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Condensed Consolidated Statements of Operations (Unaudited) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Revenues:        
Subscription revenue $ 3,150,319 $ 5,110,907 $ 6,578,210 $ 10,696,945
Advertising revenue 1,670 101,730 43,339 261,143
Total revenues 3,151,989 5,212,637 6,621,549 10,958,088
Costs and expenses:        
Programming, hosting and technology 1,339,930 995,765 2,701,321 1,897,885
Compensation 1,078,536 1,063,503 1,899,606 1,969,852
Professional fees 206,703 183,909 473,807 332,226
Advertising and marketing 952,248 3,023,656 2,083,929 7,543,897
General and administrative 1,118,700 1,090,334 2,264,725 2,074,553
Total costs and expenses 4,696,117 6,357,167 9,423,388 13,818,413
Loss from operations (1,544,128) (1,144,530) (2,801,839) (2,860,325)
Interest income, net 1,440 10,067 3,106 18,600
Mark-to-market adjustment on warrant liability 70,275 117,125 1,171,250 (1,171,250)
Other expense    16,885    16,885
Net loss before income taxes (1,472,413) (1,034,223) (1,627,483) (4,029,860)
Provision for income taxes            
Net loss $ (1,472,413) $ (1,034,223) $ (1,627,483) $ (4,029,860)
Net loss per common share:        
Basic and diluted $ (0.04) $ (0.03) $ (0.04) $ (0.10)
Weighted average number of common shares used in calculating net loss per common share:        
Basic and diluted 38,932,826 38,580,261 38,920,671 38,580,261