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Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Revenues:        
Subscription revenue $ 5,742,707 $ 3,872,306 $ 11,966,391 $ 8,261,580
Advertising revenue 496,882 483,261 992,149 1,031,685
Total revenues 6,239,589 4,355,567 12,958,540 9,293,265
Costs and expenses:        
Cost of revenue 1,242,819 1,227,059 2,524,324 2,626,059
Sales and marketing expense 2,135,951 943,448 4,366,443 1,862,064
Product development expense 2,206,440 2,427,355 4,417,785 4,520,190
General and administrative expense 2,116,498 530,151 4,186,625 1,016,894
Total costs and expenses 7,701,708 5,128,013 15,495,177 10,025,207
Loss from operations (1,462,119) (772,446) (2,536,637) (731,942)
Interest income (expense), net (4,845) 274 31,968 559
Other (expense) income, net (18,000) 30,000 (18,000) 30,000
Loss before provision for income taxes (1,484,964) (742,172) (2,522,669) (701,383)
Provision for income taxes
Net loss $ (1,484,964) $ (742,172) $ (2,522,669) $ (701,383)
Net loss per share of common stock:        
Basic and diluted $ (0.22) $ (0.14) $ (0.38) $ (0.13)
Weighted average number of shares of common stock used in calculating net loss per share of common stock:        
Basic and diluted 6,715,574 5,228,617 6,715,246 5,228,617