Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $)	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012
Cash flows from operating activities:
Net loss	$ (1,627,483)	$ (4,029,860)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	85,563	72,476
Amortization of investment premium		5,348
Stock-based compensation expense	445,069	609,793
Mark-to-market adjustment on warrant liability	(1,171,250)	1,171,250
Loss on disposal of fixed assets		16,885
Changes in operating assets and liabilities:
Restricted cash	(270,211)	(105,000)
Credit card holdback receivable	30,369	(31,954)
Accounts receivable, net	(13,163)	(69,992)
Prepaid expense and other current assets	34,688	(96,833)
Security deposit		19,520
Accounts payable and accrued expenses and other current liabilities	341,601	235,007
Deferred rent	(14,587)	(11,135)
Deferred revenue	(492,527)	516,537
Net cash used in operating activities	(2,651,931)	(1,697,958)
Cash flows from investing activities:
Purchase of fixed assets	(35,550)	(88,241)
Purchase of non-marketable equity securities	(50,000)	0
Redemption of short-term investments	0	4,975,000
Repayment (issuance) of notes receivable and accrued interest	(2,382)	7,672
Net cash (used in) provided by investing activities	(87,932)	4,894,431
Cash flows from financing activities:
Net cash provided by financing activities
Net (decrease) increase in cash and cash equivalents	(2,739,863)	3,196,473
Cash and cash equivalents at beginning of year	5,357,596	2,397,828
Cash and cash equivalents at end of period	2,617,733	5,594,301
Supplemental disclosure of noncash activity:
AYI.com domain purchase in exchange for 100,000 shares of common stock	$ 100,000