 $ 1,932  
Assumed warranty liability from acquisition 290 0  
New warranties issued during the period 1,727 2,529  
Reversal of warranty reserves (856) (480)  
Settlements during the period (1,328) (2,340)  
Balance, product warranty accrual 1,474 1,641 $ 1,932
Less: long term portion of product warranty liability (211) (435)  
Product warranty liability 1,263 1,206  
Advertising      
Advertising expense $ 2,100 $ 2,000 $ 700
Employee stock option [Member]      
Accumulated other comprehensive income (loss)      
Expected term (in years)     5 years 9 months 7 days