Intangible Assets, Net (Details) - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 8,826,000	$ 4,874,000
Accumulated Amortization	(3,220,807)	(2,386,302)
Net Carrying Amount	5,605,193	2,487,698
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	50,000	50,000
Accumulated Amortization	(18,750)	(16,250)
Net Carrying Amount	31,250	33,750
Trade names, trademarks, product names, URLs [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	1,555,000	555,000
Accumulated Amortization	(329,979)	(224,479)
Net Carrying Amount	1,225,021	330,521
Internally developed software [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	2,720,000	1,990,000
Accumulated Amortization	(1,498,029)	(1,204,861)
Net Carrying Amount	1,221,971	785,139
Subscriber/customer relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	4,219,000	2,279,000
Accumulated Amortization	(1,338,799)	(940,712)
Net Carrying Amount	2,880,201	1,338,288
Lead pool [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	282,000
Accumulated Amortization	(35,250)
Net Carrying Amount	$ 246,750