Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014
Cash flows from operating activities:
Net loss	$ (938,812)	$ (1,410,324)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	131,583	130,141
Stock-based compensation expense	749,730	$ 789,085
Loss on disposal of fixed assets	79,628
Amortization of debt issuance cost	99,801	$ 1,583
Amortization of debt discount	665,041
Change in fair value of derivative liabilities	$ (1,280,000)	$ (46,850)
Changes in operating assets and liabilities:
Restricted cash		319,847
Credit card holdback receivable	$ 445,519	(514,696)
Accounts receivable	(4,298)	107,730
Security deposits	(85,555)	(115,104)
Prepaid expenses and other current assets	(50,017)	(12,367)
Accounts payable, accrued expenses and other current liabilities	(770,215)	13,145
Deferred rent	81,414	(28,371)
Deferred subscription revenue	(296,729)	274,318
Deferred advertising revenue	(13,427)	103,630
Net cash used in operating activities	(1,186,337)	(388,233)
Cash flows from investing activities:
Purchase of property and equipment	(44,210)	$ (3,731)
Proceeds from sale of fixed assets	$ 6,000
Purchase of non-marketable equity securities		$ (100,000)
Repayment (issuance) to employees of note receivable and accrued interest	$ (1,939)	$ 92,689
Notes receivable
Net cash used in investing activities	$ (40,149)	$ (11,042)
Cash flows from financing activities:
Payments of capital lease obligations	(46,592)
Repayment of proceeds from promissory notes	(400,000)
Payment of financing costs	(314,249)
Proceeds from issuance of promissory notes	3,000,000	$ 400,000
Net cash provided by financing activities	2,239,159	400,000
Net increase in cash and cash equivalents	1,012,673	725
Balance of cash and cash equivalents at beginning of period	1,138,385	927,352
Balance of cash and cash equivalents at end of period	2,151,058	$ 928,077
Supplemental disclosure of cash flow information:
Cash paid in interest and taxes	226,000
Non-cash investing and financing activities:
Compound embedded derivative under the Note and Securities Purchase Agreement recorded as derivative liabilities (See Note 5)	1,748,000
Warrants issued under the Advisory Services Agreement as additional consideration for the Note and recorded as derivative liabilities (See Note 5)	$ 342,000
Warrants issued for debt issuance costs		$ 4,750
Common stock issued under the Advisory Services Agreement as additional consideration for the Note	$ 30,000