Condensed Consolidated Statements of Cash Flows (USD $)	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013
Cash flows from operating activities:
Net loss	$ (1,192,775)	$ (1,627,483)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	86,873	85,563
Stock-based compensation expense	494,712	445,069
Gain on change in fair value of warrants	(70,275)	(1,171,250)
Changes in operating assets and liabilities:
Decrease (increase) in restricted cash	104,893	(270,211)
Decrease (increase) in credit card holdback receivable	(453,752)	30,369
Decrease (increase) in accounts receivable	108,489	(13,163)
Decrease (increase) in prepaid expenses and other current assets	(13,303)	34,688
Increase (decrease) in accounts payable, accrued expenses and other current liabilities	(89,913)	341,601
Decrease in deferred rent	(19,306)	(14,587)
Increase (decrease) in deferred subscription revenue	131,996	(492,527)
Increase in deferred advertising revenue	146,667
Net cash used in operating activities	(765,694)	(2,651,931)
Cash flows from investing activities:
Purchase of fixed assets	(3,731)	(35,550)
Purchase of non-marketable equity securities	(50,000)	(50,000)
Repayment of notes receivable issued to employees and accrued interest	47,818	(2,382)
Net cash used in investing activities	(5,913)	(87,932)
Cash flows from financing activities:
Proceeds from issuance of promissory notes	400,000
Net cash provided by financing activities	400,000
Decrease in cash and cash equivalents	(371,607)	(2,739,863)
Balance of cash and cash equivalents at beginning of period	927,352	5,357,596
Balance of cash and cash equivalents at end of period	555,745	2,617,733
Supplemental disclosure of cash flow information:
AYI.com domain name purchase in exchange for 100,000 shares of common stock		100,000
Warrants issued for debt issuance costs	$ 4,750