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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) (USD $)
In Thousands, unless otherwise specified
9 Months Ended12 Months Ended6 Months Ended9 Months Ended9 Months Ended
Sep. 30, 2011
Dec. 31, 2010
Jun. 30, 2011
Broadcasting licenses
Sep. 30, 2011
Broadcasting licenses
Sep. 30, 2011
Umbrella broadcasting license
DTV Network
Dec. 31, 2010
Umbrella broadcasting license
DTV Network
Sep. 30, 2011
Regional broadcasting licenses
DTV Network
Sep. 30, 2011
Regional broadcasting licenses
CTC Network
Sep. 30, 2011
Regional broadcasting licenses
HTC Network
Sep. 30, 2011
Goodwill:
DTV Network
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES          
Company's consolidated net book value (or shareholders' equity)$ 761,829         
Market capitalization1,400,149         
Long-lived assets, for which a hypothetical 10% decrease in audience share would have resulted in additional impairment          
Percentage by which fair value exceeded carrying value of reporting unit    33.00%5.00%    
Percentage by which fair value exceeded carrying value of broadcasting umbrella license    24.00%15.00%    
Carrying amount of assets/ reporting units          
Carrying amount of assets for which hypothetical 10% decrease in the fair value of each asset/reporting unit would have resulted in additional impairment185,047     23,38621,7949,031130,836
Carrying amount of assets for which hypothetical 15% decrease in the fair value of each asset/reporting unit would have resulted in additional impairment248,635   53,974 23,38626,60113,838130,836
Estimated impairment charge          
Estimated impairment charge if hypothetical decrease in advertising market growth forecast is lower by 5 percentage points30,351   4,498 1,0381,27653323,006
Estimated impairment charge if hypothetical decrease in advertising market growth forecast is lower by 10 percentage points75,846   17,122 2,0634,0001,07251,589
Estimated Impairment Charge if Hypothetical Decrease in Advertising Market Growth Forecast is Lower by Fifteen Percentage Points120,390   29,746 3,3385,3291,80680,171
Cost of capital assumption used in the analysis of impairment tests, low end of range (as a percent)13.40%13.50%13.40%13.50%      
Cost of capital assumption used in the analysis of impairment tests, high end of range (as a percent)17.70%18.40%17.70%18.40%      
Estimated impairment charge if cost of capital is higher by 3 percentage points$ 53,444   $ 8,060 $ 4,981$ 5,302$ 2,625$ 32,476