Summary of Significant Accounting Policies (Details)	12 Months Ended
Dec. 31, 2012
Software and website costs [Member]
Schedule of property and equipment useful life
Estimated useful life	3 years
Computers and office equipment [Member]
Schedule of property and equipment useful life
Estimated useful life	5 years
Furniture and fixtures [Member]
Schedule of property and equipment useful life
Estimated useful life	7 years
Leasehold improvements [Member]
Schedule of property and equipment useful life
Estimated useful life	Shorter of estimated useful life or remaining lease term

Describes the periods of time over which an entity anticipates to receive utility from its property, plant and equipment (that is, the periods of time over which an entity allocates the initial cost of its property, plant and equipment).

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 235

-SubTopic 10

-Section 50

-Paragraph 3

-URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 360

-SubTopic 10

-URI http://asc.fasb.org/subtopic&trid=2155824

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration