Intangible Assets

12 Months Ended

Dec. 31, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible Assets

4. Intangible Assets

Intangible assets consist of the following:

	December 31,
	2018							2017
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Patents	$	50,000	$	(23,750	)	$	26,250	$	50,000	$	(21,250	)	$	28,750
Trade names, trademarks, product names, URLs		1,555,000		(840,979	)		714,021		1,555,000		(585,478	)		969,521
Internally developed software		2,720,000		(2,256,489	)		463,511		2,720,000		(1,900,697	)		819,303
Subscriber/customer relationships		4,219,000		(3,102,060	)		1,116,940		4,219,000		(2,221,882	)		1,997,118
Lead pool		282,000		(282,000	)		-		282,000		(176,250	)		105,750
Total intangible assets	$	8,826,000	$	(6,505,278	)	$	2,320,722	$	8,826,000	$	(4,905,557	)	$	3,920,443

Amortization expense for the years ended December 31, 2018 and 2017 was $1,599,721 and $1,684,750, respectively. The estimated aggregate amortization expense for each of the next five years and thereafter will be $1,087,333 in 2019, $592,681 in 2020, $444,167 in 2021, $149,944 in 2022 and $46,597 in 2023.