10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

☒    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the quarterly period ended June 30, 2015

OR

☐    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from          to            

Commission File Number 000-52176

SNAP INTERACTIVE, INC.

(Exact name of registrant as specified in its charter)

Delaware	20-3191847
(State or other jurisdiction of incorporation or organization)	(I.R.S.  Employer Identification No.)

320 W 37th Street, 13th Floor

New York, NY 10018

(Address of principal executive offices)

(Zip Code)

(212) 594-5050

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒  No  ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  ☒  No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	☒
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐  No ☒

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class	Outstanding at August 13, 2015
Common Stock, par value $0.001 per share	39,682,826*

 *Excludes 10,325,000 shares of unvested restricted stock.

 SNAP INTERACTIVE, INC.

QUARTERLY REPORT ON FORM 10-Q

FOR THE QUARTER ENDED JUNE 30, 2015

Table of Contents

		Page Number
	PART I. FINANCIAL INFORMATION
ITEM 1.	Financial Statements
	Condensed Consolidated Balance Sheets as of June 30, 2015 (Unaudited) and December 31, 2014	1
	Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2015 and 2014 (Unaudited)	2
	Condensed Consolidated Statement of Changes in Stockholders’ Equity (Deficit) for the Six Months Ended June 30, 2015 (Unaudited)	3
	Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2015 and 2014 (Unaudited)	4
	Notes to Condensed Consolidated Financial Statements (Unaudited)	5
ITEM 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	18
ITEM 3.	Quantitative and Qualitative Disclosures About Market Risk	30
ITEM 4.	Controls and Procedures	30
	PART II. OTHER INFORMATION
ITEM 1.	Legal Proceedings	32
ITEM 1A.	Risk Factors	32
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	32
ITEM 3.	Defaults Upon Senior Securities	32
ITEM 4.	Mine Safety Disclosures	32
ITEM 5.	Other Information	32
ITEM 6.	Exhibits	33

Unless the context otherwise indicates, references to “Snap,” “we,” “our,” “us” and the “Company” refer to Snap Interactive, Inc. and its subsidiary on a consolidated basis.

AYI, the AYI logo, Snap, the Snap logo and other trademarks or service marks appearing in this report are the property of Snap Interactive, Inc.  Trade names, trademarks and service marks of other companies appearing in this report are the property of their respective owners.

A reference to a swipe is a gesture that a user of The Grade makes when browsing a profile, swiping to the right to signify interest or to the left to signify lack of interest, which in either case advances the user to the next profile. Unless otherwise indicated, metrics for users are based on information that is reported by Facebook and internally-derived metrics for users across all platforms through which our application is accessed.  References in this report to users means those persons that have created a user name and password, and active subscribers means users that have prepaid a subscription fee for current unrestricted communication on the AYI application and whose subscription period has not yet expired. The metrics for active subscribers are based on internally-derived metrics across all platforms through which our application is accessed.

FORWARD-LOOKING STATEMENTS

Certain statements contained in this Quarterly Report on Form 10-Q constitute “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties.  Words such as “anticipate,” “assume,” “believe,” “budget,” “continue,” “could,” “estimate,” “expect,” “forecast,” “goal,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “began,” “target,” “would” and variations of such words and similar expressions are intended to identify such forward-looking statements.  All forward-looking statements speak only as of the date on which they are made.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated in such statements, including, without limitation, the following:

● our ability to generate and sustain increased revenue levels and achieve profitability in the future;

● our ability to maintain good relationships with Apple Inc., Facebook, Inc. and Google Inc.;

● our reliance on our executive officers;

● the intense competition in the online dating industry;

● our ability to release new applications or derive revenue from new applications such as The Grade;

● our reliance on a small percentage of our total users for substantially all of our revenue;

● our ability to develop, establish and maintain a strong brand;

● our ability to update our applications to respond to the trends and preferences of online dating consumers;

● our ability to adapt or modify our applications for the international market and derive revenue therefrom;

● our ability to develop and market new technologies to respond to rapid technological changes;

● our ability to effectively manage our headcount, including attracting and retaining qualified employees;

● our ability to generate subscribers through advertising and marketing agreements with third party advertising and marketing providers;

● our heavy reliance on the Facebook platform to run our application and Facebook Inc.’s ability to discontinue, limit or restrict access to its platform by us or our applications, change its terms and conditions or other policies or features (including restricting methods of collecting payments, sending notifications or placing advertisements), establish more favorable relationships with one or more of our competitors or develops applications or features that compete with our applications;

● our reliance on third party email service providers for delivery of email campaigns to convert users to subscribers and to retain subscribers;

● our ability to manage our affiliate marketers’ compliance with internal brand standards or state and federal marketing laws and regulations;

● our reliance in internal systems to maintain and control marketing expenditures and corresponding return on investments;

● the effect of an interruption or failure of our data center, programming code, servers or technological infrastructure;

● the effect of security breaches, computer viruses and computer hacking attacks;

● our ability to comply with laws and regulations regarding privacy and protection of user data;

● our reliance upon credit card processors and related merchant account approvals;

● governmental regulation or taxation of the online dating or the Internet industries;

● the impact of any claim that we have infringed on intellectual property rights of others;

● our ability to protect our intellectual property rights;

● the risk that we might be deemed a “dating service” or an “Internet dating service” under various state regulations;

● the possibility that our users or third parties may be physically or emotionally harmed following interaction with other users;

● our ability to manage or mitigate adverse changes in foreign currency exchange rates relating to international bookings;

● our ability to obtain additional capital or financing to execute our business plan; and

● our ability to repay indebtedness or maintain minimum cash balances required by our agreements governing our indebtedness.

For a more detailed discussion of these and other factors that may affect our business, see the discussion in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this report. We caution that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur, that could impact our business. We do not undertake any obligation to update any forward-looking statement, whether written or oral, relating to the matters discussed in this report, except to the extent required by applicable securities laws.

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

	June 30, 2015			December 31, 2014
	(Unaudited)
Assets
Current assets:
Cash and cash equivalents	$	1,914,728		$	1,138,385
Credit card holdback receivable		229,160			648,759
Accounts receivable, net of allowances and reserves of $59,038 and $42,533, respectively		264,341			221,128
Short term security deposits		-			115,104
Prepaid expense and other current assets		114,961			93,542
Total current assets		2,523,190			2,216,918
Fixed assets and intangible assets, net		418,494			563,123
Notes receivable		79,800			78,520
Long term security deposits		335,659			135,000
Investments		200,000			200,000
Total assets	$	3,557,143		$	3,193,561
Liabilities and stockholders’ equity (deficit)
Current liabilities:
Accounts payable	$	896,914		$	1,074,345
Accrued expenses and other current liabilities		360,644			1,062,836
Notes payable		-			400,000
Deferred subscription revenue		1,822,872			1,952,075
Deferred advertising revenue		-			13,427
Total current liabilities		3,080,430			4,502,683
Deferred rent, net of current portion		59,904			-
Convertible note payable, net of discount		1,023,020			-
Derivative liabilities		1,703,425			23,425
Capital lease obligations, net of current portion		113,676			149,055
Total liabilities		5,980,455			4,675,163
Commitments and Contingencies
Stockholders' equity (deficit):
Preferred stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding		-			-
Common stock, $0.001 par value, 100,000,000 shares authorized, 50,007,826 and 49,507,826 shares issued, respectively, and 39,682,826 and 39,182,826 shares outstanding, respectively		39,683			39,183
Additional paid-in capital		12,394,444			11,858,489
Accumulated deficit		(14,857,439	)		(13,379,274	)
Total stockholders' equity (deficit)		(2,423,312	)		(1,481,602	)
Total liabilities and stockholders' equity (deficit)	$	3,557,143		$	3,193,561

The accompanying notes are an integral part of these condensed consolidated financial statements.

1

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Revenues:
Subscription revenue	$	3,075,868		$	3,151,002		$	6,205,178		$	6,290,022
Advertising revenue		112,671			299,008			169,444			452,341
Total revenues		3,188,539			3,450,010			6,374,622			6,742,363
Costs and expenses:
Programming, hosting and technology expense		477,486			669,795			1,004,433			1,612,206
Compensation expense		777,116			864,859			1,513,696			1,634,262
Professional fees		176,728			262,876			411,361			513,031
Advertising and marketing expense		1,338,070			1,110,726			3,064,167			2,582,937
General and administrative expense		657,514			795,854			1,602,115			1,659,272
Total costs and expenses		3,426,914			3,704,110			7,595,772			8,001,708
Loss from operations		(238,375	)		(254,100	)		(1,221,150	)		(1,259,345	)
Interest expense, net		(430,611	)		(5,578	)		(667,015	)		(3,705	)
Change in fair value of derivative liabilities		410,000			-			410,000			70,275
Loss before provision for income taxes		(258,986	)		(259,678	)		(1,478,165	)		(1,192,775	)
Provision for income taxes		-			-			-			-
Net loss	$	(258,986	)	$	(259,678	)	$	(1,478,165	)	$	(1,192,775	)
Net loss per share of common stock:
Basic and diluted	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)
Weighted average number of shares of common stock used in calculating net loss per share of common stock:
Basic and diluted		39,682,826			39,152,713			39,550,411			39,155,340

The accompanying notes are an integral part of these condensed consolidated financial statements.

2

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)

(Unaudited)

					Additional						Stockholders’
	Common Stock				Paid-			Accumulated			Equity
	Shares		Amount		in Capital			Deficit			(Deficit)
Balance at December 31, 2014		39,182,826	$	39,183	$	11,858,489		$	(13,379,274	)	$	(1,481,602	)
Common stock issued in connection with Securities Purchase Agreement		350,000		350		(350	)		-			-
Common stock issued in connection with Advisory Services Agreement		150,000		150		29,850			-			30,000
Stock-based compensation expense for restricted stock awards		-		-		436,049			-			436,049
Stock-based compensation expense for stock options		-		-		70,406			-			70,406
Net loss		-		-		-			(1,478,165	)		(1,478,165	)
Balance at June 30, 2015		39,682,826	$	39,683	$	12,394,444		$	(14,857,439	)	$	(2,423,312	)

The accompanying notes are an integral part of these condensed consolidated financial statements

3

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	Six Months Ended June 30,
	2015			2014
Cash flows from operating activities:
Net loss	$	(1,478,165	)	$	(1,192,775	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		96,007			86,873
Stock-based compensation expense		506,455			494,712
Loss on disposal of fixed assets		79,628			-
Amortization of debt issuance cost		60,198			-
Amortization of debt discount		397,863			-
Change in fair value of derivative liabilities		(410,000	)		(70,275	)
Changes in operating assets and liabilities:
Restricted cash		-			104,893
Credit card holdback receivable		419,599			(453,752	)
Accounts receivable		(43,213	)		108,489
Security deposits		(85,555	)		-
Prepaid expenses and other current assets		(22,210	)		(13,303	)
Accounts payable, accrued expenses and other current liabilities		(873,646	)		(89,913	)
Deferred rent		49,027			(19,306	)
Deferred subscription revenue		(129,203	)		131,996
Deferred advertising revenue		(13,427	)		146,667
Net cash used in operating activities		(1,446,642	)		(765,694	)
Cash flows from investing activities:
Purchase of property and equipment		(37,007	)		(3,731	)
Proceeds from sale of fixed assets		6,000			-
Purchase of non-marketable equity securities		-			(50,000	)
Issuance to employees of note receivable and accrued interest		(1,280	)		-
Notes receivable		-			47,818
Net cash used in investing activities		(32,287	)		(5,913	)
Cash flows from financing activities:
Payments of capital lease obligations		(30,479	)		-
(Repayment of) proceeds from promissory notes		(400,000	)		400,000
Payment of financing costs		(314,249	)		-
Proceeds from issuance of promissory notes		3,000,000			-
Net cash provided by financing activities		2,255,272			400,000
Net increase (decrease) in cash and cash equivalents		776,343			(371,607	)
Balance of cash and cash equivalents at beginning of period		1,138,385			927,352
Balance of cash and cash equivalents at end of period	$	1,914,728		$	555,745
Supplemental disclosure of cash flow information:
Cash paid in interest and taxes	$	90,000		$	-
Non-cash investing and financing activities:
Compound embedded derivative under the Note and Securities Purchase Agreement recorded as derivative liabilities (See Note 5)	$	1,748,000		$	-
Warrants issued under the Advisory Services Agreement as additional    consideration for the Note and recorded as derivative liabilities (See Note 5)	$	342,000		$	-
Warrants issued for debt issuance costs	$	-		$	4,750
Common stock issued under the Advisory Services Agreement as    additional consideration for the Note	$	30,000		$	-

The accompanying notes are an integral part of these condensed consolidated financial statements

4

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1. Organization and Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include Snap Interactive, Inc. and its wholly owned subsidiary, Snap Mobile Limited (collectively, the “Company”). The Company was organized to operate an online dating application and a stand-alone website. The condensed consolidated financial statements included in this report have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial information. The Company has not included certain information normally included in annual financial statements pursuant to those rules and regulations, although it believes that the disclosure included herein is adequate to make the information presented not misleading.

The condensed consolidated financial statements contained herein should be read in conjunction with the Company’s audited consolidated financial statements and the related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 (the “Form 10-K”), filed with the SEC on March 5, 2015.

In the opinion of management, the accompanying unaudited condensed consolidated financial information contains all normal and recurring adjustments necessary to fairly present the condensed consolidated financial condition, results of operations, cash flows and changes in the stockholders’ equity (deficit) of the Company for the interim periods presented. The Company’s historical results are not necessarily indicative of future operating results and the results for the three and six months ended June 30, 2015 are not necessarily indicative of results for the year ending December 31, 2015, or for any other period.

2. Summary of Significant Accounting Policies

During the three and six months ended June 30, 2015, there were no material changes to the Company’s significant accounting policies from those disclosed in the Form 10-K, except for the following:

Significant Estimates and Judgments

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Significant estimates relied upon in preparing these financial statements include the provision for future credit card chargebacks and subscription revenue refunds, estimates used to determine the fair value of our common stock, stock options, non-cash capital stock issuances, stock-based compensation, derivative instruments, debt discounts, conversion features and common stock warrants, collectability of our accounts receivable and the valuation allowance on deferred tax assets. Management evaluates these estimates on an ongoing basis. Changes in estimates are recorded in the period in which they become known. We base estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates. 

Convertible Instruments

The Company evaluates and bifurcates conversion features from the instruments containing such features and accounts for them as free standing derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the underlying instrument, (b) the hybrid instrument that contains both the embedded derivative instrument and the underlying instrument is not re-measured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. An exception to this rule is when the underlying instrument is deemed to be conventional as that term is described under applicable GAAP.

5

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)  

Common Stock Purchase Warrants and Other Derivative Financial Instruments

The Company classifies common stock purchase warrants and other free standing derivative financial instruments as equity if the contracts (i) require physical settlement or net-share settlement in common stock or (ii) give the Company a choice of net-cash settlement or settlement in common stock (physical settlement or net-share settlement). The Company classifies any contracts that (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside the control of the Company), (ii) give the counterparty a choice of net-cash settlement or settlement in common stock (physical settlement or net-share settlement) or (iii) contain reset provisions as either an asset or a liability. The Company assesses classification of its freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required. The Company determined that certain freestanding derivatives, including the conversion feature embedded in the 12% Senior Secured Convertible Note (the “Note”) and warrants issued under the Securities Purchase Agreement (the “Securities Purchase Agreement”), dated as of February 13, 2015, by and between the Company and Sigma Opportunity Fund II, LLC (“Sigma II”), contained reset provisions and have been classified as derivative liabilities as more fully described in Note 5. 

Recently Issued Accounting Pronouncements

In April 2015, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2015-03 (“ASU 2015-03”), Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. This standard amends the existing guidance to require that debt issuance costs be presented in the balance sheet as a deduction from the carrying amount of the related debt liability instead of as a deferred charge. ASU 2015-03 is effective on a retrospective basis for annual and interim reporting periods beginning after December 15, 2015, but early adoption is permitted. The Company has elected to early-adopt ASU 2015-03 in connection with the issuance of these condensed consolidated financial statements, and, as a result, recorded the $314,249 of offering costs incurred in connection with the issuance of the Note as a debt discount on the date the Note was issued that will be amortized over the term of the Note. 

3. Accounts Receivable, Net

Accounts receivable, net consisted of the following as of June 30, 2015 and December 31, 2014: 

	June 30,			December 31,
	2015			2014
	(Unaudited)
Accounts receivable	$	323,379		$	263,661
Less: reserve for future chargebacks		(59,038	)		(42,533	)
Total accounts receivable, net	$	264,341		$	221,128

Credit card payments for subscriptions and micro-transactions typically settle several days after the date of purchase. The amount of unsettled transactions due from credit card payment processors was $129,941 as of June 30, 2015, as compared to $135,535 as of December 31, 2014. The amount of accounts receivable due from Apple Inc. was $117,446, or 51.3% of the Company’s accounts receivable, as of June 30, 2015, compared to $116,427, or 52.6% of the Company’s accounts receivable, as of December 31, 2014. 

4. Security Deposits

In October 2014, the Company issued a $135,000 security deposit which replaced the previous letter of credit as part of the new capital lease obligations for equipment with Hewlett Packard Financial Services Company (“HP”). The Company recorded $135,000 under long-term security deposits on its Condensed Consolidated Balance Sheet as of June 30, 2015 and December 31, 2014.

In February 2015, the Company issued $200,659 as a security deposit as part of the new office rent lease (see Note 14). The Company recorded the $200,659 under long-term security deposits on its Condensed Consolidated Balance Sheet as of June 30, 2015.

6

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

5. Fair Value Measurements

The fair value framework under the FASB’s guidance requires the categorization of assets and liabilities into three levels based upon the assumptions used to measure the assets or liabilities.  Level 1 provides the most reliable measure of fair value, whereas Level 3, if applicable, would generally require significant management judgment.  The three levels for categorizing assets and liabilities under the fair value measurement requirements are as follows:

● Level 1:  Fair value measurement of the asset or liability using observable inputs such as quoted prices in active markets for identical assets or liabilities;  

● Level 2:  Fair value measurement of the asset or liability using inputs other than quoted prices that are observable for the applicable asset or liability, either directly or indirectly, such as quoted prices for similar (as opposed to identical) assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and  

● Level 3:  Fair value measurement of the asset or liability using unobservable inputs that reflect the Company’s own assumptions regarding the applicable asset or liability.

The following table summarizes the liabilities measured at fair value on a recurring basis as of June 30, 2015:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liabilities	$	-	$	-	$	933,425	$	933,425
Compound embedded derivative		-		-		770,000		770,000
Total derivative liabilities	$	-	$	-	$	1,703,425	$	1,703,425

The following table summarizes the liabilities measured at fair value on a recurring basis as of December 31, 2014:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	-	$	-	$	23,425	$	23,425
Total derivative liability	$	-	$	-	$	23,425	$	23,425

Level 3 liabilities are valued using unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the liabilities. For fair value measurements categorized within Level 3 of the fair value hierarchy, the Company’s accounting and finance department, who report to the Chief Financial Officer, determine its valuation policies and procedures. The development and determination of the unobservable inputs for Level 3 fair value measurements and fair value calculations are the responsibility of the Company’s accounting and finance department and are approved by the Chief Financial Officer.

Level 3 Valuation Techniques:

Level 3 financial liabilities consist of the derivative liabilities for which there is no current market for these securities such that the determination of fair value requires significant judgment or estimation. Changes in fair value measurements categorized within Level 3 of the fair value hierarchy are analyzed each period based on changes in estimates or assumptions and recorded as appropriate.

7

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The Company deems financial instruments which do not have fixed settlement provisions to be derivative instruments. The common stock purchase warrants and the conversion feature embedded in the Note do not have fixed settlement provisions because their exercise prices may be lowered if the Company issues securities at a lower price in the future. In addition, the Company issued warrants to purchase common stock in January 2011 in conjunction with an equity financing.  In accordance with Accounting Standards Codification (“ASC”) Topic 480, Distinguishing Liabilities from Equity, the fair value of these warrants is classified as a liability on the Company’s Condensed Consolidated Balance Sheets because, according to the terms of the warrants, a fundamental transaction could give rise to an obligation of the Company to pay cash to its warrant holders. In addition, the Company entered into an Advisory Services Agreement (the “Advisory Agreement”), dated as of February 13, 2015, by and between the Company and Sigma Capital Advisors, LLC (“Sigma”), that contains certain provisions whereby the Company will be required to make certain make-whole cash payments to the holder of the Note payable upon the occurrence of certain future events, as more fully described in Note 10. Such instruments do not have fixed settlement provisions and have also been recorded as derivative liabilities. Corresponding changes in the fair value of the derivative liabilities are recognized in earnings on the Company’s Condensed Consolidated Statements of Operations in each subsequent period.

The Company’s derivative liabilities are carried at fair value and were classified as Level 3 in the fair value hierarchy due to the use of significant unobservable inputs. In order to calculate fair value, the Company uses a custom model developed with the assistance of an independent third-party valuation expert. This model calculates the fair value of the warrant derivative liabilities at each measurement date using a Monte-Carlo style simulation, as the value of certain features of the warrant derivative liabilities would not be captured by the standard Black-Scholes model. 

The following table summarizes the values of certain assumptions used by the Company’s custom model to estimate the fair value of the warrant liabilities as of June 30, 2015 and December 31, 2014:

	June 30,			December 31,
	2015			2014
	(Unaudited)
Stock price	$	0.17		$	0.20
Weighted average strike price	$	0.64		$	2.50
Remaining contractual term (years)		1.6			1.1
Volatility		100.0	%		125.7	%
Risk-free rate		0.5	%		0.3	%
Dividend yield		0.0	%		0.0	%

The following table summarizes the values of certain assumptions used by the Company’s custom model to estimate the fair value of the conversion feature liability as of June 30, 2015:

	June 30,
	2015
	(Unaudited)
Stock price	$	0.17
Strike price	$	0.20
Remaining contractual term (years)		1.6
Volatility		95.0	%
Risk-free rate		0.6	%
Dividend yield		0.0	%

For the purposes of determining fair value, the Company used “adjusted volatility” in favor of “historical volatility” in its Monte-Carlo style simulation.  Historical volatility of the Company was calculated using weekly stock prices over a look back period corresponding to the remaining contractual term of the warrants as of each valuation date.  Management considered the lack of marketability of these instruments by incorporating a 10% incremental discount rate through a reduction of the volatility estimate (also known as volatility haircut) to calculate the adjusted volatility as of each valuation date.

8

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The following table sets forth a summary of the changes in the fair value of our Level 3 financial liabilities that are measured at fair value on a recurring basis:

	Three Months Ended					Six Months Ended
	June 30,					June 30,
	2015			2014		2015			2014
Beginning balance	$	2,113,426		$	23,425	$	23,425		$	140,550
Fair value of derivatives issued		-			-		2,090,000			-
Change in fair value of derivative liabilities		(410,000	)		-		(410,000	)		(117,125	)
Ending balance	$	1,703,426		$	23,425	$	1,703,425		$	23,425

6. Fixed Assets and Intangible Assets, Net

Fixed assets and intangible assets, net consisted of the following at June 30, 2015 and December 31, 2014: 

	June 30,			December 31,
	2015			2014
	(Unaudited)
Computer equipment	$	234,858		$	256,610
Furniture and fixtures		98,160			142,856
Leasehold improvements		20,333			382,376
Software		10,968			10,968
Website domain name		124,938			124,938
Website costs		40,500			40,500
Equipment under capital leases		218,605			218,605
Total fixed assets		748,362			1,176,853
Less: Accumulated depreciation and amortization		(329,868	)		(613,730	)
Total fixed assets and intangible assets, net	$	418,494		$	563,123

Depreciation and amortization expense for the three and six months ended June 30, 2015 was $35,188 and $96,007, respectively, as compared to $43,610 and $86,873 for the three and six months ended June 30, 2014, respectively. The Company only holds fixed assets in the United States.

During March 2015, the Company disposed of fixed assets, primarily consisting of leasehold improvements and furniture and fixtures, in connection with the relocation of the Company’s corporate headquarters. The net loss on the disposal of the fixed assets for the six months ended June 30, 2015 was $79,628.

7. Notes Receivable

At June 30, 2015, the Company had notes receivable due in the aggregate amount of $79,800 from two former employees.  The employees issued the notes to the Company since the Company paid taxes for stock-based compensation on these employees’ behalf in 2011 and 2012.  The outstanding amounts under the notes are secured by pledged stock certificates and are due at various times during 2021-2023.  Interest accrues on these notes at rates ranging from 2.80% to 3.57% per annum.

8. Income Taxes

The Company had no income tax benefit or provision for the six months ended June 30, 2015 and 2014.  Since the Company incurred a net loss for the six months ended June 30, 2015 and 2014, there was no income tax expense for either period.  Increases in deferred tax balances have been offset by a valuation allowance and have no impact on the Company’s deferred income tax provision.

9

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

In calculating the provision for income taxes on an interim basis, the Company estimates the annual effective income tax rate based upon the facts and circumstances known for the period and applies that rate to the earnings or losses for the most recent interim period.  The Company’s effective income tax rate is based on expected income and statutory tax rates and takes into consideration permanent differences between financial statement income and tax return income applicable to the Company in the various jurisdictions in which the Company operates.  The effect of a discrete item, such as changes in estimates, changes in enacted tax laws or rates or tax status, and unusual or infrequently occurring events, is recognized in the interim period in which the discrete item occurs.  The accounting estimates used to compute the provision for income taxes may change as new events occur, additional information is obtained or as the result of new judicial interpretations or changes in tax laws or regulations.

9. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following at June 30, 2015 and December 31, 2014:

	June 30,		December 31,
	2015		2014
	(Unaudited)
Compensation and benefits	$	199,625	$	360,515
Deferred rent		-		10,877
Professional fees		74,707		254,807
Repayment of advertising agreement advance		-		329,165
Other accrued expenses		86,312		107,472
Total accrued expenses and other current liabilities	$	360,644	$	1,062,836

10. Notes and Convertible Note Payable

Notes Payable

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s President, Chief Executive Officer and the Chairman of the Company’s Board of Directors. The promissory note was originally due and payable on January 24, 2015, but was subsequently amended to extend its maturity for an additional nine months and was due and payable on October 24, 2015 and bore interest at the rate of nine percent (9%) per annum. On March 25, 2015, the promissory note was repaid in full (see Note 16).

On May 20, 2014, the Company issued a promissory note in the amount of $100,000 and a warrant to purchase 25,000 shares of its common stock to Thomas Carrella. The promissory note was due and payable on February 20, 2015 and bore interest at the rate of fifteen percent (15%) per annum. The Company calculated the fair value of the warrant using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that were amortized over the term of the promissory note. On February 20, 2015, the promissory note was repaid in full.

Securities Purchase Agreement

On February 13, 2015, pursuant to the Securities Purchase Agreement, the Company closed a private placement of debt and equity securities for aggregate gross proceeds of $3,000,000. In connection with the Securities Purchase Agreement, the Company issued Sigma II (i) 350,000 shares of the Company’s common stock, (ii) the Note in the aggregate principal amount of $3,000,000 and (iii) a warrant to purchase up to 10,500,000 shares of the Company’s common stock. The Company incurred financing costs of $314,249 in connection with the Securities Purchase Agreement that will be amortized over the term of the Note. Amortization for the deferred financing cost was $39,174 and $59,406 for the three and six months ended June 30, 2015, respectively.

10

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The Note bears interest at a rate of 12% per annum and matures on the earlier of February 13, 2017 or a change in control. During any time while the Note is outstanding, the outstanding principal balance of the Note, together with all accrued and unpaid interest, is convertible into shares of the Company’s common stock at the option of Sigma II at a conversion price of $0.20 per share, subject to certain adjustments, including reset adjustments to the conversion price if the Company issues securities at lower prices in the future, as disclosed in Note 5. The Company’s obligations under the Note are secured by a first priority lien on all of its assets and property. The Note is also secured by up to 65% of the outstanding capital stock and other equity interests of Snap Mobile Limited, the Company’s wholly owned subsidiary. Snap Mobile Limited is also a guarantor of the Note. An event of default under the Note includes, among other things, (i) the Company’s failure to pay any amounts due and payable when and as required, (ii) failure of a representation or warranty made by the Company to be correct and accurate when made, (iii) the institution of bankruptcy or similar proceedings against the Company and (iv) the Company’s inability to pay debts as they become due. The Note also requires the Company to maintain an aggregate cash balance of $1,350,000 in its bank accounts or it will be required to make partial prepayments on the Note. If the Company fails to maintain this aggregate cash balance in its bank accounts for a thirty day period, it is required to make a $125,000 prepayment on the Note. For each subsequent calendar month that the aggregate cash balance in the Company’s bank accounts does not equal or exceed $1,500,000, the Company must make an additional $125,000 prepayment on the Note.

The Note contains a compound embedded derivative consisting of an embedded conversion feature and interest make-whole provisions and was accounted for as a derivative liability with an aggregate fair value of $950,000. In addition, the fair value of the warrants was $798,000 and was also required to be accounted for as a derivative liability. Both instruments were also recorded as debt discounts on the date the Note was issued. The Company is amortizing the debt discount using the effective interest method over the life of the Note, which is two years. Contractual interest expense under the Note incurred for the three and six months ended June 30, 2015 was $90,000 and $136,000, respectively.

Simultaneously with the closing of the private placement, the Company entered into the Advisory Agreement with Sigma pursuant to which Sigma agreed to provide the Company with certain advisory and consulting services. In connection with the Advisory Agreement, the Company issued Sigma 150,000 shares of the Company’s common stock and a warrant to purchase up to 4,500,000 shares of the Company’s common stock. Both the shares of common stock and the warrant issued were fully vested and non-forfeitable on the date that the Advisory Agreement was entered into. Based on the terms of the Advisory Agreement and the criteria outlined in ASC 505-50, Equity-Based Payments to Non-Employees, the Company determined that the common stock and warrants issued were additional consideration provided to Sigma in connection with the issuance of the Note. As a result, the Company recorded the grant date fair value of the common stock and warrants of $30,000 and $342,000, respectively, as debt discounts on the accompanying Condensed Consolidated Balance Sheet.

In addition to the issuance of common stock and warrants under the Advisory Agreement, the Company also agreed to pay Sigma a monthly advisory fee of $10,000, up to an aggregate limit of $240,000, subject to certain exceptions, over the life of the Note (the “Cash Payment”). If the Company were to prepay the Note or the repayment of the Note was accelerated for certain reasons, the Company would still be required to remit either a portion or the full amount of the Cash Payment. The Company also agreed to pay Sigma a cash payment of $150,000 if the Company effectuates a dilutive issuance (as defined) while the Note is outstanding (the “Dilutive Cash Payment”). The Company determined that, based on the make-whole features associated with the Cash Payment and the contingent make-whole features associated with the Dilutive Cash Payment, that these payments are required to be treated as derivative instruments in accordance with ASC 815. The fair value of these instruments was included in the value of the compound embedded derivative discussed above.

Amortization expense relating to the debt discount for the three and six months ended June 30, 2015 was $264,274 and $397,863, respectively, which is included as interest expense on the accompanying Condensed Consolidated Statements of Operations.

11. Stock-Based Compensation

The Snap Interactive, Inc. Amended and Restated 2011 Long-Term Incentive Plan (the “Plan”) permits the Company to award stock options (both incentive stock options and non-qualified stock options), stock appreciation rights, restricted stock, restricted stock units, shares of performance stock, dividend equivalent rights, and other stock-based awards and cash-based incentive awards to its employees (including an employee who is also a director or officer under certain circumstances), non-employee directors and consultants. The maximum number of shares of common stock that may be issued pursuant to awards under the Plan is 7,500,000 shares, 100% of which may be issued pursuant to incentive stock options. As of June 30, 2015, there were 3,495,272 shares available for future issuance under the Plan.

11

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Stock Options

The following table summarizes the assumptions used in the Black-Scholes pricing model to estimate the fair value of the options granted during the six months ended June 30, 2015:

	Six Months Ended June 30, 2015
Expected volatility		182.84	%
Expected life of option		6.17
Risk free interest rate		1.76	%
Expected dividend yield		0	%

The expected life of the options is the period of time over which employees and non-employees are expected to hold their options prior to exercise.  The expected life of options has been determined using the "simplified" method as prescribed by Staff Accounting Bulletin 110, which uses the midpoint between the vesting date and the end of the contractual term.  The volatility of the Company’s common stock is calculated using the Company’s historical volatilities beginning at the grant date and going back for a period of time equal to the expected life of the award.

The following table summarizes stock option activity for the six months ended June 30, 2015:  

	Number of Options			Weighted Average Exercise Price
Stock Options:
Outstanding at December 31, 2014		3,808,253		$	0.55
Granted		508,000			0.22
Expired or canceled, during the period		–			–
Forfeited, during the period		(286,525	)		0.28
Outstanding at June 30, 2015		4,029,728			0.53
Exercisable at June 30, 2015		2,412,398		$	0.68

At June 30, 2015, the aggregate intrinsic value of stock options that were outstanding and exercisable was $0 and $0, respectively.  At June 30, 2014, the aggregate intrinsic value of stock options that were outstanding and exercisable was $0 and $3,150, respectively. The intrinsic value for stock options is calculated based on the exercise price of the underlying awards and the fair value of such awards as of the period-end date. The aggregate fair value for the options granted during the six months ended June 30, 2015 was $89,158.

Stock-based compensation expense relating to stock options for the three and six months ended June 30, 2015 was $46,313 and $70,406, respectively, as compared to $28,379 and $76,033 for the three and six months ended June 30, 2014, respectively. The Company estimates potential forfeitures of stock awards and adjusts recorded stock-based compensation expense accordingly.  The estimate of forfeitures is adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates.  Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment in the period of change and will also impact the amount of stock-based compensation expense that is recognized in future periods.  

At June 30, 2015, there was $419,557 of total unrecognized compensation expense related to stock options, which is expected to be recognized over a weighted average period of 3.23 years.

12

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Non-employee stock option activity described below is also included in the stock option activity summarized on the previous table. The following table summarizes non-employee stock option activity for the six months ended June 30, 2015:

	Number of Options		Weighted Average Exercise Price
Non-Employee Stock Options:
Outstanding at December 31, 2014		250,000	$	0.81
Granted		25,000		0.20
Outstanding at June 30, 2015		275,000		0.75
Exercisable at June 30, 2015		250,000	$	0.81

At June 30, 2015 and 2014, the aggregate intrinsic value of non-employee stock options that were outstanding and exercisable was $0 and $0, respectively.  

Stock-based compensation expense relating to non-employee stock options for the three and six months ended June 30, 2015 was $1,378 and $4,414, respectively, as compared to $2,401 and $3,205 for the three and six months ended June 30, 2014, respectively.

The aggregate fair value for the options granted during the six months ended June 30, 2015 was $2,928.

Restricted Stock Awards

The following table summarizes restricted stock award activity for the six months ended June 30, 2015: 

	Number of RSAs		Weighted Average Grant Date Fair Value
Restricted Stock Awards:
Outstanding at December 31, 2014		10,325,000	$	0.56
Vested		–		–
Forfeited, during the period		–		–
Outstanding at June 30, 2015		10,325,000	$	0.56

On June 30, 2015, there was $3,084,580 of total unrecognized compensation expense related to unvested restricted stock awards, which is expected to be recognized over a weighted average period of 4.00 years.  

Stock-based compensation expense relating to restricted stock awards for the three and six months ended June 30, 2015 was $230,279 and $436,049, respectively, as compared to $243,857 and $418,679 for the three and six months ended June 30, 2014, respectively.

Non-employee restricted stock award activity described below is also included in total restricted stock award activity summarized on the previous table.  The following table summarizes non-employee restricted stock award activity for the six months ended June 30, 2015:

	Number of RSAs		Weighted Average Grant Date Fair Value
Non-Employee Restricted Stock Awards:
Outstanding at December 31, 2014		1,075,000	$	0.42
Vested		–		–
Outstanding at June 30, 2015		1,075,000	$	0.42

13

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

On June 30, 2015, there was $145,176 of total unrecognized stock-based compensation expense related to non-employee unvested restricted stock awards, which is expected to be recognized over a weighted average period of 6.86 years.

Stock-based compensation expense relating to non-employee restricted stock awards for the three and six months ended June 30, 2015 was ($352) and ($22,678), respectively, as compared to $13,227 and $5,365 for the three and six months ended June 30, 2014, respectively.

12. Common Stock Warrants 

Warrant Liability

In January 2011, the Company completed an equity financing that raised gross proceeds of $8,500,000 from the issuance of 4,250,000 shares of common stock at a price of $2.00 per share and warrants to purchase an aggregate of 2,125,000 shares of common stock. The warrants are exercisable any time on or before January 19, 2016 and have an exercise price of $2.50 per share. The Company received $7,915,700 in net proceeds from the equity financing after deducting offering expenses of $584,300. The exercise price of the warrants and number of shares of common stock to be received upon the exercise of the warrants are subject to adjustment for reverse and forward stock splits, stock dividends, stock combinations and other similar transactions.

The Company also issued warrants to purchase an aggregate of 255,000 shares of its common stock to the Company’s placement agent and advisors in January 2011 in connection with the equity financing as consideration for their services. These warrants have the same terms, including exercise price, registration rights and expiration, as the warrants issued to the investors in the equity financing.

The Company has recorded a derivative liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as marked-to-market adjustment on derivative liability on the Company’s Condensed Consolidated Statements of Operations. The fair value of these warrants was $23,425 on June 30, 2015 and December 31, 2014, based on a model developed with the assistance of an independent third-party valuation expert. The gain on change in fair value of these warrants was $0 and $0 for the three months ended June 30, 2015 and 2014, respectively, and $0 and $70,275 for the six months ended June 30, 2015 and 2014, respectively, and was not presented within loss from operations.

On February 13, 2015, the Company issued a warrant to each of Sigma II and Sigma to purchase up to 10,500,000 shares and 4,500,000 shares, respectively, of the Company’s common stock in connection with the issuance of the Note and the execution of the Advisory Agreement as previously disclosed in Note 10. The warrants were immediately exercisable on February 13, 2015 and expire on the earlier of (a) February 13, 2020 or (b) a change in control. The warrants have an exercise price of $0.35 per share, subject to certain adjustments, including reset adjustments to the exercise price if the Company issues securities at lower prices in the future, as disclosed in Note 5.

The Company has recorded a derivative liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as marked-to-market adjustment on derivative liability on the Company’s Condensed Consolidated Statements of Operations. The fair value of these warrants was $933,425 on June 30, 2015, based on a model developed with the assistance of an independent third-party valuation expert. 

Warrant Equity

On May 20, 2014, the Company issued a warrant to purchase 25,000 shares of its common stock to Thomas Carrella in connection with the issuance of a promissory note.  The warrant has an exercise price equal to $0.32 per share and, if unexercised, expires on May 20, 2019. The Company calculated the fair value of the warrant issued to Mr. Carrella using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that was amortized over the term of the promissory note.

14

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The following table summarizes warrant activity for the six months ended June 30, 2015: 

	Number of Warrants		Weighted Average Exercise Price
Stock Warrants:
Outstanding at December 31, 2014		2,367,500	$	2.48
Granted		15,000,000		0.35
Exercised		-		-
Forfeited		-		-
Outstanding at June 30, 2015		17,367,500		0.64
Warrants exercisable at June 30, 2015		17,367,500	$	0.64

13. Net Loss Per Share of Common Stock

Basic net loss per share of common stock is computed based upon the number of weighted average shares of common stock outstanding as defined by ASC Topic 260, Earnings Per Share. Diluted net loss per share of common stock includes the dilutive effects of stock options, warrants and stock equivalents. To the extent stock options, stock equivalents, shares underlying the Note and warrants are antidilutive, they are excluded from the calculation of diluted net loss per share of common stock. For the three and six months ended June 30, 2015, 46,722,228 shares issuable upon the conversion of the Note payable, the exercise of stock options and warrants, and unvested restricted stock awards were not included in the computation of diluted net loss per share because their inclusion would be antidilutive. For the three and six months ended June 30, 2014, 16,917,278 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted net loss per share because their inclusion would have been antidilutive.

The following table provides a reconciliation of the numerator and denominator used in computing basic and diluted net loss per share of common stock: 

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Numerator:
Net loss	$	(258,986	)	$	(259,678	)	$	(1,478,165	)	$	(1,192,775	)
Denominator:
Basic shares:
Weighted-average number of shares of common stock outstanding		39,682,826			39,152,713			39,550,411			39,155,340
Diluted shares:
Weighted-average number of shares used to compute basic net loss per share of common stock		39,682,826			39,152,713			39,550,411			39,155,340
Weighted-average number of shares used to compute diluted net loss per share of common stock		39,682,826			39,152,713			39,550,411			39,155,340
Net loss per share of common stock:
Basic	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)
Diluted	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)

15

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

14. Commitments

Operating Lease Agreements

During 2013, the Company entered into a two-year service agreement with Equinix Operating Co., Inc. (“Equinix”) whereby Equinix agreed to provide certain products and services to the Company from January 2013 to January 2015. Pursuant to the service agreement, the Company agreed to pay monthly recurring fees in the amount of $8,450 and certain nonrecurring fees in the amount of $9,700. The agreement automatically renews for additional twelve month terms unless earlier terminated by either party. Hosting expense under this lease for the three and six months ended June 30, 2015 was $46,699 and $93,248, respectively, as compared to $44,465 and $88,256 for the three and six months ended June 30, 2014, respectively.

On February 4, 2015, the Company entered into a lease for office space located at 320 West 37th Street, 13th Floor, New York, NY 10018 and paid a security deposit in the amount of $200,659. The term of the lease runs until March 4, 2022. The Company’s monthly office rent payments under the lease will be approximately $25,000 per month for the first year of the term of the lease, which will escalate on an annual basis each year thereafter. Rent expense under this lease for the three and six months ended June 30, 2015 was $82,552 and $110,069, respectively.

Capital Lease Agreements

In October 2014, two HP lease agreements were canceled due to price negotiations and we entered into two new three-year lease agreements with HP for equipment and certain financed items. In December 2014, we cancelled our remaining operating lease agreements and entered into two additional three-year capital lease agreements with notes. The Company recognized these leases on its Condensed Consolidated Balance Sheets under capitalized lease obligations. Amortization for equipment under capital leases was $18,217 and $36,434 for the three and six months ended June 30, 2015, respectively.

Other Agreements

In June 2014, the Company entered into a Membership Acquisition Agreement (the “Acquisition Agreement”) with Zoosk, Inc. (“Zoosk”) whereby it received an upfront payment of $500,000 in two installments in exchange for implementing certain integration features on the Company’s AYI.com website and application that advertise Zoosk during the term of the Acquisition Agreement. The Company was entitled to a payout for each person that registered with Zoosk through the integration features during the term of the Acquisition Agreement. The term of the Acquisition Agreement commenced on August 15, 2014 and ended on November 13, 2014. In 2014, the Company earned $170,835 under the Acquisition Agreement and recorded the remaining amount of $329,165 as an advance repayment under accrued expenses and other current liabilities on its Condensed Consolidated Balance Sheet at December 31, 2014. During the six months ended June 30, 2015, the Company repaid the advance repayment.

15. Related Party Transactions

On January 31, 2013, the Company entered into a subscription agreement with Darrell Lerner and DCL in connection with his separation from the Company. Pursuant to this agreement, the Company purchased (i) 50,000 shares of DCL’s common stock for an aggregate purchase price of $50,000 in April 2013, (ii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in July 2013, (iii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in October 2013, (iv) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in January 2014, (v) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in April 2014, (vi) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in July 2014 and (vii) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in September 2014. These nonmarketable securities have been recorded in “Investments” on the Company’s Condensed Consolidated Balance Sheet measured on a cost basis.

16

On January 31, 2013, the Company entered into a consulting agreement with Darrell Lerner, pursuant to which Mr. Lerner agreed to serve as a consultant to the Company for a three-year period, beginning on February 1, 2013 (the “Effective Date”). Pursuant to the agreement, Mr. Lerner agreed to assist and advise the Company on legal, financial and other matters for which he has knowledge that pertains to the Company, as the Company reasonably requests. As compensation for his services, the Company agreed to pay Mr. Lerner a monthly fee of $25,000 for the initial two year period of the agreement and a monthly fee of $5,000 for every month thereafter. The monthly payments under the agreement are conditioned upon Mr. Lerner’s compliance with a customary confidentiality covenant covering certain information concerning the Company, a covenant not to compete during the term of the agreement and for a period of one year following the termination of the agreement, a non-disparagement covenant regarding the Company and a non-solicitation covenant for a period of six months immediately following the later of the termination of the agreement or the end of the term of the agreement.

The consulting agreement is for a three-year period; provided, however, that the Company may terminate the agreement at any time without notice and may renew the term of the agreement by providing written notice to Mr. Lerner prior to or at the expiration of the term. If the Company terminates the agreement without “cause” (as defined in the agreement) prior to the three-year anniversary of the Effective Date, the Company has agreed to (i) pay Mr. Lerner the amount of the monthly fees owed to Mr. Lerner for the period from the Effective Date to the two year anniversary of the Effective Date and (ii) take all commercially reasonably actions to cause (A) 325,000 shares of restricted common stock of the Company previously granted to Mr. Lerner, (B) 600,000 shares of restricted common stock of the Company previously granted to Mr. Lerner and (iii) 150,000 shares of restricted common stock of the Company granted to Mr. Lerner pursuant to the agreement, to be vested as of the date of such termination.

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s President, Chief Executive Officer and the Chairman of the Company’s Board of Directors. The promissory note bears interest at the rate of nine percent (9%) per annum. On March 25, 2015, the promissory note was repaid in full.

16. Subsequent Events

Management has evaluated subsequent events or transactions occurring through the date the condensed consolidated financial statements were issued and determined that no events or transactions are required to be disclosed herein. 

17

ITEM 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This Management’s Discussion and Analysis of Financial Condition and Results of Operations is intended to provide a reader of our financial statements with a narrative from the perspective of our management on our financial condition, results of operations, liquidity, and certain other factors that may affect our future results. The following discussion and analysis should be read in conjunction with: (i) the accompanying unaudited condensed consolidated financial statements and notes thereto for the three and six months ended June 30, 2015, (ii) the consolidated financial statements and notes thereto for the year ended December 31, 2014 included in our Annual Report on Form 10-K (the “Form 10-K”) filed with the Securities and Exchange Commission (the “SEC”) on March 5, 2015 and (iii) the discussion under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-K.  Aside from certain information as of December 31, 2014, all amounts herein are unaudited.  Unless the context otherwise indicates, references to “Snap,” “we,” “our,” “us” and the “Company” refer to Snap Interactive, Inc. and its subsidiary on a consolidated basis.

Forward-Looking Statements

In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. See “Forward-Looking Statements.”  Our results and the timing of selected events may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed under “Item 1A. Risk Factors” in the Form 10-K.

Overview

We operate a portfolio of two dating applications, AYI and The Grade, which are available through desktop and mobile platforms. Our dating applications and the revenues generated therefrom are supported by a large user database of approximately 30 million users. Our management believes that the scale of our user database presents a competitive advantage in the dating industry and can present growth opportunities to build future dating brands or to commercialize by presenting third party advertising.
 

AYI

We provide a leading online dating application under the AYI brand that is native on Facebook, iOS and Android^TM platforms and is also accessible on mobile devices and desktops at AYI.com. AYI was the #2 grossing application in the U.S. Lifestyle Category on Apple^® App Store^SM in the United States as of August 1, 2015.  As of August 1, 2015, AYI had approximately 95,700 active subscribers which constituted a 5% decrease in active subscribers since December 31, 2014. New subscription transactions for AYI for the three months ended June 30, 2015 decreased 6% as compared to as compared to the same period in 2014. In the near future, we expect that our focus for AYI will be on cash efficiency rather than growth to invest in our other portfolio initiatives.

Our AYI application is available to users and active subscribers. Our AYI application is extremely scalable and requires limited incremental operational cost to add users, active subscribers or new features catering to additional discrete audiences. We believe that the number of active subscribers is directly correlated to our spending on advertising and marketing. For the three months ended June 30, 2015, our spending on advertising and marketing was lower than the three months ended March 31, 2015, which we believe resulted in a slight decrease in the number of active subscribers, as seen in the chart below:

 

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The Grade

We also provide an online dating application under The Grade brand that is native on iOS and Android^TM. The Grade is a new mobile application that we launched in November 2014 to pursue our strategy of providing a portfolio of dating and social applications. The Grade is a mobile dating application that holds users accountable to a high standard of behavior by using a proprietary algorithm that assigns letter grades to users ranging from “A+” to “F” based on profile quality, response rate and message quality. Users with a grade of “D” receive a warning and instructions on how to improve their grade, while users who fail to improve an “F” grade are at risk of expulsion. By providing user grades and expelling low-quality users who receive an “F” grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.

The Grade is presently building an audience focusing on New York as its core market for user adoption. During this introductory growth phase, the application is offered free to users. The Grade has recently experienced an 81% increase in swipes in the second quarter of 2015, when compared to the first quarter of 2015, as seen in the chart below. Since its launch, The Grade has achieved cumulative user activity of more than 20 million swipes.

 

Recent Developments

Appointment of Independent Board Member

On May 22, 2015, our Board of Directors increased the size of our Board of Directors from two to three members and appointed Steven Fox, DDS, as the first independent member of our Board of Directors. Dr. Fox will initially serve as a director until our annual meeting of stockholders in 2016.

Operational Highlights and Objectives

During the six months ended June 30, 2015, we executed key components of our objectives:

● appointed an independent director to our Board of Directors;

● reactivated 1.2 million users from the AYI database via targeted email campaigns; and

● increased user activity on “The Grade,” our new mobile dating application, exceeding a milestone of 20 million swipes.

For the near term, our business objectives include:

● building a recognizable brand for The Grade by expanding our user acquisition efforts;

● building a stronger brand identity for AYI in domestic and foreign markets;

● continuing to reengage inactive users in AYI’s large user database; and

● appointing additional independent directors to our Board of Directors. 

Sources of Revenue

AYI operates on a “freemium” model, whereby certain application features are free to all users and other features are only available to paid subscribers. We generate revenue primarily when users purchase a subscription to obtain unlimited messaging and certain other premium features. We also generate a small portion of our revenue through micro-transactions that allow users to access other premium features and advertisements on our AYI application.

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Currently, while The Grade is building its user community, it is offered for free to users. We have no immediate plans to introduce a means of generating revenue from The Grade.

Subscription. We provide AYI users with the opportunity to purchase a subscription that provides for unlimited messaging and other premium features for the length of the subscription term. We believe that AYI users choose to become paid subscribers to communicate freely with potential matches and to enhance the online dating experience.

The majority of our revenue is generated from AYI subscriptions originating through the Facebook platform, and a significant amount of our revenue is generated from subscriptions through mobile platforms.

Users can purchase AYI subscriptions through various payment methods including credit card, electronic check, PayPal, Fortumo or as an in-App purchase through Apple Inc.’s App Store. Pursuant to Apple Inc.’s terms of service, Apple Inc. retains 30% of the revenue that is generated from sales through in-App purchases in the United States.

We recognize revenue from monthly AYI premium subscription fees in the month in which the services are provided during the subscription term.

Micro-transactions. We introduced micro-transactions to allow users to access certain premium features by paying for such features without purchasing a recurring AYI subscription. While micro-transactions are not currently a significant driver of revenue, we believe that such micro-transactions increase user engagement with the application and the likelihood that users will become a paid subscriber. Revenue from micro-transactions is recognized over a two-month period.

Advertising. Our advertising revenue derived from AYI primarily consists of revenue from display ads. We generally reported our advertising revenue net of amounts due to agencies, brokers and counterparties. We recognize advertising revenue as earned on a click-through, impression, registration or subscription basis. When a user clicks an advertisement (CPC basis), views an advertisement impression (CPM basis), registers for an external website via an advertisement clicks on or through our application (CPA basis), or clicks on an offer to subscribe to premium features on our application, the contract amount is recognized as revenue.

We also generate advertising revenue from AYI through advertising agreements with third parties. In June 2014, we entered into a Membership Acquisition Agreement (the “Acquisition Agreement”) with Zoosk, Inc. (“Zoosk”) whereby we received an upfront payment of $500,000 in two installments in exchange for implementing certain integration features on our AYI.com website and application that advertise Zoosk during the term of the Acquisition Agreement. We were entitled to a payout for each person that registered with Zoosk through the integration features during the term of the Acquisition Agreement. The term of the Acquisition Agreement commenced on August 15, 2014 and ended on November 13, 2014. In 2014, we earned $170,835 under the Acquisition Agreement and recorded the remaining amount of $329,165 as advance repayment under accrued expenses and other current liabilities on our Condensed Consolidated Balance Sheet. During the six months ended June 30, 2015, we repaid the advance repayment.  

Costs and Expenses

Programming, hosting and technology.  Our programming, hosting and technology expense includes salary and stock-based compensation for our engineers and developers, data center, domain name and other hosting expenses, software licensing fees and various other technology related expenses.

Compensation. Our compensation expense includes salary and stock-based compensation for management and employees (other than expense for engineers and developers recorded in programming, hosting and technology expenses above).

Professional fees. Our professional fees include fees paid to our independent accounting firm, legal expenses and various other professional fees and expenses incurred in our business.

Advertising and marketing. Our advertising and marketing expense consists of online advertising, primarily consisting of user acquisition campaigns.  We execute these campaigns through direct media buys, affiliates or affiliate networks that advertise or promote our application and earn a fee whenever visitors click through their advertisement to our application or website and create a profile on our application.  For our user acquisition campaigns, we pay to market and advertise our applications across the Internet and mobile devices, including on Facebook and other third party platforms.

General and administrative.  Our general and administrative expense includes investor relations, public relations, credit card processing fees, overhead and various other employee related expenses.

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Non-Operating Expenses 

Change in fair value of derivative securities.  The conversion feature in our outstanding 12% Senior Secured Convertible Note (the “Note”), our outstanding warrants, and certain interest make-whole instruments are considered derivative instruments that require liability classification and marked-to-market accounting.  Our derivative liability is marked-to-market at the end of each reporting period on our Condensed Consolidated Balance Sheets, with the changes in fair value reported in earnings on our Condensed Consolidated Statements of Operations. We have included the marked-to-market adjustment on derivative liability as a non-operating expense as we do not believe that it is indicative of our core operating results.

We use a custom model that, at each measurement date, calculates the fair value of the derivative liability using a Monte-Carlo style simulation that uses the following assumptions at each valuation date:  (i) closing common stock price, (ii) contractual exercise price, (iii) remaining contractual term, (iv) historical volatility of the common stock price, (v) an adjusted volatility that incorporates a 10% incremental discount rate premium (a reduction of the volatility estimate) to reflect the lack of marketability of the conversion feature in the Note and our outstanding warrants, (vi) risk-free interest rates that are commensurate with the term of the conversion feature in the Note and our outstanding warrants and (vii) management assessment of the probability of a change of control at various price points.

An increase or decrease in the fair value of the derivative liability will decrease or increase the amount of our earnings, respectively, separate from income or loss from operations.  The primary cause of the change in the fair value of the derivative liability is the value of our common stock. If our common stock price goes up, the value of these derivatives will generally increase and if our common stock price goes down, the value of these derivatives will generally decrease.

Key Metrics

Our management relies on certain performance indicators to manage and evaluate our business.  The key performance indicators set forth below help us evaluate growth trends, establish budgets, measure the effectiveness of our advertising and marketing efforts and assess operational efficiencies.  We also discuss net cash used in operating activities under the ‟Results of Operations” and ‟Liquidity and Capital Resources” sections below. Active subscribers, bookings and Adjusted EBITDA are discussed below. 

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Active subscribers (at period end)		98,000			98,000			98,000			98,000
Bookings	$	2,918,409		$	3,021,860		$	6,075,975		$	6,422,018
Net cash used in operating activities	$	(393,872	)	$	(301,174	)	$	(1,446,642	)	$	(765,694	)
Net loss	$	(258,986	)	$	(259,678	)	$	(1,478,165	)	$	(1,192,775	)
Adjusted EBITDA	$	73,405		$	61,746		$	(539,060	)	$	(677,760	)
Adjusted EBITDA as percentage of total revenues		2.3	%		1.8	%		(8.5	)%		(10.1	)%

Active Subscribers

We believe that the number of active subscribers is a key operating metric to assess the potential of the recurring revenue stream of the AYI application. "Active subscribers" means current users that have prepaid a subscription fee for current access to the AYI application and whose subscription period has not yet expired. We plan to increase this metric by increasing user acquisition campaigns, building a recognizable brand and increasing user engagement on AYI through the development of a superior feature set. 

Bookings 

Bookings is a financial measure representing the aggregate dollar value of subscription fees and micro-transactions received during the period but is not a financial measure that is calculated and presented in accordance with generally accepted accounting principles in the United States of America (“GAAP”).  We calculate bookings as subscription revenue recognized during the period plus the change in deferred subscription revenue recognized during the period.  We record subscription revenue from subscription fees and micro-transactions as deferred subscription revenue and then recognize that revenue ratably over the length of the subscription term.  Our management uses bookings internally in analyzing our financial results to assess operational performance and to assess the effectiveness of, and plan future, user acquisition campaigns.  We believe that this non-GAAP financial measure is useful in evaluating our business because we believe, as compared to subscription revenue, it is a better indicator of the subscription activity in a given period.  We believe that both management and investors benefit from referring to bookings in assessing our performance and when planning, forecasting and analyzing future periods.

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While the factors that affect bookings and subscription revenue are generally the same, certain factors may affect subscription revenue more or less than such factors affect bookings in any period.  While we believe that bookings is useful in evaluating our business, it should be considered as supplemental in nature and it is not meant to be a substitute for subscription revenue recognized in accordance with GAAP.

The following table presents a reconciliation of subscription revenue to bookings for each of the periods presented:

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Reconciliation of Subscription Revenue to Bookings
Subscription revenue	$	3,075,868		$	3,151,002		$	6,205,178		$	6,290,022
Change in deferred subscription revenue		(157,459	)		(129,142	)		(129,203	)		131,996
Bookings	$	2,918,409		$	3,021,860		$	6,075,975		$	6,422,018

Limitations of Bookings

Some limitations of bookings as a financial measure include that:

● bookings does not reflect that we recognize subscription revenue from subscription fees and micro-transactions over the length of the subscription term or a two-month period, respectively; and

● other companies, including companies in our industry, may calculate bookings differently or choose not to calculate bookings at all, which reduces its usefulness as a comparative measure.

Because of these limitations, you should consider bookings along with other financial performance measures, including total revenues, subscription revenue, deferred subscription revenue, net loss and our financial results presented in accordance with GAAP.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure. Adjusted EBITDA is defined as net loss adjusted to exclude interest income (expense), net, depreciation and amortization expense, gain (loss) on change in fair value of derivative liabilities, loss on disposal of fixed assets and stock-based compensation expense.

We present Adjusted EBITDA because it is a key measure used by our management and Board of Directors to understand and evaluate our core operating performance and trends, to develop short- and long-term operational plans, and to allocate resources to expand our business. In particular, the exclusion of certain expenses in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of the cash operating income generated by our business. We believe that Adjusted EBITDA is useful to investors and others to understand and evaluate our operating results and it allows for a more meaningful comparison between our performance and that of competitors.

Limitations of Adjusted EBITDA

Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider this performance measure in isolation from or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:

● Adjusted EBITDA does not reflect cash capital expenditures for assets underlying depreciation and amortization expense that may need to be replaced or for new capital expenditures;

● Adjusted EBITDA does not reflect our working capital requirements;

● Adjusted EBITDA does not consider the potentially dilutive impact of stock-based compensation;

● Adjusted EBITDA does not reflect interest expense or interest payments on our outstanding indebtedness;

● Adjusted EBITDA does not reflect the change in fair value of warrants; and

● other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.

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Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net loss and our other GAAP results. The following unaudited table presents a reconciliation of net loss, the most directly comparable financial measure calculated and presented in accordance with GAAP, to Adjusted EBITDA for each of the periods indicated:

	Three Months Ended June 30,						Six Months Ended June 30,
	2015			2014			2015			2014
Reconciliation of Net loss to Adjusted EBITDA:
Net loss	$	(258,986	)	$	(259,678	)	$	(1,478,165	)	$	(1,192,775	)
Interest expense (income), net		430,611			5,578			667,015			3,705
Depreciation and amortization expense		35,188			43,610			96,007			86,873
Change in fair value of derivative liabilities		(410,000	)		-			(410,000	)		(70,275	)
Loss on disposal of fixed assets		-			-			79,628			-
Stock-based compensation expense		276,592			272,236			506,455			494,712
Adjusted EBITDA	$	73,405		$	61,746		$	(539,060	)	$	(677,760	)

Results of Operations

The following table sets forth Condensed Consolidated Statements of Operations data for each of the periods indicated as a percentage of total revenues:

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Revenues		100.0	%		100.0	%		100.0	%		100.0	%
Costs and expenses:
Programming, hosting and technology expense		15.0	%		19.4	%		15.8	%		23.9	%
Compensation expense		24.4	%		25.1	%		23.7	%		24.2	%
Professional fees		5.5	%		7.6	%		6.5	%		7.6	%
Advertising and marketing expense		42.0	%		32.2	%		48.1	%		38.3	%
General and administrative expense		20.6	%		23.1	%		25.1	%		24.6	%
Total costs and expenses		107.5	%		107.4	%		119.2	%		118.7	%
Loss from operations		(7.5	)%		(7.4	)%		(19.2	)%		(18.7	)%
Interest income (expense), net		(13.5	)%		(0.2	)%		(10.5	)%		(0.1	)%
Change in fair value of derivative liabilities		12.9	%		0.0	%		6.4	%		1.0	%
Loss before provision for income taxes		(8.1	)%		(7.5	)%		(23.2	)%		(17.7	)%
Provision for income taxes		0.0	%		0.0	%		0.0	%		0.0	%
Net loss		(8.1	)%		(7.5	)%		(23.2	)%		(17.7	)%

Three Months Ended June 30, 2015 Compared to Three Months Ended June 30, 2014

Revenues

Revenues decreased to $3,188,539 for the three months ended June 30, 2015, from $3,450,010 for the three months ended June 30, 2014. The decrease is mainly driven by a decrease in advertising revenue principally derived from the discontinuation of the Business Development Agreement (the “Business Development Agreement”) with Match.com, L.L.C. (“Match.com”) in 2014 and a slight decrease in subscription revenue due to a decrease in new promotional subscriptions, a decrease in the number of active subscribers and unfavorable changes in exchange rates for international currencies.

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The following table sets forth our subscription revenue, advertising revenue and total revenues for the three months ended June 30, 2015 and the three months ended June 30, 2014, the decrease between those periods, the percentage decrease between those periods, and the percentage of total revenue that each represented for those periods:

											% Revenue
	Three Months Ended										Three Months Ended
	June 30,							%			June 30,
	2015		2014		Decrease			Decrease			2015			2014
Subscription revenue	$	3,075,868	$	3,151,002	$	(75,134	)		(2.4	)%		96.5	%		91.3	%
Advertising revenue		112,671		299,008		(186,337	)		(62.3	)%		3.5	%		8.7	%
Total revenues	$	3,188,539	$	3,450,010	$	(261,471	)		(7.6	)%		100.0	%		100.0	%

Subscription - Our subscription revenue for the three months ended June 30, 2015 decreased by $75,134, or 2.4%, as compared to the three months ended June 30, 2014.  This slight decrease in subscription revenue for the three months ended June 30, 2015 was primarily due to a decrease in new transaction volume, particularly in new six-month subscriptions, as well as a decrease in subscription prices as a result of periodic promotions. In addition, there was a negative impact to the year-over-year revenues resulting from unfavorable foreign exchange rates in recent periods. Subscription revenue as a percentage of total revenue was 96.5% for the three months ended June 30, 2015, as compared to 91.3% for the three months ended June 30, 2014. 

Advertising - Our advertising revenue for the three months ended June 30, 2015 decreased by $186,337, or 62.3%, as compared to the three months ended June 30, 2014.  The decrease in advertising revenue resulted from the termination of the Business Development Agreement with Match.com in August 2014. We have recently entered into arrangements with multiple advertising partners which we expect will increase advertising revenue for the remainder of 2015. Advertising revenue as a percentage of total revenue was 3.5% for the three months ended June 30, 2015, as compared to 8.7% for the three months ended June 30, 2014.

Costs and Expenses

Total costs and expenses for the three months ended June 30, 2015 reflect a decrease in costs and expenses of $277,196, or 7.5%, as compared to the three months ended June 30, 2014. The following table presents our costs and expenses for the three months ended June 30, 2015 and 2014, the increase or decrease between those periods and the percentage increase or decrease between those periods:

	Three Months Ended							%
	June 30,				Increase			Increase
	2015		2014		(Decrease)			(Decrease)
Programming, hosting and technology expense	$	477,486	$	669,795	$	(192,309	)		(28.7	)%
Compensation expense		777,116		864,859		(87,743	)		(10.1	)%
Professional fees		176,728		262,876		(86,148	)		(32.8	)%
Advertising and marketing expense		1,338,070		1,110,726		227,344			20.5	%
General and administrative expense		657,514		795,854		(138,340	)		(17.4	)%
Total costs and expenses	$	3,426,914	$	3,704,110	$	(277,196	)		(7.5	)%

Programming, Hosting and Technology - Our programming, hosting and technology expense for the three months ended June 30, 2015 decreased by $192,309, or 28.7%, as compared to the three months ended June 30, 2014.  The decrease in this expense for the three months ended June 30, 2015 was primarily driven by the capitalization of equipment leased from HP, as well as reduced headcount. Programming, hosting and technology expense as a percentage of total revenues was 15.0% for the three months ended June 30, 2015, as compared to 19.4% for the three months ended June 30, 2014.

Compensation - Our compensation expense for the three months ended June 30, 2015, which excludes the cost of developers and programmers included in programming, hosting and technology expense decreased by $87,743, or 10.1%, as compared to the three months ended June 30, 2014.  The decrease in compensation expense for the three months ended June 30, 2015 was primarily driven by lower consulting expenses and reduced headcount in management and support areas as compared to the comparable period in 2014. Compensation expense as a percentage of total revenues was 24.4% for the three months ended June 30, 2015, as compared to 25.1% for the three months ended June 30, 2014.

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Professional fees - Our professional fees for the three months ended June 30, 2015 decreased by $86,148, or 32.8%, as compared to the three months ended June 30, 2014.  The decrease in professional fees for the three months ended June 30, 2015 was primarily due to reduced accounting fees and legal fees. Professional fees as a percentage of total revenues were 5.5% for the three months ended June 30, 2015, as compared to 7.6% for the three months ended June 30, 2014.

Advertising and Marketing - Our advertising and marketing expense for the three months ended June 30, 2015 increased by $227,344, or 20.5%, as compared to the three months ended June 30, 2014.  The increase in advertising and marketing expense for the three months ended June 30, 2015, as compared to the prior year period, was primarily driven by an increase in the number and magnitude of user acquisition campaigns.  Advertising and marketing expense as a percentage of total revenues was 42.0% for the three months ended June 30, 2015, as compared to 32.2% for the three months ended June 30, 2014.

General and Administrative - Our general and administrative expense for the three months ended June 30, 2015 decreased by $138,340, or 17.4%, as compared to the three months ended June 30, 2014.  The decrease in general and administrative expense for the three months ended June 30, 2015, as compared to the comparable period in the prior year, was primarily driven by lower fixed asset depreciation, decrease in third party server license expense and a decrease in investor relations related fees. General and administrative expense as a percentage of total revenues was 20.6% for the three months ended June 30, 2015, as compared to 23.1% for the three months ended June 30, 2014.

Non-Operating Expense

The following table presents the components of non-operating expense for the three months ended June 30, 2015 and the three months ended June 30, 2014, the increase or decrease between those periods and the percentage increase or decrease between those periods:

	Three Months Ended									%
	June 30,						Increase			Increase
	2015			2014			(Decrease)			(Decrease)
Interest expense, net	$	(430,611	)	$	(5,578	)	$	(425,033	)		7,619.8	%
Gain on change in fair value of derivative liabilities		410,000			-			410,000			100.0	%
Total non-operating expense	$	(20,611	)	$	(5,578	)	$	(15,033	)		269.5	%

Interest expense, net

Interest expense, net for the three months ended June 30, 2015 was $430,611, a net increase of $425,033, or 7,619.8%, as compared to $5,578 for the three months ended June 30, 2014.  The interest expense represents the amortization of debt discount and debt issuance cost relating to the issuance of the Note, along with the contractual interest incurred on the Note. Interest expense, net represented (13.5)% and (0.2)% of total revenues for the three months ended June 30, 2015 and 2014, respectively.

Change in fair value of derivative liabilities

Our derivative liability is marked-to-market in each reporting period, with changes in fair value reported in earnings. The marked-to-market gain of $410,000 for the three months ended June 30, 2015 and $0 for the three months ended June 30, 2014 represented the changes in fair value of the derivative liability during those periods. The gain on change in fair value of derivative liabilities represented 12.9% and 0.0% of total revenues for the three months ended June 30, 2015 and 2014, respectively.

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Six Months Ended June 30, 2015 Compared to Six Months Ended June 30, 2014

Revenues

Revenues decreased to $6,374,622 for the six months ended June 30, 2015, from $6,742,363 for the six months ended June 30, 2014. The decrease is mainly driven by advertising revenue principally derived from our Business Development Agreement with Match.com.

The following table sets forth our subscription revenue, advertising revenue and total revenues for the six months ended June 30, 2015 and the six months ended June 30, 2014, the increase or decrease between those periods, the percentage increase or decrease between those periods, and the percentage of total revenue that each represented for those periods:

											% Revenue
	Six Months Ended										Six Months Ended
	June 30,							%			June 30,
	2015		2014		Decrease			Decrease			2015			2014
Subscription revenue	$	6,205,178	$	6,290,022	$	(84,844	)		(1.3	)%		97.3	%		93.3	%
Advertising revenue		169,444		452,341		(282,897	)		(62.5	)%		2.7	%		6.7	%
Total revenues	$	6,374,622	$	6,742,363	$	(367,741	)		(5.5	)%		100.0	%		100.0	%

Subscription – Our subscription revenue for the six months ended June 30, 2015 decreased by $84,844, or 1.3%, as compared to the six months ended June 30, 2014.  The decrease in subscription revenue for the six months ended June 30, 2015, was primarily driven by a decrease in new transaction volume, particularly in new six-month subscriptions. In addition, there was a negative impact to the year-over-year revenues resulting from unfavorable foreign exchange rates in recent periods. Subscription revenue as a percentage of total revenue was 97.3% for the six months ended June 30, 2015, as compared to 93.3% for the six months ended June 30, 2014.

Advertising – Our advertising revenue for the six months ended June 30, 2015 decreased by $282,897, or 62.5%, as compared to the six months ended June 30, 2014.  The decrease in advertising revenue resulted from revenue recognized in 2014 under our Business Development Agreement with Match.com, which was terminated in August 2014. We have recently entered into arrangements with multiple advertising partners which we expect will increase advertising revenue for the remainder of 2015. Advertising revenue as a percentage of total revenue was 2.7% for the six months ended June 30, 2015, as compared to 6.7% for the six months ended June 30, 2014.

Costs and Expenses

Total costs and expenses for the six months ended June 30, 2015 reflect a decrease in costs and expenses of $405,936, or 5.1%, as compared to the six months ended June 30, 2014. During the six months ended June 30, 2015, we reduced total costs and expenses, as well as employee headcount. The following table presents our costs and expenses for the six months ended June 30, 2015 and the six months ended June 30, 2014, the increase or decrease between those periods and the percentage increase or decrease between those periods: 

	Six Months Ended							%
	June 30,				Increase			Increase
	2015		2014		(Decrease)			(Decrease)
Programming, hosting and technology expense	$	1,004,433	$	1,612,206	$	(607,773	)		(37.7	)%
Compensation expense		1,513,696		1,634,262		(120,566	)		(7.4	)%
Professional fees		411,361		513,031		(101,670	)		(19.8	)%
Advertising and marketing expense		3,064,167		2,582,937		481,230			18.6	%
General and administrative expense		1,602,115		1,659,272		(57,157	)		(3.4	)%
Total costs and expenses	$	7,595,772	$	8,001,708	$	(405,936	)		(5.1	)%

Programming, Hosting and Technology – Our programming, hosting and technology expense for the six months ended June 30, 2015 decreased by $607,773 or 37.7%, as compared to the six months ended June 30, 2014.  The decrease in this expense for the six months ended June 30, 2015, was primarily driven by reduced consulting expense, the capitalization of equipment leased and reduced headcount. Programming, hosting and technology expense as a percentage of total revenues was 15.8% for the six months ended June 30, 2015, as compared to 23.9% for the six months ended June 30, 2014.

26

Compensation – Our compensation expense for the six months ended June 30, 2015, which excludes the cost of developers and programmers included in programming, hosting and technology expense, decreased by $120,566, or 7.4%, as compared to the six months ended June 30, 2014.  The decrease in compensation expense for the six months ended June 30, 2015 was primarily driven by reduced headcount in management and support areas and reduced consulting expense as compared to the comparable period in 2014. Compensation expense as a percentage of total revenues was 23.7% for the six months ended June 30, 2015, as compared to 24.2% for the six months ended June 30, 2014.

Professional fees – Our professional fees for the six months ended June 30, 2015 decreased by $101,670, or 19.8%, as compared to the six months ended June 30, 2014.  The decrease in professional fees for the six months ended June 30, 2015, was primarily driven by a decrease in legal and accounting fees.  Professional fees as a percentage of total revenues were 6.5% for the six months ended June 30, 2015, as compared to 7.6% for the six months ended June 30, 2014.

Advertising and Marketing – Our advertising and marketing expense for the six months ended June 30, 2015 increased by $481,230, or 18.6%, as compared to the six months ended June 30, 2014.  The increase in advertising and marketing expense for the six months ended June 30, 2015, as compared to the prior year period, was primarily driven by an increase in the number and magnitude of user acquisition campaigns. Advertising and marketing expense as a percentage of total revenues was 48.1% for the six months ended June 30, 2015, as compared to 38.3% for the six months ended June 30, 2014.

General and Administrative – Our general and administrative expense for the six months ended June 30, 2015 decreased by $57,157, or 3.4%, as compared to the six months ended June 30, 2014.  The decrease in general and administrative expense for the six months ended June 30, 2015, as compared to the comparable period in the prior year, was primarily driven by lower investor and public relations expenses, reduced headcount and a decrease in third party server license expense partially offset by the loss from disposal of fixed assets relating to the relocation of the corporate office.  General and administrative expense as a percentage of total revenues was 25.1% for the six months ended June 30, 2015, as compared to 24.6% for the six months ended June 30, 2014.

Non-Operating Income (Expense)

The following table presents the components of non-operating income (expense) for the six months ended June 30, 2015 and the six months ended June 30, 2014, the decrease between those periods and the percentage decrease between those periods:

	Six Months Ended									%
	June 30,						Increase			Increase
	2015			2014			(Decrease)			(Decrease)
Interest expense, net	$	(667,015	)	$	(3,705	)	$	(663,310	)		17,903.1	%
Gain on change in fair value of derivative liabilities		410,000			70,275			339,725			483.4	%
Total non-operating income (expense)	$	(257,015	)	$	66,570		$	(323,585	)		(486.1	)%

Interest expense, net

Interest expense, net for the six months ended June 30, 2015 was $667,015, an increase of $663,310, or 17,903.1%, as compared to interest expense, net $3,705 for the six months ended June 30, 2014. The interest expense represents the amortization of debt discount and debt issuance cost relating to the issuance of the Note, along with the contractual interest on the Note. Interest expense, net represented (10.5)% of total revenues for the six months ended June 30, 2015 as compared to (0.1)% for the six months ended June 30, 2014. 

Change in fair value of derivative liabilities

Our derivative liability is marked-to-market at each reporting period, with changes in fair value reported in earnings. The marked-to-market gain of $410,000 for the six months ended June 30, 2015 and $70,275 for the six months ended June 30, 2014 represented the changes in fair value of the derivative liability during those periods. The gain on change in fair value of derivative liabilities represented 6.4% and 1.0% of total revenues for the six months ended June 30, 2015 and 2014, respectively.

27

Liquidity and Capital Resources

	Six Months Ended
	June 30,
	2015			2014
Condensed Consolidated Statements of Cash Flows Data:
Net cash used in operating activities	$	(1,446,642	)	$	(765,694	)
Net cash used in investing activities		(32,287	)		(5,913	)
Net cash provided by financing activities		2,255,272			400,000
Net increase (decrease) in cash and cash equivalents	$	776,343		$	(371,607	)

We have historically financed our operations through cash generated from debt and equity offerings, cash provided from operations and promissory notes from investors.

A significant portion of our expenses are related to user acquisition costs. Our advertising and marketing expenses are primarily spent on channels where we can estimate the return on investment without long-term commitments. Accordingly, we can adjust our advertising and marketing expenditures quickly based on the expected return on investment, which provides flexibility and enables us to manage our advertising and marketing expense.

As of June 30, 2015, we had $1,914,728 in cash and cash equivalents, as compared to cash and cash equivalents of $1,138,385 as of December 31, 2014.  Historically, our working capital has been generated through operations and equity offerings. If we grow and expand our operations, our need for working capital will increase. We intend to finance our business and growth with cash on hand, cash provided from operations, borrowings, debt or equity offerings, or some combination thereof.

We have also incurred debt as a means of generating liquidity. During the six months ended June 30, 2015, we repaid in full two promissory notes in the aggregate principal amount of $400,000. As of June 30, 2015, the outstanding principal amount of our debt was $3,000,000, which consisted of the Note, which is discussed in more detail below.

Sigma II Note

On February 13, 2015, we issued the Note in the aggregate principal amount of $3,000,000 to Sigma Opportunity Fund II, LLC (“Sigma II”) in a private placement. The Note bears interest at a rate of 12% per annum and matures on the earlier of February 13, 2017 or a change in control. During any time while the Note is outstanding, the outstanding principal balance of the Note, together with all accrued and unpaid interest, is convertible into shares of our common stock at the option of Sigma II at a conversion price of $0.20 per share, subject to certain adjustments. The Note requires us to maintain an aggregate cash balance of $1,350,000 million in our bank accounts or we will be required to make partial prepayments on the Note. If we fail to maintain this aggregate cash balance in our bank accounts for a thirty day period, we are required to make a $125,000 prepayment on the Note. For each subsequent calendar month that the aggregate cash balance in our bank accounts does not equal or exceed $1,500,000 million, we must make an additional $125,000 prepayment on the Note. Our obligations under the Note are secured by a first priority lien on all of our assets and property. The Note is secured by up to 65% of the outstanding capital stock and other equity interests of Snap Mobile Limited, our wholly owned subsidiary. Snap Mobile Limited is also a guarantor of the Note. We intend to use the proceeds from the private placement for general corporate purposes, including working capital. Contractual interest expense under the Note incurred for the three and six months ended June 30, 2015 was $90,000 and $136,000, respectively.

Operating Activities

Net cash used in operating activities was $1,446,642 for the six months ended June 30, 2015, as compared to net cash used in operating activities of $765,694 for the six months ended June 30, 2014. This increase in net cash used in operating activities of $680,678 was a result of a decrease in our payables and accrued expenses mainly driven by the one-time repayment of the advance under the Acquisition Agreement with Zoosk, an increase of security deposit expenses in connection with the relocation of our corporate office and a decrease in deferred revenue. Other items impacting our cash flow were significant cash outlays relating to advertising and marketing expenses which were offset in part by collections in subscription revenue received during the period. 

Significant items impacting cash flow in the six months ended June 30, 2014 included significant cash outlays relating to advertising and marketing expense. These uses of cash were offset in part by collections in subscription revenue received during the period. 

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Investing Activities

Cash used in investing activities for the six months ended June 30, 2015 and 2014 were $32,287 and $5,913, respectively.  Cash used in investing activities included purchases of property and equipment totaling $37,007 and $3,731 during the six months ended June 30, 2015 and 2014, respectively. These purchases consisted primarily of computers and office furniture. Purchases of property and equipment may vary from period to period due to the timing of the expansion of our operations and software development.

Financing Activities

Cash provided by financing activities for the six months ended June 30, 2015 and 2014 was $2,255,272 and $400,000, respectively.

The increase relates to the issuance of the Note in the aggregate principal amount of $3,000,000 to Sigma II during the six months ended June 30, 2015, which was partially offset by the repayment of two promissory notes in the aggregate principal amount of $400,000 and payments for our capital lease obligations.

Off-Balance Sheet Arrangements

As of June 30, 2015, we did not have any off-balance sheet arrangements.

Contractual Obligations and Commitments

On February 4, 2015, the Company entered into a lease for office space located at 320 West 37th Street, 13th Floor, New York, NY 10018 and paid a security deposit in the amount of $200,659. The term of the lease runs until March 4, 2022. The Company’s monthly office rent payments under the lease will be approximately $25,000 per month for the first year of the term of the lease, which will escalate on an annual basis each year thereafter.

Recently Adopted Accounting Pronouncements

In April 2015, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2015-03 (“ASU 2015-03”), Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. This standard amends the existing guidance to require that debt issuance costs be presented in the balance sheet as a deduction from the carrying amount of the related debt liability instead of as a deferred charge. ASU 2015-03 is effective on a retrospective basis for annual and interim reporting periods beginning after December 15, 2015, but early adoption is permitted. The Company has elected to early-adopt ASU 2015-03 in connection with the issuance of the condensed consolidated financial statements included elsewhere in this Quarterly Report on Form 10-Q, and, as a result, recorded the $314,249 of offering costs incurred in connection with the issuance of the Note as a debt discount on the date the Note was issued that will be amortized over the term of the Note. 

Critical Accounting Policies and Estimates

The discussion and analysis of our financial condition and results of operations are based upon our condensed consolidated financial statements that have been prepared in accordance with GAAP.  The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Significant estimates relied upon in preparing these financial statements include the provision for future credit card chargebacks and refunds on subscription revenue, estimates used to determine the fair value of our common stock, stock options, non-cash capital stock issuances, stock-based compensation and common stock warrants, collectability of our accounts receivable and the valuation allowance on deferred tax assets.  Management evaluates these estimates on an ongoing basis.  Changes in estimates are recorded in the period in which they become known. We base estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates.

During the six months ended June 30, 2015, there were no material changes to our significant accounting policies from those contained in the Form 10-K, except for the following:

29

Significant Estimates and Judgments

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Significant estimates relied upon in preparing these financial statements include the provision for future credit card chargebacks and refunds on subscription revenue, estimates used to determine the fair value of our common stock, stock options, non-cash capital stock issuances, stock-based compensation, derivative instruments, debt discounts, conversion features and common stock warrants, collectability of our accounts receivable and the valuation allowance on deferred tax assets.  Management evaluates these estimates on an ongoing basis.  Changes in estimates are recorded in the period in which they become known. We base estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates.

Convertible Instruments

The Company evaluates and bifurcates conversion options from their host instruments and accounts for them as free standing derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. An exception to this rule is when the host instrument is deemed to be conventional as that term is described under applicable GAAP.

Common Stock Purchase Warrants and Other Derivative Financial Instruments

We classify common stock purchase warrants and other free standing derivative financial instruments as equity if the contracts (i) require physical settlement or net-share settlement or (ii) give us a choice of net-cash settlement or settlement shares of our common stock (physical settlement or net-share settlement). We classify any contracts that (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside our control, (ii) give the counterparty a choice of net-cash settlement or settlement in shares of our common stock (physical settlement or net-share settlement) or (iii) contain reset provisions as either an asset or a liability. We assess classification of our freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required. We determined that certain freestanding derivatives, including the embedded conversion feature and warrants issued in connection with the private placement completed in February of 2015 (See Note 10 in the Notes to the Condensed Consolidated Financial Statements) contained reset provisions and have been classified as derivative liabilities as more fully described in Note 5 to the Condensed Consolidated Financial Statements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, including our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) or 15d-15(e) under the Exchange Act) as of the end of the period covered by this report.  There are inherent limitations to the effectiveness of any system of disclosure controls and procedures.  In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.

Based on the evaluation as of June 30, 2015, for the reasons set forth below, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were not effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure.

30

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company's annual or interim financial statements will not be prevented or detected on a timely basis. In its assessment of the effectiveness of internal control our financial reporting as of June 30, 2015, the Company determined that the following item constituted a material weakness:

● the Company did not have an independent audit committee in place, which would provide oversight of the Company’s officers, operations and financial reporting function.

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) under the Exchange Act) during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

31

PART II: OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

To our knowledge, there are no material pending legal proceedings to which we are a party or of which any of our property is the subject.

ITEM 1A. RISK FACTORS

There were no material changes to the Risk Factors disclosed in “Item 1A.  Risk Factors” in the Form 10-K, except for the following:

We have faced, and we expect that we will continue to face, chargeback liability when our credit card providers resolve chargebacks in favor of their customers. We cannot accurately anticipate the extent of these liabilities, and if not properly addressed, these liabilities could increase our operating expenses or preclude us from accepting certain credit cards as a method of payment, either of which would materially adversely affect our results of operations and financial condition.

We depend on the ability to accept credit and debit card payments from our subscribers and our ability to maintain the good standing of our merchant account with our credit card providers to process subscription payments. In the event that one of our customers initiates a billing dispute and one of our credit card providers resolves the dispute in the customer’s favor, the transaction is normally “charged back” to us and the purchase price is credited or otherwise refunded to the customer.

We have suffered losses and we expect that we will continue to suffer losses as a result of subscriptions placed with fraudulent credit card data, as well as users who chargeback their purchases. Any failure to adequately control fraudulent credit card transactions or keep our chargebacks under an acceptable threshold would result in significantly higher credit card-related costs and, therefore, materially increase our operating expenses.

A credit card processor has informed us recently that if our chargeback rate continues to exceed a certain percentage, it may increase our processing fees or suspend our ability to accept certain forms of payment. If any of our processors suspend our ability to collect a form of payment offered by credit card providers, it would significantly impair our ability to collect revenue from subscribers. We may not be able to improve our chargeback rate, and if a processor suspends our ability to collect a form of payment offered by a credit card provider, we may not succeed in entering into a new credit card processing agreement to process such form of payment.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

None.

ITEM 5. OTHER INFORMATION

None.

32

ITEM 6. EXHIBITS 

(a) Exhibits required by Item 601 of Regulation S-K.

Exhibit Number	Description
3.1	Certificate of Incorporation, dated July 19, 2005 (incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 of the Company filed on February 11, 2011 by the Company with the SEC).
3.2	Certificate of Amendment of Certificate of Incorporation, dated November 20, 2007 (incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 of the Company filed on February 11, 2011 by the Company with the SEC).
3.3	Amended and Restated By-Laws of Snap Interactive, Inc., as amended April 19, 2012 (incorporated by reference to Exhibit 3.1 to the Current Report on Form 8-K of the Company filed on April 25, 2012 by the Company with the SEC).
31.1*	Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*	Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1**	Certification of the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101*	The following materials from the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2015, formatted in XBRL (eXtensible Business Reporting Language), (i) Condensed Consolidated Balance Sheets, (ii) Condensed Consolidated Statements of Operations, (iii) Condensed Consolidated Statement of Changes in Stockholders’ Equity, (iv) Condensed Consolidated Statements of Cash Flows and (v) Notes to Condensed Consolidated Financial Statements.

*    Filed herewith.

** The certifications attached as Exhibit 32.1 are not deemed filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of Snap Interactive, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of the Quarterly Report on Form 10-Q, irrespective of any general incorporation language contained in such filing.

33

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	SNAP INTERACTIVE, INC.
Date: August 13, 2015	By:	/s/ Clifford Lerner
		Clifford Lerner President and Chief Executive Officer (Principal Executive Officer)
Date: August 13, 2015	By:	/s/ Alexander Harrington
		Alexander Harrington Chief Operating Officer and Chief Financial Officer (Principal Financial and Accounting Officer)

34

EX-31.1

Exhibit 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Clifford Lerner, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Snap Interactive, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 13, 2015	By:	/s/ Clifford Lerner
		Clifford Lerner
		President and Chief Executive Officer (Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Alexander Harrington, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Snap Interactive, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 13, 2015	By:	/s/ Alexander Harrington
		Alexander Harrington
		Chief Operating Officer and Chief Financial Officer
		(Principal Financial Officer and Principal Accounting Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code), each of the undersigned officers of Snap Interactive, Inc. (the “Company”), does hereby certify, to such officer’s knowledge, that:

The Quarterly Report on Form 10-Q for the quarter ended June 30, 2015 (the “Form 10-Q”) of the Company fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934 and the information contained in the Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of the Company as of, and for, the periods presented in the Form 10-Q.

Date: August 13, 2015	By:	/s/ Clifford Lerner
		Clifford Lerner
		President and Chief Executive Officer (Principal Executive Officer)
Date: August 13, 2015	By:	/s/ Alexander Harrington
		Alexander Harrington
		Chief Operating Officer and Chief Financial Officer
		(Principal Financial Officer and Principal Accounting Officer)

The foregoing certification is being furnished as an exhibit to the Form 10-Q pursuant to Item 601(b)(32) of Regulation S-K and Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code) and, accordingly, is not being filed as part of the Form 10-Q for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and is not incorporated by reference into any filing of the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

XML

Fixed Assets and Intangible Assets, Net (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Schedule of fixed assets and intangible assets
Total fixed assets	$ 748,362	$ 1,176,853
Less: Accumulated depreciation and amortization	(329,868)	(613,730)
Total fixed assets and intangible assets, net	418,494	563,123
Computer equipment [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	234,858	256,610
Furniture and fixtures [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	98,160	142,856
Leasehold improvements [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	20,333	382,376
Software [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	10,968	10,968
Website domain name [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	124,938	124,938
Website costs [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	40,500	40,500
Equipment under capital leases [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	$ 218,605	$ 218,605

XML

Related Party Transactions (Details) - USD ($)	1 Months Ended
	Sep. 30, 2014	Jul. 31, 2014	Apr. 30, 2014	Jan. 31, 2014	Oct. 31, 2013	Jul. 31, 2013	Apr. 30, 2013	Jan. 31, 2013	Jun. 30, 2015	Dec. 31, 2014	May. 20, 2014	Apr. 24, 2014
Related Party Transactions (Textual)
Promissory note, amount									$ 1,079,178
Promissory note payable interest rate											15.00%	9.00%
Clifford Lerner
Related Party Transactions (Textual)
Promissory note, amount												$ 300,000
Promissory note payable interest rate												9.00%
Lerner [Member]
Related Party Transactions (Textual)
Consulting agreement term								3 years
Initial compensation fee								$ 25,000
Per month consulting fee								$ 5,000
Compensation agreement term								2 years
Lerner [Member] | Issuance One [Member]
Related Party Transactions (Textual)
Issuance of restricted shares of common stock								325,000
Lerner [Member] | Issuance Two [Member]
Related Party Transactions (Textual)
Issuance of restricted shares of common stock								600,000
Lerner [Member] | Issuance Three [Member]
Related Party Transactions (Textual)
Issuance of restricted shares of common stock								150,000
Dcl Ventures Inc [Member]
Related Party Transactions (Textual)
Share purchase under initial investment	25,000	25,000	25,000	25,000	25,000	25,000	50,000
Investment in DCL Ventures, Inc	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 50,000

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Stock-Based Compensation (Details Textual) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Stock-Based Compensation (Textual)
Stock-based compensation expense			$ 506,455	$ 494,712
Total unrecognized compensation cost related to non-vested stock options	$ 419,557		$ 419,557
Number of shares authorized under Option	7,500,000		7,500,000
Weighted average expected recognition period of compensation cost not yet recognized			3 years 2 months 23 days
Percentage of common stock delivered pursuant to incentive stock options			100.00%
Number of stock reserved for issuance	3,495,272		3,495,272
Stock Options [Member]
Stock-Based Compensation (Textual)
Stock options outstanding, intrinsic value	$ 0	$ 0	$ 0	0
Stock options exercisable, intrinsic value	0	3,150	0	3,150
Stock-based compensation expense	46,313	28,379	70,406	76,033
Aggregate fair value of option granted			89,158
Non Employee Stock Option [Member]
Stock-Based Compensation (Textual)
Stock options outstanding, intrinsic value	0	0	0	0
Stock options exercisable, intrinsic value	0	0	0	0
Stock-based compensation expense	1,378	2,401	4,414	3,205
Aggregate fair value of option granted			2,928
Restricted Stock [Member]
Stock-Based Compensation (Textual)
Stock-based compensation expense	230,279	243,857	436,049	418,679
Unvested Restricted Stock Award [Member]
Stock-Based Compensation (Textual)
Total unrecognized compensation cost related to non-vested stock options	3,084,580		$ 3,084,580
Weighted average expected recognition period of compensation cost not yet recognized			4 years
Non-employee unvested restricted stock awards [Member]
Stock-Based Compensation (Textual)
Stock-based compensation expense	(352)	$ (352)	$ 5,365	$ 13,227
Total unrecognized compensation cost related to non-vested stock options	$ 145,176		$ 145,176
Weighted average expected recognition period of compensation cost not yet recognized			6 years 10 months 10 days

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Stock-Based Compensation (Details 1) - 6 months ended Jun. 30, 2015 - $ / shares	Total
Stock Options [Member]
Schedule of Stock Options, Non-employee Stock Option and Unvested Stock Options
Beginning Balance, Number of Options/Warrants	3,808,253
Granted	508,000
Expired or canceled, during the period
Forfeited, during the period	(286,525)
Ending Balance, Number of Options/Warrants	4,029,728
Options/Warrants exercisable	2,412,398
Beginning Balance, Weighted Average Exercise Price	$ 0.55
Granted, Weighted Average Exercise Price	$ 0.22
Expired or canceled, during the period
Forfeited, Weighted Average Exercise Price	$ 0.28
Ending Balance, Weighted Average Exercise Price	0.53
Exercisable, Weighted Average Exercise Price	$ 0.68
Non-Employee Stock Option [Member]
Schedule of Stock Options, Non-employee Stock Option and Unvested Stock Options
Beginning Balance, Number of Options/Warrants	250,000
Granted	25,000
Ending Balance, Number of Options/Warrants	275,000
Options/Warrants exercisable	250,000
Beginning Balance, Weighted Average Exercise Price	$ 0.81
Granted, Weighted Average Exercise Price	0.20
Ending Balance, Weighted Average Exercise Price	0.75
Exercisable, Weighted Average Exercise Price	$ 0.81

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Accounts Receivable, Net (Details Textual) - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2015	Dec. 31, 2014
Accounts Receivable, Net (Textual)
Unsettled transactions from credit card payment processors	$ 129,941	$ 135,535
Accounts receivable due from Apple Inc.	$ 117,446	$ 116,427
Percentage of accounts receivable	51.30%	52.60%

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Fair Value Measurements (Tables)

6 Months Ended

Jun. 30, 2015

Fair Value Measurements [Abstract]

Schedule of liabilities measured at fair value

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liabilities	$	-	$	-	$	933,425	$	933,425
Compound embedded derivative		-		-		770,000		770,000
Total derivative liabilities	$	-	$	-	$	1,703,425	$	1,703,425

The following table summarizes the liabilities measured at fair value on a recurring basis as of December 31, 2014:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	-	$	-	$	23,425	$	23,425
Total derivative liability	$	-	$	-	$	23,425	$	23,425

Schedule of estimated fair value of the warrant liability

	June 30,			December 31,
	2015			2014
	(Unaudited)
Stock price	$	0.17		$	0.20
Weighted average strike price	$	0.64		$	2.50
Remaining contractual term (years)		1.6			1.1
Volatility		100.0	%		125.7	%
Risk-free rate		0.5	%		0.3	%
Dividend yield		0.0	%		0.0	%

The following table summarizes the values of certain assumptions used by the Company’s custom model to estimate the fair value of the conversion feature liability as of June 30, 2015:

	June 30,
	2015
	(Unaudited)
Stock price	$	0.17
Strike price	$	0.20
Remaining contractual term (years)		1.6
Volatility		95.0	%
Risk-free rate		0.6	%
Dividend yield		0.0	%

Schedule of financial liabilities that are measured at fair value on a recurring basis

	Three Months Ended					Six Months Ended
	June 30,					June 30,
	2015			2014		2015			2014
Beginning balance	$	2,113,426		$	23,425	$	23,425		$	140,550
Fair value of derivatives issued		-			-		2,090,000			-
Change in fair value of derivative liabilities		(410,000	)		-		(410,000	)		(117,125	)
Ending balance	$	1,703,426		$	23,425	$	1,703,425		$	23,425

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Common Stock Warrants (Details Textual) - USD ($)	1 Months Ended			3 Months Ended		6 Months Ended
	Feb. 13, 2015	May. 20, 2014	Jan. 31, 2011	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Common Stock Warrants (Textual)
Gross proceeds from equity financing			$ 8,500,000
Shares of common stock issued			4,250,000
Price per share			$ 2.00
Common stock shares issued for warrant exercised			2,125,000
Warrants expiration date			Jan. 19, 2016
Warrants exercise price		$ 0.32	$ 2.50
Net proceeds from issuance of warrants			$ 7,915,700
Offering cost of warrants			$ 584,300
Fair value of warrants				$ 23,425		$ 23,425		$ 23,425
Gain on change in fair value of warrants				$ 0	$ 0	$ 0	$ 70,275
Percentage of convertible note				12.00%		12.00%
Common stock, shares issued				50,007,826		50,007,826		49,507,826
Private Placement [Member]
Common Stock Warrants (Textual)
Warrant issued to purchase common stock			255,000
Sigma [Member]
Common Stock Warrants (Textual)
Warrants expiration date	Feb. 13, 2020
Warrants exercise price	$ 0.35
Warrant issued to purchase common stock	4,500,000
Sigma II [Member]
Common Stock Warrants (Textual)
Warrant issued to purchase common stock	10,500,000
Fair value of warrants				$ 933,425		$ 933,425
Thomas Carrella [Member]
Common Stock Warrants (Textual)
Warrant issued to purchase common stock		25,000
Deferred financing cost		$ 4,750

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Income Taxes (Details Textual) - USD ($) None in scaling factor is -9223372036854775296	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Income Taxes (Textua)
Provision for income taxes

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Fair Value Measurements (Details 2) - Recurring [Member] - Level 3 [Member] - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Fair Value, Assets and Liabilities Measured On Recurring and Nonrecurring Basis [Line Items]
Beginning balance	$ 2,113,426	$ 23,425	$ 23,425	$ 140,550
Fair value of derivatives issued			2,090,000
Change in fair value of derivative liabilities	$ (410,000)		(410,000)	$ (117,125)
Ending balance	$ 1,703,425	$ 23,425	$ 1,703,425	$ 23,425

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Net Loss Per Share of Common Stock (Details Textual) - shares	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Stock Option and Warrants [Member]
Net Loss Per Common Share (Textual)
Shares issuable excluded from computation of diluted net loss per share	46,722,228	16,917,278	46,722,228	16,917,278

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Stock-Based Compensation (Details 2) - 6 months ended Jun. 30, 2015 - $ / shares	Total
Restricted Stock [Member]
Schedule of restricted stock award and non-employee stock option activity
Beginning balance	10,325,000
Vested
Forfeited, during the period
Ending balance	10,325,000
Weighted average grant date fair value, Beginning balance	$ 0.56
Weighted average grant date fair value, Vested
Weighted average grant date fair value, Forfeited
Weighted average grant date fair value, Ending balance	$ 0.56
Non-Employee Restricted Stock Awards [Member]
Schedule of restricted stock award and non-employee stock option activity
Beginning balance	1,075,000
Vested
Ending balance	1,075,000
Weighted average grant date fair value, Beginning balance	$ 0.42
Weighted average grant date fair value, Vested
Weighted average grant date fair value, Ending balance	$ 0.42

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Accounts Receivable, Net

6 Months Ended

Jun. 30, 2015

Accounts Receivable, Net [Abstract]

Accounts Receivable, Net

3. Accounts Receivable, Net

Accounts receivable, net consisted of the following as of June 30, 2015 and December 31, 2014: 

	June 30,			December 31,
	2015			2014
	(Unaudited)
Accounts receivable	$	323,379		$	263,661
Less: reserve for future chargebacks		(59,038	)		(42,533	)
Total accounts receivable, net	$	264,341		$	221,128

Credit card payments for subscriptions and micro-transactions typically settle several days after the date of purchase. The amount of unsettled transactions due from credit card payment processors was $129,941 as of June 30, 2015, as compared to $135,535 as of December 31, 2014. The amount of accounts receivable due from Apple Inc. was $117,446, or 51.3% of the Company’s accounts receivable, as of June 30, 2015, compared to $116,427, or 52.6% of the Company’s accounts receivable, as of December 31, 2014. 

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Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Schedule of accrued expenses and other current liabilities
Compensation and benefits	$ 199,625	$ 360,515
Deferred rent		10,877
Professional fees	$ 74,707	254,807
Repayment of advertising agreement advance		329,165
Other accrued expenses	$ 86,312	107,472
Total accrued expenses and other current liabilities	$ 360,644	$ 1,062,836

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Common Stock Warrants (Tables)

6 Months Ended

Jun. 30, 2015

Stock-Based Compensation and Common Stock Warrants [Abstract]

Schedule of warrant activity

	Number of Warrants		Weighted Average Exercise Price
Stock Warrants:
Outstanding at December 31, 2014		2,367,500	$	2.48
Granted		15,000,000		0.35
Exercised		-		-
Forfeited		-		-
Outstanding at June 30, 2015		17,367,500		0.64
Warrants exercisable at June 30, 2015		17,367,500	$	0.64

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Stock-Based Compensation (Tables)

6 Months Ended

Jun. 30, 2015

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average assumptions used to estimate fair value of options granted

	Six Months Ended June 30, 2015
Expected volatility		182.84	%
Expected life of option		6.17
Risk free interest rate		1.76	%
Expected dividend yield		0	%

Stock Options [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of non-employee restricted stock award activity

	Number of Options			Weighted Average Exercise Price
Stock Options:
Outstanding at December 31, 2014		3,808,253		$	0.55
Granted		508,000			0.22
Expired or canceled, during the period		-			-
Forfeited, during the period		(286,525	)		0.28
Outstanding at June 30, 2015		4,029,728			0.53
Exercisable at June 30, 2015		2,412,398		$	0.68

Non-Employee Stock Option [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of non-employee restricted stock award activity

	Number of Options		Weighted Average Exercise Price
Non-Employee Stock Options:
Outstanding at December 31, 2014		250,000	$	0.81
Granted		25,000		0.20
Outstanding at June 30, 2015		275,000		0.75
Exercisable at June 30, 2015		250,000	$	0.81

Restricted Stock Awards [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of restricted stock award and non-employee restricted stock award activity

	Number of RSAs		Weighted Average Grant Date Fair Value
Restricted Stock Awards:
Outstanding at December 31, 2014		10,325,000	$	0.56
Vested		-		-
Forfeited, during the period		-		-
Outstanding at June 30, 2015		10,325,000	$	0.56

Non-Employee Restricted Stock Awards [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of restricted stock award and non-employee restricted stock award activity

	Number of RSAs		Weighted Average Grant Date Fair Value
Non-Employee Restricted Stock Awards:
Outstanding at December 31, 2014		1,075,000	$	0.42
Vested		-		-
Outstanding at June 30, 2015		1,075,000	$	0.42

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Notes and Convertible Note Payable (Details) - USD ($)	1 Months Ended			3 Months Ended		6 Months Ended
	Feb. 13, 2015	May. 20, 2014	Jan. 31, 2011	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014	Apr. 24, 2014
Notes and Convertible Note Payable (Textual)
Shares of common stock issued			4,250,000
Advisory fees						$ 240,000
Fair value of the warrants				$ 0	$ 0	0	$ 70,275
Promissory note to a related party		$ 100,000						$ 300,000
Promissory note payable interest rate		15.00%						9.00%
Promissory note issued to purchase warrant		25,000
Amortization of deferred financing cost				39,174		59,406
Amortization of debt discount				$ 264,274		397,863
Common Stock [Member]
Notes and Convertible Note Payable (Textual)
Grant date fair value						30,000
Warrant [Member]
Notes and Convertible Note Payable (Textual)
Grant date fair value						$ 342,000
Securities Purchase Agreement [Member]
Notes and Convertible Note Payable (Textual)
Debt and equity securities	$ 3,000,000
Shares of common stock issued	350,000
Aggregate principal amount	$ 3,000,000
Warrant issued to purchase common stock	10,500,000
Deferred financing cost	$ 314,249
Interest rate				12.00%		12.00%
Maturity date						Feb. 13, 2017
Conversion price				$ 0.20		$ 0.20
Convertible note, description						(i) the Company's failure to pay any amounts due and payable when and as required, (ii) failure of a representation or warranty made by the Company to be correct and accurate when made, (iii) the institution of bankruptcy or similar proceedings against the Company and (iv) the Company's inability to pay debts as they become due. The Note also requires the Company to maintain an aggregate cash balance of $1,350,000 in its bank accounts or it will be required to make partial prepayments on the Note. If the Company fails to maintain this aggregate cash balance in its bank accounts for a thirty day period, it is required to make a $125,000 prepayment on the Note. For each subsequent calendar month that the aggregate cash balance in the Company's bank accounts does not equal or exceed $1,500,000, the Company must make an additional $125,000 prepayment on the Note.
Percentage of outstanding capital stock secured						65.00%
Interest expense under convertible debt				$ 90,000		$ 136,000
Fair value of embedded conversion feature and warrants						950,000
Fair value of the warrants						$ 798,000
Advisory Agreement [Member]
Notes and Convertible Note Payable (Textual)
Warrant issued to purchase common stock						4,500,000
Shares issued for consulting services, shares						150,000
Advisory fees						$ 10,000
Derivative instruments						$ 150,000

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Net Loss Per Share of Common Stock (Tables)

6 Months Ended

Jun. 30, 2015

Net Loss Per Share of Common Stock [Abstract]

Reconciliation of numerator and denominator used in computing basic and diluted net loss per common share

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Numerator:
Net loss	$	(258,986	)	$	(259,678	)	$	(1,478,165	)	$	(1,192,775	)
Denominator:
Basic shares:
Weighted-average number of shares of common stock outstanding		39,682,826			39,152,713			39,550,411			39,155,340
Diluted shares:
Weighted-average number of shares used to compute basic net loss per share of common stock		39,682,826			39,152,713			39,550,411			39,155,340
Weighted-average number of shares used to compute diluted net loss per share of common stock		39,682,826			39,152,713			39,550,411			39,155,340
Net loss per share of common stock:
Basic	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)
Diluted	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)

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Summary of Significant Accounting Policies (Details)	Jun. 30, 2015
Summary of Significant Accounting Policies (Textual)
Percentage of convertible note	12.00%

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Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2015

Summary of Significant Accounting Policies [Abstract]

Summary of Significant Accounting Policies

2. Summary of Significant Accounting Policies

During the three and six months ended June 30, 2015, there were no material changes to the Company’s significant accounting policies from those disclosed in the Form 10-K, except for the following:

Significant Estimates and Judgments

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Significant estimates relied upon in preparing these financial statements include the provision for future credit card chargebacks and subscription revenue refunds, estimates used to determine the fair value of our common stock, stock options, non-cash capital stock issuances, stock-based compensation, derivative instruments, debt discounts, conversion features and common stock warrants, collectability of our accounts receivable and the valuation allowance on deferred tax assets. Management evaluates these estimates on an ongoing basis. Changes in estimates are recorded in the period in which they become known. We base estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates. 

Convertible Instruments

The Company evaluates and bifurcates conversion features from the instruments containing such features and accounts for them as free standing derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the underlying instrument, (b) the hybrid instrument that contains both the embedded derivative instrument and the underlying instrument is not re-measured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. An exception to this rule is when the underlying instrument is deemed to be conventional as that term is described under applicable GAAP.

Common Stock Purchase Warrants and Other Derivative Financial Instruments

The Company classifies common stock purchase warrants and other free standing derivative financial instruments as equity if the contracts (i) require physical settlement or net-share settlement in common stock or (ii) give the Company a choice of net-cash settlement or settlement in common stock (physical settlement or net-share settlement). The Company classifies any contracts that (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside the control of the Company), (ii) give the counterparty a choice of net-cash settlement or settlement in common stock (physical settlement or net-share settlement) or (iii) contain reset provisions as either an asset or a liability. The Company assesses classification of its freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required. The Company determined that certain freestanding derivatives, including the conversion feature embedded in the 12% Senior Secured Convertible Note (the “Note”) and warrants issued under the Securities Purchase Agreement (the “Securities Purchase Agreement”), dated as of February 13, 2015, by and between the Company and Sigma Opportunity Fund II, LLC (“Sigma II”), contained reset provisions and have been classified as derivative liabilities as more fully described in Note 5. 

Recently Issued Accounting Pronouncements

In April 2015, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2015-03 (“ASU 2015-03”), Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. This standard amends the existing guidance to require that debt issuance costs be presented in the balance sheet as a deduction from the carrying amount of the related debt liability instead of as a deferred charge. ASU 2015-03 is effective on a retrospective basis for annual and interim reporting periods beginning after December 15, 2015, but early adoption is permitted. The Company has elected to early-adopt ASU 2015-03 in connection with the issuance of these condensed consolidated financial statements, and, as a result, recorded the $314,249 of offering costs incurred in connection with the issuance of the Note as a debt discount on the date the Note was issued that will be amortized over the term of the Note. 

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Accounts Receivable, Net (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Accounts Receivable, Net [Abstract]
Accounts receivable	$ 323,379	$ 263,661
Less: Reserve for future chargebacks	(59,038)	(42,533)
Total accounts receivable, net	$ 264,341	$ 221,128

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Fixed Assets and Intangible Assets, Net (Details Textual) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Fixed Assets and Intangible Assets, Net (Textual)
Depreciation and amortization expense	$ 35,188	$ 43,610	$ 96,007	$ 86,873
Loss on disposal of fixed assets			$ 79,628

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Commitments (Details)		1 Months Ended		3 Months Ended		6 Months Ended		12 Months Ended
	Feb. 04, 2015 USD ($)	Oct. 31, 2014 Agreement	Jun. 30, 2014 USD ($)	Jun. 30, 2015 USD ($)	Jun. 30, 2014 USD ($)	Jun. 30, 2015 USD ($)	Jun. 30, 2014 USD ($)	Dec. 31, 2013 USD ($)	Feb. 28, 2015 USD ($)	Dec. 31, 2014 USD ($)
Commitments (Textual)
Security deposit									$ 200,659
Monthly office rent payments on operating lease	$ 25,000
Expiration date of lease	Mar. 04, 2022
Acquisition Agreement [Member]
Commitments (Textual)
Upfront payment under agreements			$ 500,000
Earnings under acquisition agreement			$ 170,835
Advance repayment										$ 329,165
Office Space [Member]
Commitments (Textual)
Rent expense				$ 82,552		$ 110,069
HP [Member]
Commitments (Textual)
Number of lease agreements cancelled | Agreement		2
Description of capital lease agreements		Two HP lease agreements were canceled due to price negotiations and we entered into two new three-year lease agreements with HP for equipment and certain financed items.
Amortization for capital leases				18,217		36,434
Equinix [Member]
Commitments (Textual)
Monthly recurring fees								$ 8,450
Nonrecurring fees								$ 9,700
Hosting expense				$ 46,699	$ 44,465	$ 93,248	$ 88,256
Term of service agreement								2 years
Description of renewal of service agreement								Agreement automatically renews for additional twelve month terms unless earlier terminated by either party.

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Condensed Consolidated Balance Sheets - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Current assets:
Cash and cash equivalents	$ 1,914,728	$ 1,138,385
Credit card holdback receivable	229,160	648,759
Accounts receivable, net of allowances and reserves of $59,038 and $42,533, respectively	$ 264,341	221,128
Short term security deposits		115,104
Prepaid expense and other current assets	$ 114,961	93,542
Total current assets	2,523,190	2,216,918
Fixed assets and intangible assets, net	418,494	563,123
Notes receivable	79,800	78,520
Long term security deposits	335,659	135,000
Investments	200,000	200,000
Total assets	3,557,143	3,193,561
Current liabilities:
Accounts payable	896,914	1,074,345
Accrued expenses and other current liabilities	$ 360,644	1,062,836
Notes payable		400,000
Deferred subscription revenue	$ 1,822,872	1,952,075
Deferred advertising revenue		13,427
Total current liabilities	$ 3,080,430	$ 4,502,683
Deferred rent, net of current portion	59,904
Convertible note payable, net of discount	1,023,020
Derivative liabilities	1,703,425	$ 23,425
Capital lease obligations, net of current portion	113,676	149,055
Total liabilities	$ 5,980,455	$ 4,675,163
Commitments and Contingencies
Stockholders' equity (deficit):
Preferred stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding
Common stock, $0.001 par value, 100,000,000 shares authorized, 50,007,826 and 49,507,826 shares issued, respectively, and 39,682,826 and 39,182,826 shares outstanding, respectively	$ 39,683	$ 39,183
Additional paid-in capital	12,394,444	11,858,489
Accumulated deficit	(14,857,439)	(13,379,274)
Total stockholders' equity (deficit)	(2,423,312)	(1,481,602)
Total liabilities and stockholders' equity (deficit)	$ 3,557,143	$ 3,193,561

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Stock-Based Compensation (Details) - 6 months ended Jun. 30, 2015 - Stock Options [Member]	Total
Weighted average assumptions used to estimate fair value of options granted
Expected volatility	182.84%
Expected life of option	6 years 2 months 1 day
Risk free interest rate	1.76%
Expected dividend yield	0.00%

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Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014
Cash flows from operating activities:
Net loss	$ (1,478,165)	$ (1,192,775)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	96,007	86,873
Stock-based compensation expense	506,455	$ 494,712
Loss on disposal of fixed assets	79,628
Amortization of debt issuance cost	60,198
Amortization of debt discount	397,863
Change in fair value of derivative liabilities	$ (410,000)	$ (70,275)
Changes in operating assets and liabilities:
Restricted cash		104,893
Credit card holdback receivable	$ 419,599	(453,752)
Accounts receivable	(43,213)	$ 108,489
Security deposits	(85,555)
Prepaid expenses and other current assets	(22,210)	$ (13,303)
Accounts payable, accrued expenses and other current liabilities	(873,646)	(89,913)
Deferred rent	49,027	(19,306)
Deferred subscription revenue	(129,203)	131,996
Deferred advertising revenue	(13,427)	146,667
Net cash used in operating activities	(1,446,642)	(765,694)
Cash flows from investing activities:
Purchase of property and equipment	(37,007)	$ (3,731)
Proceeds from sale of fixed assets	$ 6,000
Purchase of non-marketable equity securities		$ (50,000)
Issuance to employees of note receivable and accrued interest	$ (1,280)
Notes receivable		$ 47,818
Net cash used in investing activities	$ (32,287)	$ (5,913)
Cash flows from financing activities:
Payments of capital lease obligations	(30,479)
(Repayment of) proceeds from promissory notes	(400,000)	$ 400,000
Payment of financing costs	(314,249)
Proceeds from issuance of promissory notes	3,000,000
Net cash provided by financing activities	2,255,272	$ 400,000
Net increase (decrease) in cash and cash equivalents	776,343	(371,607)
Balance of cash and cash equivalents at beginning of period	1,138,385	927,352
Balance of cash and cash equivalents at end of period	1,914,728	$ 555,745
Supplemental disclosure of cash flow information:
Cash paid in interest and taxes	90,000
Non-cash investing and financing activities:
Compound embedded derivative under the Note and Securities Purchase Agreement recorded as derivative liabilities (See Note 5)	1,748,000
Warrants issued under the Advisory Services Agreement as additional consideration for the Note and recorded as derivative liabilities (See Note 5)	$ 342,000
Warrants issued for debt issuance costs		$ 4,750
Common stock issued under the Advisory Services Agreement as additional consideration for the Note	$ 30,000

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Fair Value Measurements (Details) - Recurring [Member] - USD ($)	Jun. 30, 2015	Dec. 31, 2014
LIABILITIES:
Total derivative liabilities	$ 1,703,425	$ 23,425
Warrant liabilities [Member]
LIABILITIES:
Total derivative liabilities	933,425	$ 23,425
Compound embedded derivative [Member]
LIABILITIES:
Total derivative liabilities	$ 770,000
Level 1 [Member]
LIABILITIES:
Total derivative liabilities
Level 1 [Member] | Warrant liabilities [Member]
LIABILITIES:
Total derivative liabilities
Level 1 [Member] | Compound embedded derivative [Member]
LIABILITIES:
Total derivative liabilities
Level 2 [Member]
LIABILITIES:
Total derivative liabilities
Level 2 [Member] | Warrant liabilities [Member]
LIABILITIES:
Total derivative liabilities
Level 2 [Member] | Compound embedded derivative [Member]
LIABILITIES:
Total derivative liabilities
Level 3 [Member]
LIABILITIES:
Total derivative liabilities	$ 1,703,425	$ 23,425
Level 3 [Member] | Warrant liabilities [Member]
LIABILITIES:
Total derivative liabilities	933,425	$ 23,425
Level 3 [Member] | Compound embedded derivative [Member]
LIABILITIES:
Total derivative liabilities	$ 770,000

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Subsequent Events

6 Months Ended

Jun. 30, 2015

Subsequent Events [Abstract]

Subsequent Events

16. Subsequent Events

Management has evaluated subsequent events or transactions occurring through the date the condensed consolidated financial statements were issued and determined that no events or transactions are required to be disclosed herein.

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Fair Value Measurements (Details 1) - $ / shares	6 Months Ended	12 Months Ended
	Jun. 30, 2015	Dec. 31, 2014
Schedule of estimated fair value of the warrant liability
Stock price	$ 0.17
Strike price	$ 0.20
Remaining contractual term (years)	1 year 7 months 6 days
Volatility	95.00%
Risk-free rate	0.60%
Dividend yield	0.00%
Warrant liabilities [Member]
Schedule of estimated fair value of the warrant liability
Stock price	$ 0.17	$ 0.20
Strike price	$ 0.64	$ 2.50
Remaining contractual term (years)	1 year 7 months 6 days	1 year 1 month 6 days
Volatility	100.00%	125.70%
Risk-free rate	0.50%	0.30%
Dividend yield	0.00%	0.00%

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Accounts Receivable, Net (Tables)

6 Months Ended

Jun. 30, 2015

Accounts Receivable, Net [Abstract]

Schedule of accounts receivable, net

	June 30,			December 31,
	2015			2014
	(Unaudited)
Accounts receivable	$	323,379		$	263,661
Less: reserve for future chargebacks		(59,038	)		(42,533	)
Total accounts receivable, net	$	264,341		$	221,128

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Organization and Basis of Presentation

6 Months Ended

Jun. 30, 2015

Organization and Basis of Presentation [Abstract]

Organization and Basis of Presentation

1. Organization and Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include Snap Interactive, Inc. and its wholly owned subsidiary, Snap Mobile Limited (collectively, the “Company”). The Company was organized to operate an online dating application and a stand-alone website. The condensed consolidated financial statements included in this report have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial information. The Company has not included certain information normally included in annual financial statements pursuant to those rules and regulations, although it believes that the disclosure included herein is adequate to make the information presented not misleading.

The condensed consolidated financial statements contained herein should be read in conjunction with the Company’s audited consolidated financial statements and the related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 (the “Form 10-K”), filed with the SEC on March 5, 2015.

In the opinion of management, the accompanying unaudited condensed consolidated financial information contains all normal and recurring adjustments necessary to fairly present the condensed consolidated financial condition, results of operations, cash flows and changes in the stockholders’ equity (deficit) of the Company for the interim periods presented. The Company’s historical results are not necessarily indicative of future operating results and the results for the three and six months ended June 30, 2015 are not necessarily indicative of results for the year ending December 31, 2015, or for any other period.

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Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Balance Sheets [Abstract]
Allowances and reserves on accounts receivables	$ 59,038	$ 42,533
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	50,007,826	49,507,826
Common stock, shares outstanding	39,682,826	39,182,826

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Stock-Based Compensation

6 Months Ended

Jun. 30, 2015

Stock-Based Compensation and Common Stock Warrants [Abstract]

Stock-Based Compensation

11. Stock-Based Compensation

The Snap Interactive, Inc. Amended and Restated 2011 Long-Term Incentive Plan (the “Plan”) permits the Company to award stock options (both incentive stock options and non-qualified stock options), stock appreciation rights, restricted stock, restricted stock units, shares of performance stock, dividend equivalent rights, and other stock-based awards and cash-based incentive awards to its employees (including an employee who is also a director or officer under certain circumstances), non-employee directors and consultants. The maximum number of shares of common stock that may be issued pursuant to awards under the Plan is 7,500,000 shares, 100% of which may be issued pursuant to incentive stock options. As of June 30, 2015, there were 3,495,272 shares available for future issuance under the Plan.

Stock Options

The following table summarizes the assumptions used in the Black-Scholes pricing model to estimate the fair value of the options granted during the six months ended June 30, 2015:

	Six Months Ended June 30, 2015
Expected volatility		182.84	%
Expected life of option		6.17
Risk free interest rate		1.76	%
Expected dividend yield		0	%

The expected life of the options is the period of time over which employees and non-employees are expected to hold their options prior to exercise.  The expected life of options has been determined using the "simplified" method as prescribed by Staff Accounting Bulletin 110, which uses the midpoint between the vesting date and the end of the contractual term.  The volatility of the Company’s common stock is calculated using the Company’s historical volatilities beginning at the grant date and going back for a period of time equal to the expected life of the award.

The following table summarizes stock option activity for the six months ended June 30, 2015:  

	Number of Options			Weighted Average Exercise Price
Stock Options:
Outstanding at December 31, 2014		3,808,253		$	0.55
Granted		508,000			0.22
Expired or canceled, during the period		–			–
Forfeited, during the period		(286,525	)		0.28
Outstanding at June 30, 2015		4,029,728			0.53
Exercisable at June 30, 2015		2,412,398		$	0.68

At June 30, 2015, the aggregate intrinsic value of stock options that were outstanding and exercisable was $0 and $0, respectively.  At June 30, 2014, the aggregate intrinsic value of stock options that were outstanding and exercisable was $0 and $3,150, respectively. The intrinsic value for stock options is calculated based on the exercise price of the underlying awards and the fair value of such awards as of the period-end date. The aggregate fair value for the options granted during the six months ended June 30, 2015 was $89,158.

Stock-based compensation expense relating to stock options for the three and six months ended June 30, 2015 was $46,313 and $70,406, respectively, as compared to $28,379 and $76,033 for the three and six months ended June 30, 2014, respectively. The Company estimates potential forfeitures of stock awards and adjusts recorded stock-based compensation expense accordingly.  The estimate of forfeitures is adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates.  Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment in the period of change and will also impact the amount of stock-based compensation expense that is recognized in future periods.  

At June 30, 2015, there was $419,557 of total unrecognized compensation expense related to stock options, which is expected to be recognized over a weighted average period of 3.23 years.

Non-employee stock option activity described below is also included in the stock option activity summarized on the previous table. The following table summarizes non-employee stock option activity for the six months ended June 30, 2015:

	Number of Options		Weighted Average Exercise Price
Non-Employee Stock Options:
Outstanding at December 31, 2014		250,000	$	0.81
Granted		25,000		0.20
Outstanding at June 30, 2015		275,000		0.75
Exercisable at June 30, 2015		250,000	$	0.81

At June 30, 2015 and 2014, the aggregate intrinsic value of non-employee stock options that were outstanding and exercisable was $0 and $0, respectively.  

Stock-based compensation expense relating to non-employee stock options for the three and six months ended June 30, 2015 was $1,378 and $4,414, respectively, as compared to $2,401 and $3,205 for the three and six months ended June 30, 2014, respectively.

The aggregate fair value for the options granted during the six months ended June 30, 2015 was $2,928.

Restricted Stock Awards

The following table summarizes restricted stock award activity for the six months ended June 30, 2015: 

	Number of RSAs		Weighted Average Grant Date Fair Value
Restricted Stock Awards:
Outstanding at December 31, 2014		10,325,000	$	0.56
Vested		–		–
Forfeited, during the period		–		–
Outstanding at June 30, 2015		10,325,000	$	0.56

On June 30, 2015, there was $3,084,580 of total unrecognized compensation expense related to unvested restricted stock awards, which is expected to be recognized over a weighted average period of 4.00 years.  

Stock-based compensation expense relating to restricted stock awards for the three and six months ended June 30, 2015 was $230,279 and $436,049, respectively, as compared to $243,857 and $418,679 for the three and six months ended June 30, 2014, respectively.

Non-employee restricted stock award activity described below is also included in total restricted stock award activity summarized on the previous table.  The following table summarizes non-employee restricted stock award activity for the six months ended June 30, 2015:

	Number of RSAs		Weighted Average Grant Date Fair Value
Non-Employee Restricted Stock Awards:
Outstanding at December 31, 2014		1,075,000	$	0.42
Vested		–		–
Outstanding at June 30, 2015		1,075,000	$	0.42

On June 30, 2015, there was $145,176 of total unrecognized stock-based compensation expense related to non-employee unvested restricted stock awards, which is expected to be recognized over a weighted average period of 6.86 years.

Stock-based compensation expense relating to non-employee restricted stock awards for the three and six months ended June 30, 2015 was ($352) and ($22,678), respectively, as compared to $13,227 and $5,365 for the three and six months ended June 30, 2014, respectively.

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Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2015	Aug. 13, 2015
Document and Entity Information [Abstract]
Entity Registrant Name	Snap Interactive, Inc
Entity Central Index Key	0001355839
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Jun. 30, 2015
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	Q2
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		39,682,826

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Common Stock Warrants

6 Months Ended

Jun. 30, 2015

Stock-Based Compensation and Common Stock Warrants [Abstract]

Common Stock Warrants

12. Common Stock Warrants 

Warrant Liability

In January 2011, the Company completed an equity financing that raised gross proceeds of $8,500,000 from the issuance of 4,250,000 shares of common stock at a price of $2.00 per share and warrants to purchase an aggregate of 2,125,000 shares of common stock. The warrants are exercisable any time on or before January 19, 2016 and have an exercise price of $2.50 per share. The Company received $7,915,700 in net proceeds from the equity financing after deducting offering expenses of $584,300. The exercise price of the warrants and number of shares of common stock to be received upon the exercise of the warrants are subject to adjustment for reverse and forward stock splits, stock dividends, stock combinations and other similar transactions.

The Company also issued warrants to purchase an aggregate of 255,000 shares of its common stock to the Company’s placement agent and advisors in January 2011 in connection with the equity financing as consideration for their services. These warrants have the same terms, including exercise price, registration rights and expiration, as the warrants issued to the investors in the equity financing.

The Company has recorded a derivative liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as marked-to-market adjustment on derivative liability on the Company’s Condensed Consolidated Statements of Operations. The fair value of these warrants was $23,425 on June 30, 2015 and December 31, 2014, based on a model developed with the assistance of an independent third-party valuation expert. The gain on change in fair value of these warrants was $0 and $0 for the three months ended June 30, 2015 and 2014, respectively, and $0 and $70,275 for the six months ended June 30, 2015 and 2014, respectively, and was not presented within loss from operations.

On February 13, 2015, the Company issued a warrant to each of Sigma II and Sigma to purchase up to 10,500,000 shares and 4,500,000 shares, respectively, of the Company’s common stock in connection with the issuance of the Note and the execution of the Advisory Agreement as previously disclosed in Note 10. The warrants were immediately exercisable on February 13, 2015 and expire on the earlier of (a) February 13, 2020 or (b) a change in control. The warrants have an exercise price of $0.35 per share, subject to certain adjustments, including reset adjustments to the exercise price if the Company issues securities at lower prices in the future, as disclosed in Note 5.

The Company has recorded a derivative liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as marked-to-market adjustment on derivative liability on the Company’s Condensed Consolidated Statements of Operations. The fair value of these warrants was $933,425 on June 30, 2015, based on a model developed with the assistance of an independent third-party valuation expert. 

Warrant Equity

On May 20, 2014, the Company issued a warrant to purchase 25,000 shares of its common stock to Thomas Carrella in connection with the issuance of a promissory note.  The warrant has an exercise price equal to $0.32 per share and, if unexercised, expires on May 20, 2019. The Company calculated the fair value of the warrant issued to Mr. Carrella using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that was amortized over the term of the promissory note.

The following table summarizes warrant activity for the six months ended June 30, 2015: 

	Number of Warrants		Weighted Average Exercise Price
Stock Warrants:
Outstanding at December 31, 2014		2,367,500	$	2.48
Granted		15,000,000		0.35
Exercised		-		-
Forfeited		-		-
Outstanding at June 30, 2015		17,367,500		0.64
Warrants exercisable at June 30, 2015		17,367,500	$	0.64

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Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Revenues:
Subscription revenue	$ 3,075,868	$ 3,151,002	$ 6,205,178	$ 6,290,022
Advertising revenue	112,671	299,008	169,444	452,341
Total revenues	3,188,539	3,450,010	6,374,622	6,742,363
Costs and expenses:
Programming, hosting and technology expense	477,486	669,795	1,004,433	1,612,206
Compensation expense	777,116	864,859	1,513,696	1,634,262
Professional fees	176,728	262,876	411,361	513,031
Advertising and marketing expense	1,338,070	1,110,726	3,064,167	2,582,937
General and administrative expense	657,514	795,854	1,602,115	1,659,272
Total costs and expenses	3,426,914	3,704,110	7,595,772	8,001,708
Loss from operations	(238,375)	(254,100)	(1,221,150)	(1,259,345)
Interest expense, net	(430,611)	$ (5,578)	(667,015)	(3,705)
Change in fair value of derivative liabilities	410,000		410,000	70,275
Loss before provision for income taxes	$ (258,986)	$ (259,678)	$ (1,478,165)	$ (1,192,775)
Provision for income taxes
Net loss	$ (258,986)	$ (259,678)	$ (1,478,165)	$ (1,192,775)
Net loss per share of common stock:
Basic and diluted	$ (0.01)	$ (0.01)	$ (0.04)	$ (0.03)
Weighted average number of shares of common stock used in calculating net loss per share of common stock:
Basic and diluted	39,682,826	39,152,713	39,550,411	39,155,340

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Fixed Assets and Intangible Assets, Net

6 Months Ended

Jun. 30, 2015

Fixed Assets and Intangible Assets, Net [Abstract]

Fixed Assets and Intangible Assets, Net

6. Fixed Assets and Intangible Assets, Net

Fixed assets and intangible assets, net consisted of the following at June 30, 2015 and December 31, 2014: 

	June 30,			December 31,
	2015			2014
	(Unaudited)
Computer equipment	$	234,858		$	256,610
Furniture and fixtures		98,160			142,856
Leasehold improvements		20,333			382,376
Software		10,968			10,968
Website domain name		124,938			124,938
Website costs		40,500			40,500
Equipment under capital leases		218,605			218,605
Total fixed assets		748,362			1,176,853
Less: Accumulated depreciation and amortization		(329,868	)		(613,730	)
Total fixed assets and intangible assets, net	$	418,494		$	563,123

Depreciation and amortization expense for the three and six months ended June 30, 2015 was $35,188 and $96,007, respectively, as compared to $43,610 and $86,873 for the three and six months ended June 30, 2014, respectively. The Company only holds fixed assets in the United States.

During March 2015, the Company disposed of fixed assets, primarily consisting of leasehold improvements and furniture and fixtures, in connection with the relocation of the Company’s corporate headquarters. The net loss on the disposal of the fixed assets for the six months ended June 30, 2015 was $79,628.

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Fair Value Measurements

6 Months Ended

Jun. 30, 2015

Fair Value Measurements [Abstract]

Fair Value Measurements

5. Fair Value Measurements

The fair value framework under the FASB’s guidance requires the categorization of assets and liabilities into three levels based upon the assumptions used to measure the assets or liabilities.  Level 1 provides the most reliable measure of fair value, whereas Level 3, if applicable, would generally require significant management judgment.  The three levels for categorizing assets and liabilities under the fair value measurement requirements are as follows:

● Level 1:  Fair value measurement of the asset or liability using observable inputs such as quoted prices in active markets for identical assets or liabilities;  

● Level 2:  Fair value measurement of the asset or liability using inputs other than quoted prices that are observable for the applicable asset or liability, either directly or indirectly, such as quoted prices for similar (as opposed to identical) assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and  

● Level 3:  Fair value measurement of the asset or liability using unobservable inputs that reflect the Company’s own assumptions regarding the applicable asset or liability.

The following table summarizes the liabilities measured at fair value on a recurring basis as of June 30, 2015:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liabilities	$	-	$	-	$	933,425	$	933,425
Compound embedded derivative		-		-		770,000		770,000
Total derivative liabilities	$	-	$	-	$	1,703,425	$	1,703,425

The following table summarizes the liabilities measured at fair value on a recurring basis as of December 31, 2014:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	-	$	-	$	23,425	$	23,425
Total derivative liability	$	-	$	-	$	23,425	$	23,425

Level 3 liabilities are valued using unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the liabilities. For fair value measurements categorized within Level 3 of the fair value hierarchy, the Company’s accounting and finance department, who report to the Chief Financial Officer, determine its valuation policies and procedures. The development and determination of the unobservable inputs for Level 3 fair value measurements and fair value calculations are the responsibility of the Company’s accounting and finance department and are approved by the Chief Financial Officer.

Level 3 Valuation Techniques:

Level 3 financial liabilities consist of the derivative liabilities for which there is no current market for these securities such that the determination of fair value requires significant judgment or estimation. Changes in fair value measurements categorized within Level 3 of the fair value hierarchy are analyzed each period based on changes in estimates or assumptions and recorded as appropriate.

The Company deems financial instruments which do not have fixed settlement provisions to be derivative instruments. The common stock purchase warrants and the conversion feature embedded in the Note do not have fixed settlement provisions because their exercise prices may be lowered if the Company issues securities at a lower price in the future. In addition, the Company issued warrants to purchase common stock in January 2011 in conjunction with an equity financing.  In accordance with Accounting Standards Codification (“ASC”) Topic 480, Distinguishing Liabilities from Equity, the fair value of these warrants is classified as a liability on the Company’s Condensed Consolidated Balance Sheets because, according to the terms of the warrants, a fundamental transaction could give rise to an obligation of the Company to pay cash to its warrant holders. In addition, the Company entered into an Advisory Services Agreement (the “Advisory Agreement”), dated as of February 13, 2015, by and between the Company and Sigma Capital Advisors, LLC (“Sigma”), that contains certain provisions whereby the Company will be required to make certain make-whole cash payments to the holder of the Note payable upon the occurrence of certain future events, as more fully described in Note 10. Such instruments do not have fixed settlement provisions and have also been recorded as derivative liabilities. Corresponding changes in the fair value of the derivative liabilities are recognized in earnings on the Company’s Condensed Consolidated Statements of Operations in each subsequent period.

The Company’s derivative liabilities are carried at fair value and were classified as Level 3 in the fair value hierarchy due to the use of significant unobservable inputs. In order to calculate fair value, the Company uses a custom model developed with the assistance of an independent third-party valuation expert. This model calculates the fair value of the warrant derivative liabilities at each measurement date using a Monte-Carlo style simulation, as the value of certain features of the warrant derivative liabilities would not be captured by the standard Black-Scholes model. 

The following table summarizes the values of certain assumptions used by the Company’s custom model to estimate the fair value of the warrant liabilities as of June 30, 2015 and December 31, 2014:

	June 30,			December 31,
	2015			2014
	(Unaudited)
Stock price	$	0.17		$	0.20
Weighted average strike price	$	0.64		$	2.50
Remaining contractual term (years)		1.6			1.1
Volatility		100.0	%		125.7	%
Risk-free rate		0.5	%		0.3	%
Dividend yield		0.0	%		0.0	%

The following table summarizes the values of certain assumptions used by the Company’s custom model to estimate the fair value of the conversion feature liability as of June 30, 2015:

	June 30,
	2015
	(Unaudited)
Stock price	$	0.17
Strike price	$	0.20
Remaining contractual term (years)		1.6
Volatility		95.0	%
Risk-free rate		0.6	%
Dividend yield		0.0	%

For the purposes of determining fair value, the Company used “adjusted volatility” in favor of “historical volatility” in its Monte-Carlo style simulation.  Historical volatility of the Company was calculated using weekly stock prices over a look back period corresponding to the remaining contractual term of the warrants as of each valuation date.  Management considered the lack of marketability of these instruments by incorporating a 10% incremental discount rate through a reduction of the volatility estimate (also known as volatility haircut) to calculate the adjusted volatility as of each valuation date.

The following table sets forth a summary of the changes in the fair value of our Level 3 financial liabilities that are measured at fair value on a recurring basis:

	Three Months Ended					Six Months Ended
	June 30,					June 30,
	2015			2014		2015			2014
Beginning balance	$	2,113,426		$	23,425	$	23,425		$	140,550
Fair value of derivatives issued		-			-		2,090,000			-
Change in fair value of derivative liabilities		(410,000	)		-		(410,000	)		(117,125	)
Ending balance	$	1,703,426		$	23,425	$	1,703,425		$	23,425

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2015

Summary of Significant Accounting Policies [Abstract]

Significant Estimates and Judgments

Significant Estimates and Judgments

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Significant estimates relied upon in preparing these financial statements include the provision for future credit card chargebacks and subscription revenue refunds, estimates used to determine the fair value of our common stock, stock options, non-cash capital stock issuances, stock-based compensation, derivative instruments, debt discounts, conversion features and common stock warrants, collectability of our accounts receivable and the valuation allowance on deferred tax assets. Management evaluates these estimates on an ongoing basis. Changes in estimates are recorded in the period in which they become known. We base estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates. 

Convertible Instruments

Convertible Instruments

The Company evaluates and bifurcates conversion features from the instruments containing such features and accounts for them as free standing derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the underlying instrument, (b) the hybrid instrument that contains both the embedded derivative instrument and the underlying instrument is not re-measured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. An exception to this rule is when the underlying instrument is deemed to be conventional as that term is described under applicable GAAP.

Common Stock Purchase Warrants and Other Derivative Financial Instruments

Common Stock Purchase Warrants and Other Derivative Financial Instruments

The Company classifies common stock purchase warrants and other free standing derivative financial instruments as equity if the contracts (i) require physical settlement or net-share settlement in common stock or (ii) give the Company a choice of net-cash settlement or settlement in common stock (physical settlement or net-share settlement). The Company classifies any contracts that (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside the control of the Company), (ii) give the counterparty a choice of net-cash settlement or settlement in common stock (physical settlement or net-share settlement) or (iii) contain reset provisions as either an asset or a liability. The Company assesses classification of its freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required. The Company determined that certain freestanding derivatives, including the conversion feature embedded in the 12% Senior Secured Convertible Note (the “Note”) and warrants issued under the Securities Purchase Agreement (the “Securities Purchase Agreement”), dated as of February 13, 2015, by and between the Company and Sigma Opportunity Fund II, LLC (“Sigma II”), contained reset provisions and have been classified as derivative liabilities as more fully described in Note 5.

Recently Issued Accounting Pronouncements

Recently Issued Accounting Pronouncements

In April 2015, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2015-03 (“ASU 2015-03”), Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. This standard amends the existing guidance to require that debt issuance costs be presented in the balance sheet as a deduction from the carrying amount of the related debt liability instead of as a deferred charge. ASU 2015-03 is effective on a retrospective basis for annual and interim reporting periods beginning after December 15, 2015, but early adoption is permitted. The Company has elected to early-adopt ASU 2015-03 in connection with the issuance of these condensed consolidated financial statements, and, as a result, recorded the $314,249 of offering costs incurred in connection with the issuance of the Note as a debt discount on the date the Note was issued that will be amortized over the term of the Note. 

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Net Loss Per Share of Common Stock

6 Months Ended

Jun. 30, 2015

Net Loss Per Share of Common Stock [Abstract]

Net Loss Per Share of Common Stock

13. Net Loss Per Share of Common Stock

Basic net loss per share of common stock is computed based upon the number of weighted average shares of common stock outstanding as defined by ASC Topic 260, Earnings Per Share. Diluted net loss per share of common stock includes the dilutive effects of stock options, warrants and stock equivalents. To the extent stock options, stock equivalents, shares underlying the Note and warrants are antidilutive, they are excluded from the calculation of diluted net loss per share of common stock. For the three and six months ended June 30, 2015, 46,722,228 shares issuable upon the conversion of the Note payable, the exercise of stock options and warrants, and unvested restricted stock awards were not included in the computation of diluted net loss per share because their inclusion would be antidilutive. For the three and six months ended June 30, 2014, 16,917,278 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted net loss per share because their inclusion would have been antidilutive.

The following table provides a reconciliation of the numerator and denominator used in computing basic and diluted net loss per share of common stock: 

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2015			2014			2015			2014
Numerator:
Net loss	$	(258,986	)	$	(259,678	)	$	(1,478,165	)	$	(1,192,775	)
Denominator:
Basic shares:
Weighted-average number of shares of common stock outstanding		39,682,826			39,152,713			39,550,411			39,155,340
Diluted shares:
Weighted-average number of shares used to compute basic net loss per share of common stock		39,682,826			39,152,713			39,550,411			39,155,340
Weighted-average number of shares used to compute diluted net loss per share of common stock		39,682,826			39,152,713			39,550,411			39,155,340
Net loss per share of common stock:
Basic	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)
Diluted	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)

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Accrued Expenses and Other Current Liabilities

6 Months Ended

Jun. 30, 2015

Accrued Expenses and Other Current Liabilities [Abstract]

Accrued Expenses and Other Current Liabilities

9. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following at June 30, 2015 and December 31, 2014:

	June 30,		December 31,
	2015		2014
	(Unaudited)
Compensation and benefits	$	199,625	$	360,515
Deferred rent		-		10,877
Professional fees		74,707		254,807
Repayment of advertising agreement advance		-		329,165
Other accrued expenses		86,312		107,472
Total accrued expenses and other current liabilities	$	360,644	$	1,062,836

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Notes Receivable

6 Months Ended

Jun. 30, 2015

Accounts Receivable, Net [Abstract]

Notes Receivable

7. Notes Receivable

At June 30, 2015, the Company had notes receivable due in the aggregate amount of $79,800 from two former employees.  The employees issued the notes to the Company since the Company paid taxes for stock-based compensation on these employees’ behalf in 2011 and 2012.  The outstanding amounts under the notes are secured by pledged stock certificates and are due at various times during 2021-2023.  Interest accrues on these notes at rates ranging from 2.80% to 3.57% per annum.

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Income Taxes

6 Months Ended

Jun. 30, 2015

Income Taxes [Abstract]

Income Taxes

8. Income Taxes

The Company had no income tax benefit or provision for the six months ended June 30, 2015 and 2014.  Since the Company incurred a net loss for the six months ended June 30, 2015 and 2014, there was no income tax expense for either period.  Increases in deferred tax balances have been offset by a valuation allowance and have no impact on the Company’s deferred income tax provision.

In calculating the provision for income taxes on an interim basis, the Company estimates the annual effective income tax rate based upon the facts and circumstances known for the period and applies that rate to the earnings or losses for the most recent interim period.  The Company’s effective income tax rate is based on expected income and statutory tax rates and takes into consideration permanent differences between financial statement income and tax return income applicable to the Company in the various jurisdictions in which the Company operates.  The effect of a discrete item, such as changes in estimates, changes in enacted tax laws or rates or tax status, and unusual or infrequently occurring events, is recognized in the interim period in which the discrete item occurs.  The accounting estimates used to compute the provision for income taxes may change as new events occur, additional information is obtained or as the result of new judicial interpretations or changes in tax laws or regulations.

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Notes and Convertible Note Payable

6 Months Ended

Jun. 30, 2015

Notes and Convertible Note Payable [Abstract]

Notes and Convertible Note Payable

10. Notes and Convertible Note Payable

Notes Payable

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s President, Chief Executive Officer and the Chairman of the Company’s Board of Directors. The promissory note was originally due and payable on January 24, 2015, but was subsequently amended to extend its maturity for an additional nine months and was due and payable on October 24, 2015 and bore interest at the rate of nine percent (9%) per annum. On March 25, 2015, the promissory note was repaid in full (see Note 16).

On May 20, 2014, the Company issued a promissory note in the amount of $100,000 and a warrant to purchase 25,000 shares of its common stock to Thomas Carrella. The promissory note was due and payable on February 20, 2015 and bore interest at the rate of fifteen percent (15%) per annum. The Company calculated the fair value of the warrant using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that were amortized over the term of the promissory note. On February 20, 2015, the promissory note was repaid in full.

Securities Purchase Agreement

On February 13, 2015, pursuant to the Securities Purchase Agreement, the Company closed a private placement of debt and equity securities for aggregate gross proceeds of $3,000,000. In connection with the Securities Purchase Agreement, the Company issued Sigma II (i) 350,000 shares of the Company’s common stock, (ii) the Note in the aggregate principal amount of $3,000,000 and (iii) a warrant to purchase up to 10,500,000 shares of the Company’s common stock. The Company incurred financing costs of $314,249 in connection with the Securities Purchase Agreement that will be amortized over the term of the Note. Amortization for the deferred financing cost was $39,174 and $59,406 for the three and six months ended June 30, 2015, respectively.

The Note bears interest at a rate of 12% per annum and matures on the earlier of February 13, 2017 or a change in control. During any time while the Note is outstanding, the outstanding principal balance of the Note, together with all accrued and unpaid interest, is convertible into shares of the Company’s common stock at the option of Sigma II at a conversion price of $0.20 per share, subject to certain adjustments, including reset adjustments to the conversion price if the Company issues securities at lower prices in the future, as disclosed in Note 5. The Company’s obligations under the Note are secured by a first priority lien on all of its assets and property. The Note is also secured by up to 65% of the outstanding capital stock and other equity interests of Snap Mobile Limited, the Company’s wholly owned subsidiary. Snap Mobile Limited is also a guarantor of the Note. An event of default under the Note includes, among other things, (i) the Company’s failure to pay any amounts due and payable when and as required, (ii) failure of a representation or warranty made by the Company to be correct and accurate when made, (iii) the institution of bankruptcy or similar proceedings against the Company and (iv) the Company’s inability to pay debts as they become due. The Note also requires the Company to maintain an aggregate cash balance of $1,350,000 in its bank accounts or it will be required to make partial prepayments on the Note. If the Company fails to maintain this aggregate cash balance in its bank accounts for a thirty day period, it is required to make a $125,000 prepayment on the Note. For each subsequent calendar month that the aggregate cash balance in the Company’s bank accounts does not equal or exceed $1,500,000, the Company must make an additional $125,000 prepayment on the Note.

The Note contains a compound embedded derivative consisting of an embedded conversion feature and interest make-whole provisions and was accounted for as a derivative liability with an aggregate fair value of $950,000. In addition, the fair value of the warrants was $798,000 and was also required to be accounted for as a derivative liability. Both instruments were also recorded as debt discounts on the date the Note was issued. The Company is amortizing the debt discount using the effective interest method over the life of the Note, which is two years. Contractual interest expense under the Note incurred for the three and six months ended June 30, 2015 was $90,000 and $136,000, respectively.

Simultaneously with the closing of the private placement, the Company entered into the Advisory Agreement with Sigma pursuant to which Sigma agreed to provide the Company with certain advisory and consulting services. In connection with the Advisory Agreement, the Company issued Sigma 150,000 shares of the Company’s common stock and a warrant to purchase up to 4,500,000 shares of the Company’s common stock. Both the shares of common stock and the warrant issued were fully vested and non-forfeitable on the date that the Advisory Agreement was entered into. Based on the terms of the Advisory Agreement and the criteria outlined in ASC 505-50, Equity-Based Payments to Non-Employees, the Company determined that the common stock and warrants issued were additional consideration provided to Sigma in connection with the issuance of the Note. As a result, the Company recorded the grant date fair value of the common stock and warrants of $30,000 and $342,000, respectively, as debt discounts on the accompanying Condensed Consolidated Balance Sheet.

In addition to the issuance of common stock and warrants under the Advisory Agreement, the Company also agreed to pay Sigma a monthly advisory fee of $10,000, up to an aggregate limit of $240,000, subject to certain exceptions, over the life of the Note (the “Cash Payment”). If the Company were to prepay the Note or the repayment of the Note was accelerated for certain reasons, the Company would still be required to remit either a portion or the full amount of the Cash Payment. The Company also agreed to pay Sigma a cash payment of $150,000 if the Company effectuates a dilutive issuance (as defined) while the Note is outstanding (the “Dilutive Cash Payment”). The Company determined that, based on the make-whole features associated with the Cash Payment and the contingent make-whole features associated with the Dilutive Cash Payment, that these payments are required to be treated as derivative instruments in accordance with ASC 815. The fair value of these instruments was included in the value of the compound embedded derivative discussed above.

Amortization expense relating to the debt discount for the three and six months ended June 30, 2015 was $264,274 and $397,863, respectively, which is included as interest expense on the accompanying Condensed Consolidated Statements of Operations.

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Security Deposits (Details) - USD ($)	Jun. 30, 2015	Feb. 28, 2015	Dec. 31, 2014	Oct. 31, 2014
Security Deposits (Textual)
Security deposits		$ 200,659
New capital lease obligations for equipment				$ 135,000
Long term security deposits	$ 335,659		$ 135,000

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Net Loss Per Share of Common Stock (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Numerator:
Net loss	$ (258,986)	$ (259,678)	$ (1,478,165)	$ (1,192,775)
Basic shares:
Weighted-average number of shares of common stock outstanding	39,682,826	39,152,713	39,550,411	39,155,340
Diluted shares:
Weighted-average number of shares used to compute basic net loss per share of common stock	39,682,826	39,152,713	39,550,411	39,155,340
Weighted-average number of shares used to compute diluted net loss per share of common stock	39,682,826	39,152,713	39,550,411	39,155,340
Net loss per share of common stock:
Basic	$ (0.01)	$ (0.01)	$ (0.04)	$ (0.03)
Diluted	$ (0.01)	$ (0.01)	$ (0.04)	$ (0.03)

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Related Party Transactions

6 Months Ended

Jun. 30, 2015

Related Party Transactions [Abstract]

Related Party Transactions

15. Related Party Transactions

On January 31, 2013, the Company entered into a subscription agreement with Darrell Lerner and DCL in connection with his separation from the Company. Pursuant to this agreement, the Company purchased (i) 50,000 shares of DCL’s common stock for an aggregate purchase price of $50,000 in April 2013, (ii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in July 2013, (iii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in October 2013, (iv) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in January 2014, (v) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in April 2014, (vi) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in July 2014 and (vii) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in September 2014. These nonmarketable securities have been recorded in “Investments” on the Company’s Condensed Consolidated Balance Sheet measured on a cost basis.

On January 31, 2013, the Company entered into a consulting agreement with Darrell Lerner, pursuant to which Mr. Lerner agreed to serve as a consultant to the Company for a three-year period, beginning on February 1, 2013 (the “Effective Date”). Pursuant to the agreement, Mr. Lerner agreed to assist and advise the Company on legal, financial and other matters for which he has knowledge that pertains to the Company, as the Company reasonably requests. As compensation for his services, the Company agreed to pay Mr. Lerner a monthly fee of $25,000 for the initial two year period of the agreement and a monthly fee of $5,000 for every month thereafter. The monthly payments under the agreement are conditioned upon Mr. Lerner’s compliance with a customary confidentiality covenant covering certain information concerning the Company, a covenant not to compete during the term of the agreement and for a period of one year following the termination of the agreement, a non-disparagement covenant regarding the Company and a non-solicitation covenant for a period of six months immediately following the later of the termination of the agreement or the end of the term of the agreement.

The consulting agreement is for a three-year period; provided, however, that the Company may terminate the agreement at any time without notice and may renew the term of the agreement by providing written notice to Mr. Lerner prior to or at the expiration of the term. If the Company terminates the agreement without “cause” (as defined in the agreement) prior to the three-year anniversary of the Effective Date, the Company has agreed to (i) pay Mr. Lerner the amount of the monthly fees owed to Mr. Lerner for the period from the Effective Date to the two year anniversary of the Effective Date and (ii) take all commercially reasonably actions to cause (A) 325,000 shares of restricted common stock of the Company previously granted to Mr. Lerner, (B) 600,000 shares of restricted common stock of the Company previously granted to Mr. Lerner and (iii) 150,000 shares of restricted common stock of the Company granted to Mr. Lerner pursuant to the agreement, to be vested as of the date of such termination.

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s President, Chief Executive Officer and the Chairman of the Company’s Board of Directors. The promissory note bears interest at the rate of nine percent (9%) per annum. On March 25, 2015, the promissory note was repaid in full.

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Fixed Assets and Intangible Assets, Net (Tables)

6 Months Ended

Jun. 30, 2015

Fixed Assets and Intangible Assets, Net [Abstract]

Schedule of fixed assets and intangible assets

	June 30,			December 31,
	2015			2014
	(Unaudited)
Computer equipment	$	234,858		$	256,610
Furniture and fixtures		98,160			142,856
Leasehold improvements		20,333			382,376
Software		10,968			10,968
Website domain name		124,938			124,938
Website costs		40,500			40,500
Equipment under capital leases		218,605			218,605
Total fixed assets		748,362			1,176,853
Less: Accumulated depreciation and amortization		(329,868	)		(613,730	)
Total fixed assets and intangible assets, net	$	418,494		$	563,123

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Common Stock Warrants (Details) - 6 months ended Jun. 30, 2015 - Stock Warrant [Member] - $ / shares	Total
Schedule of warrant activity
Beginning Balance, Number of Options/Warrants	2,367,500
Granted	15,000,000
Exercised
Forfeited
Ending Balance, Number of Options/Warrants	17,367,500
Options/Warrants exercisable	17,367,500
Beginning Balance, Weighted Average Exercise Price	$ 2.48
Granted, Weighted Average Exercise Price	$ 0.35
Exercised, Weighted Average Exercise Price
Forfeited, Weighted Average Exercise Price
Ending Balance, Weighted Average Exercise Price	$ 0.64
Exercisable, Weighted Average Exercise Price	$ 0.64

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Notes Receivable (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Dec. 31, 2014
Notes Receivable (Textual)
Notes receivable	$ 79,800	$ 78,520
Maturity period of due note	At various times during 2021-2023
Notes receivable, interest rate, minimum	2.80%
Notes receivable, interest rate, maximum	3.57%

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Condensed Consolidated Statement of Changes in Stockholders' Equity (Deficit) (Unaudited) - 6 months ended Jun. 30, 2015 - USD ($)	Total	Common Stock	Additional Paid-in Capital	Accumulated Deficit
Balance at Dec. 31, 2014	$ (1,481,602)	$ 39,183	$ 11,858,489	$ (13,379,274)
Balance, shares at Dec. 31, 2014		39,182,826
Common stock issued in connection with Securities Purchase Agreement		$ 350	(350)
Common stock issued in connection with Securities Purchase Agreement, shares		350,000
Common stock issued in connection with Advisory Services Agreement	$ 30,000	$ 150	29,850
Common stock issued in connection with Advisory Services Agreement, shares		150,000
Stock-based compensation expense for restricted stock awards	436,049		436,049
Stock-based compensation expense for stock options	70,406		70,406
Net loss	(1,478,165)			$ (1,478,165)
Balance at Jun. 30, 2015	$ (2,423,312)	$ 39,683	$ 12,394,444	$ (14,857,439)
Balance, shares at Jun. 30, 2015		39,682,826

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Security Deposits

6 Months Ended

Jun. 30, 2015

Security Deposits [Abstract]

Security Deposits

4. Security Deposits

In October 2014, the Company issued a $135,000 security deposit which replaced the previous letter of credit as part of the new capital lease obligations for equipment with Hewlett Packard Financial Services Company (“HP”). The Company recorded $135,000 under long-term security deposits on its Condensed Consolidated Balance Sheet as of June 30, 2015 and December 31, 2014.

In February 2015, the Company issued $200,659 as a security deposit as part of the new office rent lease (see Note 14). The Company recorded the $200,659 under long-term security deposits on its Condensed Consolidated Balance Sheet as of June 30, 2015.

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Accrued Expenses and Other Current Liabilities (Tables)

6 Months Ended

Jun. 30, 2015

Accrued Expenses and Other Current Liabilities [Abstract]

Schedule of accrued expenses and other current liabilities

	June 30,		December 31,
	2015		2014
	(Unaudited)
Compensation and benefits	$	199,625	$	360,515
Deferred rent		-		10,877
Professional fees		74,707		254,807
Repayment of advertising agreement advance		-		329,165
Other accrued expenses		86,312		107,472
Total accrued expenses and other current liabilities	$	360,644	$	1,062,836

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Fair Value Measurements (Details Textual)	6 Months Ended
	Jun. 30, 2015
Fair Value Measurements (Textual)
Incremental discount rate premium due to lack of marketability	10.00%

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Commitments

6 Months Ended

Jun. 30, 2015

Commitments [Abstract]

Commitments

14. Commitments

Operating Lease Agreements

During 2013, the Company entered into a two-year service agreement with Equinix Operating Co., Inc. (“Equinix”) whereby Equinix agreed to provide certain products and services to the Company from January 2013 to January 2015. Pursuant to the service agreement, the Company agreed to pay monthly recurring fees in the amount of $8,450 and certain nonrecurring fees in the amount of $9,700. The agreement automatically renews for additional twelve month terms unless earlier terminated by either party. Hosting expense under this lease for the three and six months ended June 30, 2015 was $46,699 and $93,248, respectively, as compared to $44,465 and $88,256 for the three and six months ended June 30, 2014, respectively.

On February 4, 2015, the Company entered into a lease for office space located at 320 West 37th Street, 13th Floor, New York, NY 10018 and paid a security deposit in the amount of $200,659. The term of the lease runs until March 4, 2022. The Company’s monthly office rent payments under the lease will be approximately $25,000 per month for the first year of the term of the lease, which will escalate on an annual basis each year thereafter. Rent expense under this lease for the three and six months ended June 30, 2015 was $82,552 and $110,069, respectively.

Capital Lease Agreements

In October 2014, two HP lease agreements were canceled due to price negotiations and we entered into two new three-year lease agreements with HP for equipment and certain financed items. In December 2014, we cancelled our remaining operating lease agreements and entered into two additional three-year capital lease agreements with notes. The Company recognized these leases on its Condensed Consolidated Balance Sheets under capitalized lease obligations. Amortization for equipment under capital leases was $18,217 and $36,434 for the three and six months ended June 30, 2015, respectively.

Other Agreements

In June 2014, the Company entered into a Membership Acquisition Agreement (the “Acquisition Agreement”) with Zoosk, Inc. (“Zoosk”) whereby it received an upfront payment of $500,000 in two installments in exchange for implementing certain integration features on the Company’s AYI.com website and application that advertise Zoosk during the term of the Acquisition Agreement. The Company was entitled to a payout for each person that registered with Zoosk through the integration features during the term of the Acquisition Agreement. The term of the Acquisition Agreement commenced on August 15, 2014 and ended on November 13, 2014. In 2014, the Company earned $170,835 under the Acquisition Agreement and recorded the remaining amount of $329,165 as an advance repayment under accrued expenses and other current liabilities on its Condensed Consolidated Balance Sheet at December 31, 2014. During the six months ended June 30, 2015, the Company repaid the advance repayment.