Condensed Consolidated Statement of Changes in Stockholders' Equity (Unaudited) (USD $)	Total	Common Stock	Additional Paid-in Capital	Accumulated Deficit
Beginning balance at Dec. 31, 2012	$ 1,760,871	$ 38,833	$ 9,437,422	$ (7,715,384)
Beginning balance, shares at Dec. 31, 2012		38,832,826
Stock issued in exchange for domain name	100,000	100	99,900
Stock issued in exchange for domain name, shares	100,000	100,000
Stock-based compensation expense for stock options	265,704		265,704
Stock-based compensation expense for restricted stock awards	609,265		609,265
Net loss	(3,346,231)			(3,346,231)
Balance at Sep. 30, 2013	$ (610,391)	$ 38,933	$ 10,412,291	$ (11,061,615)
Balance, shares at Sep. 30, 2013		38,932,826