Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Cash flows from operating activities:
Net loss	$ (1,501,004)	$ (1,219,179)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	$ 36,515	60,819
Lease obligation interest expense		7,778
Stock-based compensation expense	$ 153,774	229,863
Loss on disposal of fixed assets		79,628
Amortization of debt issuance cost	$ 38,743	21,023
Amortization of debt discount	261,368	$ 133,589
Change in fair value of derivative liabilities	746,575
Changes in operating assets and liabilities:
Credit card holdback receivable	9,804	$ 432,846
Accounts receivable	$ (15,878)	(28,390)
Security deposits		(110,511)
Prepaid expenses and other current assets	$ 26,730	(16,352)
Accounts payable, accrued expenses and other current liabilities	(37,970)	(683,598)
Deferred rent	6,552	4,099
Deferred subscription revenue	$ (6,397)	28,256
Deferred advertising revenue		7,359
Net cash used in operating activities	$ (281,188)	(1,052,770)
Cash flows from investing activities:
Purchase of property and equipment	$ (8,072)	(26,192)
Proceeds from sale of fixed assets		6,000
Notes receivable		(634)
Net cash used in investing activities	$ (8,072)	(20,826)
Cash flows from financing activities:
Payments of capital lease obligations	$ (17,360)	(22,734)
Repayment of promissory notes		(400,000)
Payment of financing costs		(314,249)
Proceeds received under Securities Purchase Agreement		3,000,000
Net cash (used in) provided by financing activities	$ (17,360)	2,263,017
Net (decrease) increase in cash and cash equivalents	(306,620)	1,189,421
Balance of cash and cash equivalents at beginning of period	2,131,262	1,138,385
Balance of cash and cash equivalents at end of period	$ 1,824,642	2,327,806
Non-cash investing and financing activities:
Compound embedded derivative under the Note and Securities Purchase Agreement recorded as derivative liabilities (See Note 6)		1,748,000
Warrants issued under the Advisory Services Agreement as additional consideration for the Note and recorded as derivative liabilities (See Note 6)		342,000
Common stock issued under the Advisory Services Agreement as additional consideration for the Note		$ 30,000