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Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2016
Jun. 30, 2015
Jun. 30, 2016
Jun. 30, 2015
Revenues:        
Subscription revenue $ 2,459,633 $ 3,075,868 $ 4,966,781 $ 6,205,178
Advertising revenue 154,329 112,671 324,448 169,444
Total revenues 2,613,962 3,188,539 5,291,229 6,374,622
Costs and expenses:        
Cost of revenue 405,965 430,913 841,623 881,259
Sales and marketing expense 1,210,103 1,399,117 2,502,268 3,180,623
Product development expense 440,451 541,026 885,999 1,170,801
General and administrative expense 861,270 1,055,858 1,693,923 2,363,089
Total costs and expenses 2,917,789 3,426,914 5,923,813 7,595,772
Loss from operations (303,827) (238,375) (632,584) (1,221,150)
Interest expense, net (427,306) (430,611) (852,977) (667,015)
Change in fair value of derivative liabilities (110,000) 410,000 (856,575) 410,000
Loss before provision for income taxes (841,133) (258,986) (2,342,136) (1,478,165)
Provision for income taxes
Net loss $ (841,133) $ (258,986) $ (2,342,136) $ (1,478,165)
Net loss per share of common stock:        
Basic and diluted $ (0.02) $ (0.01) $ (0.06) $ (0.04)
Weighted average number of shares of common stock used in calculating net loss per share of common stock:        
Basic and diluted 39,692,826 39,682,826 39,692,826 39,550,411