10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

R   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the quarterly period ended September 30, 2014

OR

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from        to           

Commission File Number 000-52176 

SNAP INTERACTIVE, INC.

(Exact name of registrant as specified in its charter)

Delaware	20-3191847
(State or other jurisdiction of incorporation or organization)	(I.R.S.  Employer Identification No.)

462 7th Avenue, 4th Floor,

New York, NY 10018

(Address of principal executive offices)

(Zip Code)

(212) 594-5050

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes R      No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes R      No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	R
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐     No R

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class	Outstanding at November 5, 2014
Common Stock, par value $0.001 per share	39,182,826

 SNAP INTERACTIVE, INC.

QUARTERLY REPORT ON FORM 10-Q

FOR THE QUARTER ENDED SEPTEMBER 30, 2014

Table of Contents

PART I. FINANCIAL INFORMATION

		Page Number
ITEM 1.	Financial Statements
	Condensed Consolidated Balance Sheets as of September 30, 2014 (Unaudited) and December 31, 2013	1
	Condensed Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2014 and 2013 (Unaudited)	2
	Condensed Consolidated Statement of Changes in Stockholders’ Equity (Deficit) for the Nine Months Ended September 30, 2014 (Unaudited)	3
	Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2014 and 2013 (Unaudited)	4
	Notes to Condensed Consolidated Financial Statements (Unaudited)	5
ITEM 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	16
ITEM 3.	Quantitative and Qualitative Disclosures About Market Risk	29
ITEM 4.	Controls and Procedures	29
PART II. OTHER INFORMATION
ITEM 1.	Legal Proceedings	30
ITEM 1A.	Risk Factors	30
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	30
ITEM 3.	Defaults Upon Senior Securities	30
ITEM 4.	Mine Safety Disclosures	30
ITEM 5.	Other Information	30
ITEM 6.	Exhibits	31

Unless the context otherwise indicates, references to “Snap,” “we,” “our,” “us” and the “Company” refer to Snap Interactive, Inc. and its subsidiaries on a consolidated basis.

AYI, the AYI logo, Snap, the Snap logo and other trademarks or service marks appearing in this report are the property of Snap Interactive, Inc.  Trade names, trademarks and service marks of other companies appearing in this report are the property of their respective owners.

References in this report to “DAUs” and “MAUs” mean daily active users and monthly active users, respectively, of our application.  Unless otherwise indicated, metrics for users are based on information that is reported by Facebook® and internally-derived metrics for users across all platforms through which our application is accessed.  References in this report to confirmed users mean those persons that have created a user name and password, and active subscribers mean confirmed users that have prepaid a subscription fee for current unrestricted communication on the AYI application and whose subscription period has not yet expired. The metrics for active subscribers are based on internally-derived metrics across all platforms through which our application is accessed. 

FORWARD-LOOKING STATEMENTS

Certain statements contained in this Quarterly Report on Form 10-Q constitute “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties.  Words such as “anticipate,” “assume,” “believe,” “budget,” “continue,” “could,” “estimate,” “expect,” “forecast,” “goal,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “began,” “target,” “would” and variations of such words and similar expressions are intended to identify such forward-looking statements.  All forward-looking statements speak only as of the date on which they are made.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated in such statements, including, without limitation, the following:

● our ability to generate and sustain increased revenue levels and achieve profitability in the future;

● our heavy reliance on the Facebook platform to run our application and Facebook Inc.’s ability to discontinue, limit or restrict access to its platform by us or our application, change its terms and conditions or other policies or features (including restricting methods of collecting payments or placing advertisements), establish more favorable relationships with one or more of our competitors or develop an application or feature that competes with our application;

● our ability to maintain good relationships with Apple Inc., Facebook, Inc. and Google Inc.;

● our reliance on our president and chief executive officer and chief operating officer and chief financial officer;

● the intense competition in the online dating industry;

● our reliance on a small percentage of our total users for substantially all of our revenue;

● our ability to develop, establish and maintain a strong brand;

● our ability to develop and market new technologies to respond to rapid technological changes;

● our ability to effectively manage our growth, including attracting and retaining qualified employees;

● our ability to generate subscribers through advertising and marketing agreements with third party advertising and marketing providers;

● our ability to generate advertising revenue from agreements with other online dating companies;

● our reliance on email campaigns to convert users to subscribers and to retain subscribers;

● the effect of an interruption or failure of our data center, programming code, servers or technological infrastructure;

● the effect of security breaches, computer viruses and computer hacking attacks;

● our ability to comply with laws and regulations regarding privacy and protection of user data;

● our reliance upon credit card processors and related merchant account approvals;

● governmental regulation or taxation of the online dating, social dating or Internet industries;

● the impact of any claim that we have infringed on intellectual property rights of others;

● our ability to protect our intellectual property rights;

● the risk that we might be deemed a “dating service” or an “Internet dating service” under various state regulations;

● the possibility that our users or third parties may be physically or emotionally harmed following interaction with other users;

● our ability to obtain additional capital or financing to execute our business plan;

● our ability to repay indebtedness; and

● our ability to maintain effective internal control over financial reporting.

For a more detailed discussion of these and other factors that may affect our business, see the discussion in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this report. We caution that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur, that could impact our business. We do not undertake any obligation to update any forward-looking statement, whether written or oral, relating to the matters discussed in this report, except to the extent required by applicable securities laws.

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

	September 30, 2014			December 31, 2013
	(Unaudited)
Assets
Current assets:
Cash and cash equivalents	$	928,077		$	927,352
Restricted cash		170,468			490,315
Credit card holdback receivable		746,960			232,264
Accounts receivable, net of allowances and reserves of $43,152 and $37,850, respectively		277,640			385,370
Security deposits		115,104			-
Prepaid expense and other current assets		130,397			114,863
Total current assets		2,368,646			2,150,164
Fixed assets and intangible assets, net		396,052			522,462
Notes receivable		77,877			170,566
Investments		200,000			100,000
Total assets	$	3,042,575		$	2,943,192
Liabilities and stockholders’ equity (deficit)
Current liabilities:
Accounts payable		986,987			861,730
Accrued expenses and other current liabilities		542,717			671,142
Notes payable		400,000			-
Deferred subscription revenue		2,101,089			1,826,771
Deferred advertising revenue		403,630			300,000
Total current liabilities		4,434,423			3,659,643
Long term deferred rent		-			12,058
Warrant liability		93,700			140,550
Total liabilities		4,528,123			3,812,251
Stockholders' equity (deficit):
Preferred stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding		-			-
Common stock, $0.001 par value, 100,000,000 shares authorized, 49,507,826 and 49,987,826 shares issued, respectively, and 39,182,826 and 39,132,826 shares outstanding, respectively		39,183			39,133
Additional paid-in capital		11,606,990			10,813,205
Accumulated deficit		(13,131,721	)		(11,721,397	)
Total stockholders' equity (deficit)		(1,485,548	)		(869,059	)
Total liabilities and stockholders' equity (deficit)	$	3,042,575		$	2,943,192

The accompanying notes are an integral part of these condensed consolidated financial statements.

1

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2014			2013			2014			2013
Revenues:
Subscription revenue	$	3,240,317		$	2,988,151		$	9,529,346		$	9,566,361
Advertising revenue		244,183			1,827			697,516			45,167
Total revenues		3,484,500			2,989,978			10,226,862			9,611,528
Costs and expenses:
Programming, hosting and technology expense		687,162			1,225,129			2,299,768			3,993,704
Compensation expense		820,872			1,223,555			2,455,134			3,123,161
Professional fees		151,806			200,619			664,837			674,426
Advertising and marketing expense		1,285,889			1,125,181			3,875,148			3,209,110
General and administrative expense		721,462			774,632			2,374,012			2,972,104
Total costs and expenses		3,667,191			4,549,116			11,668,899			13,972,505
Loss from operations		(182,691	)		(1,559,138	)		(1,442,037	)		(4,360,977	)
Interest income (expense), net		(11,433	)		1,405			(15,137	)		4,510
Gain (loss) on change in fair value of warrants		(23,425	)		(163,975	)		46,850			1,007,275
Other income		-			2,961			-			2,961
Loss before provision for income taxes		(217,549	)		(1,718,747	)		(1,410,324	)		(3,346,231	)
Provision for income taxes		-			-			-			-
Net loss	$	(217,549	)	$	(1,718,747	)	$	(1,410,324	)	$	(3,346,231	)
Net loss per common share:
Basic and diluted	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)
Weighted average number of common shares used in calculating net loss per common share:
Basic and diluted		39,152,713			38,932,826			39,164,603			38,924,767

The accompanying notes are an integral part of these condensed consolidated financial statements.

2

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)

(Unaudited)

					Additional						Stockholders’
	Common Stock				Paid-			Accumulated			Equity
	Shares		Amount		in Capital			Deficit			(Deficit)
Balance at December 31, 2013		39,132,826	$	39,133	$	10,813,205		$	(11,721,397	)	$	(869,059	)
Shares issued for consulting services		50,000		50		(50	)		-			-
Stock-based compensation expense for restricted stock awards		-		-		660,545			-			660,545
Stock-based compensation expense for stock options		-		-		128,540			-			128,540
Warrants issued for debt issuance cost		-		-		4,750			-			4,750
Net loss		-		-		-			(1,410,324	)		(1,410,324	)
Balance at September 30, 2014		39,182,826	$	39,183	$	11,606,990		$	(13,131,721	)	$	(1,485,548	)

The accompanying notes are an integral part of these condensed consolidated financial statements.

3

SNAP INTERACTIVE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	Nine Months Ended September 30,
	2014			2013
Cash flows from operating activities:
Net loss	$	(1,410,324	)	$	(3,346,231	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		130,141			130,020
Stock-based compensation expense		789,085			874,969
Amortization of debt issuance cost		1,583			-
Gain on change in fair value of warrants		(46,850	)		(1,007,275	)
Changes in operating assets and liabilities:
Decrease (increase) in restricted cash		319,847			(270,211	)
Decrease (increase) in credit card holdback receivable		(514,696	)		36,414
Decrease (increase) in accounts receivable		107,730			(27,282	)
Increase in security deposits		(115,104	)		-
Decrease (increase) in prepaid expenses and other current assets		(12,367	)		89,762
Increase in accounts payable, accrued expenses and other current liabilities		13,145			372,929
Decrease in deferred rent		(28,371	)		(21,881	)
Increase (decrease) in deferred subscription revenue		274,318			(581,463	)
Increase in deferred advertising revenue		103,630			-
Net cash used in operating activities		(388,233	)		(3,750,249	)
Cash flows from investing activities:
Purchase of fixed assets		(3,731	)		(48,553	)
Purchase of non-marketable equity securities		(100,000	)		(75,000	)
Repayment of notes receivable issued to employees and accrued interest		92,689			(3,611	)
Net cash used in investing activities		(11,042	)		(127,164	)
Cash flows from financing activities:
Proceeds from issuance of promissory notes		400,000			-
Net cash provided by financing activities		400,000			-
Net increase (decrease) in cash and cash equivalents		725			(3,877,413	)
Balance of cash and cash equivalents at beginning of period		927,352			5,357,596
Balance of cash and cash equivalents at end of period	$	928,077		$	1,480,183
Supplemental disclosure of cash flow information
AYI.com domain name purchase in exchange for 100,000 shares of common stock	$	-		$	100,000
Warrants issued for debt issuance costs	$	4,750			-

The accompanying notes are an integral part of these condensed consolidated financial statements. 

4

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1. Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include Snap Interactive, Inc. and its wholly owned subsidiaries, eTwine, Inc. and Snap Mobile Limited (collectively, the “Company”).  The condensed consolidated financial statements included in this report have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial information.  The Company has not included certain information normally included in annual financial statements pursuant to those rules and regulations, although it believes that the disclosure included herein is adequate to make the information presented not misleading.

The financial statements contained herein should be read in conjunction with the Company’s audited consolidated financial statements and the related notes to the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013, filed with the SEC on March 5, 2014.

In the opinion of management, the accompanying unaudited condensed consolidated financial information contains all normal and recurring adjustments necessary to fairly present the consolidated financial condition, results of operations, and changes in cash flows of the Company for the interim periods presented.  The Company’s historical results are not necessarily indicative of future operating results and the results for the nine months ended September 30, 2014 are not necessarily indicative of results for the year ending December 31, 2014, or for any other period.

Certain amounts from prior periods have been reclassified in order to conform to the current period presentation, including the reclassification of a letter of credit of $115,104 from cash and cash equivalents to restricted cash for the period ended December 31, 2013.

2. Summary of Significant Accounting Policies

During the nine months ended September 30, 2014, there were no material changes to the Company’s significant accounting policies from those disclosed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013, filed with the SEC on March 5, 2014.

3. Restricted Cash

During 2011, the Company established a line of credit with Sentinel Benefits Group, Inc. (“Sentinel Group”) related to the Company’s office lease and placed a cash security deposit of $115,104 in the form of a letter of credit for the life of the lease.  The Company recorded $115,104 under restricted cash on its Condensed Consolidated Balance Sheet as of December 31, 2013. On September 2, 2014, Sentinel Group released the letter of credit and the Company issued a payment towards the security deposit. The Company recorded $115,104 of security deposits on its Condensed Consolidated Balance Sheet as of September 30, 2014.

On January 11, 2013, the Company obtained a letter of credit from JP Morgan Chase Bank, N.A. (“JP Morgan”) in the amount of $200,000 in favor of Hewlett Packard Financial Services Company (“HP”).  The amount was subsequently increased to $270,000 in September 2013.  This letter of credit expired on January 31, 2014 but was replaced with a new letter of credit in the amount of $270,000. On July 28, 2014, HP released $100,000 held in the certificate of deposit. The Company recorded $170,468 (which includes interest) under restricted cash on its Condensed Consolidated Balance Sheet as of September 30, 2014 (See Note 15).

4. Accounts Receivable, Net

Accounts receivable, net consisted of the following as of September 30, 2014 and December 31, 2013: 

	September 30,			December 31,
	2014			2013
	(Unaudited)
Accounts receivable	$	320,792		$	423,220
Less: Reserve for future chargebacks		(43,152	)		(37,850	)
Total accounts receivable, net	$	277,640		$	385,370

5

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited) 

Credit card payments for subscriptions and micro-transactions typically settle several days after the date of purchase. The amount of unsettled transactions due from credit card payment processors was $153,832 as of September 30, 2014, compared to $191,656 at December 31, 2013. The amount of accounts receivable due from Apple Inc. was $157,531 as of September 30, 2014, compared to $217,536 at December 31, 2013. These amounts are included in the Company’s accounts receivable. 

5. Fair Value Measurements

The fair value framework under the Financial Accounting Standards Board’s guidance requires the categorization of assets and liabilities into three levels based upon the assumptions used to measure the assets or liabilities.  Level 1 provides the most reliable measure of fair value, whereas Level 3, if applicable, would generally require significant management judgment.  The three levels for categorizing assets and liabilities under the fair value measurement requirements are as follows:

● Level 1:  Fair value measurement of the asset or liability using observable inputs such as quoted prices in active markets for identical assets or liabilities;

● Level 2:  Fair value measurement of the asset or liability using inputs other than quoted prices that are observable for the applicable asset or liability, either directly or indirectly, such as quoted prices for similar (as opposed to identical) assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and

● Level 3:  Fair value measurement of the asset or liability using unobservable inputs that reflect the Company’s own assumptions regarding the applicable asset or liability.

The following table summarizes the liabilities measured at fair value on a recurring basis as of September 30, 2014:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	—	$	—	$	93,700	$	93,700
Total warrant liability	$	—	$	—	$	93,700	$	93,700

The following table summarizes the liabilities measured at fair value on a recurring basis as of December 31, 2013:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	—	$	—	$	140,550	$	140,550
Total warrant liability	$	—	$	—	$	140,550	$	140,550

The Company issued warrants to purchase common stock in January 2011 in conjunction with an equity financing.  In accordance with Accounting Standards Codification (“ASC”) Topic 480, Distinguishing Liabilities from Equity, the fair value of these warrants is classified as a liability on the Company’s Condensed Consolidated Balance Sheet because, according to the terms of the warrants, a fundamental transaction could give rise to an obligation of the Company to pay cash to its warrant holders.  Corresponding changes in the fair value of the warrants are recognized in earnings on the Company’s Condensed Consolidated Statement of Operations in each subsequent period.

The Company’s warrant liability is carried at fair value and was classified as Level 3 in the fair value hierarchy due to the use of significant unobservable inputs.  In order to calculate fair value, the Company uses a custom model developed with the assistance of an independent third-party valuation expert.  This model calculates the fair value of the warrant liability at each measurement date using a Monte-Carlo style simulation, as the value of certain features of the warrant liability would not be captured by the standard Black-Scholes model.

6

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The following table summarizes the values of certain assumptions used the Company’s custom model to estimate the fair value of the warrant liability as of September 30, 2014 and December 31, 2013:

	September 30,			December 31,
	2014			2013
	(Unaudited)
Stock price	$	0.35		$	0.42
Strike price	$	2.50		$	2.50
Remaining contractual term (years)		1.3			2.1
Volatility		122.9	%		109.6	%
Adjusted volatility		118.9	%		102.5	%
Risk-free rate		0.3	%		0.4	%
Dividend yield		0.0	%		0.0	%

For the purposes of determining fair value, the Company used “adjusted volatility” in favor of “historical volatility” in its Monte-Carlo style simulation.  Historical volatility of the Company was calculated using weekly stock prices over a look back period corresponding to the remaining contractual term of the warrants as of each valuation date.  Management considered the lack of marketability of these instruments by incorporating a 10% incremental discount rate through a reduction of the volatility estimate (also known as volatility haircut) to calculate the adjusted volatility as of each valuation date.

Accounting Standards Update No. 2011-04, Fair Value Measurement (Topic 820) - Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRS (“ASU 2011-04”), indicates that “in the absence of a Level 1 input, a reporting entity should apply premiums or discounts when market participants would do so when pricing the asset or liability.”  In accordance with ASU 2011-04, management estimated fair value from the perspective of market participants.

6. Cost-Method Investment

On January 31, 2013, the Company entered into a subscription agreement with Darrell Lerner and DCL Ventures, Inc. (“DCL”) in connection with Mr. Lerner’s separation from the Company. Pursuant to this agreement, the Company has made multiple investments in DCL by purchasing (i) 50,000 shares of DCL’s common stock for an aggregate purchase price of $50,000 in April 2013, (ii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in July 2013, (iii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in October 2013, (iv) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in January 2014, (v) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in April 2014, (vi) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in July 2014 and (vii) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in September 2014.  These nonmarketable securities have been recorded in “Investments” on the Company’s Condensed Consolidated Balance Sheet measured on a cost basis (See Note 16).

As of September 30, 2014, the aggregate carrying amount of the Company’s cost-method investment in DCL, which was a non-controlled related party entity, was $200,000. The Company assesses all cost-method investments for impairment quarterly. No impairment loss was recorded during the nine months ended September 30, 2014. The Company does not reassess the fair value of cost-method investments if there are no identified events or changes in circumstances that may have a significant adverse effect on the fair value of the investments (See Note 16).

7

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

7. Fixed Assets and Intangible Assets, Net

Fixed assets and intangible assets, net consisted of the following at September 30, 2014 and December 31, 2013: 

	September 30,			December 31,
	2014			2013
	(Unaudited)
Computer equipment	$	256,610		$	252,879
Furniture and fixtures		142,856			142,856
Leasehold improvements		382,376			382,376
Software		10,968			10,968
Website domain name		124,938			124,938
Website costs		40,500			40,500
Total fixed assets		958,248			954,517
Less: Accumulated depreciation and amortization		(562,196	)		(432,055	)
Total fixed assets and intangible assets, net	$	396,052		$	522,462

The Company only holds fixed assets in the United States. Depreciation and amortization expense for the nine months ended September 30, 2014 was $130,141, as compared to $130,020 for the nine months ended September 30, 2013.

8. Notes Receivable

At September 30, 2014, the Company had notes receivable due in the aggregate amount of $77,877 from two former employees.  The employees issued the notes to the Company since the Company paid taxes for stock-based compensation on these employees’ behalf in 2011 and 2012.  The outstanding amounts under the notes are secured by pledged stock certificates and are due at various times during 2021-2023.  Interest accrues on these notes at rates ranging from 2.31% to 3.57% per annum.

9. Income Taxes

The Company had no income tax benefit or provision for the nine months ended September 30, 2014 and 2013.  Since the Company incurred a net loss for the nine months ended September 30, 2014 and 2013, there was no income tax expense for the period.  Increases in deferred tax balances have been offset by a valuation allowance and have no impact on the Company’s deferred income tax provision.

In calculating the provision for income taxes on an interim basis, the Company estimates the annual effective income tax rate based upon the facts and circumstances known for the period and applies that rate to the earnings or losses for the most recent interim period.  The Company’s effective income tax rate is based on expected income and statutory tax rates and takes into consideration permanent differences between financial statement income and tax return income applicable to the Company in the various jurisdictions in which the Company operates.  The effect of a discrete item, such as changes in estimates, changes in enacted tax laws or rates or tax status, and unusual or infrequently occurring events, is recognized in the interim period in which the discrete item occurs.  The accounting estimates used to compute the provision for income taxes may change as new events occur, additional information is obtained or as the result of new judicial interpretations or changes in tax laws or regulations.

8

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

10. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following at September 30, 2014 and December 31, 2013:

	September 30,		December 31,
	2014		2013
	(Unaudited)
Compensation and benefits	$	286,875	$	499,500
Deferred rent		21,150		37,463
Professional fees		173,295		134,179
Other accrued expenses		61,397		-
Total accrued expenses and other current liabilities	$	542,717	$	671,142

11. Promissory Notes

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s president, chief executive officer and the chairman of the Company’s Board of Directors. The promissory note is due and payable on January 24, 2015 and bears interest at the rate of nine percent (9%) per annum (See Note 16).

On May 20, 2014, the Company issued a promissory note in the amount of $100,000 and a warrant to purchase 25,000 shares of its common stock to Thomas Carrella. The promissory note is due and payable on February 20, 2015 and bears interest at the rate of fifteen percent (15%) per annum. The Company calculated the fair value of the warrant using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that will be amortized over the term of the promissory note (See Note 13).

At September 30, 2014, the Company had outstanding promissory notes in the aggregate amount of $400,000 recorded under notes payable and $17,180 in accrued interest recorded under accrued expenses and other current liabilities on its Condensed Consolidated Balance Sheet.

12. Stock-Based Compensation

The Snap Interactive, Inc. Amended and Restated 2011 Long-Term Incentive Plan (the “Plan”) permits the Company to award stock options (both incentive stock options and non-qualified stock options), stock appreciation rights, restricted stock, restricted stock units, shares of performance stock, dividend equivalent rights, and other stock-based awards and cash-based incentive awards to its employees (including an employee who is also a director or officer under certain circumstances), non-employee directors and consultants. The maximum number of shares of common stock that may be issued pursuant to awards under the Plan is 7,500,000 shares, 100% of which may be issued pursuant to incentive stock options. As of September 30, 2014, there were 3,403,972 shares available for future issuance under the Plan.

Stock Options

The following table summarizes the assumptions used in the Black-Scholes pricing model to estimate the fair value of the options granted during the nine months ended September 30, 2014:

	Nine Months Ended September 30, 2014
Expected volatility		199.10	%
Expected life of option		6.15 Years
Risk free interest rate		1.96	%
Expected dividend yield		0	%

9

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The expected life of the options is the period of time over which employees and non-employees are expected to hold their options prior to exercise.  The expected life of options has been determined using the "simplified" method as prescribed by Staff Accounting Bulletin 110, which uses the midpoint between the vesting date and the end of the contractual term.  The volatility of the Company’s common stock is calculated using the Company’s historical volatilities beginning at the grant date and going back for a period of time equal to the expected life of the award.

The following table summarizes stock option activity for the nine months ended September 30, 2014:  

	Number of Options			Weighted Average Exercise Price
Stock Options:
Outstanding at December 31, 2013		4,129,790		$	0.74
Granted		2,234,000			0.31
Expired or canceled, during the period		(532,500	)		0.73
Forfeited, during the period		(1,760,262	)		0.64
Outstanding at September 30, 2014		4,071,028			0.55
Exercisable at September 30, 2014		2,023,257		$	0.75

At September 30, 2014, the aggregate intrinsic value of stock options that were outstanding and exercisable was $104,300 and $10,000, respectively.  At September 30, 2013, the aggregate intrinsic value of stock options that were outstanding and exercisable was $1,100,260 and $509,047, respectively.  The intrinsic value for stock options is calculated based on the exercise price of the underlying awards and the fair value of such awards as of the period-end date.

Stock-based compensation expense relating to stock options was $128,540 and $265,704 during the nine months ended September 30, 2014 and 2013, respectively.  The Company estimates potential forfeitures of stock awards and adjusts recorded stock-based compensation expense accordingly.  The estimate of forfeitures is adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates.  Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment in the period of change and will also impact the amount of stock-based compensation expense that is recognized in future periods.  

Non-employee stock option activity described below is also included in the stock option activity summarized on the previous table. The following table summarizes non-employee stock option activity for the nine months ended September 30, 2014:

	Number of Options		Weighted Average Exercise Price
Non-Employee Stock Options:
Outstanding at December 31, 2013		200,000	$	0.93
Granted		25,000		0.34
Outstanding at September 30, 2014		225,000		0.87
Exercisable at September 30, 2014		225,000	$	0.87

At September 30, 2014 and 2013, the aggregate intrinsic value of non-employee stock options that were outstanding and exercisable was $250 and $24,500, respectively.  

Stock-based compensation expense relating to non-employee stock options was $5,379 and $129,411 during the nine months ended September 30, 2014 and 2013, respectively.  

10

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The following table summarizes unvested stock option activity for the nine months ended September 30, 2014: 

	Number of Options			Weighted Average Grant Date Fair Value
Unvested Stock Options:
Unvested stock options outstanding at December 31, 2013		1,888,437		$	0.57
Granted		2,234,000			0.31
Vested		(314,404	)		0.56
Forfeited, during the period		(1,760,262	)		0.63
Unvested stock options outstanding at September 30, 2014		2,047,771		$	0.35

There was $556,575 and $1,061,360 of total unrecognized stock-based compensation expense related to unvested stock options at September 30, 2014 and 2013, respectively, which is expected to be recognized over a weighted average remaining vesting period of 3.24 and 3.02 years, respectively.   

Restricted Stock Awards

The following table summarizes restricted stock award activity for the nine months ended September 30, 2014: 

	Number of RSAs			Weighted Average Grant Date Fair Value
Restricted Stock Awards:
Outstanding at December 31, 2013		10,855,000		$	0.56
Vested		(50,000	)		0.42
Forfeited, during the period		(480,000	)		0.52
Outstanding at September 30, 2014		10,325,000		$	0.56

At September 30, 2014, there was $3,929,396 of total unrecognized compensation expense related to unvested restricted stock awards, which is expected to be recognized over a weighted average period of 7.80 years.  At September 30, 2013, there was $5,534,038 of total unrecognized compensation expense related to unvested non-employee restricted stock awards, which is expected to be recognized over a weighted average period of 5.87 years.

Stock-based compensation expense relating to restricted stock awards was $660,545 and $609,265 for the nine months ended September 30, 2014 and 2013, respectively.

Non-employee restricted stock award activity described below is also included in total restricted stock award activity summarized on the previous table.  The following table summarizes non-employee restricted stock award activity for the nine months ended September 30, 2014:

	Number of RSAs			Weighted Average Grant Date Fair Value
Non-Employee Restricted Stock Awards:
Outstanding at December 31, 2013		1,125,000		$	0.42
Vested		(50,000	)		0.42
Outstanding at September 30, 2014		1,075,000		$	0.42

11

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

At September 30, 2014, there was $298,099 of total unrecognized stock-based compensation expense related to non-employee unvested restricted stock awards, which is expected to be recognized over a weighted average period of 7.63 years.

Stock-based compensation expense relating to non-employee restricted stock awards was $14,065 for the nine months ended September 30, 2014.

13. Common Stock Warrants 

Warrant Liability

In January 2011, the Company completed an equity financing that raised gross proceeds of $8,500,000 from the issuance of 4,250,000 shares of common stock at a price of $2.00 per share and warrants to purchase an aggregate of 2,125,000 shares of common stock.  The warrants are exercisable any time on or before January 19, 2016 and have an exercise price of $2.50 per share.  The Company received $7,915,700 in net proceeds from the equity financing after deducting offering expenses of $584,300.  The exercise price of the warrants and number of shares of common stock to be received upon the exercise of the warrants are subject to adjustment for reverse and forward stock splits, stock dividends, stock combinations and other similar transactions.

The Company also issued warrants to purchase an aggregate of 255,000 shares of its common stock to the Company’s placement agent and advisors in January 2011 in connection with the equity financing as consideration for their services.  These warrants have the same terms, including exercise price, registration rights and expiration, as the warrants issued to the investors in the equity financing.

The Company has recorded a warrant liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as mark-to-market adjustment on warrant liability on the Company’s Condensed Consolidated Statement of Operations. The fair value of these warrants was $93,700 and $140,550 at September 30, 2014 and December 31, 2013, respectively, based on a model developed with the assistance of an independent third-party valuation expert.

The gain (loss) on change in fair value of warrants on these warrants was $(23,425) and $(163,975) for the three months ended September 30, 2014 and September 30, 2013, respectively, $46,850 and $1,007,275 for the nine months ended September 30, 2014 and September 30, 2013, respectively, and was not presented within loss from operations.

Warrant Equity

On May 20, 2014, the Company issued a warrant to purchase 25,000 shares of its common stock to Thomas Carrella in connection with the issuance of a promissory note.  The warrant has an exercise price equal to $0.32 per share and, if unexercised, expires on May 20, 2019.

The Company calculated the fair value of the warrant issued on May 20, 2014 using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that will be amortized over the term of the promissory note.

12

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

The following table summarizes warrant activity for the nine months ended September 30, 2014: 

	Number of Warrants		Weighted Average Exercise Price
Stock Warrants:
Outstanding at December 31, 2013		2,342,500	$	2.50
Granted		25,000		0.32
Exercised		-		-
Forfeited		-		-
Outstanding at September 30, 2014		2,367,500		2.48
Warrants exercisable at September 30, 2014		2,367,500	$	2.48

14. Net Loss Per Common Share

Basic net loss per common share is computed based upon the weighted average common shares outstanding as defined by ASC Topic 260, Earnings Per Share. Diluted net loss per common share includes the dilutive effects of stock options, warrants and stock equivalents. To the extent stock options, stock equivalents and warrants are antidilutive, they are excluded from the calculation of diluted net loss per share. For the nine months ended September 30, 2014, 16,863,528 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted net loss per share because their inclusion would be antidilutive. For the nine months ended September 30, 2013, 17,640,565 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted net loss per share because their inclusion would have been antidilutive.

The following table provides a reconciliation of the numerator and denominator used in computing basic and diluted net loss per common share: 

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2014			2013			2014			2013
Numerator:
Net loss	$	(217,549	)	$	(1,718,747	)	$	(1,410,324	)	$	(3,346,231	)
Denominator:
Basic shares:
Weighted-average common shares outstanding		39,152,713			38,932,826			39,164,603			38,924,767
Diluted shares:
Weighted-average shares used to compute basic net loss per share		39,152,713			38,932,826			39,164,603			38,924,767
Weighted-average shares used to compute diluted net loss per share		39,152,713			38,932,826			39,164,603			38,924,767
Net loss per common share:
Basic	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)
Diluted	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)

13

SNAP INTERACTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

15. Commitments

Operating Lease Agreements

On May 23, 2011, the Company executed a non-cancelable operating lease for corporate office space which began on June 1, 2011 and expires on March 30, 2015.  Total base rent due during the term of the lease is $973,595.  Monthly rent escalates during the term, but is recorded on a straight-line basis over the term of the lease.  Rent expense under this lease for the nine months ended September 30, 2014 and 2013 was $190,486.

During 2012, the Company entered into multiple two-year lease agreements with HP for equipment and certain other assets. During 2013, the Company entered into two additional two-year lease agreements with HP for equipment and certain financed items. Rent expense under these lease agreements for the nine months ended September 30, 2014 totaled $214,177.  On January 11, 2013, the Company obtained a letter of credit from JP Morgan in the amount of $200,000 in favor of HP. This letter of credit expired on January 31, 2014 but was replaced with a new letter of credit in the amount of $270,000. On July 28, 2014, HP released $100,000 held in the certificate of deposit. The Company recorded $170,468 (which includes interest) under restricted cash on its Condensed Consolidated Balance Sheet as of September 30, 2014 (See Note 3).

During 2013, the Company entered into a two-year service agreement with Equinix Operating Co., Inc. (“Equinix”) where Equinix agreed to provide certain products and services to the Company from January 2013 to January 2015.  Pursuant to the service agreement, the Company agreed to pay monthly recurring fees in the amount of $8,450 and certain nonrecurring fees in the amount of $9,700.  The agreement automatically renews for additional twelve month terms unless earlier terminated by either party.  Hosting expense under this lease totaled $132,737 for the nine months ended September 30, 2014.

16. Related Party Transactions

On January 31, 2013, the Company entered into a subscription agreement with Darrell Lerner and DCL in connection with his separation from the Company. Pursuant to this agreement, the Company purchased (i) 50,000 shares of DCL’s common stock for an aggregate purchase price of $50,000 in April 2013, (ii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in July 2013, (iii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in October 2013, (iv) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in January 2014, (v) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in April 2014, (vi) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in July 2014 and (vii) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in September 2014.  These nonmarketable securities have been recorded in “Investments” on the Company’s Condensed Consolidated Balance Sheet measured on a cost basis.

On January 31, 2013, the Company entered into a consulting agreement with Darrell Lerner, pursuant to which Mr. Lerner agreed to serve as a consultant to the Company for a three-year period, beginning on February 1, 2013 (the “Effective Date”). Pursuant to the agreement, Mr. Lerner agreed to assist and advise the Company on legal, financial and other matters for which he has knowledge that pertains to the Company, as the Company reasonably requests. As compensation for his services, the Company agreed to pay Mr. Lerner a monthly fee of $25,000 for the initial two year period of the agreement and a monthly fee of $5,000 for every month thereafter. The monthly payments under the agreement are conditioned upon Mr. Lerner’s compliance with a customary confidentiality covenant covering certain information concerning the Company, a covenant not to compete during the term of the agreement and for a period of one year following the termination of the agreement, a non-disparagement covenant regarding the Company and a non-solicitation covenant for a period of nine months immediately following the later of the termination of the agreement or the end of the term of the agreement.

The consulting agreement is for a three-year period; provided, however, that the Company may terminate the agreement at any time without notice and may renew the term of the agreement by providing written notice to Mr. Lerner prior to or at the expiration of the term. If the Company terminates the agreement without “cause” (as defined in the agreement) prior to the third anniversary of the Effective Date, the Company has agreed to (i) pay Mr. Lerner the amount of the monthly fees owed to Mr. Lerner for the period from the Effective Date to the second anniversary of the Effective Date and (ii) take all commercially reasonably actions to cause (A) 325,000 shares of restricted common stock of the Company previously granted to Mr. Lerner, (B) 600,000 shares of restricted common stock of the Company previously granted to Mr. Lerner and (iii) 150,000 shares of restricted common stock of the Company granted to Mr. Lerner pursuant to the agreement, to be vested as of the date of the termination.

14

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s president, chief executive officer and the chairman of the Company’s Board of Directors. The promissory note is due and payable on January 24, 2015 and bears interest at the rate of nine percent (9%) per annum.

On June 17, 2014, the Board of Directors of the Company increased the size of the Board of Directors from one (1) member to two (2) members and appointed Alexander Harrington to the Board of Directors.  Mr. Harrington will serve as a director until the Company’s 2015 annual meeting of stockholders.  On June 17, 2014, the Company issued a stock option to purchase 25,000 shares of its common stock to Alexander Harrington as consideration for his service as a director on the Company’s Board of Directors. The stock option has an exercise price of $0.31 per share. The shares underlying the stock option will vest on the first anniversary of the date of grant, provided that Mr. Harrington is providing services to the Company on such date.

17. Subsequent Events

None.

15

ITEM 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This Management’s Discussion and Analysis of Financial Condition and Results of Operations is intended to provide a reader of our financial statements with a narrative from the perspective of our management on our financial condition, results of operations, liquidity, and certain other factors that may affect our future results. The following discussion and analysis should be read in conjunction with: (i) the accompanying unaudited condensed consolidated financial statements and notes thereto for the three and nine months ended September 30, 2014, (ii) the consolidated financial statements and notes thereto for the year ended December 31, 2013 included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on March 5, 2014 (the “Form 10-K”) and (iii) the discussion under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-K.  Aside from certain information as of December 31, 2013, all amounts herein are unaudited.  Unless the context otherwise indicates, references to “Snap,” “we,” “our,” “us” and the “Company” refer to Snap Interactive, Inc. and its subsidiaries on a consolidated basis.

Forward-Looking Statements

In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. See “Forward-Looking Statements.”  Our results and the timing of selected events may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed under “Item 1A. Risk Factors” of the Form 10-K, as updated by “Item 1A. Risk Factors” of our Quarterly Report on Form 10-Q for the quarter ended March 31, 2014 filed with the SEC on May 5, 2014 (the “Form 10-Q”).

Overview

We provide a leading online dating application under the “Are You Interested?” (“AYI”) brand that is native on Facebook, iOS and Android platforms, and is also accessible on mobile devices and desktops.  The vast majority of subscribers to our application are between the ages of 30 and 60, with an average age of 46 years old. We target our application to users in this age demographic because of their rapidly growing use of online dating and the amount of their disposable income. We were the #1 grossing application in the Lifestyle Category on Apple iTunes App Store in the United States as of November 5, 2014. As of November 5, 2014, we had approximately 99,200 active subscribers, which constituted a 28% increase in active subscribers since December 31, 2013. New subscription transactions increased approximately 33% from January 1, 2014 through October 31, 2014 as compared to the same period in 2013.

We believe the success of our online dating application is the direct result of the superior user experience it provides. While many online dating applications and websites provide similar functionality, most competitive services require meaningful effort and initiative on the part of the user to make contact with other users.  AYI is designed to eliminate effort and friction in user-to-user interaction by automating certain aspects of the introductory dialog between users.  As a consequence, we believe AYI users find our experience more social and enjoyable than many competitive interactive dating services.

Our data-driven business practices also differentiate us from our competitors and provide us with a competitive advantage.  The user engagement of our application and the propensity of users to subscribe is continually enhanced through constant experimentation.  Our sophisticated A/B testing framework can support millions of different versions of the application in parallel in order to test new features and functionality, design changes, and changes to our algorithms. We have also developed business processes and human capital dedicated to business intelligence to analyze and interpret A/B test data, with the result that every change we make to our application produces a verifiable benefit, and the user experience and economics of the application continually improve.

Our application is available to confirmed users (those who have created a user name and password) and active subscribers (those confirmed users who have prepaid a subscription fee for current unrestricted communication on the AYI application and whose subscription period has not yet expired). Our online dating application is extremely scalable and requires limited incremental cost to add additional users or to create new tools catering to additional discrete audiences. We have experienced recent growth in the number of our active subscribers, as seen by the table below: 

16

 

We generate revenues from subscriptions as well as advertising agreements with third parties. While we transitioned users to the redesigned AYI application during 2012, we significantly reduced advertising and marketing expenses for user acquisition campaigns which in part led to a significant decrease in the number of active subscribers and revenues. For the years ended December 31, 2012 and 2013, our revenues were $19.2 million and $12.6 million, respectively.  We had net losses of $4.0 million and $4.0 million for the years ended December 31, 2012 and 2013, respectively, and $3.3 million and $1.4 million in the nine months ended September 30, 2013 and 2014, respectively. As of November 5, 2014, we had 27 employees, all of which were located in our New York City headquarters.

Our Application

AYI attracts a demographically and geographically diverse user base, with users in approximately 190 different countries.  Our application is intuitive, and allows users and subscribers to easily find, connect and communicate with each other.  Key features and tools of our online dating application include:

Profile Creation

Users can join AYI by creating a personal profile that is connected to their email address or that is connected to a Facebook profile. An AYI user with a Facebook profile can nearly effortlessly import information from such profile, including the user’s photos, friends and interest data. Their AYI profiles are updated in real time as they add interests on Facebook. Once a profile has been created, AYI users are able to browse for potential matches, including other singles with mutual friends or similar interests.  Using this information, AYI has designed features around mutual friends and interests that improve the online dating experience and, compared to traditional online dating websites, more closely mirrors the way singles traditionally meet offline.  We continually update AYI’s feature set with new features to increase user engagement, make users more social and to increase the number of users that are converted to active subscribers.

Browse Function

AYI’s game-like “browse” function presents profiles of other users that match user criteria and prompts them to indicate if they are “interested” by either clicking on a “yes” or “skip” button above the profile picture or by sending a message when viewing that user’s profile. Users are notified when another user has clicked “yes” on their profile or if they have received a message from another user. In instances where users select "yes" on each other’s profile, the application automatically introduces the two users, who are likely to have mutual interest. In addition, AYI’s “friends of friends” function allows users to view other users that have mutual friends.  

Subscription Benefits

AYI operates on a “freemium” model, whereby certain application features are free to all users and other features are only available to paid subscribers. All users are allowed to create a profile, browse, search and view other user’s profiles, send instant messages and send an initial message to any user. Unlimited messaging and other premium features require a paid subscription.

17

Accessibility

Our easy-to-use mobile interface allows our users to engage with our online dating application from virtually anywhere at any time.  The availability of our online dating application across mobile devices, tablets and personal computers enables our users to move seamlessly between devices, increasing the opportunities for user engagement and real-time interactions.

Operational Highlights and Objectives

During the nine months ended September 30, 2014, we executed key components of our objectives for 2014:

● increased our messaging activity, user engagement and user conversion rates;

● increased the number of new subscriptions primarily due to advertising and marketing efficiency; 

● reduced total costs and expenses, including programming, hosting and technology expense by approximately 42%, general and administrative expense by approximately 20% and compensation expense by approximately 21% for the nine months ended September 30, 2014 as compared to the nine months ended September 30, 2013; and

● diversified our user acquisition sources, increasing the percentage of new users acquired through advertisements placed on sources other than Facebook media from 49% in December 2013 to 68% in September 2014.

For the near term, our business objectives include:

● increasing revenue generated from subscribers by presenting additional purchase opportunities;

● Launch a new mobile dating application; and

● appointing independent directors to the Company's Board of Directors.

18

Sources of Revenue

AYI operates on a “freemium” model, whereby certain application features are free to all users and other features are only available to paid subscribers. We generate revenue primarily when users purchase a subscription to obtain unlimited messaging and certain other premium features. We also generate a small portion of our revenue through micro-transactions that allow users to access other premium features and advertisements on our application.

Subscription. We provide our users with the opportunity to purchase a subscription that provides for unlimited messaging and other premium features for the length of the subscription term. We believe that users choose to become paid subscribers to communicate freely with potential matches and to enhance the online dating experience. We believe that users are more likely to purchase subscriptions when they have mutual friends or similar interests with other users.

The majority of our revenue is generated from subscriptions originating through the Facebook platform, and a significant amount of our revenue is being generated from subscriptions through mobile platforms.

Users can purchase subscriptions through various payment methods including credit card, electronic check, PayPal, Fortumo, or as an In-App purchase through Apple Inc.’s iPhone App Store. Pursuant to Apple Inc.’s terms of service, Apple Inc. retains 30% of the revenue that is generated from sales on our iPhone application through In-App purchases in the United States.

We recognize revenue from monthly premium subscription fees in the month in which the services are provided during the subscription term.

Micro-transactions. We introduced micro-transactions in August 2012 in conjunction with the launch of the redesigned AYI application to allow users to access certain premium features by paying for such features without purchasing a recurring subscription. While micro-transactions are not currently a significant driver of revenue, we believe that such micro-transactions may increase user engagement with the application and the likelihood that users will become a paid subscriber. Revenue from micro-transactions is recognized over a two-month period.

Advertising. We generate advertising revenue from advertising agreements with third parties. We recognize advertising revenue from these agreements ratably over the term of the agreement.

In December 2013, we entered into a Business Development Agreement (the “Business Development Agreement”) with Match.com, which was amended in April 2014, whereby the Company received upfront payments in exchange for developing various integrations of Match.com’s dating properties into the core AYI.com experience. The initial upfront payments were recognized on the Company’s Consolidated Balance Sheet as deferred advertising revenue.  The deferred advertising revenue is recognized on the Company’s Consolidated Statement of Operations ratably over the 90-day term of each agreement.

In June 2014, we entered into a Membership Acquisition Agreement (the “Acquisition Agreement”) with Zoosk, whereby we received an upfront payment of $500,000 in two installments in exchange for implementing certain integration features on our AYI.com website and application that advertise Zoosk during the term of the Acquisition Agreement. We are entitled to a payout (up to a maximum amount of $1,000,000) for each person that registers with Zoosk through the integration features during the term of the Acquisition Agreement. The term of the Acquisition Agreement commenced on August 15, 2014 and ends ninety days thereafter, on November 13, 2014.

Prior to these agreements, our advertising revenue was historically a small portion of our revenue and primarily consisted of revenue from display ads. We generally reported our advertising revenue net of amounts due to agencies, brokers and counterparties. We recognized advertising revenue as earned on a click-through, impression, registration or subscription basis. When a user clicked an advertisement (CPC basis), viewed an advertisement impression (CPM basis), registered for an external website via an advertisement clicked on through our application (CPA basis), or clicked on an offer to subscribe to premium features on our application, the contract amount was recognized as revenue.

Costs and Expenses

Programming, hosting and technology.  Our programming, hosting and technology expense includes salary and stock-based compensation for our engineers and developers, data center, domain name and other hosting expenses and software licensing fees and various other technology related expenses.

Compensation. Our compensation expense includes salary and stock-based compensation for management and employees (other than expense for engineers and developers included in programming, hosting and technology expenses above).

19

Professional fees. Our professional fees include fees paid to our independent accounting firm, legal expenses and various other professional fees and expenses incurred in our business.

Advertising and marketing. Our advertising and marketing expense consists of online advertising, primarily consisting of user acquisition campaigns.  We execute these campaigns through direct media buys, affiliates or affiliate networks that advertise or promote our application and earn a fee whenever visitors click through their advertisement to our application or website and create a profile on our application.  For our user acquisition campaigns, we pay to market and advertise our application across the Internet, including on Facebook and other third party platforms.

General and administrative.  Our general and administrative expense includes investor relations, public relations, credit card processing fees, overhead and various other employee related expenses.

Non-Operating Expenses

Gain (loss) on change in fair value of warrants.  Our outstanding warrants are considered derivative instruments that require liability classification and mark-to-market accounting.  Our warrant liability is marked-to-market at the end of each reporting period on our Condensed Consolidated Balance Sheet, with the changes in fair value reported in earnings on our Condensed Consolidated Statements of Operations. We have included the mark-to-market adjustment on warranty liability as a non-operating expense as we do not believe that it is indicative of our core operating results.

We use a custom model that, at each measurement date, calculates the fair value of the warrant liability using a Monte-Carlo style simulation that uses the following assumptions at each valuation date:  (i) closing stock price, (ii) contractual exercise price, (iii) remaining contractual term, (iv) historical volatility of the stock price, (v) an adjusted volatility that incorporates a 10% incremental discount rate premium through a reduction of the volatility estimate to reflect the lack of marketability of the warrants, (vi) risk-free interest rates that are commensurate with the term of the warrant and (vii) management assessment of the probability of a change of control at various price points.

An increase or decrease in the fair value of the warrant liability will decrease or increase the amount of our earnings, respectively, separate from income or loss from operations.  The primary cause of the change in the fair value of the warrant liability is the value of our common stock. If our common stock price goes up, the value of these derivatives will generally increase, and if our common stock price goes down, the value of these derivatives will generally decrease.

Key Metrics

Our management relies on certain performance indicators to manage and evaluate our business.  The key performance indicators set forth below help us evaluate growth trends, establish budgets, measure the effectiveness of our advertising and marketing efforts and assess operational efficiencies.  We also discuss net cash used in operating activities under ‟Results of Operations” and ‟Liquidity and Capital Resources” sections. Active subscribers, bookings and Adjusted EBITDA are discussed below. 

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2014			2013			2014			2013
Active subscribers (at period end)		100,671			77,327			100,671			77,327
Bookings	$	3,382,639		$	2,899,215		$	9,803,664		$	8,984,898
Net cash provided by (used in) operating activities	$	377,461		$	(1,098,318	)	$	(388,233	)	$	(3,750,249	)
Net loss	$	(217,549	)	$	(1,718,747	)	$	(1,410,324	)	$	(3,346,231	)
Adjusted EBITDA	$	154,950		$	(1,084,781	)	$	(522,811	)	$	(3,355,988	)
Adjusted EBITDA as percentage of total revenue		4.4	%		(36.3	)%		(5.1	)%		(34.9	)%

Active Subscribers

We believe that the number of active subscribers is a key operating metric to evaluate the effectiveness of our operating strategies and monitor the financial performance of our business. "Active subscribers" means current users that have prepaid a subscription fee for current access to the AYI application and whose subscription period has not yet expired. We plan to increase this metric by increasing user acquisition campaigns, building a recognizable brand and increasing user engagement on AYI through the development of a superior feature set.

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Bookings

Bookings is a financial measure representing the aggregate dollar value of subscription fees and micro-transactions received during the period but is not a financial measure that is calculated and presented in accordance with generally accepted accounting principles in the United States of America (“GAAP”).  We calculate bookings as subscription revenue recognized during the period plus the change in deferred subscription revenue recognized during the period.  We record subscription revenue from subscription fees and micro-transactions as deferred subscription revenue and then recognize that revenue ratably over the length of the subscription term.  We use bookings internally in analyzing our financial results to assess operational performance and to assess the effectiveness of, and plan future, user acquisition campaigns.  We believe that this non-GAAP financial measure is useful in evaluating our business because we believe, as compared to subscription revenue, it is a better indicator of the subscription activity in a given period.  We believe that both management and investors benefit from referring to bookings in assessing our performance and when planning, forecasting and analyzing future periods.

While the factors that affect bookings and subscription revenue are generally the same, certain factors may affect subscription revenue more or less than such factors affect bookings in any period.  While we believe that bookings is useful in evaluating our business, it should be considered as supplemental in nature and it is not meant to be a substitute for subscription revenue recognized in accordance with GAAP.

The following table presents a reconciliation of subscription revenue to bookings for each of the periods presented:

	Three Months Ended					Nine Months Ended
	September 30,					September 30,
	2014		2013			2014		2013
Reconciliation of Subscription Revenue to Bookings
Subscription revenue	$	3,240,317	$	2,988,151		$	9,529,346	$	9,566,361
Change in deferred subscription revenue		142,322		(88,936	)		274,318		(581,463	)
Bookings	$	3,382,639	$	2,899,215		$	9,803,664	$	8,984,898

Limitations of Bookings

Some limitations of bookings as a financial measure include that:

● Bookings does not reflect that we recognize subscription revenue from subscription fees and micro-transactions over the length of the subscription term or a two-month period, respectively; and

● Other companies, including companies in our industry, may calculate bookings differently or choose not to calculate bookings at all, which reduces its usefulness as a comparative measure.

Because of these limitations, you should consider bookings along with other financial performance measures, including total revenues, subscription revenue, deferred subscription revenue, net gain (loss) and our financial results presented in accordance with GAAP.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure. Adjusted EBITDA is defined as net loss adjusted to exclude interest income (expense), net, depreciation and amortization expense, gain (loss) on change in fair value of warrants and stock-based compensation expense.

We present Adjusted EBITDA because it is a key measure used by our management and Board of Directors to understand and evaluate our core operating performance and trends, to develop short- and long-term operational plans, and to allocate resources to expand our business. In particular, the exclusion of certain expenses in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of the cash operating income generated by our business. We believe that Adjusted EBITDA is useful to investors and others to understand and evaluate our operating results and it allows for a more meaningful comparison between our performance and that of competitors.

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Limitations of Adjusted EBITDA

Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider this performance measure in isolation from or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:

● Adjusted EBITDA does not reflect cash capital expenditures for assets underlying depreciation and amortization expense that may need to be replaced or for new capital expenditures;

● Adjusted EBITDA does not reflect our working capital requirements;

● Adjusted EBITDA does not consider the potentially dilutive impact of stock-based compensation;

● Adjusted EBITDA does not reflect interest expense or interest payments on our outstanding indebtedness;

● Adjusted EBITDA does not reflect the change in fair value of warrants; and

● Other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.

Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net loss and our other GAAP results. The following unaudited table presents a reconciliation of net loss, the most directly comparable financial measure calculated and presented in accordance with GAAP, to Adjusted EBITDA for each of the periods indicated:

	Three Months Ended September 30,						Nine Months Ended September 30,
	2014			2013			2014			2013
Reconciliation of Net loss to Adjusted EBITDA:
Net loss	$	(217,549	)	$	(1,718,747	)	$	(1,410,324	)	$	(3,346,231	)
Interest expense (income), net		11,433			(4,366	)		15,137			(7,471	)
Depreciation and amortization expense		43,268			44,457			130,141			130,020
Loss (gain) on change in fair value of warrants		23,425			163,975			(46,850	)		(1,007,275	)
Stock-based compensation expense		294,373			429,900			789,085			874,969
Adjusted EBITDA	$	154,950		$	(1,084,781	)	$	(522,811	)	$	(3,355,988	)

Results of Operations

The following table sets forth Condensed Consolidated Statements of Operations data for each of the periods indicated as a percentage of total revenues:

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2014			2013			2014			2013
Revenues		100	%		100	%		100	%		100	%
Costs and expenses:
Programming, hosting and technology expense		19.7	%		41.0	%		22.5	%		41.6	%
Compensation expense		23.6	%		40.9	%		24.0	%		32.5	%
Professional fees		4.4	%		6.7	%		6.5	%		7.0	%
Advertising and marketing expense		36.9	%		37.6	%		37.9	%		33.4	%
General and administrative expense		20.7	%		25.9	%		23.2	%		30.9	%
Total costs and expenses		105.2	%		152.1	%		114.1	%		145.4	%
Loss from operations		(5.2	)%		(52.1	)%		(14.1	)%		(45.4	)%
Interest income (expense), net		(0.3	)%		0.0	%		(0.1	)%		0.0	%
Gain (loss) on change in fair value of warrants		(0.7	)%		(5.5	)%		0.5	%		10.5	%
Other income		0.0	%		0.1	%		0.0	%		0.0	%
Loss before provision for income taxes		(6.2	)%		(57.5	)%		(13.8	)%		(34.8	)%
Provision for income taxes		0.0	%		0.0	%		0.0	%		0.0	%
Net loss		(6.2	)%		(57.5	)%		(13.8	)%		(34.8	)%

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Three Months Ended September 30, 2014 Compared to Three Months Ended September 30, 2013

Revenues

Revenues increased to $3,484,500 for the three months ended September 30, 2014, from $2,989,978 for the three months ended September 30, 2013. The increase is mainly driven by an increase in advertising revenue principally derived from the Business Development Agreement and the Acquisition Agreement and an increase in subscription revenue due to an increase in the number of active subscribers as a result of periodic promotions.

The following table sets forth our subscription revenue, advertising revenue and total revenues for the three months ended September 30, 2014 and the three months ended September 30, 2013, the increase between those periods, the percentage increase between those periods, and the percentage of total revenue that each represented for those periods:

										% Revenue
	Three Months Ended									Three Months Ended
	September 30,									September 30,
	2014		2013		Increase		% Increase			2014			2013
Subscription revenue	$	3,240,317	$	2,988,151	$	252,166		8.4	%		93.0	%		99.9	%
Advertising revenue		244,183		1,827		242,356		13,265.2	%		7.0	%		0.1	%
Total revenues	$	3,484,500	$	2,989,978	$	494,522		16.5	%		100.0	%		100.0	%

Subscription – The results for the three months ended September 30, 2014 reflect an increase in subscription revenue of $252,166 or 8.4%, as compared to the three months ended September 30, 2013.  This increase in subscription revenue for the three months ended September 30, 2014, was primarily driven by an increase in recurring revenue from an increase in the number of active subscribers, primarily as a result of periodic promotions that were implemented during the first quarter of 2014. We expect the increase in subscriptions to support revenue growth throughout the fourth quarter of 2014. Subscription revenue as a percentage of total revenue was 93.0% for the three months ended September 30, 2014, as compared to 99.9% for the three months ended September 30, 2013. 

Advertising – The results for the three months ended September 30, 2014 reflect an increase in advertising revenue of $242,356, or 13,265.2%, as compared to the three months ended September 30, 2013.  The increase in advertising revenue resulted from revenue recognized under the Business Development Agreement with Match.com and the Acquisition Agreement with Zoosk. Advertising revenue as a percentage of total revenue was 7.0% for the three months ended September 30, 2014, as compared to 0.1% for the three months ended September 30, 2013.

Costs and Expenses

Total costs and expenses for the three months ended September 30, 2014 reflect a decrease in costs and expenses of $881,925, or 19.4%, as compared to the three months ended September 30, 2013. During the three months ended September 30, 2014, we reduced total costs and expenses, including employee headcount. The following table presents our costs and expenses for the three months ended September 30, 2014 and 2013, the increase or decrease between those periods and the percentage increase or decrease between those periods:

	Three Months Ended							%
	September 30,				Increase			Increase
	2014		2013		(Decrease)			(Decrease)
Programming, hosting and technology expense	$	687,162	$	1,225,129	$	(537,967	)		(43.9	)%
Compensation expense		820,872		1,223,555		(402,683	)		(32.9	)%
Professional fees		151,806		200,619		(48,813	)		(24.3	)%
Advertising and marketing expense		1,285,889		1,125,181		160,708			14.3	%
General and administrative expense		721,462		774,632		(53,170	)		(6.9	)%
Total costs and expenses	$	3,667,191	$	4,549,116	$	(881,925	)		(19.4	)%

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Programming, Hosting and Technology – The results for the three months ended September 30, 2014 reflect a decrease in programming, hosting and technology expense of $537,967 or 43.9%, as compared to the three months ended September 30, 2013.  The decrease in this expense for the three months ended September 30, 2014, was primarily driven by lower consulting expense and hosting expense, as well as reduced headcount.  Programming, hosting and technology expense as a percentage of total revenues was 19.7% for the three months ended September 30, 2014, as compared to 41.0% for the three months ended September 30, 2013.

Compensation – The results for the three months ended September 30, 2014 reflect a decrease in compensation expense, which excludes the cost of developers and programmers included in programming, hosting and technology expense above, of $402,683, or 32.9%, as compared to the three months ended September 30, 2013.  The decrease in compensation expense for the three months ended September 30, 2014 was primarily driven by decreased stock-based compensation expense and reduced headcount in management and support areas as compared to the comparable period in 2013. Compensation expense as a percentage of total revenues was 23.6% for the three months ended September 30, 2014, as compared to 40.9% for the three months ended September 30, 2013.

Professional fees – The results for the three months ended September 30, 2014 reflect a decrease in professional fees of $48,813, or 24.3%, as compared to the three months ended September 30, 2013.  The decrease in professional fees for the three months ended September 30, 2014, was primarily driven by a decrease in legal fees.  Professional fees as a percentage of total revenues were 4.4% for the three months ended September 30, 2014, as compared to 6.7% for the three months ended September 30, 2013.

Advertising and Marketing – The results for the three months ended September 30, 2014 reflect an increase in advertising and marketing expense of $160,708, or 14.3%, as compared to the three months ended September 30, 2013.  The increase in advertising and marketing expense for the three months ended September 30, 2014, as compared to the prior year period, was primarily driven by an increase in the number and magnitude of user acquisition campaigns.  Advertising and marketing expense as a percentage of total revenues was 36.9% for the three months ended September 30, 2014, as compared to 37.6% for the three months ended September 30, 2013.

General and Administrative – The results for the three months ended September 30, 2014 reflect a decrease in general and administrative expense of $53,170, or 6.9%, as compared to the three months ended September 30, 2013.  The decrease in general and administrative expense for the three months ended September 30, 2014, as compared to the comparable period in the prior year, was primarily driven by lower recruiting and public relations expenses.  General and administrative expense as a percentage of total revenues was 20.7% for the three months ended September 30, 2014, as compared to 25.9% for the three months ended September 30, 2013.

Non-Operating Expense

The following table presents the components of non-operating expense for the three months ended September 30, 2014 and the three months ended September 30, 2013, the increase or decrease between those periods and the percentage increase or decrease between those periods:

	Three Months Ended
	September 30,									%
	2014			2013			Increase (Decrease)			Increase (Decrease)
Interest income (expense), net	$	(11,433	)	$	1,405		$	(12,838	)		(913.7	)%
Gain (loss) on change in fair value of warrants		(23,425	)		(163,975	)		140,550			85.7	%
Other income		-			2,961			(2,961	)		(100	)%
Total non-operating expense	$	(34,858	)	$	(159,609	)	$	124,751			(78.2	)%

Interest income (expense), net

Interest expense, net for the three months ended September 30, 2014 was $11,433, an increase of $12,838, or 913.7%, as compared to interest income, net of $1,405 for the three months ended September 30, 2013.  Interest income (expense), net represented (0.3)% and 0.0% of total revenues for the three months ended September 30, 2014 and 2013, respectively.  

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Loss on change in fair value of warrants

Our warrant liability is mark-to-market at each reporting period, with changes in fair value reported in earnings. The mark-to-market loss of $23,425 for the three months ended September 30, 2014 and $163,975 for the three months ended September 30, 2013 represented the changes in fair value of the warrant liability during those periods. Loss on change in fair value of warrants represented 0.7% and 5.5% of total revenues for the three months ended September 30, 2014 and 2013, respectively.

Other income

Other income for the three months ended September 30, 2014 was $0, a decrease of $2,961, or 100%, as compared to other income of $2,961 for the three months ended September 30, 2013.  Other income represented 0.0% and 0.1% of total revenues for the three months ended September 30, 2014 and 2013, respectively.  

Nine Months Ended September 30, 2014 Compared to Nine Months Ended September 30, 2013

Revenues

Revenues increased to $10,226,862 for the nine months ended September 30, 2014, from $9,611,528 for the nine months ended September 30, 2013. The increase is driven by an increase in advertising revenues principally derived from the Business Development Agreement and the Acquisition Agreement.

The following table sets forth our subscription revenue, advertising revenue and total revenues for the nine months ended September 30, 2014 and 2013, the increase or decrease between those periods, the percentage increase or decrease between those periods, and the percentage of total revenue that each represented for those periods:

											% Revenue
	Nine Months Ended							%			Nine Months Ended
	September 30,				Increase			Increase			September 30,
	2014		2013		(Decrease)			(Decrease)			2014			2013
Subscription revenue	$	9,529,346	$	9,566,361	$	(37,015	)		(0.4	)%		93.2	%		99.5	%
Advertising revenue		697,516		45,167		652,349			1,444.3	%		6.8	%		0.5	%
Total revenues	$	10,226,862	$	9,611,528	$	615,334			6.4	%		100.0	%		100.0	%

Subscription – The results for the nine months ended September 30, 2014 reflect a decrease in subscription revenue of $37,015, or 0.4%, as compared to the nine months ended September 30, 2013.  The decrease in subscription revenue for the nine months ended September 30, 2014, was primarily driven by a decrease in subscription prices due to periodic promotions that were partially offset by an increase in the number of active subscribers as a result of periodic promotions.  Subscription revenue as a percentage of total revenue was 93.2% for the nine months ended September 30, 2014, as compared to 99.5% for the nine months ended September 30, 2013. 

Advertising – The results for the nine months ended September 30, 2014 reflect an increase in advertising revenue of $652,349, or 1,444.3%, as compared to the nine months ended September 30, 2013.  The increase in advertising revenue resulted from revenue recognized under the Business Development Agreement and the Acquisition Agreement. Advertising revenue as a percentage of total revenue was 6.8% for the nine months ended September 30, 2014, as compared to 0.5% for the nine months ended September 30, 2013.

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Costs and Expenses

Total costs and expenses for the nine months ended September 30, 2014 reflect a decrease in costs and expenses of $2,303,606, or 16.5%, as compared to the nine months ended September 30, 2013. During the nine months ended September 30, 2014, we reduced total costs and expenses, including employee headcount. The following table presents our costs and expenses for the nine months ended September 30, 2014 and 2013, the increase or decrease between those periods and the percentage increase or decrease between those periods:

	Nine Months Ended							%
	September 30,				Increase			Increase
	2014		2013		(Decrease)			(Decrease)
Programming, hosting and technology expense	$	2,299,768	$	3,993,704	$	(1,693,936	)		(42.4	)%
Compensation expense		2,455,134		3,123,161		(668,027	)		(21.4	)%
Professional fees		664,837		674,426		(9,589	)		(1.4	)%
Advertising and marketing expense		3,875,148		3,209,110		666,038			20.8	%
General and administrative expense		2,374,012		2,972,104		(598,092	)		(20.1	)%
Total costs and expenses	$	11,668,899	$	13,972,505	$	(2,303,606	)		(16.5	)%

Programming, Hosting and Technology – The results for the nine months ended September 30, 2014 reflect a decrease in programming, hosting and technology expense of $1,693,936 or 42.4%, as compared to the nine months ended September 30, 2013.  The decrease in this expense for the nine months ended September 30, 2014, was primarily driven by reduced consulting expense, hosting expense and headcount. Programming, hosting and technology expense as a percentage of total revenues was 22.5% for the nine months ended September 30, 2014, as compared to 41.6% for the nine months ended September 30, 2013.

Compensation – The results for the nine months ended September 30, 2014 reflect a decrease in compensation expense, which excludes the cost of developers and programmers included in programming, hosting and technology expense above, of $668,027, or 21.4%, as compared to the nine months ended September 30, 2013.  The decrease in compensation expense for the nine months ended September 30, 2014 was primarily driven by reduced headcount in management and support areas as compared to the comparable period in 2013. Compensation expense as a percentage of total revenues was 24.0% for the nine months ended September 30, 2014, as compared to 32.5% for the nine months ended September 30, 2013. 

Professional fees – The results for the nine months ended September 30, 2014 reflect a decrease in professional fees of $9,589, or 1.4%, as compared to the nine months ended September 30, 2013.  The slight decrease in professional fees for the nine months ended September 30, 2014, was primarily driven by a decrease in legal fees.  Professional fees as a percentage of total revenues were 6.5% for the nine months ended September 30, 2014, as compared to 7.0% for the nine months ended September 30, 2013.

Advertising and Marketing – The results for the nine months ended September 30, 2014 reflect an increase in advertising and marketing expense of $666,038, or 20.8%, as compared to the nine months ended September 30, 2013.  The increase in advertising and marketing expense for the nine months ended September 30, 2014, as compared to the prior year period, was primarily driven by an increase in the number of user acquisition campaigns.  Advertising and marketing expense as a percentage of total revenues was 37.9% for the nine months ended September 30, 2014, as compared to 33.4% for the nine months ended September 30, 2013.

General and Administrative – The results for the nine months ended September 30, 2014 reflect a decrease in general and administrative expense of $598,092, or 20.1%, as compared to the nine months ended September 30, 2013.  The decrease in general and administrative expense for the nine months ended September 30, 2014, as compared to the comparable period in the prior year, was primarily driven by lower recruiting expenses, public relations expenses and reduced headcount.  General and administrative expense as a percentage of total revenues was 23.2% for the nine months ended September 30, 2014, as compared to 30.9% for the nine months ended September 30, 2013.

Non-Operating Income (Expense)

The following table presents the components of non-operating income for the nine months ended September 30, 2014 and 2013, the decrease between those periods and the percentage decrease between those periods:

	Nine Months Ended
	September 30,								%
	2014			2013		(Decrease)			(Decrease)
Interest income (expense), net	$	(15,137	)	$	4,510	$	(19,647	)		(435.6	)%
Gain on change in fair value of warrants		46,850			1,007,275		(960,425	)		(95.3	)%
Other income		-			2,961		(2,961	)		(100.0	)%
Total non-operating income	$	31,713		$	1,014,746	$	(983,033	)		(96.9	)%

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Interest income (expense), net

Interest expense, net for the nine months ended September 30, 2014 was $15,137, an increase of $19,647, or 435.6%, as compared to the interest income, net $4,510 for the nine months ended September 30, 2013. Interest expense, net represented (0.1)% of total revenues for the nine months ended September 30, 2014 as compared to 0.0% for the nine months ended September 30, 2013.  

Gain on change in fair value of warrants

Our warrant liability is mark-to-market at each reporting period, with changes in fair value reported in earnings. The mark-to-market gain of $46,850 for the nine months ended September 30, 2014 and $1,007,275 for the nine months ended September 30, 2013 represented the changes in fair value of the warrant liability during those periods. Gain on change in fair value of warrants represented 0.5% and 10.5% of total revenues for the nine months ended September 30, 2014 and 2013, respectively.

Other income

Other income for the nine months ended September 30, 2014 was $0, a decrease of $2,961, or 100%, as compared to other income of $2,961 for the nine months ended September 30, 2013.  Other income represented 0.0% and 0.0% of total revenues for the nine months ended September 30, 2014 and 2013, respectively.  

Liquidity and Capital Resources

	Nine Months Ended
	September 30,
	2014			2013
Consolidated Statements of Cash Flows Data:
Net cash used in operating activities	$	(388,233	)	$	(3,750,249	)
Net cash used in investing activities		(11,042	)		(127,164	)
Net cash provided by financing activities		400,000			-
Net increase (decrease) in cash and cash equivalents	$	725		$	(3,877,413	)

We have historically financed our operations through cash generated from our equity offering in January 2011, cash provided from operations and promissory notes from investors.

As of September 30, 2014, we had $928,077 in cash and cash equivalents, as compared to cash and cash equivalents of $927,352 as of December 31, 2013.  Historically, our working capital has been generated through operations and equity offerings. If we continue to grow and expand our operations, our need for working capital will increase. Though we have reduced cash used in operating activities, we do not anticipate being profitable for the year ending December 31, 2014. Our growth objectives require a continued investment in advertising and marketing expense during the remainder of 2014 to acquire new users. We intend to finance our business and growth with cash on hand, cash provided from operations, borrowings, debt or equity offerings, or some combination thereof.

We have also incurred debt as a means of generating liquidity. As of September 30, 2014, the outstanding principal amount of our debt was $400,000, which consisted of two promissory notes, each of which is discussed in more detail below.

Carrella Note

As of September 30, 2014, we had approximately $100,000 of outstanding indebtedness under a promissory note with Thomas Carrella. The promissory note with Mr. Carrella is due and payable on the earlier of February 20, 2015 and an event of default and bears interest at a rate of fifteen percent (15%) per annum. The Company calculated the fair value of the warrant using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that will be amortized over the term of the promissory note.

We used the proceeds from this promissory note for general corporate purposes, including working capital.

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Lerner Note

As of September 30, 2014, we had approximately $300,000 of outstanding indebtedness under a promissory note with Clifford Lerner. The promissory note with Mr. Lerner is due and payable on the earlier of January 24, 2015 and an event of default and bears interest at a rate of nine percent (9%) per annum. We used the proceeds from this promissory note for general corporate purposes, including working capital.

A significant portion of our expenses are related to user acquisition costs. Our advertising and marketing expenses are primarily spent on channels where we can estimate the return on investment without long-term commitments. Accordingly, we can adjust our advertising and marketing expenditures quickly based on the expected return on investment, which provides flexibility and enables us to manage our advertising and marketing expense.

Operating Activities

Net cash used in operating activities was $388,233 for the nine months ended September 30, 2014, as compared to net cash used in operating activities of $3,750,249 for the nine months ended September 30, 2013. This decrease in net cash used in operating activities of $3,362,016 was primarily a result of the increase in deferred subscription revenue and advertising revenue, as well as our efforts to reduce costs and expenses.

Significant items impacting cash flow in the nine months ended September 30, 2014 included significant cash outlays relating to advertising and marketing expense.  These uses of cash were offset in part by collections in subscription revenues received during the period.

Significant items impacting cash flow in the nine months ended September 30, 2013 included significant cash outlays relating to advertising and marketing expense and increases in programming, hosting and technology expense, professional fees and related benefits associated with the growth of our business. These uses of cash were offset in part by collections in subscription revenues received during the period.

Investing Activities

Cash used in investing activities for the nine months ended September 30, 2014 and 2013 was $11,042 and $127,164, respectively. Cash used in investing activities included purchases of property and equipment totaling $3,731 and $48,553 during the nine months ended September 30, 2014 and 2013, respectively. These purchases consisted primarily of computers and servers during the periods. We continue to invest in technology hardware and software to support our growth. These purchases were offset by the repayment of a promissory note in the amount of $92,689 by a former employee during the nine months ended September 30, 2014.

Financing Activities

Cash provided by financing activities for the nine months ended September 30, 2014 was $400,000. The increase relates to promissory notes issued during the period totaling $400,000 (See Note 11 in the Notes to the Condensed Consolidated Financial Statements).

There was no cash provided by financing activities for the nine months ended September 30, 2013.  

Off-Balance Sheet Arrangements

As of September 30, 2014, we did not have any off-balance sheet arrangements.

Contractual Obligations and Commitments

During the nine months ended September 30, 2014, there were no material changes to the Company’s contractual obligations and commitments from those disclosed in “Note 15. Commitments” in the Notes to the Condensed Consolidated Financial Statements included in the Form 10-K filed with the SEC on March 5, 2014, which is hereby incorporated by reference herein.

28

Critical Accounting Policies and Estimates

The discussion and analysis of our financial condition and results of operations are based upon our condensed consolidated financial statements that have been prepared in accordance with GAAP.  The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Significant estimates relied upon in preparing these financial statements include the provision for future credit card chargebacks and refunds on subscription revenue, estimates used to determine the fair value of our common stock, stock options, non-cash capital stock issuances, stock-based compensation and common stock warrants, collectability of our accounts receivable and the valuation allowance on deferred tax assets.  Management evaluates these estimates on an ongoing basis.  Changes in estimates are recorded in the period in which they become known. We base estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates.

During the nine months ended September 30, 2014, there were no material changes to our significant accounting policies from those contained in the Form 10-K filed with the SEC on March 5, 2014, which is hereby incorporated by reference herein.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, including our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) or 15d-15(e) under the Exchange Act) as of the end of the period covered by this report.  There are inherent limitations to the effectiveness of any system of disclosure controls and procedures.  In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.

Based on the evaluation as of September 30, 2014, for the reasons set forth below, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were not effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure.

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company's annual or interim financial statements will not be prevented or detected on a timely basis. In its assessment of the effectiveness of internal control our financial reporting as of September 30, 2014, the Company determined that the following items constituted a material weakness:

● The Company did not have an independent audit committee in place, which would provide oversight of the Company’s officers, operations and financial reporting function; and

● The Company did not have effective internal controls in place over its financial statement close process, which could result in the Company's failure to detect material misstatements in the Company's financial statements.

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) under the Exchange Act) during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

29

PART II: OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

On October 22, 2014, Emmanuel C. Gonzales filed a complaint against us in the United States District Court for the Eastern District of Texas (Case No. 2:14-cv-992). The complaint alleges that we infringe upon several of the plaintiff’s patents by, among other things, allowing subscribers to create a list containing specific qualities attributable to such subscriber that is converted into a digital label and stored in a searchable database for AYI.com (U.S. Patent No. 7,558,807), encoding data about individual subscribers in the form of labels and providing search functionality based upon those labels for AYI.com (U.S. Patent No. 7,647,339), gathering data relating to online content from the owner of the content, including individual subscribers, and creating and storing digital labels for such data in a searchable database for AYI.com (U.S. Patent No. 7,873,665), encoding data about individual subscribers in the form of labels and provide search and edit functionality for AYI.com (U.S. Patent No. 8,065,333), encoding personal preference labels and limiting accessibility of information based upon such labels for AYI.com (U.S. Patent No. 8,296,325). The complaint seeks monetary damages of no less than a reasonable royalty, interest and attorneys’ fees.

We dispute the allegations made by the plaintiff and intend to vigorously defend ourselves in this litigation. In the event that a court ultimately determines that we have infringed upon any of the asserted patents, we may be subject to substantial damages, which may include treble damages, and/or an injunction that could cause us to materially modify certain features of AYI.com that we currently offer to users. We cannot predict with any degree of certainty the outcome of the litigation or determine the extent of any potential liability or damages.

ITEM 1A. RISK FACTORS

There were no material changes to the Risk Factors disclosed in “Item 1A.  Risk Factors” in the Form 10-K, as updated by the Risk Factors disclosed in “Item 1A. Risk Factors” of the Form 10-Q.  For more information concerning our risk factors, please see “Item 1A. Risk Factors” in the Form 10-K, as updated by “Item 1A. Risk Factors” of the Form 10-Q.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

None.

ITEM 5. OTHER INFORMATION

None.

30

ITEM 6. EXHIBITS 

(a) Exhibits required by Item 601 of Regulation S-K.

Exhibit Number	Description
3.1	Certificate of Incorporation, dated July 19, 2005 (incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 of the Company filed on February 11, 2011 by the Company with the SEC).
3.2	Certificate of Amendment of Certificate of Incorporation, dated November 20, 2007 (incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 of the Company filed on February 11, 2011 by the Company with the SEC).
3.3	Amended and Restated By-Laws of Snap Interactive, Inc., as amended April 19, 2012 (incorporated by reference to Exhibit 3.1 to the Current Report on Form 8-K of the Company filed on April 25, 2012 by the Company with the SEC).
31.1 *	Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2 *	Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1 **	Certification of the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101 *	The following materials from the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2014, formatted in XBRL (eXtensible Business Reporting Language), (i) Condensed Consolidated Balance Sheets, (ii) Condensed Consolidated Statements of Operations, (iii) Condensed Consolidated Statement of Changes in Stockholders’ Equity, (iv) Condensed Consolidated Statements of Cash Flows and (v) Notes to Condensed Consolidated Financial Statements.

*Filed herewith.

** The certifications attached as Exhibit 32.1 are not deemed filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of Snap Interactive, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of the Quarterly Report on Form 10-Q, irrespective of any general incorporation language contained in such filing.

31

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	SNAP INTERACTIVE, INC.
Date:  November 10, 2014	By:	/s/ Clifford Lerner
		Clifford Lerner President and Chief Executive Officer (Principal Executive Officer)
Date:  November 10, 2014	By:	/s/ Alexander Harrington
		Alexander Harrington Chief Operating Officer and Chief Financial Officer (Principal Financial and Accounting Officer)

32

EX-31.1

 Exhibit 31.1

CERTIFICATION OFCHIEFEXECUTIVEOFFICER PURSUANTTO18U.S.C.SECTION1350,

AS ADOPTEDPURSUANTTOSECTION302OFTHESARBANES-OXLEYACTOF2002

I, Clifford Lerner, certify that:

1. IhavereviewedthisQuarterlyReportonForm10-Q ofSnap Interactive, Inc.;

2. Based onmy knowledge,this reportdoes notcontain anyuntrue statementof amaterialfactor omitto stateamaterialfact necessaryto makethe statementsmade, in lightof thecircumstances underwhich suchstatements weremade, notmisleading withrespect tothe periodcovered bythis report;

3. Based onmy knowledge,the financialstatements, andother financialinformation includedin thisreport, fairlypresent inall materialrespects thefinancial condition, resultsof operationsand cashflows ofthe registrantas of,and for,the periodspresented inthis report;

4. The registrant’sother certifyingofficer(s) andIareresponsible forestablishing andmaintaining disclosurecontrols andprocedures (asdefined inExchange Act Rules 13a-15(e) and 15d-15(e))andinternalcontroloverfinancialreporting(asdefinedinExchangeActRules13a-15(f)and 15d-15(f)) forthe registrant and have:

(a) Designed suchdisclosure controlsand procedures,or causedsuch disclosurecontrols andprocedures tobe designedunder oursupervision, toensure thatmaterial informationrelating tothe registrant,including itsconsolidated subsidiaries,is madeknown tous byothers withinthose entities,particularly during theperiod inwhich thisreport isbeing prepared;

(b) Designed suchinternal controlover financialreporting, orcaused suchinternal controlover financialreporting tobe designedunder oursupervision, toprovide reasonableassurance regardingthe reliabilityof financialreporting andthe preparationof financialstatements forexternal purposesin accordance withgenerally acceptedaccounting principles;

(c) Evaluated theeffectiveness ofthe registrant’sdisclosure controlsand proceduresand presentedin thisreport ourconclusions aboutthe effectivenessof thedisclosure controlsand procedures,as ofthe endof theperiod coveredby thisreport basedon suchevaluation; and

(d) Disclosed inthis reportany changein theregistrant’s internalcontrol overfinancial reportingthat occurredduring theregistrant’s mostrecent fiscalquarter (theregistrant’sfourthfiscal quarterin thecase ofan annualreport) thathas materiallyaffected, oris reasonablylikely to materiallyaffect,the registrant’s internalcontrolover financialreporting; and

5. The registrant’sother certifyingofficer(s) andIhavedisclosed, basedon ourmost recentevaluation ofinternal controlover financialreporting, tothe registrant’s auditorsandthe auditcommittee ofthe registrant’sboard ofdirectors (orpersons performingthe equivalentfunctions):

(a) All significantdeficiencies andmaterial weaknessesin thedesign oroperation ofinternal controlover financialreporting whichare reasonablylikely to adverselyaffect theregistrant’s abilityto record,process, summarizeand reportfinancial information;and

(b) Any fraud,whether ornot material,that involvesmanagement orother employeeswho haveasignificantrole inthe registrant’s internalcontrol overfinancial reporting.

Date: November 10, 2014	By:	/s/ Clifford Lerner
		Clifford Lerner
		President andChief ExecutiveOfficer (PrincipalExecutiveOfficer)

EX-31.2

Exhibit 31.2

CERTIFICATION OFCHIEFFINANCIALOFFICER PURSUANTTO18U.S.C.SECTION1350,

AS ADOPTEDPURSUANTTOSECTION302OFTHESARBANES-OXLEYACTOF2002

I, AlexanderHarrington,certifythat:

1. IhavereviewedthisQuarterlyReportonForm10-Q ofSnap Interactive, Inc.;

2. Based onmy knowledge,this reportdoes notcontain anyuntrue statementof amaterialfactor omitto stateamaterialfact necessaryto makethe statementsmade, in lightof thecircumstances underwhich suchstatements weremade, notmisleading withrespect tothe periodcovered bythis report;

3. Based onmy knowledge,the financialstatements, andother financialinformation includedin thisreport, fairlypresent inall materialrespects thefinancial condition, resultsof operationsand cashflows ofthe registrantas of,and for,the periodspresented inthis report;

4. The registrant’sother certifyingofficer(s) andIareresponsible forestablishing andmaintaining disclosurecontrols andprocedures (asdefined inExchange Act Rules 13a-15(e) and 15d-15(e))andinternalcontroloverfinancialreporting(asdefinedinExchangeActRules13a-15(f)and 15d-15(f)) forthe registrant and have:

(a) Designed suchdisclosure controlsand procedures,or causedsuch disclosurecontrols andprocedures tobe designedunder oursupervision, toensure thatmaterial informationrelating tothe registrant,including itsconsolidated subsidiaries,is madeknown tous byothers withinthose entities,particularly during theperiod inwhich thisreport isbeing prepared;

(b) Designed suchinternal controlover financialreporting, orcaused suchinternal controlover financialreporting tobe designedunder oursupervision, toprovide reasonableassurance regardingthe reliabilityof financialreporting andthe preparationof financialstatements forexternal purposesin accordance withgenerally acceptedaccounting principles;

(c) Evaluated theeffectiveness ofthe registrant’sdisclosure controlsand proceduresand presentedin thisreport ourconclusions aboutthe effectivenessof thedisclosure controlsand procedures,as ofthe endof theperiod coveredby thisreport basedon suchevaluation; and

(d) Disclosed inthis reportany changein theregistrant’s internalcontrol overfinancial reportingthat occurredduring theregistrant’s mostrecent fiscalquarter (theregistrant’sfourthfiscal quarterin thecase ofan annualreport) thathas materiallyaffected, oris reasonablylikely to materiallyaffect,the registrant’s internalcontrolover financialreporting; and

5. The registrant’sother certifyingofficer(s) andIhavedisclosed, basedon ourmost recentevaluation ofinternal controlover financialreporting, tothe registrant’s auditorsandthe auditcommittee ofthe registrant’sboard ofdirectors (orpersons performingthe equivalentfunctions):

(a) All significantdeficiencies andmaterial weaknessesin thedesign oroperation ofinternal controlover financialreporting whichare reasonablylikely to adverselyaffect theregistrant’s abilityto record,process, summarizeand reportfinancial information;and

(b) Any fraud,whether ornot material,that involvesmanagement orother employeeswho haveasignificantrole inthe registrant’s internalcontrol overfinancial reporting.

Date: November 10, 2014	By:	/s/ Alexander Harrington
		Alexander Harrington
		Chief OperatingOfficer andChiefFinancialOfficer
		(Principal Financial Officer and Principal Accounting Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANTTO18U.S.C.SECTION1350,
ASADOPTEDPURSUANTTOSECTION 906

OF THESARBANES-OXLEYACTOF2002

Pursuant toSection 906 ofthe Sarbanes-Oxley Act of2002 (subsections (a) and (b) of Section 1350,Chapter 63of Title18, United States Code),each of the undersigned officers of Snap Interactive, Inc. (the“Company”), does hereby certify, to suchofficer’s knowledge,that:

The Quarterly ReportonForm 10-Q forthe quarterended September 30, 2014(the “Form 10-Q”) ofthe Companyfully complieswith therequirements ofSection 13(a) or15(d),asapplicable,oftheSecuritiesExchangeActof1934andtheinformationcontainedintheForm10-Q fairlypresents, in all materialrespects, the financialcondition and resultsof operationsof theCompany asof, andfor, theperiods presentedin theForm 10-Q.

Date: November 10, 2014	By:	/s/ Clifford Lerner
		Clifford Lerner
		President andChief ExecutiveOfficer (PrincipalExecutiveOfficer)
Date: November 10, 2014	By:	/s/ Alexander Harrington
		Alexander Harrington
		Chief OperatingOfficer andChiefFinancialOfficer
		(Principal Financial Officer and Principal Accounting Officer)

The foregoing certification is being furnished as an exhibit to the Form 10-Q pursuanttoItem 601(b)(32)ofRegulationS-K and Section906 of theSarbanes-Oxley Actof2002(subsections(a)and(b)ofSection1350,Chapter63ofTitle18,UnitedStatesCode)and,accordingly,isnotbeingfiledaspartoftheForm10-Qforpurposesof Section18ofthe SecuritiesExchange Actof 1934,as amended,and isnot incorporatedby referenceinto anyfiling ofthe Company,whether madebefore orafter thedate hereof,regardlessofany generalincorporation languagein suchfiling.

XML

Cost-Method Investment (Details) (USD $)	9 Months Ended	1 Months Ended
	Sep. 30, 2014	Sep. 30, 2014 DCL Ventures Inc. [Member]	Jul. 31, 2014 DCL Ventures Inc. [Member]	Apr. 30, 2014 DCL Ventures Inc. [Member]	Jan. 31, 2014 DCL Ventures Inc. [Member]	Oct. 31, 2013 DCL Ventures Inc. [Member]	Jul. 31, 2013 DCL Ventures Inc. [Member]	Apr. 30, 2013 DCL Ventures Inc. [Member]
Cost-Method Investment (Textual)
Share purchase under initial investment		25,000	25,000	25,000	25,000	25,000	25,000	50,000
Impairment loss
Investment in DCL Ventures, Inc.	$ 200,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 50,000

XML

Commitments (Details Textual) (USD $)	1 Months Ended	9 Months Ended			0 Months Ended	3 Months Ended	9 Months Ended			9 Months Ended
	May 23, 2011	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013	Jan. 11, 2013 HP [Member]	Sep. 30, 2014 HP [Member]	Sep. 30, 2014 HP [Member]	Jul. 28, 2014 HP [Member]	Sep. 30, 2013 HP [Member]	Sep. 30, 2014 Equinix [Member]
Commitments (Textual)
Term of non-cancellable operating lease							2 years
Rent expense		$ 190,486	$ 126,991			$ 214,177
Letter of Credit from JP Morgan Chase Bank					200,000
Letter of credit facility from JP Morgan Chase Bank, expiration date					Jan. 31, 2014
Monthly recurring fees										8,450
Nonrecurring fees										9,700
Hosting expense										132,737
Letter of credit increased amount						270,000	270,000		270,000
Start date of lease	Jun. 01, 2011
Expiration date of lease	Mar. 30, 2015
Operating lease, base rent	973,595
Certificate of deposit								100,000
Restricted cash		$ 170,468		$ 490,315

XML

Stock-Based Compensation (Details 2) (USD $)	9 Months Ended
	Sep. 30, 2014
Restricted Stock [Member]
Schedule of restricted stock award and non-employee stock option activity
Beginning balance	10,855,000
Vested	(50,000)
Forfeited, during the period	(480,000)
Ending balance	10,325,000
Weighted average grant date fair value, Beginning balance	$ 0.56
Weighted average grant date fair value, Vested	$ 0.42
Weighted average grant date fair value, Forfeited	$ 0.52
Weighted average grant date fair value, Ending balance	$ 0.56
Non Employee Restricted Stock Awards [Member]
Schedule of restricted stock award and non-employee stock option activity
Beginning balance	1,125,000
Vested	(50,000)
Ending balance	1,075,000
Weighted average grant date fair value, Beginning balance	$ 0.42
Weighted average grant date fair value, Vested	$ 0.42
Weighted average grant date fair value, Ending balance	$ 0.42

XML

Related Party Transactions (Details Textual) (USD $)		0 Months Ended	1 Months Ended
	Sep. 30, 2014	Jun. 17, 2014 Alexander Harrington [Member]	May 20, 2014 Chief Executive Officer [Member]	Apr. 24, 2014 Chief Executive Officer [Member]	Sep. 30, 2014 Dcl Ventures Inc [Member]	Jul. 31, 2014 Dcl Ventures Inc [Member]	Apr. 30, 2014 Dcl Ventures Inc [Member]	Jan. 31, 2014 Dcl Ventures Inc [Member]	Oct. 31, 2013 Dcl Ventures Inc [Member]	Jul. 31, 2013 Dcl Ventures Inc [Member]	Apr. 30, 2013 Dcl Ventures Inc [Member]	Jan. 31, 2013 Lernar [Member]	Jan. 31, 2013 Lernar [Member] Issuance One [Member]	Jan. 31, 2013 Lernar [Member] Issuance Two [Member]	Jan. 31, 2013 Lernar [Member] Issuance Three [Member]
Related Party Transactions (Textual)
Share purchase under initial investment					25,000	25,000	25,000	25,000	25,000	25,000	50,000
Investment in DCL Ventures, Inc.	$ 200,000				$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 25,000	$ 50,000
Consulting agreement term												3 years
Initial compensation fee												25,000
Per month consulting fee												5,000
Issuance of restricted shares of common stock													325,000	600,000	150,000
Compensation agreement term												2 years
Promissory note, amount				$ 300,000
Promissory note payable interest rate			15.00%	9.00%
Promissory note payable, Maturity date			Feb. 20, 2015	Jan. 24, 2015
Stock option issued to purchase common stock		25,000
Stock option price per share		$ 0.31

XML

Stock-Based Compensation (Details) (Stock Options [Member])	9 Months Ended
	Sep. 30, 2014
Stock Options [Member]
Weighted average assumptions used to estimate fair value of options granted
Expected volatility	201.68%
Expected life of option	6 years 2 months 5 days
Risk free interest rate	1.93%
Expected dividend yield	0.00%

XML

Restricted Cash (Details) (USD $)			0 Months Ended
	Sep. 30, 2014	Dec. 31, 2013	Jan. 11, 2013 HP [Member]	Sep. 30, 2014 HP [Member]	Jul. 28, 2014 HP [Member]	Sep. 30, 2013 HP [Member]
Restricted Cash (Textual)
Security Deposits	$ 115,104
Letter of Credit from JP Morgan Chase Bank			200,000
Letter of credit facility from JP Morgan Chase Bank, expiration date			Jan. 31, 2014
Letter of credit increased amount				270,000		270,000
Certificate of deposit for leased equipment					100,000
Security deposits	115,104	115,104
Restricted cash	$ 170,468	$ 490,315

XML

Accounts Receivable, Net (Tables)

9 Months Ended

Sep. 30, 2014

Notes Receivable [Abstract]

Schedule of accounts receivable, net

	September 30,			December 31,
	2014			2013
	(Unaudited)
Accounts receivable	$	320,792		$	423,220
Less: Reserve for future chargebacks		(43,152	)		(37,850	)
Total accounts receivable, net	$	277,640		$	385,370

XML

Common Stock Warrants (Details) (Stock Warrant [Member], USD $)	9 Months Ended
	Sep. 30, 2014
Stock Warrant [Member]
Schedule of warrant activity
Beginning Balance	2,342,500
Granted	25,000
Exercised
Forfeited, Number of Options/Warrants
Ending Balance, Number of Options/Warrants	2,367,500
Options/Warrants exercisable	2,367,500
Beginning Balance, Weighted Average Exercise Price	$ 2.50
Granted, Weighted Average Exercise Price	$ 0.32
Exercised, Weighted Average Exercise Price
Forfeited, Weighted Average Exercise Price
Ending Balance, Weighted Average Exercise Price	$ 2.48
Exercisable, Weighted Average Exercise Price	$ 2.48

XML

Notes Receivable (Details) (USD $)	9 Months Ended
	Sep. 30, 2014 Employees
Notes Receivable (Textual)
Notes receivable	$ 77,877
Number of former employees	2
Maturity period of due note	At various times during 2021-2023
Notes receivable, interest rate, minimum	2.31%
Notes receivable, interest rate, maximum	3.57%

XML

Fair Value Measurements (Details 1) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2014	Dec. 31, 2013
Schedule of estimated fair value of the warrant liability
Stock price	$ 0.35	$ 0.42
Strike price	$ 2.50	$ 2.50
Remaining contractual term (years)	1 year 3 months 18 days	2 years 1 month 6 days
Volatility	122.90%	109.60%
Adjusted volatility	118.90%	102.50%
Risk-free rate	0.30%	0.40%
Dividend yield	0.00%	0.00%

XML

Net Loss Per Common Share (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Numerator:
Net loss	$ (210,587)	$ (1,718,747)	$ (1,403,363)	$ (3,346,231)
Basic shares:
Weighted-average common shares outstanding	39,152,713	38,932,826	39,164,603	38,924,767
Diluted shares:
Weighted-average shares used to compute basic net loss per share	39,152,713	38,932,826	39,164,603	38,924,767
Weighted-average shares used to compute diluted net loss per share	39,152,713	38,932,826	39,164,603	38,924,767
Net loss per common share:
Basic	$ 0.00	$ (0.04)	$ (0.04)	$ (0.09)
Diluted	$ 0.00	$ (0.04)	$ (0.04)	$ (0.09)

XML

Stock-Based Compensation (Details 1) (USD $)	9 Months Ended
	Sep. 30, 2014
Stock Options [Member]
Schedule of Stock Options, Non-employee Stock Option and Unvested Stock Options
Beginning Balance	4,129,790
Granted	2,234,000
Expired or canceled, during the period	(532,500)
Forfeited, during the period	(1,760,262)
Ending Balance, Number of Options/Warrants	4,071,028
Options/Warrants exercisable	2,023,257
Beginning Balance, Weighted Average Exercise Price	$ 0.74
Granted, Weighted Average Exercise Price	$ 0.31
Expired or canceled, Weighted Average Exercise Price	$ 0.70
Forfeited, Weighted Average Exercise Price	$ 0.64
Ending Balance, Weighted Average Exercise Price	$ 0.55
Exercisable, Weighted Average Exercise Price	$ 0.75
Non-Employee Stock Option [Member]
Schedule of Stock Options, Non-employee Stock Option and Unvested Stock Options
Beginning Balance	200,000
Granted	25,000
Ending Balance, Number of Options/Warrants	225,000
Options/Warrants exercisable	200,000
Beginning Balance, Weighted Average Exercise Price	$ 0.93
Granted, Weighted Average Exercise Price	$ 0.34
Ending Balance, Weighted Average Exercise Price	$ 0.87
Exercisable, Weighted Average Exercise Price	$ 0.93
Unvested Stock Options [Member]
Schedule of Stock Options, Non-employee Stock Option and Unvested Stock Options
Beginning Balance	1,888,437
Granted	2,234,000
Vested	(314,404)
Forfeited, during the period	(1,760,262)
Ending Balance, Number of Options/Warrants	2,047,771
Beginning Balance, Weighted Average Exercise Price	$ 0.57
Granted, Weighted Average Exercise Price	$ 0.31
Vested, Weighted Average Exercise Price	$ 0.48
Forfeited, Weighted Average Exercise Price	$ 0.64
Ending Balance, Weighted Average Exercise Price	$ 0.35

XML

Summary of Significant Accounting Policies

9 Months Ended

Sep. 30, 2014

Summary of Significant Accounting Policies [Abstract]

Summary of Significant Accounting Policies

2. Summary of Significant Accounting Policies

During the nine months ended September 30, 2014, there were no material changes to the Company’s significant accounting policies from those disclosed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013, filed with the SEC on March 5, 2014.

XML

Income Taxes (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Income Taxes (Textual)
Provision for income taxes

XML

Stock-Based Compensation (Tables)

9 Months Ended

Sep. 30, 2014

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shedule of weighted average assumptions used to estimate fair value of options granted

	Nine Months Ended September 30, 2014
Expected volatility		201.68	%
Expected life of option		6.18 Years
Risk free interest rate		1.93	%
Expected dividend yield		0	%

Stock Options [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of stock options, non-employee stock options and unvested stock options

	Number of  Options			Weighted  Average  Exercise Price
Stock Options:
Outstanding at December 31, 2013		4,129,790		$	0.74
Granted		2,234,000			0.31
Expired or canceled, during the period		(532,500	)		0.70
Forfeited, during the period		(1,760,262	)		0.64
Outstanding at September 30, 2014		4,071,028			0.55
Exercisable at September 30, 2014		2,023,257		$	0.75

Non-Employee Stock Option [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of stock options, non-employee stock options and unvested stock options

	Number of  Options		Weighted  Average  Exercise Price
Non-Employee Stock Options:
Outstanding at December 31, 2013		200,000	$	0.93
Granted		25,000		0.34
Outstanding at September 30, 2014		225,000		0.87
Exercisable at September 30, 2014		200,000	$	0.93

Unvested Stock Options [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of stock options, non-employee stock options and unvested stock options

	Number of  Options			Weighted  Average  Grant Date  Fair Value
Unvested Stock Options:
Unvested stock options outstanding at December 31, 2013		1,888,437		$	0.57
Granted		2,234,000			0.31
Vested		(314,404	)		0.48
Forfeited, during the period		(1,760,262	)		0.64
Unvested stock options outstanding at September 30, 2014		2,047,771		$	0.35

Restricted Stock Awards [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of restricted stock award and non-employee stock option activity

	Number of  RSAs			Weighted  Average  Grant Date  Fair Value
Restricted Stock Awards:
Outstanding at December 31, 2013		10,855,000		$	0.56
Vested		(50,000	)		0.42
Forfeited, during the period		(480,000	)		0.52
Outstanding at September 30, 2014		10,325,000		$	0.56

Non Employee Restricted Stock Awards [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of restricted stock award and non-employee stock option activity

	Number of RSAs			Weighted Average Grant Date Fair Value
Non-Employee Restricted Stock Awards:
Outstanding at December 31, 2013		1,125,000		$	0.42
Vested		(50,000	)		0.42
Outstanding at September 30, 2014		1,075,000		$	0.42

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Accrued Expenses and Other Current Liabilities (Tables)

9 Months Ended

Sep. 30, 2014

Accounts Payable and Accrued Liabilities, Current [Abstract]

Schedule of accrued expenses and other current liabilities

	September 30,		December 31,
	2014		2013
	(Unaudited)
Compensation and benefits	$	286,875	$	499,500
Deferred rent		21,150		37,463
Professional fees		173,295		134,179
Other accrued expenses		61,397		-
Total accrued expenses and other current liabilities	$	542,717	$	671,142

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Accrued Expenses and Other Current Liabilities (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Schedule of accrued expenses and other current liabilities
Compensation and benefits	$ 286,875	$ 499,500
Deferred rent	21,150	37,463
Professional fees	173,295	134,179
Other accrued expenses	61,397
Total accrued expenses and other current liabilities	$ 542,717	$ 671,142

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Common Stock Warrants (Tables)

9 Months Ended

Sep. 30, 2014

Stock-Based Compensation and Common Stock Purchase Warrants [Abstract]

Schedule of warrant activity

	Number of  Warrants		Weighted  Average  Exercise Price
Stock Warrants:
Outstanding at December 31, 2013		2,342,500	$	2.50
Granted		25,000		0.32
Exercised		-		-
Forfeited		-		-
Outstanding at September 30, 2014		2,367,500		2.48
Warrants exercisable at September 30, 2014		2,367,500	$	2.48

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Net Loss Per Common Share (Tables)

9 Months Ended

Sep. 30, 2014

Net Loss Per Common Share [Abstract]

Reconciliation of numerator and denominator used in computing basic and diluted net loss per common share

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2014			2013			2014			2013
Numerator:
Net loss	$	(217,549	)	$	(1,718,747	)	$	(1,410,324	)	$	(3,346,231	)
Denominator:
Basic shares:
Weighted-average common shares outstanding		39,152,713			38,932,826			39,164,603			38,924,767
Diluted shares:
Weighted-average shares used to compute basic net loss per share		39,152,713			38,932,826			39,164,603			38,924,767
Weighted-average shares used to compute diluted net loss per share		39,152,713			38,932,826			39,164,603			38,924,767
Net loss per common share:
Basic	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)
Diluted	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)

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Basis of Presentation

9 Months Ended

Sep. 30, 2014

Basis of Presentation [Abstract]

Basis of Presentation

1. Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include Snap Interactive, Inc. and its wholly owned subsidiaries, eTwine, Inc. and Snap Mobile Limited (collectively, the “Company”).  The condensed consolidated financial statements included in this report have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial information.  The Company has not included certain information normally included in annual financial statements pursuant to those rules and regulations, although it believes that the disclosure included herein is adequate to make the information presented not misleading.

The financial statements contained herein should be read in conjunction with the Company’s audited consolidated financial statements and the related notes to the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013, filed with the SEC on March 5, 2014.

In the opinion of management, the accompanying unaudited condensed consolidated financial information contains all normal and recurring adjustments necessary to fairly present the consolidated financial condition, results of operations, and changes in cash flows of the Company for the interim periods presented.  The Company’s historical results are not necessarily indicative of future operating results and the results for the nine months ended September 30, 2014 are not necessarily indicative of results for the year ending December 31, 2014, or for any other period.

Certain amounts from prior periods have been reclassified in order to conform to the current period presentation, including the reclassification of a letter of credit of $115,104 from cash and cash equivalents to restricted cash for the period ended December 31, 2013.

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Basis of Presentation (Details) (USD $)	Sep. 30, 2014
Basis of Presentation (Textual)
Restricted cash	$ 115,104

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Fixed Assets and Intangible Assets, Net (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Schedule of fixed assets and intangible assets
Total fixed assets	$ 958,248	$ 954,517
Less: Accumulated depreciation and amortization	(562,196)	(432,055)
Total fixed assets and intangible assets, net	396,052	522,462
Computer equipment [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	256,610	252,879
Furniture and fixtures [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	142,856	142,856
Leasehold improvements [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	382,376	382,376
Software [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	10,968	10,968
Website domain name [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	124,938	124,938
Website costs [Member]
Schedule of fixed assets and intangible assets
Total fixed assets	$ 40,500	$ 40,500

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Net Loss Per Common Share (Details Textual) (Stock Option And Warrants [Member])	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Stock Option And Warrants [Member]
Net Loss Per Common Share (Textual)
Shares issuable excluded from computation of diluted net loss per share	16,863,528	17,640,565

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Condensed Consolidated Balance Sheets (USD $)	Sep. 30, 2014	Dec. 31, 2013
Current assets:
Cash and cash equivalents	$ 928,077	$ 927,352
Restricted cash	170,468	490,315
Credit card holdback receivable	746,960	232,264
Accounts receivable, net of allowances and reserves of $43,152 and $37,850, respectively	277,640	385,370
Security deposits	115,104
Prepaid expense and other current assets	130,397	114,863
Total current assets	2,368,646	2,150,164
Fixed assets and intangible assets, net	396,052	522,462
Notes receivable	77,877	170,566
Investments	200,000	100,000
Total assets	3,042,575	2,943,192
Current liabilities:
Accounts payable	986,987	861,730
Accrued expenses and other current liabilities	542,717	671,142
Notes payable	400,000
Deferred subscription revenue	2,101,089	1,826,771
Deferred advertising revenue	403,630	300,000
Total current liabilities	4,434,423	3,659,643
Long term deferred rent		12,058
Warrant liability	93,700	140,550
Total liabilities	4,528,123	3,812,251
Stockholders' equity (deficit):
Preferred stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding
Common stock, $0.001 par value, 100,000,000 shares authorized, 49,507,826 and 49,987,826 shares issued, respectively, and 39,182,826 and 39,132,826 shares outstanding, respectively	39,183	39,133
Additional paid-in capital	11,600,029	10,813,205
Accumulated deficit	(13,124,760)	(11,721,397)
Total stockholders' equity (deficit)	(1,485,548)	(869,059)
Total liabilities and stockholders' equity (deficit)	$ 3,042,575	$ 2,943,192

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Promissory Notes (Details) (USD $)	9 Months Ended			1 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013	May 20, 2014 Chief Executive Officer [Member]	Apr. 24, 2014 Chief Executive Officer [Member]
Promissory Notes (Textual)
Issuance of a promissory note				$ 100,000	$ 300,000
Promissory note payable interest rate				15.00%	9.00%
Maturity date				Feb. 20, 2015	Jan. 24, 2015
Purchase of common stock by issuance of warrants				25,000
Notes payable	400,000
Deferred financing cost	4,750			4,750
Accrued interest	$ 17,180

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Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Cash flows from operating activities:
Net loss	$ (1,403,363)	$ (3,346,231)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	130,141	130,020
Stock-based compensation expense	782,124	874,969
Amortization of debt issuance cost	1,583
Gain on change in fair value of warrants	(46,850)	(1,007,275)
Changes in operating assets and liabilities:
Decrease (increase) in restricted cash	319,847	(270,211)
Decrease (increase) in credit card holdback receivable	(514,696)	36,414
Decrease (increase) in accounts receivable	107,730	(27,282)
Increase in security deposits	(115,104)
Decrease (increase) in prepaid expenses and other current assets	(12,367)	89,762
Increase in accounts payable, accrued expenses and other current liabilities	13,145	372,929
Decrease in deferred rent	(28,371)	(21,881)
Increase (decrease) in deferred subscription revenue	274,318	(581,463)
Increase in deferred advertising revenue	103,630
Net cash used in operating activities	(388,233)	(3,750,249)
Cash flows from investing activities:
Purchase of fixed assets	(3,731)	(48,553)
Purchase of non-marketable equity securities	(100,000)	(75,000)
Repayment of notes receivable issued to employees and accrued interest	92,689	(3,611)
Net cash used in investing activities	(11,042)	(127,164)
Cash flows from financing activities:
Proceeds from issuance of promissory notes	400,000
Net cash provided by financing activities	400,000
Net decrease in cash and cash equivalents	725	(3,877,413)
Balance of cash and cash equivalents at beginning of period	927,352	5,357,596
Balance of cash and cash equivalents at end of period	928,077	1,480,183
Supplemental disclosure of cash flow information
AYI.com domain name purchase in exchange for 100,000 shares of common stock		100,000
Warrants issued for debt issuance costs	$ 4,750

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Accounts Receivable, Net (Details Textual) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Accounts Receivable, Net (Textual)
Unsettled transactions from credit card payment processors	$ 153,832	$ 191,656
Accounts receivable due from Apple Inc.	$ 157,531	$ 217,536

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Commitments

9 Months Ended

Sep. 30, 2014

Commitments [Abstract]

Commitments

15. Commitments

Operating Lease Agreements

On May 23, 2011, the Company executed a non-cancelable operating lease for corporate office space which began on June 1, 2011 and expires on March 30, 2015.  Total base rent due during the term of the lease is $973,595.  Monthly rent escalates during the term, but is recorded on a straight-line basis over the term of the lease.  Rent expense under this lease for the nine months ended September 30, 2014 and 2013 was $190,486.

During 2012, the Company entered into multiple two-year lease agreements with HP for equipment and certain other assets. During 2013, the Company entered into two additional two-year lease agreements with HP for equipment and certain financed items. Rent expense under these lease agreements for the nine months ended September 30, 2014 totaled $214,177.  On January 11, 2013, the Company obtained a letter of credit from JP Morgan in the amount of $200,000 in favor of HP. This letter of credit expired on January 31, 2014 but was replaced with a new letter of credit in the amount of $270,000. On July 28, 2014, HP released $100,000 held in the certificate of deposit. The Company recorded $170,468 (which includes interest) under restricted cash on its Condensed Consolidated Balance Sheet as of September 30, 2014 (See Note 3).

During 2013, the Company entered into a two-year service agreement with Equinix Operating Co., Inc. (“Equinix”) where Equinix agreed to provide certain products and services to the Company from January 2013 to January 2015.  Pursuant to the service agreement, the Company agreed to pay monthly recurring fees in the amount of $8,450 and certain nonrecurring fees in the amount of $9,700.  The agreement automatically renews for additional twelve month terms unless earlier terminated by either party.  Hosting expense under this lease totaled $132,737 for the nine months ended September 30, 2014.

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Fair Value Measurements (Details) (Recurring [Member], USD $)	Sep. 30, 2014	Dec. 31, 2013
LIABILITIES:
Total warrant liability	$ 93,700	$ 140,550
Warrant liability [Member]
LIABILITIES:
Total warrant liability	93,700	140,550
Level 1 [Member]
LIABILITIES:
Total warrant liability
Level 1 [Member] | Warrant liability [Member]
LIABILITIES:
Total warrant liability
Level 2 [Member]
LIABILITIES:
Total warrant liability
Level 2 [Member] | Warrant liability [Member]
LIABILITIES:
Total warrant liability
Level 3 [Member]
LIABILITIES:
Total warrant liability	93,700	140,550
Level 3 [Member] | Warrant liability [Member]
LIABILITIES:
Total warrant liability	$ 93,700	$ 140,550

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Subsequent Events

9 Months Ended

Sep. 30, 2014

Subsequent Events [Abstract]

Subsequent Events

13. Common Stock Warrants 

Warrant Liability

In January 2011, the Company completed an equity financing that raised gross proceeds of $8,500,000 from the issuance of 4,250,000 shares of common stock at a price of $2.00 per share and warrants to purchase an aggregate of 2,125,000 shares of common stock.  The warrants are exercisable any time on or before January 19, 2016 and have an exercise price of $2.50 per share.  The Company received $7,915,700 in net proceeds from the equity financing after deducting offering expenses of $584,300.  The exercise price of the warrants and number of shares of common stock to be received upon the exercise of the warrants are subject to adjustment for reverse and forward stock splits, stock dividends, stock combinations and other similar transactions.

The Company also issued warrants to purchase an aggregate of 255,000 shares of its common stock to the Company’s placement agent and advisors in January 2011 in connection with the equity financing as consideration for their services.  These warrants have the same terms, including exercise price, registration rights and expiration, as the warrants issued to the investors in the equity financing.

The Company has recorded a warrant liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as mark-to-market adjustment on warrant liability on the Company’s Condensed Consolidated Statement of Operations. The fair value of these warrants was $93,700 and $140,550 at September 30, 2014 and December 31, 2013, respectively, based on a model developed with the assistance of an independent third-party valuation expert.

The gain (loss) on change in fair value of warrants on these warrants was $(23,425) and $(163,975) for the three months ended September 30, 2014 and September 30, 2013, respectively, $46,850 and $1,007,275 for the nine months ended September 30, 2014 and September 30, 2013, respectively, and was not presented within loss from operations.

Warrant Equity

On May 20, 2014, the Company issued a warrant to purchase 25,000 shares of its common stock to Thomas Carrella in connection with the issuance of a promissory note.  The warrant has an exercise price equal to $0.32 per share and, if unexercised, expires on May 20, 2019.

The Company calculated the fair value of the warrant issued on May 20, 2014 using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that will be amortized over the term of the promissory note.

The following table summarizes warrant activity for the nine months ended September 30, 2014: 

	Number of  Warrants		Weighted  Average  Exercise Price
Stock Warrants:
Outstanding at December 31, 2013		2,342,500	$	2.50
Granted		25,000		0.32
Exercised		-		-
Forfeited		-		-
Outstanding at September 30, 2014		2,367,500		2.48
Warrants exercisable at September 30, 2014		2,367,500	$	2.48

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Condensed Consolidated Statements of Cash Flows (Unaudited) (Parenthetical)	9 Months Ended
	Sep. 30, 2014
Statement of Cash Flows [Abstract]
Shares of common stock issued in exchange of AYI.com domain	100,000

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Condensed Consolidated Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Balance Sheets [Abstract]
Allowances and reserves on Accounts receivables	$ 43,152	$ 37,850
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	49,507,826	49,987,826
Common stock, shares outstanding	39,182,826	39,132,826

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Accrued Expenses and Other Current Liabilities

9 Months Ended

Sep. 30, 2014

Accounts Payable and Accrued Liabilities, Current [Abstract]

Accrued expenses and other current liabilities

10. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following at September 30, 2014 and December 31, 2013:

	September 30,		December 31,
	2014		2013
	(Unaudited)
Compensation and benefits	$	286,875	$	499,500
Deferred rent		21,150		37,463
Professional fees		173,295		134,179
Other accrued expenses		61,397		-
Total accrued expenses and other current liabilities	$	542,717	$	671,142

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Document and Entity Information	9 Months Ended
	Sep. 30, 2014	Nov. 05, 2014
Document and Entity Information [Abstract]
Entity Registrant Name	Snap Interactive, Inc
Entity Central Index Key	0001355839
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Sep. 30, 2014
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	Q3
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		39,182,826

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Promissory Notes

9 Months Ended

Sep. 30, 2014

Promissory Notes [Abstract]

Promissory Notes

11. Promissory Notes

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s president, chief executive officer and the chairman of the Company’s Board of Directors. The promissory note is due and payable on January 24, 2015 and bears interest at the rate of nine percent (9%) per annum (See Note 16).

On May 20, 2014, the Company issued a promissory note in the amount of $100,000 and a warrant to purchase 25,000 shares of its common stock to Thomas Carrella. The promissory note is due and payable on February 20, 2015 and bears interest at the rate of fifteen percent (15%) per annum. The Company calculated the fair value of the warrant using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that will be amortized over the term of the promissory note (See Note 13).

At September 30, 2014, the Company had outstanding promissory notes in the aggregate amount of $400,000 recorded under notes payable and $17,180 in accrued interest recorded under accrued expenses and other current liabilities on its Condensed Consolidated Balance Sheet.

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Condensed Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Revenues:
Subscription revenue	$ 3,240,317	$ 2,988,151	$ 9,529,346	$ 9,566,361
Advertising revenue	244,183	1,827	697,516	45,167
Total revenues	3,484,500	2,989,978	10,226,862	9,611,528
Costs and expenses:
Programming, hosting and technology expense	687,162	1,225,129	2,299,768	3,993,704
Compensation expense	813,910	1,223,555	2,448,173	3,123,161
Professional fees	151,806	200,619	664,837	674,426
Advertising and marketing expense	1,285,889	1,125,181	3,875,148	3,209,110
General and administrative expense	721,462	774,632	2,374,012	2,972,104
Total costs and expenses	3,660,229	4,549,116	11,661,938	13,972,505
Loss from operations	(175,729)	(1,559,138)	(1,435,076)	(4,360,977)
Interest income (expense), net	(11,433)	1,405	(15,137)	4,510
Gain (loss) on change in fair value of warrants	(23,425)	(163,975)	46,850	1,007,275
Other income		2,961		2,961
Loss before provision for income taxes	(210,587)	(1,718,747)	(1,403,363)	(3,346,231)
Provision for income taxes
Net loss	$ (210,587)	$ (1,718,747)	$ (1,403,363)	$ (3,346,231)
Net loss per common share:
Basic and diluted	$ 0.00	$ (0.04)	$ (0.04)	$ (0.09)
Weighted average number of common shares used in calculating net loss per common share:
Basic and diluted	39,152,713	38,932,826	39,164,603	38,924,767

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Fair Value Measurements

9 Months Ended

Sep. 30, 2014

Fair Value Measurements [Abstract]

Fair Value Measurements

5. Fair Value Measurements

The fair value framework under the Financial Accounting Standards Board’s guidance requires the categorization of assets and liabilities into three levels based upon the assumptions used to measure the assets or liabilities.  Level 1 provides the most reliable measure of fair value, whereas Level 3, if applicable, would generally require significant management judgment.  The three levels for categorizing assets and liabilities under the fair value measurement requirements are as follows:

● Level 1:  Fair value measurement of the asset or liability using observable inputs such as quoted prices in active markets for identical assets or liabilities;

● Level 2:  Fair value measurement of the asset or liability using inputs other than quoted prices that are observable for the applicable asset or liability, either directly or indirectly, such as quoted prices for similar (as opposed to identical) assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and

● Level 3:  Fair value measurement of the asset or liability using unobservable inputs that reflect the Company’s own assumptions regarding the applicable asset or liability.

The following table summarizes the liabilities measured at fair value on a recurring basis as of September 30, 2014:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	—	$	—	$	93,700	$	93,700
Total warrant liability	$	—	$	—	$	93,700	$	93,700

The following table summarizes the liabilities measured at fair value on a recurring basis as of December 31, 2013:

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	—	$	—	$	140,550	$	140,550
Total warrant liability	$	—	$	—	$	140,550	$	140,550

The Company issued warrants to purchase common stock in January 2011 in conjunction with an equity financing.  In accordance with Accounting Standards Codification (“ASC”) Topic 480,Distinguishing Liabilities from Equity, the fair value of these warrants is classified as a liability on the Company’s Condensed Consolidated Balance Sheet because, according to the terms of the warrants, a fundamental transaction could give rise to an obligation of the Company to pay cash to its warrant holders.  Corresponding changes in the fair value of the warrants are recognized in earnings on the Company’s Condensed Consolidated Statement of Operations in each subsequent period.

The Company’s warrant liability is carried at fair value and was classified as Level 3 in the fair value hierarchy due to the use of significant unobservable inputs.  In order to calculate fair value, the Company uses a custom model developed with the assistance of an independent third-party valuation expert.  This model calculates the fair value of the warrant liability at each measurement date using a Monte-Carlo style simulation, as the value of certain features of the warrant liability would not be captured by the standard Black-Scholes model.

The following table summarizes the values of certain assumptions used the Company’s custom model to estimate the fair value of the warrant liability as of September 30, 2014 and December 31, 2013:

	September 30,			December 31,
	2014			2013
	(Unaudited)
Stock price	$	0.35		$	0.42
Strike price	$	2.50		$	2.50
Remaining contractual term (years)		1.30			2.1
Volatility		122.9	%		109.6	%
Adjusted volatility		118.9	%		102.5	%
Risk-free rate		0.3	%		0.4	%
Dividend yield		0.0	%		0.0	%

For the purposes of determining fair value, the Company used “adjusted volatility” in favor of “historical volatility” in its Monte-Carlo style simulation.  Historical volatility of the Company was calculated using weekly stock prices over a look back period corresponding to the remaining contractual term of the warrants as of each valuation date.  Management considered the lack of marketability of these instruments by incorporating a 10% incremental discount rate through a reduction of the volatility estimate (also known as volatility haircut) to calculate the adjusted volatility as of each valuation date.

Accounting Standards Update No. 2011-04, Fair Value Measurement (Topic 820) - Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRS (“ASU 2011-04”), indicates that “in the absence of a Level 1 input, a reporting entity should apply premiums or discounts when market participants would do so when pricing the asset or liability.”  In accordance with ASU 2011-04, management estimated fair value from the perspective of market participants.

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Accounts Receivable, Net

9 Months Ended

Sep. 30, 2014

Notes Receivable [Abstract]

Accounts Receivable, Net

4. Accounts Receivable, Net

Accounts receivable, net consisted of the following as of September 30, 2014 and December 31, 2013: 

	September 30,			December 31,
	2014			2013
	(Unaudited)
Accounts receivable	$	320,792		$	423,220
Less: Reserve for future chargebacks		(43,152	)		(37,850	)
Total accounts receivable, net	$	277,640		$	385,370

Credit card payments for subscriptions and micro-transactions typically settle several days after the date of purchase. The amount of unsettled transactions due from credit card payment processors was $153,832 as of September 30, 2014, compared to $191,656 at December 31, 2013. The amount of accounts receivable due from Apple Inc. was $157,531 as of September 30, 2014, compared to $217,536 at December 31, 2013. These amounts are included in the Company’s accounts receivable.

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Related Party Transactions

9 Months Ended

Sep. 30, 2014

Related Party Transactions [Abstract]

Related Party Transactions

16. Related Party Transactions

On January 31, 2013, the Company entered into a subscription agreement with Darrell Lerner and DCL in connection with his separation from the Company. Pursuant to this agreement, the Company purchased (i) 50,000 shares of DCL’s common stock for an aggregate purchase price of $50,000 in April 2013, (ii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in July 2013, (iii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in October 2013, (iv) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in January 2014, (v) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in April 2014, (vi) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in July 2014 and (vii) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in September 2014.  These nonmarketable securities have been recorded in “Investments” on the Company’s Condensed Consolidated Balance Sheet measured on a cost basis.

On January 31, 2013, the Company entered into a consulting agreement with Darrell Lerner, pursuant to which Mr. Lerner agreed to serve as a consultant to the Company for a three-year period, beginning on February 1, 2013 (the “Effective Date”). Pursuant to the agreement, Mr. Lerner agreed to assist and advise the Company on legal, financial and other matters for which he has knowledge that pertains to the Company, as the Company reasonably requests. As compensation for his services, the Company agreed to pay Mr. Lerner a monthly fee of $25,000 for the initial two year period of the agreement and a monthly fee of $5,000 for every month thereafter. The monthly payments under the agreement are conditioned upon Mr. Lerner’s compliance with a customary confidentiality covenant covering certain information concerning the Company, a covenant not to compete during the term of the agreement and for a period of one year following the termination of the agreement, a non-disparagement covenant regarding the Company and a non-solicitation covenant for a period of nine months immediately following the later of the termination of the agreement or the end of the term of the agreement.

The consulting agreement is for a three-year period; provided, however, that the Company may terminate the agreement at any time without notice and may renew the term of the agreement by providing written notice to Mr. Lerner prior to or at the expiration of the term. If the Company terminates the agreement without “cause” (as defined in the agreement) prior to the third anniversary of the Effective Date, the Company has agreed to (i) pay Mr. Lerner the amount of the monthly fees owed to Mr. Lerner for the period from the Effective Date to the second anniversary of the Effective Date and (ii) take all commercially reasonably actions to cause (A) 325,000 shares of restricted common stock of the Company previously granted to Mr. Lerner, (B) 600,000 shares of restricted common stock of the Company previously granted to Mr. Lerner and (iii) 150,000 shares of restricted common stock of the Company granted to Mr. Lerner pursuant to the agreement, to be vested as of the date of the termination.

On April 24, 2014, the Company issued a promissory note in the amount of $300,000 to a related party, Clifford Lerner, the Company’s president, chief executive officer and the chairman of the Company’s Board of Directors. The promissory note is due and payable on January 24, 2015 and bears interest at the rate of nine percent (9%) per annum.

On June 17, 2014, the Board of Directors of the Company increased the size of the Board of Directors from one (1) member to two (2) members and appointed Alexander Harrington to the Board of Directors.  Mr. Harrington will serve as a director until the Company’s 2015 annual meeting of stockholders.  On June 17, 2014, the Company issued a stock option to purchase 25,000 shares of its common stock to Alexander Harrington as consideration for his service as a director on the Company’s Board of Directors. The stock option has an exercise price of $0.31 per share. The shares underlying the stock option will vest on the first anniversary of the date of grant, provided that Mr. Harrington is providing services to the Company on such date.

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Stock-Based Compensation

9 Months Ended

Sep. 30, 2014

Stock-Based Compensation and Common Stock Purchase Warrants [Abstract]

Stock-Based Compensation

12. Stock-Based Compensation

The Snap Interactive, Inc. Amended and Restated 2011 Long-Term Incentive Plan (the “Plan”) permits the Company to award stock options (both incentive stock options and non-qualified stock options), stock appreciation rights, restricted stock, restricted stock units, shares of performance stock, dividend equivalent rights, and other stock-based awards and cash-based incentive awards to its employees (including an employee who is also a director or officer under certain circumstances), non-employee directors and consultants. The maximum number of shares of common stock that may be issued pursuant to awards under the Plan is 7,500,000 shares, 100% of which may be issued pursuant to incentive stock options. As of September 30, 2014, there were 3,403,972 shares available for future issuance under the Plan.

Stock Options

The following table summarizes the assumptions used in the Black-Scholes pricing model to estimate the fair value of the options granted during the nine months ended September 30, 2014:

	Nine Months Ended September 30, 2014
Expected volatility		199.10	%
Expected life of option		6.15 Years
Risk free interest rate		1.96	%
Expected dividend yield		0	%

The expected life of the options is the period of time over which employees and non-employees are expected to hold their options prior to exercise.  The expected life of options has been determined using the "simplified" method as prescribed by Staff Accounting Bulletin 110, which uses the midpoint between the vesting date and the end of the contractual term.  The volatility of the Company’s common stock is calculated using the Company’s historical volatilities beginning at the grant date and going back for a period of time equal to the expected life of the award.

The following table summarizes stock option activity for the nine months ended September 30, 2014:  

	Number of  Options			Weighted  Average  Exercise Price
Stock Options:
Outstanding at December 31, 2013		4,129,790		$	0.74
Granted		2,234,000			0.31
Expired or canceled, during the period		(532,500	)		0.73
Forfeited, during the period		(1,760,262	)		0.64
Outstanding at September 30, 2014		4,071,028			0.55
Exercisable at September 30, 2014		2,023,257		$	0.75

At September 30, 2014, the aggregate intrinsic value of stock options that were outstanding and exercisable was $104,300 and $10,000, respectively.  At September 30, 2013, the aggregate intrinsic value of stock options that were outstanding and exercisable was $1,100,260 and $509,047, respectively.  The intrinsic value for stock options is calculated based on the exercise price of the underlying awards and the fair value of such awards as of the period-end date.

Stock-based compensation expense relating to stock options was $128,540 and $265,704 during the nine months ended September 30, 2014 and 2013, respectively.  The Company estimates potential forfeitures of stock awards and adjusts recorded stock-based compensation expense accordingly.  The estimate of forfeitures is adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates.  Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment in the period of change and will also impact the amount of stock-based compensation expense that is recognized in future periods.  

Non-employee stock option activity described below is also included in the stock option activity summarized on the previous table. The following table summarizes non-employee stock option activity for the nine months ended September 30, 2014:

	Number of  Options		Weighted  Average  Exercise Price
Non-Employee Stock Options:
Outstanding at December 31, 2013		200,000	$	0.93
Granted		25,000		0.34
Outstanding at September 30, 2014		225,000		0.87
Exercisable at September 30, 2014		225,000	$	0.87

At September 30, 2014 and 2013, the aggregate intrinsic value of non-employee stock options that were outstanding and exercisable was $250 and $24,500, respectively.  

Stock-based compensation expense relating to non-employee stock options was $5,379 and $129,411 during the nine months ended September 30, 2014 and 2013, respectively.  

The following table summarizes unvested stock option activity for the nine months ended September 30, 2014: 

	Number of  Options			Weighted  Average  Grant Date  Fair Value
Unvested Stock Options:
Unvested stock options outstanding at December 31, 2013		1,888,437		$	0.57
Granted		2,234,000			0.31
Vested		(314,404	)		0.56
Forfeited, during the period		(1,760,262	)		0.63
Unvested stock options outstanding at September 30, 2014		2,047,771		$	0.35

There was $556,575 and $1,061,360 of total unrecognized stock-based compensation expense related to unvested stock options at September 30, 2014 and 2013, respectively, which is expected to be recognized over a weighted average remaining vesting period of 3.24 and 3.02 years, respectively.   

Restricted Stock Awards

The following table summarizes restricted stock award activity for the nine months ended September 30, 2014: 

	Number of  RSAs			Weighted  Average  Grant Date  Fair Value
Restricted Stock Awards:
Outstanding at December 31, 2013		10,855,000		$	0.56
Vested		(50,000	)		0.42
Forfeited, during the period		(480,000	)		0.52
Outstanding at September 30, 2014		10,325,000		$	0.56

At September 30, 2014, there was $3,929,396 of total unrecognized compensation expense related to unvested restricted stock awards, which is expected to be recognized over a weighted average period of 7.80 years.  At September 30, 2013, there was $5,534,038 of total unrecognized compensation expense related to unvested non-employee restricted stock awards, which is expected to be recognized over a weighted average period of 5.87 years.

Stock-based compensation expense relating to restricted stock awards was $660,545 and $609,265 for the nine months ended September 30, 2014 and 2013, respectively.

Non-employee restricted stock award activity described below is also included in total restricted stock award activity summarized on the previous table.  The following table summarizes non-employee restricted stock award activity for the nine months ended September 30, 2014:

	Number of  RSAs			Weighted  Average  Grant Date  Fair Value
Non-Employee Restricted Stock Awards:
Outstanding at December 31, 2013		1,125,000		$	0.42
Vested		(50,000	)		0.42
Outstanding at September 30, 2014		1,075,000		$	0.42

At September 30, 2014, there was $298,099 of total unrecognized stock-based compensation expense related to non-employee unvested restricted stock awards, which is expected to be recognized over a weighted average period of 7.63 years.

Stock-based compensation expense relating to non-employee restricted stock awards was $14,065 for the nine months ended September 30, 2014.

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Notes Receivable

9 Months Ended

Sep. 30, 2014

Notes Receivable [Abstract]

Notes Receivable

8. Notes Receivable

At September 30, 2014, the Company had notes receivable due in the aggregate amount of $77,877 from two former employees.  The employees issued the notes to the Company since the Company paid taxes for stock-based compensation on these employees’ behalf in 2011 and 2012.  The outstanding amounts under the notes are secured by pledged stock certificates and are due at various times during 2021-2023.  Interest accrues on these notes at rates ranging from 2.31% to 3.57% per annum.

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Cost-Method Investment

9 Months Ended

Sep. 30, 2014

Cost-Method Investment [Abstract]

Cost-Method Investment

6. Cost-Method Investment

On January 31, 2013, the Company entered into a subscription agreement with Darrell Lerner and DCL Ventures, Inc. (“DCL”) in connection with Mr. Lerner’s separation from the Company. Pursuant to this agreement, the Company has made multiple investments in DCL by purchasing (i) 50,000 shares of DCL’s common stock for an aggregate purchase price of $50,000 in April 2013, (ii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in July 2013, (iii) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in October 2013, (iv) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in January 2014, (v) 25,000 shares of DCL’s common stock for an aggregate purchase price of $25,000 in April 2014, (vi) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in July 2014 and (vii) 25,000 shares of DCL’s common stock for an aggregate price of $25,000 in September 2014.  These nonmarketable securities have been recorded in “Investments” on the Company’s Condensed Consolidated Balance Sheet measured on a cost basis (See Note 16).

As of September 30, 2014, the aggregate carrying amount of the Company’s cost-method investment in DCL, which was a non-controlled entity, was $200,000. The Company assesses all cost-method investments for impairment quarterly. No impairment loss was recorded during the nine months ended September 30, 2014. The Company does not reassess the fair value of cost-method investments if there are no identified events or changes in circumstances that may have a significant adverse effect on the fair value of the investments (See Note 16).

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Fixed Assets and Intangible Assets, Net

9 Months Ended

Sep. 30, 2014

Fixed Assets and Intangible Assets, Net [Abstract]

Fixed Assets and Intangible Assets, Net

7. Fixed Assets and Intangible Assets, Net

Fixed assets and intangible assets, net consisted of the following at September 30, 2014 and December 31, 2013: 

	September 30,			December 31,
	2014			2013
	(Unaudited)
Computer equipment	$	256,610		$	252,879
Furniture and fixtures		142,856			142,856
Leasehold improvements		382,376			382,376
Software		10,968			10,968
Website domain name		124,938			124,938
Website costs		40,500			40,500
Total fixed assets		958,248			954,517
Less: Accumulated depreciation and amortization		(562,196	)		(432,055	)
Total fixed assets and intangible assets, net	$	396,052		$	522,462

The Company only holds fixed assets in the United States. Depreciation and amortization expense for the nine months ended September 30, 2014 was $130,141, as compared to $130,020 for the nine months ended September 30, 2013.

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Income Taxes

9 Months Ended

Sep. 30, 2014

Income Taxes [Abstract]

Income Taxes

9. Income Taxes

The Company had no income tax benefit or provision for the nine months ended September 30, 2014 and 2013.  Since the Company incurred a net loss for the nine months ended September 30, 2014 and 2013, there was no income tax expense for the period.  Increases in deferred tax balances have been offset by a valuation allowance and have no impact on the Company’s deferred income tax provision.

In calculating the provision for income taxes on an interim basis, the Company estimates the annual effective income tax rate based upon the facts and circumstances known for the period and applies that rate to the earnings or losses for the most recent interim period.  The Company’s effective income tax rate is based on expected income and statutory tax rates and takes into consideration permanent differences between financial statement income and tax return income applicable to the Company in the various jurisdictions in which the Company operates.  The effect of a discrete item, such as changes in estimates, changes in enacted tax laws or rates or tax status, and unusual or infrequently occurring events, is recognized in the interim period in which the discrete item occurs.  The accounting estimates used to compute the provision for income taxes may change as new events occur, additional information is obtained or as the result of new judicial interpretations or changes in tax laws or regulations.

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Accounts Receivable, Net (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Schedule of accounts receivable, net
Accounts receivable	$ 320,792	$ 423,220
Less: Reserve for future chargebacks	(43,152)	(37,850)
Total accounts receivable, net	$ 277,640	$ 385,370

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Common Stock Warrants (Details Textual) (USD $)	1 Months Ended		3 Months Ended		9 Months Ended
	May 20, 2014	Jan. 31, 2011	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Common Stock Purchase Warrants (Textual)
Gross proceeds from common stock issued		$ 8,500,000
Shares of common stock issued		4,250,000
Common stock price per share		$ 2
Common stock shares issued for warrant exercised		2,125,000
Warrants exercise price	$ 0.32	$ 2.50
Deferred financing cost					(4,750)
Warrants expiration date	May 20, 2019	Jan. 19, 2016
Net proceeds from issuance of warrants		7,915,700
Offering cost of warrants		584,300
Fair value of warrants			93,700		93,700		140,550
Gain (loss) on change in fair value of warrants			(23,425)	(163,975)	46,850	1,007,275
Chief Executive Officer [Member]
Common Stock Purchase Warrants (Textual)
Purchase of common stock by issuance of warrants	25,000
Deferred financing cost	$ (4,750)
Placement Agent [Member]
Common Stock Purchase Warrants (Textual)
Purchase of common stock by issuance of warrants		255,000

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Net Loss Per Common Share

9 Months Ended

Sep. 30, 2014

Net Loss Per Common Share [Abstract]

Net Loss Per Common Share

14. Net Loss Per Common Share

Basic net loss per common share is computed based upon the weighted average common shares outstanding as defined by ASC Topic 260, Earnings Per Share. Diluted net loss per common share includes the dilutive effects of stock options, warrants and stock equivalents. To the extent stock options, stock equivalents and warrants are antidilutive, they are excluded from the calculation of diluted net loss per share. For the nine months ended September 30, 2014, 16,863,528 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted net loss per share because their inclusion would be antidilutive. For the nine months ended September 30, 2013, 17,640,565 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted net loss per share because their inclusion would have been antidilutive.

The following table provides a reconciliation of the numerator and denominator used in computing basic and diluted net loss per common share: 

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2014			2013			2014			2013
Numerator:
Net loss	$	(217,549	)	$	(1,718,747	)	$	(1,410,324	)	$	(3,346,231	)
Denominator:
Basic shares:
Weighted-average common shares outstanding		39,152,713			38,932,826			39,164,603			38,924,767
Diluted shares:
Weighted-average shares used to compute basic net loss per share		39,152,713			38,932,826			39,164,603			38,924,767
Weighted-average shares used to compute diluted net loss per share		39,152,713			38,932,826			39,164,603			38,924,767
Net loss per common share:
Basic	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)
Diluted	$	(0.01	)	$	(0.04	)	$	(0.04	)	$	(0.09	)

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Fair Value Measurements (Tables)

9 Months Ended

Sep. 30, 2014

Fair Value Measurements [Abstract]

Schedule of liabilities measured at fair value on a recurring basis

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	—	$	—	$	93,700	$	93,700
Total warrant liability	$	—	$	—	$	93,700	$	93,700

	Level 1		Level 2		Level 3		Total
LIABILITIES:
Warrant liability	$	—	$	—	$	140,550	$	140,550
Total warrant liability	$	—	$	—	$	140,550	$	140,550

Shedule of the assumptions used the company's custom model estimate the fair value of the warrant liability

	September 30,			December 31,
	2014			2013
	(Unaudited)
Stock price	$	0.35		$	0.42
Strike price	$	2.50		$	2.50
Remaining contractual term (years)		1.30			2.1
Volatility		122.9	%		109.6	%
Adjusted volatility		118.9	%		102.5	%
Risk-free rate		0.3	%		0.4	%
Dividend yield		0.0	%		0.0	%

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Stock-Based Compensation (Details Textual) (USD $)	9 Months Ended				3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014 Stock Options [Member]	Sep. 30, 2013 Stock Options [Member]	Sep. 30, 2014 Non Employee Stock Option [Member]	Sep. 30, 2013 Non Employee Stock Option [Member]	Sep. 30, 2014 Unvested Stock Options [Member]	Sep. 30, 2013 Unvested Stock Options [Member]	Sep. 30, 2014 Restricted Stock [Member]	Sep. 30, 2013 Restricted Stock [Member]	Sep. 30, 2014 Non Employee Restricted Stock Awards [Member]
Stock-Based Compensation (Textual)
Stock options outstanding, intrinsic value			$ 101,022	$ 1,100,260	$ 250	$ 24,500
Stock options exercisable, intrinsic value			9,686	509,047	250	24,500
Stock-based compensation expense	782,124	874,969	782,124	265,704	5,379	129,411			660,545	609,265	14,065
Total unrecognized compensation cost related to non-vested stock options							$ 556,575	$ 1,061,360	$ 3,929,396	$ 5,534,038	$ 298,099
Weighted average expected recognition period of compensation cost not yet recognized							3 years 5 months 19 days	3 years 7 days	5 years 1 month 6 days	5 years 10 months 13 days	7 years 7 months 17 days
Number of shares authorized under Option	7,500,000
Percentage of common stock delivered pursuant to incentive stock options	100.00%
Shares available for future issuance	3,403,972

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Fixed Assets and Intangible Assets, Net (Details Textual) (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Fixed Assets and Intangible Assets, Net (Textual)
Depreciation and amortization expense	$ 130,141	$ 130,020

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Condensed Consolidated Statement of Changes in Stockholders' Equity (Deficit) (Unaudited) (USD $)	Total	Common Stock	Additional Paid-in Capital	Accumulated Deficit
Balance at Dec. 31, 2013	$ (869,059)	$ 39,133	$ 10,813,205	$ (11,721,397)
Balance, shares at Dec. 31, 2013		39,132,826
Shares issued for consulting services		50	(50)
Shares issued for consulting services, shares		50,000
Stock-based compensation expense for restricted stock awards	660,544		660,544
Stock-based compensation expense for stock options	121,580		121,580
Warrants issued for debt issuance cost	4,750		4,750
Net loss	(1,403,363)			(1,403,363)
Balance at Sep. 30, 2014	$ (1,485,548)	$ 39,183	$ 11,600,029	$ (13,124,760)
Balance, shares at Sep. 30, 2014		39,182,826

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Restricted Cash

9 Months Ended

Sep. 30, 2014

Restricted Cash [Abstract]

Restricted Cash

3. Restricted Cash

During 2011, the Company established a line of credit with Sentinel Benefits Group, Inc. (“Sentinel Group”) related to the Company’s office lease and placed a cash security deposit of $115,104 in the form of a letter of credit for the life of the lease.  The Company recorded $115,104 under restricted cash on its Condensed Consolidated Balance Sheet as of December 31, 2013. On September 2, 2014, Sentinel Group released the letter of credit and the Company issued a payment towards the security deposit. The Company recorded $115,104 of security deposits on its Condensed Consolidated Balance Sheet as of September 30, 2014.

On January 11, 2013, the Company obtained a letter of credit from JP Morgan Chase Bank, N.A. (“JP Morgan”) in the amount of $200,000 in favor of Hewlett Packard Financial Services Company (“HP”).  The amount was subsequently increased to $270,000 in September 2013.  This letter of credit expired on January 31, 2014 but was replaced with a new letter of credit in the amount of $270,000. On July 28, 2014, HP released $100,000 held in the certificate of deposit. The Company recorded $170,468 (which includes interest) under restricted cash on its Condensed Consolidated Balance Sheet as of September 30, 2014 (See Note 15).

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Fixed Assets and Intangible Assets, Net (Tables)

9 Months Ended

Sep. 30, 2014

Fixed Assets and Intangible Assets, Net [Abstract]

Schedule of fixed assets and intangible assets

	September 30,			December 31,
	2014			2013
	(Unaudited)
Computer equipment	$	256,610		$	252,879
Furniture and fixtures		142,856			142,856
Leasehold improvements		382,376			382,376
Software		10,968			10,968
Website domain name		124,938			124,938
Website costs		40,500			40,500
Total fixed assets		958,248			954,517
Less: Accumulated depreciation and amortization		(562,196	)		(432,055	)
Total fixed assets and intangible assets, net	$	396,052		$	522,462

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Fair Value Measurements (Details Textual)	9 Months Ended
	Sep. 30, 2014
Fair Value Measurements (Textual)
Incremental discount rate premium due to lack of marketability	10.00%

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Common Stock Warrants

9 Months Ended

Sep. 30, 2014

Stock-Based Compensation and Common Stock Purchase Warrants [Abstract]

Common Stock Warrants

13. Common Stock Warrants 

Warrant Liability

In January 2011, the Company completed an equity financing that raised gross proceeds of $8,500,000 from the issuance of 4,250,000 shares of common stock at a price of $2.00 per share and warrants to purchase an aggregate of 2,125,000 shares of common stock.  The warrants are exercisable any time on or before January 19, 2016 and have an exercise price of $2.50 per share.  The Company received $7,915,700 in net proceeds from the equity financing after deducting offering expenses of $584,300.  The exercise price of the warrants and number of shares of common stock to be received upon the exercise of the warrants are subject to adjustment for reverse and forward stock splits, stock dividends, stock combinations and other similar transactions.

The Company also issued warrants to purchase an aggregate of 255,000 shares of its common stock to the Company’s placement agent and advisors in January 2011 in connection with the equity financing as consideration for their services.  These warrants have the same terms, including exercise price, registration rights and expiration, as the warrants issued to the investors in the equity financing.

The Company has recorded a warrant liability on its Condensed Consolidated Balance Sheet at the end of each reporting period based on the estimated fair value of the warrants. The warrants are valued at the end of each reporting period with changes recorded as mark-to-market adjustment on warrant liability on the Company’s Condensed Consolidated Statement of Operations. The fair value of these warrants was $93,700 and $140,550 at September 30, 2014 and December 31, 2013, respectively, based on a model developed with the assistance of an independent third-party valuation expert.

The gain (loss) on change in fair value of warrants on these warrants was $(23,425) and $(163,975) for the three months ended September 30, 2014 and September 30, 2013, respectively, $46,850 and $1,007,275 for the nine months ended September 30, 2014 and September 30, 2013, respectively, and was not presented within loss from operations.

Warrant Equity

On May 20, 2014, the Company issued a warrant to purchase 25,000 shares of its common stock to Thomas Carrella in connection with the issuance of a promissory note.  The warrant has an exercise price equal to $0.32 per share and, if unexercised, expires on May 20, 2019.

The Company calculated the fair value of the warrant issued on May 20, 2014 using Black-Scholes option pricing model and recorded $4,750 of deferred financing costs related to the issuance of the warrant that will be amortized over the term of the promissory note.

The following table summarizes warrant activity for the nine months ended September 30, 2014: 

	Number of  Warrants		Weighted  Average  Exercise Price
Stock Warrants:
Outstanding at December 31, 2013		2,342,500	$	2.50
Granted		25,000		0.32
Exercised		-		-
Forfeited		-		-
Outstanding at September 30, 2014		2,367,500		2.48
Warrants exercisable at September 30, 2014		2,367,500	$	2.48