Intangible Assets, Net (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 8,826,000	$ 8,826,000
Accumulated Amortization	(4,063,182)	(3,220,807)
Net Carrying Amount	4,762,818	5,605,193
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	50,000	50,000
Accumulated Amortization	(20,000)	(18,750)
Net Carrying Amount	30,000	31,250
Trade names, trademarks product names, URLs [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	1,555,000	1,555,000
Accumulated Amortization	(457,729)	(329,979)
Net Carrying Amount	1,097,271	1,225,021
Internally developed software [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	2,720,000	2,720,000
Accumulated Amortization	(1,699,362)	(1,498,029)
Net Carrying Amount	1,020,638	1,221,971
Subscriber/customer relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	4,219,000	4,219,000
Accumulated Amortization	(1,780,341)	(1,338,799)
Net Carrying Amount	2,438,659	2,880,201
Lead pool [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	282,000	282,000
Accumulated Amortization	(105,750)	(35,250)
Net Carrying Amount	$ 176,250	$ 246,750