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THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 4) (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
Product warranty      
Maximum warranty period 3 years    
Changes in the entity's liability for product warranty      
Balance, beginning of the period $ 4,318,000us-gaap_StandardProductWarrantyAccrual $ 1,097,000us-gaap_StandardProductWarrantyAccrual  
New warranties issued during the period 8,584,000us-gaap_StandardProductWarrantyAccrualWarrantiesIssued 5,290,000us-gaap_StandardProductWarrantyAccrualWarrantiesIssued  
Reversal of warranty reserves   (535,000)us-gaap_StandardProductWarrantyAccrualPreexistingIncreaseDecrease  
Settlements during the period (9,269,000)us-gaap_StandardProductWarrantyAccrualPayments (1,534,000)us-gaap_StandardProductWarrantyAccrualPayments  
Balance, end of the period 3,633,000us-gaap_StandardProductWarrantyAccrual 4,318,000us-gaap_StandardProductWarrantyAccrual 1,097,000us-gaap_StandardProductWarrantyAccrual
Less: Long term portion of product warranty liability (424,000)us-gaap_StandardProductWarrantyAccrualNoncurrent (348,000)us-gaap_StandardProductWarrantyAccrualNoncurrent  
Current portion of product warranty liability (3,209,000)us-gaap_StandardProductWarrantyAccrualCurrent (3,970,000)us-gaap_StandardProductWarrantyAccrualCurrent  
Advertising      
Advertising expense $ 900,000us-gaap_AdvertisingExpense $ 1,100,000us-gaap_AdvertisingExpense $ 400,000us-gaap_AdvertisingExpense
Share options      
Share-based compensation      
Expected life 4 years 8 months 19 days 6 years 3 months 6 years 3 months