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Income Taxes (Tables)
12 Months Ended
Dec. 31, 2012
Income Taxes [Abstract]  
Schedule of components of deferred tax assets and liabilities
 
  
Years Ended December 31,
 
  
2012
  
2011
 
Deferred Tax Liability:
         
Furniture, fixtures, equipment and intangibles
 
$
(64,437
 
$
            (37,072
)
Other
   
(10,162
   
-
 
Warrants
   
     (627,056
)
   
          (842,260
)
Deferred Tax Assets
               
Stock options for services
   
1,049,578
     
            562,163
 
Net operating loss carry-forward
   
3,237,128
     
        1,924,412
 
Reserve for future charge backs
   
16,674
     
                     -
 
Valuation allowance
   
  (3,601,725
   
          (1,607,243
)
Net deferred tax assets (liabilities)
  $
-
    $
                     -
 
Summary of reconciliation of federal income tax provision from continuing operations at statutory rate
 
   
Years Ended December 31,
 
   
2012
   
2011
 
Federal income tax benefit at statutory rate
 
$
(1,410,724
)
 
$
(557,891
)
Increase (decrease) in income taxes resulting from:
               
     State and local income taxes
   
(598,095
)
   
(153,636
)
     Change in deferred tax asset valuation allowance
   
1,994,482
     
702,147
 
     Stock based compensation
   
-
     
-
 
     Non-deductible expenses
   
14,337
     
9,380
 
     Other
   
-
     
-
 
Income Tax Expense
 
$
-
   
$
-