10-K 1 anm_10k-123108.htm ANNUAL REPORT anm_10k-123108.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2008
 
or
 
[   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ___________ to _________.
 
Commission File Number 000-52635
 
ACCELERIZE NEW MEDIA, INC.
(Exact Name of Registrant as Specified in Its Charter)

Delaware
 
20-3858769
(State of Incorporation)
 
(IRS Employer Identification No.)
 
 
12121 Wilshire Blvd. , Suite 322,
Los Angeles, CA 90025
 
 
(Address of Principal Executive Offices) (Zip Code)
 
 
 Registrant's telephone Number, Including Area Code: (310) 903 4001


Securities registered pursuant to Section 12(b) of the Act: None
 
Securities registered pursuant to Section 12(g) of the Act: Common Stock, par value $0.001
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes [  ]  No [X]
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes [  ]  No [X]
 
Indicate by check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes [X]  No [   ]
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  [X]
 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one):

Large accelerated filer [   ]                                                                    Accelerated filer [  ]

Non-accelerated filer [   ]                                                                      Smaller reporting company [X]
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes [  ]  No [ X]
 
The aggregate market value of the common equity voting shares of the registrant held by non-affiliates on June 30, 2008 was $9,481,778. For purposes of this calculation, an aggregate of 11,500,000 shares of common stock were held by the directors and officers of the registrant on June 30, 2008 and have been included in the number of shares of common stock held by affiliates.

The number of the registrant’s shares of common stock outstanding as of March 31, 2009: 27,286,683.
 
 

WARNING CONCERNING FORWARD LOOKING STATEMENTS
 
THIS ANNUAL REPORT CONTAINS STATEMENTS WHICH CONSTITUTE FORWARD LOOKING STATEMENTS WITHIN THE MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 AND OTHER FEDERAL SECURITIES LAWS. ALSO, WHENEVER WE USE WORDS SUCH AS “BELIEVE”, “EXPECT”, “ANTICIPATE”, “INTEND”, “PLAN”, “ESTIMATE” OR SIMILAR EXPRESSIONS, WE ARE MAKING FORWARD LOOKING STATEMENTS. FOR EXAMPLE, WHEN WE DISCUSS THE INTERNET MARKET TRENDS, AND SPECIFICALLY, THE GROWTH IN ON-LINE ADVERTISING, LEAD GENERATION AND PERFORMANCE BASED MARKETING, AND OUR EXPECTATIONS BASED ON SUCH TRENDS, WE ARE USING FORWARD LOOKING STATEMENTS. THESE FORWARD LOOKING STATEMENTS ARE BASED UPON OUR PRESENT INTENT, BELIEFS OR EXPECTATIONS, BUT FORWARD LOOKING STATEMENTS ARE NOT GUARANTEED TO OCCUR AND MAY NOT OCCUR.  ACTUAL RESULTS MAY DIFFER MATERIALLY FROM THOSE CONTAINED IN OR IMPLIED BY OUR FORWARD LOOKING STATEMENTS AS A RESULT OF VARIOUS FACTORS.

IMPORTANT FACTORS THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE IN OUR FORWARD LOOKING STATEMENTS INCLUDE, AMONG OTHERS, GENERAL MARKET CONDITIONS, INCLUDING THE RECENT DOWNTURN IN ECONOMY AND THE GROWTH IN CONSUMER DEBT, REGULATORY DEVELOPMENTS AND OTHER CONDITIONS WHICH ARE NOT WITHIN OUR CONTROL.

OTHER RISKS MAY ADVERSELY IMPACT US, AS DESCRIBED MORE FULLY IN THIS ANNUAL REPORT UNDER “ITEM 1A. RISK FACTORS.”

YOU SHOULD NOT PLACE UNDUE RELIANCE UPON FORWARD LOOKING STATEMENTS.

EXCEPT AS REQUIRED BY LAW, WE UNDERTAKE NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD LOOKING STATEMENTS AS A RESULT OF NEW INFORMATION, FUTURE EVENTS OR OTHERWISE.


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ACCELERIZE NEW MEDIA, INC.
2008 ANNUAL REPORT ON FORM 10-K
 
Table of Contents
 
PART I
     
   
Page
Item 1.
Business
3
Item 1A.
Risk Factors
8
Item 1B.
Unresolved Staff Comments
15
Item 2.
Properties
15
Item 3.
Legal Proceedings
15
Item 4.
Submission of Matters to a Vote of Security Holders
16
 
PART II
 
Item 5.
Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities`
16
Item 6.
Selected Financial Data
17
Item 7.
        Management ’s Discussion and Analysis of Financial Condition and Results of Operations
17
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
25
Item 8.
Financial Statements and Supplementary Data
25
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
25
Item 9A(T).
Controls and Procedures
25
Item 9B.
Other Information
26
     
 
PART III
 
     
Item 10.
Directors, Executive Officers and Corporate Governance
26
Item 11.
Executive Compensation
29
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
32
Item 13.
Certain Relationships and Related Transactions, and Director Independence
33
Item 14.
Principal Accountant Fees and Services
33
     
 
PART IV
 
     
Item 15.
Exhibits and Financial Statement Schedules
34


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PART I
 
Item 1.  Business
 
Overview

We offer a comprehensive online media solution for clients to reach their target audience on the Internet. We provide lead generation and performance based customer acquisition solutions via our network of financial, news, and business networking portals, blogs, targeted e-mail, banners, search engine optimization, and co-registration opportunities. We primarily make money from the following two lines of business: (1) Online advertising - Our financial content network is available over the Internet, and our revenues are generated through the sale of display advertisings, list management, targeted lead generation, and web consulting services, and (2) Lead generation/Performance based marketing - Utilizing our internally designed and developed lead generation platform, we deliver buyers to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and essentially crafting high-quality new-business leads for such vendors, and in return we receive fees. Our current lead generation focus surrounds, but is not limited to, the industry of debt settlement, credit repair/reports, and tax settlements. As of the end of 2008 we closed our debt settlement referrals unit, however, we still receive fees for sales and marketing support we provided in connection with debt settlement solutions prior to closing this unit. We expect that these payments will gradually decrease during 2009.
 
We own and operate an extensive portfolio of more than 6,000 domain names (commonly referred to as URLs). Our URL portfolio is currently used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives.  This media strategy drives new membership, which results in recurring user traffic to our websites and allows us to generate highly relevant responses and leads for our online advertising and lead generation customers.

Our principal offices are located at: 12121 Wilshire Blvd., Suite 322, Los Angeles, CA 90025, and  our telephone number there is: (310) 903 4001. Our corporate website is: www.accelerizenewmedia.com.

Our History

We were incorporated on November 22, 2005 under the laws of the State of Delaware. Prior to our incorporation we operated as a sole proprietorship owned by one of the members of our current management team, which was doing business as Accelerize New Media.

In January 2007, we acquired substantially all of the assets and assumed some, but not all, of the liabilities of the Debt Reduction Group, or TDRG, an Internet marketing business focused at identifying debt and mortgage leads from forms hosted on TDRG’s network of websites, and selling such leads to third parties or processing the leads within TDRG in connection with TDRG’s debt settlement referral business.

In December 2006, we filed a registration statement on Form SB-2 with the Securities and Exchange Commission, or the SEC, which registration statement became effective on May 9, 2007. At the same time we became a reporting company under the Securities Exchange Act of 1934. On January 9, 2008, our Common Stock commenced trading on the Over-The-Counter Bulletin Board, or the OTC.BB, under the symbol ACLZ.OB.

How we market our services

We market our financial portal and domain name strategy through:

 
organic search listings, which are results based on factors such as keyword relevancy within a web page. These are the listings generally found on the left hand side in search engines, and are not influenced by direct financial payments, only by effective search engine optimization;

 
paid search marketing, which consists of placing ads for products or services on search engines and on content sites across the Internet. These ads are typically small snippets of text linked to merchandise pages. Payment is made when users click through to the site from the ad;

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our blogs and microsites, which complement our financial portals, deliver up-to-date news and analysis, which then refer the user to our portals for more detailed information. Using blogs allows us to benefit from the real-time nature of blog search listings, so that current information in our blogs can appear in a wide variety of sites and blog aggregation search engines, often within minutes of the initial posting; and

 
our financial portals, which generate sales leads and targeted traffic for advertisers. We market our services within our portfolio of websites via banner ad inventory, targeted newsletters, and filing alerts.

We market our Lead Generation/Performance Based Marketing Services through:

 
marketing methods, which include organic search engine optimization, paid search engine marketing, e-mail marketing, media buys, and display advertising; and

 
marketing affiliates and publishers, who drive qualified traffic from one website to another.

How we support our services

Web development, server and database development/maintenance, financial data process, and lead generation development/maintenance are carried out in-house and via a number of partners. In order to remain competitive, we renegotiated or eliminated certain vendor partnerships during 2008 and the first quarter of 2009.

On March 16, 2009, we entered into a services agreement with Edgar Online Inc. to provide financial data and content to our www.secfilings.com financial portal. This strategic partnership has resulted in significant cost savings as it reduced our dependence on in-house technical resources, hosting services, and data service providers.

Partners who support our services:

Edgar Online, Inc. provides financial content and engages in the creation and distribution of fundamental financial data and public filings for equities, mutual funds, and other publicly traded assets principally in the United States. It produces data that assists in the analysis of the financial, business, and ownership conditions of an investment. The company delivers its information products via the Internet in the form of end-user subscriptions and data feeds; and

Maximum ASP hosts our servers and provides comprehensive network protection, automated server patching, and advanced server monitoring, with a strong focus on hosting solutions that combine advanced monitoring and management tools.

Advertising Partners

Zacks Investment Research Inc. markets segments of our ad inventory. Zacks is a Chicago based firm with 25 years of experience in providing institutional and individual investors with the analytical tools and financial information necessary to the success of their investment process;
 
Opt-Intelligence Inc., in partnership with Zacks, assists us with real-time consumer opt-in advertising (commonly called Co-registration). Opt-Intelligence clients include TheStreet.com, Match.com and StarMagazine.com. Their advertiser list includes Circuit City, eBay, Wal-Mart, The Home Depot, NASCAR, Nokia and Procter & Gamble. Co-registration is the practice of one organization, on its own subscription and membership registration forms, offering subscriptions, memberships, or leads to another organization; and
 
Lake Group Media, whose services include list brokerage, list management and interactive programs.

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In order to remain competitive and reduce our costs, during 2008 and the first quarter of 2009 we terminated our relationships with the following providers:

Try Catch Consulting Inc., which supported our portals and web-based solutions, our financial/customer/alert data and our technical infrastructure;
 
Verio Inc., which hosted our servers;

Hemscott Inc., which provided us with detailed numerical, statistical and general business information; and
 
Global Securities Information, Inc., which provided us with SEC filing services.
 
Web Properties
 
We own and operate an extensive portfolio of more than 6,000 domain names (commonly referred to as URLs). Our URL portfolio is currently used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives.  This media strategy drives new membership, which results in recurring user traffic to our websites and allows us to generate highly relevant responses and leads for our online advertising and lead generation customers.

Our financial data portals include:
 
·
www.secfilings.com, a financial business networking portal delivering free, accurate SEC data and user-generated content. Users can retrieve historical filings, subscribe to free email alerts and RSS feeds, and can track SEC filings by company, industry or person;
 
·
www.executivedisclosure.com, a financial and business networking blog offering news and information about salaries, bonuses, option grants, and stock award data provided by all publicly-held companies;
 
·
www.investerms.com, which provides investors with real-time news and education, syndicated across a wide network of distribution partners. Content is aimed to help readers fully understand the news by presenting it in an easy-to-understand manner;
 
·
www.otcroadshow.com, which generates investor awareness for public and private companies. Our team creates company reports, marketing materials and supplementary materials that are then put in front of a targeted audience to garner company awareness, business leads, and real time feedback on products/services; and

·
www.takingthestreet.com, a financial blog containing investment opinions that are syndicated across a wide network of distribution partners. Our focus is on helping readers to identify new investment opportunities through in-depth analysis.

Our lead generation and performance based marketing include:

·
Combining management’s direct marketing practices and industry experience we have developed a technology platform to generate, validate, and deliver lead generation programs. Utilizing this  platform  we are able to deliver buyers to sellers, in return for the lead fees we receive as our compensation;

·
We also promote our Lead Generation offers through our website: http://www.accelerizenewmedia.com/offers/index.aspx

 Micro-sites
 
A micro-site is an individual web page or cluster of pages which is meant to function as an auxiliary supplement to a primary website. The micro-site's main landing page most likely has its own URL. www.form10-k.com is an example of one of our "micro-site" properties, offering to customers and users select functionality from our main portals including the ability to search, download documents and login to their portal accounts.

5

Discontinued Products 
 
During 2008 we decided to cease the provision of our debt settlement referral solutions effective January 1, 2009. We expect to continue to receive commissions for debt settlement solutions provided to past clients, on a diminishing scale during the foreseeable future, but will not be adding additional clients or have any further financial obligations with respect to our Debt Settlement Referral Division.
 
Industry/Market Trends

We believe that our business depends upon the continuing consumer and business use of the Internet as a primary tool to facilitate research, communications, and transactions, especially in the following segments:
 
Online Advertising; and
 
Lead Generation/Performance Based Marketing.
 
Online Advertising
 
The growth of online advertising dramatically slowed in 2008 with the start of the economic recession. After several years of healthy growth, U.S. spending for online advertising dropped from 25% growth in 2007 to only 12% growth in 2008.
 
Analysts forecast that Internet advertising spending will rise by only 10% in 2009. eMarketer estimates that total U.S. online spending for 2008 was $23.6 billion and this year will reach $25.7 billion. IDC's latest Internet Advertising Quarterly report also suggests that the growth has faltered. In the third quarter of 2008, the report says that total U.S. advertising spending increased by 9.4% to $6.67 billion from $6.09 billion in the third quarter of 2007. 
 
Lead Generation and Performance Based Marketing
 
According to a January 2009 report by JP Morgan, over the last five years, performance-based advertising has gained market share over the Click-Per-Mille, or CPM, based model. This trend is more clearly seen in the U.K., where the online advertising market is considered more mature than in the U.S. (about 15% of total advertising budgets in the U.K. are spent online, compared with only 8% in the U.S.).
 
According to JP Morgan, in the U.K. market, roughly 85% of total online advertising budgets are spent on the performance-based model. They believe that this trend will not only continue but also accelerate in this recessionary environment, because advertisers place higher value on clear return-on-investment, or ROI models. As such, they believe the shift to performance-based models is only going to accelerate in 2009, while the display advertising market will become very competitive faced with declining CPMs.
 
Given the challenges facing advertisers, we believe that revenue from on-line social networks will need to come from sources other than display advertising. There are several alternatives, among them, more performance-based advertising models, such as Cost-Per-Action, or CPA advertising and lead generation, not all of which can apply to our business.
  
Intellectual Property
 
Our employees are required to execute confidentiality and non-use agreements that transfer any rights they may have in copyrightable works or patentable technologies to us. In addition, prior to entering into discussions with potential business partners or customers regarding our business and technologies, we generally require that such parties enter into nondisclosure agreements with us. If these discussions result in a license or other business relationship, we also generally require that the agreement setting forth the parties’ respective rights and obligations include provisions for the protection of our intellectual property rights. For example, the standard language in our agreements provides that we retain ownership of all patents and copyrights in our technologies and requires our customers to display our copyright and trademark notices. We do not currently have any registered or pending patents or trademarks, except the trademark “Knockout Debt” (USPTO Reg. No. 2,810,014).

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Competition

 Our primary competitors include:
 
Edgar Online, Inc., which engages in the creation and distribution of fundamental financial data and public filings for equities, mutual funds, and other publicly traded assets principally in the United States. It produces data that assists in the analysis of the financial, business, and ownership conditions of an investment. The company delivers its information products via the Internet in the form of end-user subscriptions and data feeds. Edgar Online, Inc., is also one of our business partners providing us with SEC filings and other data.
 
TheStreet.com, Inc., which together with its wholly-owned subsidiaries, operates as a financial media company. Its flagship site, TheStreet.com, provides financial commentary, analysis, and news with financial coverage to individual investors. TheStreet.com also offers investigative journalism, commentary on market trends, specific stock and mutual fund analysis, and personal finance and lifestyle sections.

ValueClick, Inc., which provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. It operates in four segments: Media, Affiliate Marketing, Comparison Shopping, and Technology. ValueClick Inc. customers include advertisers, advertising agencies, and traffic distribution partners.

Other large competitors in the business information industry are Reuters, Standard & Poor’s and Thomson Financial. Competition for information focused on financial data or credit risk comes from companies such as S&P’s Capital IQ, Dun & Bradstreet and Factset. Competition for legal information comes from companies such as Thompson’s Global Securities Information. Other competitors include companies such as 10-K Wizard Technology, which focus on simple SEC data offerings, and MSN Money and Yahoo! Finance, which are more focused on serving individual investors.

The principal competitive factors relating to attracting and retaining users include the quality and relevance of our search results, and the usefulness, accessibility, integration and personalization of the online services that we offer.  In the case of attracting advertisers, the principal competitive factors are reach, effectiveness and efficiency of our marketing services.

Our competitors have significantly greater capital, technology, resources, and brand recognition than we do.   However, we believe that based upon past performance and our unique blend of web assets we will remain highly competitive in our industry.
 
Government Regulation
 
Although there are currently relatively few laws and regulations directly applicable to the Internet, it is possible that new laws and regulations will be adopted in the United States and elsewhere. The adoption of restrictive laws or regulations could slow or otherwise affect Internet growth. The adoption of laws or regulations restricting or limiting debt settlement could affect our lead generation business. The application of existing laws and regulations governing Internet issues such as property ownership, libel and personal privacy is also subject to substantial uncertainty. There can be no assurance that current or new government laws and regulations, or the application of existing laws and regulations (including laws and regulations governing issues such as property ownership, taxation, defamation and personal injury), will not expose us to significant liabilities, slow Internet growth or otherwise hurt us financially.
 
Employees
 
As of December 31, 2008, we had 11 full-time employees, and 4 consultants, including all of our executive officers. None of our employees are covered by collective bargaining agreements, and we believe our relationships with our employees to be good.
 
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Item 1A. Risk Factors
 
If we are unable to obtain financing necessary to support our operations, we may be unable to continue as a going concern.
 
We have generated revenues since inception but they were not an adequate source of cash to fund future operations. Historically we have relied on private placement issuances of equity and debt. We will need to raise additional working capital to fund our ongoing operations and growth. The amount of our future capital requirements depends primarily on the rate at which we increase our revenues and correspondingly decrease our use of cash to fund operations. Cash used for operations will be affected by numerous known and unknown risks and uncertainties including, but not limited to, our ability to successfully market our products and services and the degree to which competitive products and services are introduced to the market. As long as our cash flow from operations remains insufficient to completely fund operations, we will continue depleting our financial resources and seeking additional capital through equity and/or debt financing. If we raise additional capital through the issuance of debt, this will result in increased interest expense. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our company held by existing stockholders will be reduced and those stockholders may experience significant dilution. In addition, new securities may contain rights, preferences or privileges that are senior to those of our common stock. There can be no assurance that acceptable financing to fund our ongoing operations can be obtained on suitable terms, if at all. If we are unable to obtain the financing necessary to support our operations, we may be unable to continue as a going concern. In that event, we may be forced to cease operations and our stockholders could lose their entire investment in our Company. Our audited financial statements included in this annual report for the period ended December 31, 2008 contain additional note disclosures describing the circumstances that lead to this disclosure by our independent auditors.

We have a limited operating history and, therefore, predicting our future performance is difficult.

We were incorporated and have began operations in November 2005. Our limited operating history makes it difficult to evaluate our business and prospects. We have encountered, and expect to continue to encounter, many of the difficulties and uncertainties often faced by early stage companies. You should consider our business and prospects in light of the risks, uncertainties and difficulties frequently encountered by early stage companies, including limited capital, delays in product development, marketing and sales obstacles and delays, inability to gain customer acceptance of our products and services, inability to attract and retain high-quality and talented executives and other personnel and significant competition. We cannot be certain that we will successfully address these risks. If we are unable to address these risks, our business may not grow, our stock price may suffer and/or we may be unable to stay in business.

We have a history of losses, and we expect to continue to operate at a loss and to have negative cash flow from operations for the foreseeable future.

We have a history of continuing losses and negative cash flow from operations. At December 31, 2007 and December 31, 2008, we had cumulative net losses of approximately $3.3 million and $5.4 million, respectively. Our operations have been financed primarily through proceeds from the issuance of equity and borrowings under promissory notes. On December 31, 2007 and December 31, 2008, we had approximately $951,000 and $253,000 in cash, respectively. We expect that our expenses will increase substantially as we continue to develop and market our products and services. As a result, we expect to continue to incur losses for the foreseeable future.
 
Because we expect to continue to incur net losses, we may not be able to implement our business strategy and the price of our stock may decline.
 
While we are hopeful of becoming profitable by the end of 2009, we hoped to be profitable in 2008, and there is no assurance that this objective can be attained. Accordingly, our ability to operate our business and implement our business strategy may be hampered by negative cash flows in the future, and the value of our stock may decline as a result. Our capital requirements may vary materially from those currently planned if, for example, we incur unforeseen capital expenditures, unforeseen operating expenses or make investments to maintain our competitive position. If this is the case, we may have to delay or abandon some or all of our development plans or otherwise forego market opportunities. We will need to generate significant additional revenues to be profitable in the future, and we may not generate sufficient revenues to be profitable on either a quarterly or annual basis in the future.
 
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Our quarterly financial results will fluctuate, making it difficult to forecast our results of operation.

Our revenues and operating results may vary significantly from quarter to quarter due to a number of factors, many of which are beyond our control, including:
 
Variability in demand and usage for our products and services;
 
Market acceptance of new and existing services offered by us, our competitors and potential competitors;
 
Governmental regulations affecting the use of the Internet, including regulations concerning intellectual property rights and security features; and

The recent downturn in the economy which led to a large increase in home foreclosures, business failures, unemployment and substantial growth in consumer debt. 

Our limited operating history and unproven business model further contribute to the difficulty of making meaningful quarterly comparisons. Our current and future levels of expenditures are based primarily on our growth plans and estimates of expected future revenues. If our operating results fall below the expectation of investors, our stock price will likely decline significantly.
 
We face risks related to the current credit crisis.
 
Current uncertainty in the global economic conditions resulting from the recent disruption in credit markets poses a risk to the overall economy and has adversely affected the online advertising market, which is now highly competitive. These economic conditions could impact consumer and customer demand for our products, as well as our ability to borrow money to finance our operations, to maintain our key employees, and to manage normal commercial relationships with our customers, suppliers and creditors. For example, customers are likely to spend less on on-line advertising and other services, and may extend the payment periods for our lead generation services. If the current situation continues to deteriorate, our business and results of operations will continue to be negatively impacted.

We face intense competition from other providers of business and financial information.

We compete with many providers of business and financial information, including other Internet companies, for consumers' and advertisers' attention and spending. Our primary competitors are Edgar Online, Inc. and The Street.com, Inc., both of which provide services similar to ours and each of which has a well-established market presence. These and other competitors have substantially greater capital, longer operating histories, greater brand recognition, larger customer bases and significantly greater financial, technical and marketing resources than we do. These competitors may also engage in more extensive development of their technologies, adopt more comprehensive marketing and advertising campaigns than we can. Our competitors may develop products and service offerings that we do not offer or that are more sophisticated or more cost effective than our own. For these and other reasons, our competitors' products and services may achieve greater acceptance in the marketplace than our own, limiting our ability to gain market share and customer loyalty and to generate sufficient revenues to achieve a profitable level of operations. Our failure to adequately address any of the above factors could harm our business and operating results.

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In addition, as the barriers to entry in our market segment are not substantial, an unlimited number of new competitors could emerge, thereby making our goal of establishing a market presence even more difficult. Because our management expects competition in our market segment to continue to intensify, there can be no assurances we will ever establish a competitive position in our market segment.
 
We may not be successful in increasing our brand awareness.
 
Our future success will depend, in part, on our ability to increase brand awareness of our websites. In order to build brand awareness, we must succeed in our marketing efforts, provide high quality services and increase traffic to our websites. There is no assurance that we will be able to achieve these goals.
 
We may not be successful in improving our existing products or in developing new products.
 
We have not yet completed development and testing of certain proposed new products and proposed enhancements to our systems, some of which are still in the planning stage or in relatively early stages of development. Our success will depend in part upon our ability to timely introduce new products into the marketplace. We must commit considerable time, effort and resources to complete development of our proposed products, service tools and product enhancements. Our product development efforts are subject to all of the risks inherent in the development of new products and technology, including unanticipated delays, expenses and difficulties, as well as the possible insufficiency of funding to complete development.
 
Our product development efforts may not be successfully completed. In addition, proposed products may not satisfactorily perform the functions for which they are designed, they may not meet applicable price or performance objectives and unanticipated technical or other problems may occur which result in increased costs or material delays in development. Despite testing by Accelerize and potential end users, problems may be found in new products, tools and services after the commencement of commercial delivery, resulting in loss of, or delay in, market acceptance and other potential damages.
 
We may not be successful in developing new and enhanced services and features for our websites.
 
Our market is characterized by rapidly changing technologies, evolving industry standards, frequent new product and service introductions and changing customer demands. To be successful, we must adapt to the rapidly changing market by continually enhancing our existing services and adding new services to address customers' changing demands. We could incur substantial costs if we need to modify our services or infrastructure to adapt to these changes. Our business could be adversely affected if we were to incur significant costs without generating related revenues or if we cannot adapt rapidly to these changes. Our business could also be adversely affected if we experience difficulties in introducing new or enhanced services or if these services are not favorably received by users. We may experience technical or other difficulties that could delay or prevent us from introducing new or enhanced services.
 
Our operations depend on third parties and our systems are susceptible to delays, failures and errors, which could adversely impact our operations and financial results.
 
Our operations depend on receipt of timely feeds from our content providers, and any failure or delay in the transmission or receipt of such feeds could disrupt our operations. We also depend on Web browsers, ISPs and online service providers to provide access over the Internet to our product and service offerings. Many of these providers have experienced significant outages or interruptions in the past, and could experience outages, delays and other difficulties due to system failures unrelated to our systems. These types of interruptions could continue or increase in the future.
 
Our digital distribution activities are managed by sophisticated software and computer systems. We must continually develop and update these systems over time as our business and business needs grow and change, and these systems may not adequately reflect the current needs of our business. We may encounter delays in developing these systems, and the systems may contain undetected errors that could cause system failures. Any system error or failure that causes interruption in availability of products or content or an increase in response time could result in a loss of potential or existing business services customers, users, advertisers or content providers. If we suffer sustained or repeated interruptions, our products, services and Web sites could be less attractive to such entities or individuals and our business could be harmed.
 
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Our servers are currently hosted with Maximum ASP, Inc. in Louisville, Kentucky. Maximum ASP, Inc. handles the failover process we have put in place. We intend to notify them immediately of any outage and upon such notice they are assigned to immediately implement our failover strategy. We may not have adequate business interruption insurance to compensate us for losses that may occur from a system outage. Despite our efforts, our network infrastructure and systems could be subject to service interruptions or damage and any resulting interruption of services could harm our business, operating results and reputation.

Our future performance and success depend on our ability to retain our key personnel.

Our future performance and success is heavily dependent upon the continued active participation of our current senior management team, including, our President and Chief Executive Officer, Brian Ross, our General Counsel, Damon Stein and our Head of Lead Generation, Jeff McCollum. The loss of any of their services could have a material adverse effect on our business development and our ability to execute our growth strategy, resulting in loss of sales and a slower rate of growth. We do not maintain any "key person" life insurance for any of our employees.
 
We may be subject to infringement claims on proprietary rights of third parties for software and other content that we distribute or make available to our customers.
 
We may be liable or alleged to be liable to third parties for software and other content that we distribute or make available to our customers:
 
If the content or the performance of our services violates third party copyright, trademark, or other intellectual property rights; or
 
If our customers violate the intellectual property rights of others by providing content through our services.
 
Any alleged liability could harm our business by damaging our reputation, requiring us to incur legal expenses in defense, exposing us to awards of damages and costs including treble damages for willful infringement and diverting management's attention which could have an adverse effect on our business, results of operations and financial condition.
 
We cannot assure you that third parties will not claim infringement by us with respect to past, current, or future technologies. Participants in our markets may be increasingly subject to infringement claims as the number of services and competitors in our industry segment grows. In addition, these risks are difficult to quantify in light of the continuously evolving nature of laws and regulations governing the Internet. Any claim relating to proprietary rights, whether meritorious or not, could be time-consuming, result in costly litigation, cause service upgrade delays or require us to enter into royalty or licensing agreements, and we cannot assure you that we will have adequate insurance coverage or that royalty or licensing agreements will be available on terms acceptable to us or at all. Further, we plan to offer our services and applications to customers worldwide including customers in foreign countries that may offer less protection for our intellectual property than the United States. Our failure to protect against misappropriation of our intellectual property, or claims that we are infringing the intellectual property of third parties could have a negative effect on our business, revenues, financial condition and results of operations.
 
Dilutive securities may adversely impact our stock price.

As of March 31, 2009, the following securities issuable, convertible or exercisable into shares of our Common Stock were outstanding:
 
5,400,000 shares of Common Stock issuable upon the possible conversion of outstanding 10% Series A Convertible Preferred Stock;

11,887,500 shares of Common Stock issuable upon the possible conversion of outstanding 8% Series B Convertible Preferred Stock;
 
11

1,224,470 shares of Common Stock issuable in payment of PIK dividends by our 10% Series A Convertible Preferred Stock holders, or the Series A PIK Dividends;
 
1,005,386 shares of Common Stock issuable in payment of PIK dividends by our 8% Series B Convertible Preferred Stock holders, or the Series B PIK Dividends;
 
Warrants to purchase up to a total of 1,800,000 shares of our Common Stock at a price of $0.15 per share, or the Series A Warrants;
 
Warrants to purchase up to a total of 3,199,375 shares of our Common Stock at a price of $0.35 per share, or the Series B Warrants;

Warrants to purchase up to a total of 2,350,000 shares of our Common Stock at a price of $0.35 per share with a cashless exercise feature, issued to holders of Series B Preferred Stock, who exercised their Series B Warrants;

Convertible Promissory Notes in a total principal amount of $530,000, which may be converted at the note holders' option at conversion prices ranging between $0.35 - $0.75 per share;

Convertible Promissory Notes in a total principal amount of $617,000, which may be converted at the note holders' option at conversion prices ranging between $0.35 - $0.55 per share;

Warrants to purchase up to a total of 573,500 shares of our Common Stock at prices ranging between $0.55 - $0.75 per share, issued in connection with convertible promissory notes;

Warrants to purchase up to a total of 2,808,333 shares of our Common Stock at prices ranging between $0.50 - $0.55 per share, issued to various service providers; and
 
up to 10,000,000 shares of Common Stock issuable under our stock option plan.

These securities represent as of March 31, 2009, approximately 62% of our Common Stock on a fully diluted, as converted basis. The exercise of these options or warrants and the conversion of the preferred stock, both of which have fixed prices, may materially adversely affect the market price of our Common Stock and will have a dilutive effect on our existing stockholders.

Acquisitions of businesses and our failure to successfully integrate these businesses can disrupt our business, dilute your holdings in us and harm our financial condition and operating results.
 
In January 2007 we acquired substantially all of the assets of TDRG. We intend to pursue future strategic acquisitions of complementary companies, products or technologies using our available cash and stock. Such acquisitions could disrupt our business. In addition, your holdings in our company would be diluted if we issue equity securities in connection with any acquisition as we did with the TDRG acquisition when we issued approximately 18% of our then outstanding shares of Common Stock. Acquisitions involve numerous other risks, including:
 
problems combining the acquired operations, technologies or products;
 
unanticipated costs or liabilities;
 
diversion of management’s attention;
 
adverse effects on existing business relationships with suppliers and customers;

risks associated with entering markets in which we have no or limited prior experience; and
 
potential loss of key employees, particularly those of the acquired organizations.
 
12

Further, products that we acquire from third parties often require significant expenditures of time and resources to upgrade and integrate with our existing product suite. If we fail to integrate acquired applications into our product offering in a timely manner, we may be unable to fully realize the expected benefits of the acquisition. We may not be able to successfully integrate any business, technologies or personnel that we have acquired or that we might acquire in the future, and this could harm our financial condition and operating results. For example, in January 2007, we acquired substantially all of the assets of TDRG, which provided debt-referral solutions and as of the end of 2008 we have discontinued this line of business.

Our internal control over financial reporting was not considered effective as of December 31, 2008 and may continue to be ineffective in the future, which could result in our financial statements being unreliable, government investigation or loss of investor confidence in our financial reports.

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, we are required to furnish an annual report by our management assessing the effectiveness of our internal control over financial reporting. This assessment must include disclosure of any material weaknesses in our internal control over financial reporting identified by management. Management's report as of the end of 2008 identified several material weaknesses and concluded that we did not have effective internal control over financial reporting. Ineffective internal controls can result in errors or other problems in our financial statements. Even if material weaknesses identified do not cause our financial statements to be unreliable, if we continue to be unable to assert that our internal controls are effective, our investors could still lose confidence in the accuracy and completeness of our financial reports, which in turn could cause our stock price to decline. Failure to maintain effective internal control over financial reporting could also result in investigation or sanctions by regulatory authorities.
 
In addition, our internal control over financial reporting has not yet been audited by our independent registered public accounting firm. In the event that our independent registered public accounting firm is unable to rely on our internal controls in connection with their audit of our financial statements, and in the further event that they are unable to devise alternative procedures in order to satisfy themselves as to the material accuracy of our financial statements and related disclosures, it is possible that we would receive a qualified or an adverse audit opinion on those financial statements which could also adversely affect the market price of our Common Stock and our ability to secure additional financing as needed.
 
13

We have not voluntarily implemented various corporate governance measures, in the absence of which, stockholders may have more limited protections against interested director transactions, conflicts of interest and similar matters.
 
Federal legislation, including the Sarbanes-Oxley Act of 2002, has resulted in the adoption of various corporate governance measures designed to promote the integrity of the corporate management and the securities markets. Some of these measures have been adopted in response to legal requirements. Others have been adopted by companies in response to the requirements of national securities exchanges, such as the New York Stock Exchange or the Nasdaq Stock Market, on which their securities are listed. Among the corporate governance measures that are required under the rules of national securities exchanges are those that address board of directors' independence, audit committee oversight, and the adoption of a code of ethics. We have not yet adopted some of these corporate governance measures and, since our securities are not listed on a national securities exchange, we are not required to do so. We have not adopted corporate governance measures such as an audit or other independent committees of our board of directors. We intend to expand our board membership to include additional independent directors and we may then seek to establish an audit and other committees of our board of directors. It is possible that if we were to adopt some or all of these corporate governance measures, stockholders would benefit from somewhat greater assurances that internal corporate decisions were being made by disinterested directors and that policies had been implemented to define responsible conduct. For example, in the absence of audit, nominating and compensation committees comprised of at least a majority of independent directors, decisions concerning matters such as compensation packages to our senior officers and recommendations for director nominees may be made by a majority of directors who have an interest in the outcome of the matters being decided. Prospective investors should bear in mind our current lack of corporate governance measures in formulating their investment decisions.
 
Government regulation could adversely affect our business prospects.
 
We do not know with certainty how existing laws governing issues such as property ownership, debt-settlement, copyright and other intellectual property issues, taxation, illegal or obscene content, retransmission of media, personal privacy and data protection will apply to the Internet or to the distribution of multimedia and other proprietary content over the Internet. Most of these laws were adopted before the advent of the Internet and related technologies and therefore do not address the unique issues associated with the Internet and related technologies. Depending on how these laws developed and are interpreted by the judicial system, they could have the effect of:
 
Limiting the growth of the Internet;
 
Creating uncertainty in the marketplace that could reduce demand for our products and services;
 
Increasing our cost of doing business;
 
Exposing us to significant liabilities associated with content distributed or accessed through our products or services; or
 
Leading to increased product and applications development costs, or otherwise harm our business.
 
Because of this rapidly evolving and uncertain regulatory environment, both domestically and internationally, we cannot predict how existing or proposed laws and regulations might affect our business.

The limited market for our Common Stock will make our stock price more volatile.  Therefore, you may have difficulty selling your shares.

The market for our Common Stock is limited and we cannot assure you that a larger market will ever be developed or maintained. Currently, our Common Stock is traded on the OTCBB.  Securities traded on the OTCBB typically have low trading volumes.  Market fluctuations and volatility, as well as general economic, market and political conditions, could reduce our market price.  As a result, this may make it difficult or impossible for our shareholders to sell our Common Stock.

There are no restrictions on the sale of our outstanding Common Stock.  Sales by existing shareholders may depress the share price of our Common Stock and may impair our ability to raise additional capital through the sale of equity securities when needed.

As of March 31, 2009 we had 27,286,683 shares of Common Stock issued and outstanding, of which  26,811,627 shares were freely tradable under Rule 144 under the Securities Act, or registered for re-sale. The possibility that substantial amounts of outstanding Common Stock may be sold in the public market may adversely affect prevailing market prices for our Common Stock.  This could negatively affect the market price of our Common Stock and could impair our ability to raise additional capital through the sale of equity securities.

14


The SEC has adopted Rule 3a51-1 which establishes the definition of a "penny stock," for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions.  For any transaction involving a penny stock, unless exempt, Rule 15g-9 requires:

·
that a broker or dealer approve a person's account for transactions in penny stocks; and
·
the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.

In order to approve a person's account for transactions in penny stocks, the broker or dealer must:

·
obtain financial information and investment experience objectives of the person; and
·
make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.

The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form:

·
sets forth the basis on which the broker or dealer made the suitability determination; and
·
that the broker or dealer received a signed, written statement from the investor prior to the transaction.

Generally, brokers may be less willing to execute transactions in securities subject to the "penny stock" rules. This may make it more difficult for investors to dispose of our common stock and cause a decline in its market value.

Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.

Item 1.B. Unresolved Staff Comments.

None.

Item 2. Properties.

We currently lease real property in Los Angeles, CA, Huntington Beach, CA and Whitefish, MT.  Most of our activity is carried out from our Los Angeles office, which is on a three year lease that commenced on July 1, 2007 and expires on June 30, 2010.  Our Huntington Beach office is home to our lead generation division, and it is on a month-to-month sublease that commenced on February 1, 2009.  A portion of our sales and marketing activity is carried out from our Whitefish office, which is on a month-to-month lease that commenced on November 15, 2008. Some of our operations are carried out from the employees’ and consultants’ respective homes and offices. We also sublet the majority of the Los Angeles office. We believe that our offices are sufficient for our current needs.

Item 3. Legal Proceedings.
 
We are currently not a party to any material pending litigation, government investigation or any other legal proceedings.

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Item 4. Submission of Matters to a Vote of Security Holders.

None

PART II

Item 5.  Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Our Common Stock began quotation on the Over-the-Counter Bulletin Board on January 9, 2008, and is quoted under the symbol "ACLZ.OB". Prior to such date our common stock was not traded on any established public trading market, nor was it quoted on any automated quotation system. The following sets forth the high and low bid quotations for the common stock as reported on the Over-the-Counter Bulletin Board for each quarter during that fiscal year. These quotations reflect prices between dealers, do not include retail mark-ups, markdowns, and commissions and may not necessarily represent actual transactions.

Fiscal Year Ended December 31, 2008
High
Low
     
First Quarter Ended March 31, 2008
$0.80
$0.50
Second Quarter Ended June 30, 2008
$0.78
$0.72
Third Quarter Ended September 30, 2008
$0.75
$0.45
Fourth Quarter Ended December 31, 2008
$0.50
$0.25
 
Stockholders

As of March 31, 2009, there were 102 stockholders of record of our Common Stock.

Dividend Policy

We have not declared or paid any cash dividends on our Common Stock since inception and we do not intend to pay any cash dividends in the foreseeable future. We intend to retain any future earnings for use in the operation and expansion of our business. Any future decision to pay dividends on Common Stock will be at the discretion of our Board of Directors and will be dependent upon our fiscal condition, results of operations, capital requirements and other factors our Board of Directors may deem relevant.
 
The holders of our 10% Series A Preferred Stock are entitled to receive a cumulative preferential dividend of 10% per annum on the stated value of the 10% Series A Preferred Stock owned by them. The dividend is payable at the Company’s option in cash or shares of Common Stock valued at $0.15 per share. The Company does not intend to pay any cash dividend in the near future. Dividends are payable on a quarterly basis on each of September 1, December 1, March 1, and June 1, and commenced September 1, 2006.

The holders of our 8% Series B Preferred Stock are entitled to receive a cumulative preferential dividend of 8% per annum on the stated value of the 8% Series A Preferred Stock owned by them. The dividend is payable at the Company’s option in cash or shares of Common Stock valued at $0.35 per share. The Company does not intend to pay any cash dividend in the near future. Dividends are payable on a quarterly basis on each of September 1, December 1, March 1, and June 1, and commenced December 1, 2007.

Unregistered issuance of Securities
 
On December 1, 2008 we issued a total of 136,110 shares of Common Stock as PIK Dividends to the holders of our Series A Preferred and 237,717 shares of Common Stock as PIK Dividends to the holders of our Series B Preferred.

16

Item 6. Selected Financial Data.

Not Applicable.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following information should be read in conjunction with our consolidated financial statements and accompanying notes included in this Annual Report on Form 10-K.

Overview

We offer a comprehensive online media solution for clients to reach their target audience on the Internet. We provide lead generation and performance based customer acquisition solutions via our network of financial, news, and business networking portals, blogs, targeted e-mail, banners, search engine optimization, and co-registration opportunities. We primarily make money from the following two lines of business: (1) Online advertising - Our financial content network is available to users for free, and our revenue are generated through the sale of display, list management, targeted lead generation, and web consulting services, and (2) Lead generation/Performance based marketing - Utilizing our internally designed and developed lead generation platform, we deliver buyers to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and essentially crafting high-quality new-business leads for such vendors, and in return we receive fees. Our current lead generation focus surrounds, but is not limited to, the industry of debt settlement, credit repair/reports, and tax settlements. As of the end of 2008 we closed our debt settlement referrals unit, in order to remain competitive and save costs. However, we still receive fees for sales and marketing support we provided in connection with debt settlement solutions prior to closing this unit. We expect that these payments will gradually decrease during 2009.
 
We own and operate an extensive portfolio of more than 6,000 domain names (commonly referred to as URLs). Our URL portfolio is currently used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives.  This media strategy drives new membership, which results in recurring user traffic to our websites and allows us to generate highly relevant responses and leads for our online advertising and lead generation customers.

Our principal offices are located at: 12121 Wilshire Blvd., Suite 322, Los Angeles, CA 90025, and  our telephone number there is: (310) 903 4001. Our corporate website is: www.accelerizenewmedia.com.

On January 2, 2007, we acquired substantially all of the assets and assumed some, but not all, of the liabilities of the Debt Reduction Group, or TDRG, an Internet marketing business focused on identifying debt and mortgage leads from forms hosted on TDRG’s network of websites, and selling such leads to third parties or processing the leads within TDRG in connection with TDRG’s debt settlement referral business.

On December 22, 2006, we filed a registration statement on Form SB-2 with the Securities and Exchange Commission, or the SEC, which registration statement became effective on May 9, 2007. At the same time we became a reporting company under the Securities Exchange Act of 1934. On January 9, 2008, our Common Stock commenced trading on the Over-The-Counter Bulletin Board, or the OTC.BB, under the symbol ACLZ.OB.

17

Results of Operations

ACCELERIZE NEW MEDIA, INC.
RESULTS OF OPERATIONS
 
   
Year ended
   
Increase/
   
Increase/
 
   
December 31,
   
(Decrease)
   
(Decrease)
 
   
2008
   
2007
   
in $ 2008
   
in % 2007
 
               
vs 2007
   
vs 2006
 
Revenue:
                       
  Debt solution revenues
  $ 1,190,966     $ 540,386     $ 650,580       120.4 %
  Lead generation revenues
    2,216,302       359,911       1,856,391       515.8 %
  Advertising and other revenues
    388,095       130,212       257,883       198.0 %
    Total revenues:
    3,795,363       1,030,509       2,764,854       268.3 %
                                 
Operating expenses:
                               
  Selling, general and administrative
    8,754,657       4,047,516       4,707,141       116.3 %
    Total operating expenses
    8,754,657       4,047,516       4,707,141       116.3 %
                                 
 Operating loss
    (4,959,294 )     (3,017,007 )     (1,942,287 )     54.4 %
                                 
Other income (expense):
                               
  Interest income (expense)
    (32,302 )     18,253       (50,555 )     -277.0 %
      (32,302 )     18,253       (50,555 )     -277.0 %
                                 
Net loss
    (4,991,596 )     (2,998,754 )     (1,992,842 )     66.5 %
                                 
Less dividends issued for series A and B preferred stock
    415,206       296,977     $ 118,229       39.8 %
                                 
Net loss attributable to common stock
  $ (5,406,802 )   $ (3,295,731 )   $ (2,111,071 )     64.1 %
 
Revenues

Revenues primarily consist of fees generated from lead generation, sales and marketing of debt settlement referrals, and, to a lesser extent, from advertising and other revenues generated from our portfolio of web sites.

Our increase in lead generation revenues during the year ended December 31, 2008, when compared to the prior year is due primarily to an increase in the number of leads we sold to our marketing partners from our portfolio of web sites.

Our increase in debt settlement referrals revenues during the year ended December 31, 2008, when compared to the prior year is primarily due to the increased number of consumers who use the services offered by the debt settlement agencies. We expect that the amount of our debt settlement referrals revenues will decrease in 2009.

Our increase in advertising and other services revenues during year ended December 31, 2008 when compared to the prior year is due to the increased number of customers using our advertising and other services.

Selling, General, and Administrative Expenses

Selling, general, and administrative expenses primarily consist of consultant fees related to the marketing and enhancement of our websites, advertising, as well as other general and administrative expenses, such as payroll expenses, necessary to support our existing and anticipated growth in our revenues and legal and professional fees.

18

The increase in selling, general and administrative expenses during the year ending December 31, 2008 when compared with the prior year is primarily due to the following:

 
·
an increase in lead acquisition costs and  sales acquisition costs of approximately $2,193,000; This increase is primarily due to a concentrated effort by management to increase lead generation revenues;
 
·
an increase in advertising expenses of approximately $31,000; This increase is primarily due to a concentrated effort by management to increase revenues;
 
·
an increase in payroll expenses of approximately $608,000; This increase is primarily due to the need for more help to handle the increase in sales;
 
·
an increase in option expense of approximately $129,000; This increase is primarily due to the increase in stock issuance to new employees; and
 
·
an increase in warrant expense of approximately $1,413,624 for the valuation of the cashless warrants issued to Series B Preferred Stock holders and valuation of warrants issued pursuant to the TDRG acquisition.
 
Interest

Interest expense consists of interest charges associated with notes payable issued in 2008.  The increase in interest expense during the year ended December 31, 2008 is primarily due to the increase in the accrued interest associated with the notes payable.

Liquidity and Capital Resources

At December 31, 2008, our cash amounted to approximately $253,000 and our working deficit amounted to approximately $542,000. During the year ended December 31, 2008, cash decreased due to cash used in operating and investing activities, offset by cash provided by financing activities.

During the year ended December 31, 2008, we used cash in our operating activities amounting to approximately $1,961,000. Our cash used in operating activities was comprised of our net loss of approximately $4,992,000 adjusted for the following:

 
·
Fair value of options granted to employees of approximately $223,000;
 
·
Amortization of capitalized web development and discount on notes payable, and depreciation of fixed assets of approximately $341,000;
 
·
Amortization of deferred compensation of approximately $71,000;
 
·
Fair value warrants issued of approximately $1,239,000;
 
·
Fair value warrants issued pursuant to the TDRG acquisition of approximately $174,000; and
 
·
Fair value of warrants issued for services of $910,000.
 
Additionally, the following variations in operating assets and liabilities impacted our cash used in operating activity:
     
 
·
Increase in accounts receivable of approximately $127,000, resulting from increased lead generation revenues;
 
·
Increase in accounts payable and accrued expenses of approximately $228,000, resulting from increased marketing programs expenditures associated with increased acquisition of leads; and
 
·
Increase in domain name rights of $25,000, resulting from the renewal of domain name rights.

During the year ended December 31, 2008, we incurred website development costs of approximately $51,000 in connection with development and enhancement of our websites and capital expenditures of approximately $10,000.

During the year ended December 31, 2008, we generated cash from financing activities of approximately $1,324,000, which primarily consisted of the proceeds from notes payable of $530,000 and proceeds from the exercise of warrants of approximately $822,000, offset by the payment to former member of approximately $29,000.

During the year ended December 31, 2007, we used cash in our operating activities amounting to approximately $2.8 million. Our cash used in operating activities was comprised of our net loss of approximately $3.0 million adjusted for the following:

 
·
Fair value of options granted to employees of approximately $94,000; and
 
·
Amortization of capitalized web development and depreciation of fixed assets of approximately $199,000.
 
19

 
Additionally, the following variations in operating assets and liabilities impacted our cash used in operating activity:
 
 
·
Increase in accounts receivable of approximately $27,000, primarily due to an increase in our revenues;
 
·
Increase in domain name rights of  $200,000, primarily from the acquisition of a domain name registration in October 2007;
 
·
Decrease in accounts payable and accrued expenses of approximately $72,000, primarily from paying our obligations in a more timely manner in 2007; and
 
·
Increase in deferred revenue of approximately $223,000, resulting from the assumption of the operations of TDRG.
 
During the year ended December 31, 2007, we incurred website development costs of approximately $295,000 in connection with the development and enhancement of our websites.

During year ended December 31, 2007, we generated cash from financing activities of approximately $3,615,000, which primarily consisted of the proceeds from issuance of shares of Series B Preferred Stock of approximately $3,761,000 and the proceeds from notes payable of approximately $400,000, offset by the payment of financing fees of approximately $516,000 related to the issuance of shares of Series B Preferred Stock and the payment to former member of approximately $29,000.

Capital Raising Transactions
 
We have undertaken the following transactions to provide working capital for our Company:

Common Stock

On and before January 1, 2006 we issued 15,500,000 shares of Common Stock, $0.001 par value per share, to founders and consultants for services rendered, which included, among other things, programming, graphic design, sales, marketing, business development and introductions and administrative services.

Between January 1, 2006 and January 31, 2006 we issued an additional 3,500,000 shares of Common Stock for $0.10 per share, resulting in gross proceeds to us of $350,000.

On each of January 1, 2007 and January 2, 2008 we issued an aggregate of 1,750,000 shares of Common Stock (for a total of 3,500,000 shares) to Damon Stein and Dan Goldberg in connection with our acquisition of TDRG, which was closed on January 1, 2007.

Between September 1, 2006 and March 31, 2009 we issued an aggregate of 1,359,098 shares of our Common Stock as PIK Dividends to our Series A Preferred Stock holders.

Between December 1, 2007 and March 31, 2009 we issued an aggregate of 1,242,722 shares of our Common Stock as PIK Dividends to our Series B Preferred Stock holders.

10% Series A Convertible Preferred Stock
 
Between August 2006 and October, 2006 we issued an aggregate of 54,000 shares of 10% Series A Convertible Preferred Stock resulting in gross proceeds to us of $810,000. In addition, we issued to the holders of the Series A Preferred Stock seven-year Warrants to purchase an aggregate of up to 810,000 shares of our Common Stock at an exercise price of $0.15 per share.

8% Series B Convertible Preferred Stock

On August 31, 2007 we completed an offering consisting of 40 Units, or the Units, offered at a price of $105,000 per Unit. Each Unit was comprised of 3,000 shares of 8% Series B Convertible Preferred Stock, and Warrants to purchase up to 105,000 shares of our Common Stock for a period of seven years with an exercise price of $0.35 per share. The Units were sold to certain accredited investors for aggregate gross proceeds of $4,160,625, of which $416,062.50 were paid as commission to the placement agent, Skyebanc, Inc., and an additional $100,000 was paid to Skyebanc, Inc. as reimbursement for their expenses; Skyebanc also received warrants to purchase 1,188,750 shares of our Common Stock, with an exercise price of $0.35 per share. In addition, we issued 4 Units to certain of our existing shareholders in consideration of forgiveness of a $400,000 debt which was owed by us to such shareholders and additional $20,000 paid in cash by such shareholders.

20

Warrants

During January 2007, we issued warrants to purchase 450,000 shares of Common Stock to the previous owners of TDRG. The warrants vested on July 1, 2008, but became fully exercisable only on October 14, 2008 upon meeting certain special vesting provisions provided in the warrants. The warrants are exercisable at a price of $0.15 per share. The warrants expire in January 2012 and March 2013. The fair value of the warrants amounted to $174,420 were expensed as compensation during the year ending December 31, 2008.

In connection with the issuance of the Series A Preferred Stock, we issued warrants to purchase up to 810,000 shares of Common Stock exercisable at a price of $0.15 per share to the investors.  The warrants will expire in October 2013.
 
In connection with the issuance of the Series B Preferred Stock, we issued warrants to purchase up to 4,160,625 shares of Common Stock exercisable at a price of $0.35 per share to the investors.  The warrants will expire in June 2014. Skyebanc, the placement agent for the offering also received seven year warrants to purchase up to 1,188,750 shares of Common Stock at an exercisable price of $0.35 per share.  The warrants will expire in June 2014.

The line of credit lenders described below also received seven year warrants to purchase up to 200,000 shares of Common Stock at an exercisable price of $0.35 per share.
 
The First Convertible Promissory Note holders described below also received warrants to purchase an aggregate of 265,000 shares of our Common Stock. The warrants are exercisable for 5 years and expire on 2013, with an exercise price of $0.75 per share. The exercise price of the warrants and the number of shares issuable upon the exercise of the warrants is subject to adjustment in the event of stock splits, stock dividends and reorganizations, or in the event we issue shares of Common Stock or securities convertible or exchange for shares of Common Stock at an effective price less than the then exercise price of the warrants in which event the exercise price would be adjusted downward. We have the right to call the warrants, at a redemption price of $.001 per warrant share, commencing on the first trading day after the common stock of the Company has traded for ten consecutive days on the OTC.BB at an average closing price at or exceeding $1.25 per share.

During July and August, 2008, twenty four of our stockholders exercised their warrants associated with their Series B Preferred Stock at an exercise price of $0.35 per share, resulting in gross proceeds to us of $822,500. In connection with the exercise of these warrants we issued to the exercising stockholders a total of 2,350,000 shares of Common Stock, as well as warrants to purchase an additional 2,350,000 shares of Common Stock. The new warrants have the same terms and conditions as the warrants exercised by the stockholders, except that they contain cashless exercise and forced conversion features.

On September 30, 2008, in consideration for services, we issued to Marketing Experiments, LLC warrants to purchase up to 5,000,000 shares of our Common Stock, exercisable at $0.55 per share. Of the 5,000,000 warrant shares, 2,500,000 shares were vested on the issue date, and the other 2,500,000 warrant shares were set to vest in 12 equal increments of 208,333.33 shares each, at the end of every 3-month period after the issue date, with the last vesting increment taking place on the 3rd anniversary after the issue date. The warrants expire in September 2013. Subsequently, on February 4, 2009, we agreed with Marketing Experiments to terminate the agreement and to cancel all warrants which have not vested until the termination date.

The Second Convertible Promissory Note holders described below also received warrants to purchase an aggregate of 308,500 shares of our Common Stock. The warrants are exercisable for 5 years and expire on 2014, with an exercise price of $0.55 per share. The exercise price of the warrants and the number of shares issuable upon the exercise of the warrants is subject to adjustment in the event of stock splits, stock dividends and reorganizations, or in the event we issue shares of Common Stock or securities convertible or exchange for shares of Common Stock at an effective price less than the then exercise price of the warrants in which event the exercise price would be adjusted downward. We have the right to call the warrants, at a redemption price of $.001 per warrant share, commencing on the first trading day after the Common Stock of the Company has traded for ten consecutive days on the OTC.BB at an average closing price at or exceeding $1.25 per share.

21

During the year ended December 31, 2008, in consideration for services, we issued to various service providers warrants to purchase up to 2,808,333 shares of our Common Stock, exercisable at prices ranging between  $0.35 and $0.50 per share.

$500,000 Line of Credit.

           During April 2007, we entered into a line of credit with five existing stockholders of the Company, each of which agreed to lend us up to $100,000 for a total line of credit of $500,000. Draws on the line of credit accrue interest at the rate of 10% per annum (computed on the basis of a 360-day year) and are payable in monthly installments. The principal and any remaining interest are payable at maturity. Draws on the line of credit were evidenced by promissory notes signed and delivered by us in connection with each respective draw. Under the promissory notes, an Event of Default occurs if we breach, fail to perform, or fail to observe any material covenant, term or provision under the note, in case of bankruptcy, reorganization, insolvency or liquidation, or if we fail to pay interest or principal when due and fail to make such payment within 45 days after receipt of a written notice to such extent. The principal and interest may be prepaid in whole or in part without penalty. During the year ended December 31, 2007 we drew an aggregate of $400,000 from three different lenders, which funds were used for working capital purposes.  During June, 2007, the total outstanding amounts due under the line of credit were converted into 11,429 shares of our Series B Preferred Stock.  The actual stock certificates were issued to the creditors with the closing of the Series B Preferred Stock at August 31, 2007. This line of credit is no longer active.

First Convertible Promissory Note.
 
During the six-month period ended June 30, 2008, we issued convertible promissory notes aggregating $530,000 to seven different stockholders. The notes bear interest at a rate of 10% per annum and mature in March 2011. Interest is payable commencing June 1, 2008 and every quarter thereafter, until the obligations under the notes are satisfied. Principal and interest are payable either in cash or shares of our Common Stock, at the noteholder’s option. At maturity, the principal is payable in cash or shares of our Common Stock. If the principal is paid in shares, the number of shares is determined by dividing the principal amount outstanding on the maturity date by the average closing price of our Common Stock on the OTC.BB during the last five trading days prior to the maturity date. The notes are convertible at any time after July 30, 2008 but prior to the maturity date, to shares of our Common Stock, at the noteholder’s option. The notes are convertible at the lower of the following rate: (i) $0.75 per share; (ii) the average of the closing price, as quoted on the OTC.BB for the last five trading days prior to conversion, but in no event less than $0.50 per share; or (iii) at the fair value of any Common Stock shares issued by the Company prior to the maturity date in connection with a new transaction, except for shares issued pursuant to the Company’s stock option plan.
 
We may prepay the notes at any time on or after July 30, 2008 but prior to the maturity date without any premium or penalty. In such case, the noteholder has the option to have the principal and accrued interest paid in cash or shares of our Common Stock. If the notes are paid in shares, the notes are convertible using the same rate as described above.
 
In addition, we issued to the lenders Common Stock purchase warrants to purchase an aggregate of 265,000 shares as described more fully above.
 
The interest and amortization expense associated with the notes payable amounted to $25,237 during the year ended December 31, 2008.

22

Second Convertible Promissory Note.
 
During the three-month period ended March 31, 2009, we issued convertible promissory notes aggregating $617,000 to various persons. The notes bear interest at a rate of 12% per annum and mature in March 2012. Interest is payable commencing June 1, 2009 and every quarter thereafter, until the obligations under the notes are satisfied. Principal and interest are payable either in cash or shares of our Common Stock, at the noteholder’s option. At maturity, the principal is payable in cash or shares of our Common Stock. If the principal is paid in shares, the number of shares is determined by dividing the principal amount outstanding on the maturity date by the average closing price of our common stock on the OTC.BB during the last five trading days prior to the maturity date. The notes are convertible at anytime after July 1, 2009 but prior to the maturity date, to shares of our common stock, at the noteholder’s option. The notes are convertible at the lower of the following rate: (i) $0.50 per share; (ii) at the fair value of any Common Stock shares issued by the Company prior to the maturity date in connection with a new transaction, except for shares issued pursuant to the Company’s stock option plan.
 
We may prepay the notes at any time. If the prepayment is prior to June 30, 2009, it will carry a premium equal to the sum of 0.5% for each full month remaining between the prepayment date and the maturity date multiplied by the principal amount then payable. In such case, principal and accrued interest are payable solely in cash. We may prepay the notes at any time on or after July 30, 2009 but prior to the maturity date without any premium or penalty. In such case, the noteholder has the option to have the principal and accrued interest paid in cash or shares of our common stock. If the notes are paid in shares, the notes are convertible using the same rate as described above.
 
In addition, we issued to the lenders common stock purchase warrants to purchase an aggregate of 308,500 shares, as described more fully above.
 
We used the cash proceeds from the offerings, the promissory notes and the line of credit advances to finance our on going operations, including, development, sales, marketing and support services.

Stock Options

During year ended December 31, 2008, we granted to certain of our employees options to purchase 173,500 shares of Common Stock under the Accelerize New Media Stock Option Plan.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

Critical Accounting Policies

Revenue Recognition

The Company recognizes revenue on arrangements in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 104 “Revenue Recognition.” Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

The Company’s traffic revenues are generated from the pay-per-click, cost-per-action listings, and banner ad sales of its portfolio of web sites. When an online user navigates to one of the Company’s owned and operated Web sites and clicks and or visits on a particular listing/web page or completes the specified action, the Company receives a fee.
 
The Company’s lead generation network revenues are primarily generated using third-party distribution networks to deliver the merchant advertisers’ listings. The distribution network includes search engines, shopping engines, directories, destination sites, Internet domains or Web sites, and other targeted Web-based content. The Company generates revenue upon delivery of a qualified lead to the Company’s merchant advertisers or partner. Other revenues include the Company’s lead generation web services, paid search optimization, landing page development services, and creative design.

23

Since January 1, 2007, the Company generates a substantial portion of its revenues from fees earned from the sale and marketing of debt reduction solutions offered to consumers by debt settlement agencies. The consumers generally enter in a debt solution program with a debt settlement agency which provides for monthly payments by the consumers over a period of up to 3 years. The commission earned by the Company will vary between 7.5% and 8.9% of the total debt of the consumer to be negotiated by the respective debt settlement agency. For consumers enrolled prior to March 1, 2007 the Company receives its fees from debt settlement agencies upon payment by consumers to the debt settlement agencies within the first 8 months of the debt solution program, assuming that all consumers make all their payments. This payment was subject to a partial refund by the Company to the debt settlement agencies if: 1) the debt settlement agency does not receive all scheduled monthly payments for the duration of the contract during the first 15 months of such contract, or 2) the debt settlement agencies issue a refund to the consumer over the term of the respective contract. For consumers enrolled since March 1, 2007, the Company receives its fee from debt settlement agencies upon payment by consumers to the debt settlement agencies within the first 18 months of the debt solution program, assuming that all consumers make all their payments.  Accordingly, the fee earned by the Company is recognized over the terms of the underlying contract between the debt settlement agencies and the consumer, which is generally 3 years. Consequently, the Company defers the fees received from the debt settlement agency in excess of the revenues recognized over the term of the underlying contract between the debt settlement agencies and the consumer. Such excess amounted to approximately $667,000 and $641,000 at December 31, 2008 and 2007, respectively, and is recorded as deferred revenue on the balance sheet.

Since September 2007, the payment to the Company is subject to a partial refund only if a debt settlement agency issues a refund to the consumer over the term of the respective contract.
 
During June 2005, DRG outsourced the debt solution administration of its existing clients to a debt settlement agency. This administration includes implementation, customer service, and the actual debt negotiation. Pursuant to the outsourcing arrangement, the debt settlement agency paid DRG (and after January 1, 2007 to the Company) 45% of the fees collected from the consumers and retains 5% of such fees as a reserve for possible cancellations, returns, and legal fees. Funds available under the reserve were paid as follows: 50% in June 2006, and 25% to the Company, in January 2007 and June 2007, respectively. The Company recognizes fees pursuant to this arrangement as revenues when it receives the funds from the debt settlement agency.

During 2008, the Company ceased allocating reserves to the marketing of debt settlement referral offered by debt settlement agencies.

The Company also generates revenues, to a lesser extent, by selling leads it generates to synergistic companies operating in the debt consumer market segment and from ads appearing on its network of web sites.

Website Development Costs

The Company has capitalized certain internal use software and website development costs amounting to approximately $346,000 and $437,000 as of December 31, 2008 and 2007, respectively.  The estimated useful life of costs capitalized is evaluated for each specific project and ranges from one to three years.

Share-Based Payment

In December 2004, the Financial Accounting Standards Board, or FASB, issued SFAS No. 123(R), "Share-Based Payment," or SFAS No. 123(R), which replaced SFAS No. 123 and superseded Accounting Principles Board, or  APB Opinion No. 25. Under SFAS No. 123(R), companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans. In March 2005 the Securities and Exchange Commission, or the SEC, issued Staff Accounting Bulletin No. 107, “Disclosures about Fair Value of Financial Instruments,” or SAB 107. SAB 107 expresses views of the staff regarding the interaction between SFAS No. 123(R) and certain SEC rules and regulations and provides the staff's views regarding the valuation of share-based payment arrangements for public companies. SFAS No. 123(R) permits public companies to adopt its requirements using one of two methods. Companies may elect to apply this statement either prospectively, or on a modified version of retrospective application under which financial statements for prior periods are adjusted on a basis consistent with the pro forma disclosures required for those periods under SFAS 123.  Effective with its fiscal 2006, the Company has adopted the provisions of SFAS No. 123 (R) and related interpretations as provided by SAB 107 prospectively. As such, compensation cost is measured on the date of grant as its fair value. Such compensation amounts, if any, are amortized over the respective vesting periods or period of service of the option grant.

24

Going Concern

We have generated revenues since inception but they were not an adequate source of cash to fund future operations. Historically we have relied on private placement issuances of equity and promissory notes.

It is likely that we will need to raise additional working capital to fund our ongoing operations and growth. The amount of our future capital requirements depends primarily on the rate at which we increase our revenues and correspondingly decrease our use of cash to fund operations. Cash used for operations will be affected by numerous known and unknown risks and uncertainties including, but not limited to, our ability to successfully market our products and services and the degree to which competitive products and services are introduced to the market. As long as our cash flow from operations remains insufficient to completely fund operations, we will continue depleting our financial resources and seeking additional capital through equity and/or debt financing. If we raise additional capital through the issuance of debt, this will result in increased interest expense. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our company held by existing stockholders will be reduced and those stockholders may experience significant dilution. In addition, new securities may contain rights, preferences or privileges that are senior to those of our common stock.

There can be no assurance that acceptable financing to fund our ongoing operations can be obtained on suitable terms, if at all. If we are unable to obtain the financing necessary to support our operations, we may be unable to continue as a going concern. In that event, we may be forced to cease operations and our stockholders could lose their entire investment in our company.

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk

Not applicable.

Item 8.  Financial Statements and Supplementary Data

The information required by this item is included in Item 15 of this Annual Report on Form 10-K.

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A(T).  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, has evaluated our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended). Based upon the evaluation conducted by management in connection with the audit of the Company's financial statements for the year ended December 31, 2008, we identified material weaknesses in our internal control over financial reporting as described below. As a result of this material weakness, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures were not effective as of December 31, 2008, to ensure that information required to be disclosed in our SEC reports is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management as approproate to allow timely decisions regarding required disclosures.
 
A material weakness is "a significant deficiency, or a combination of significant deficiencies, that result in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected by us in a timely manner." A significant deficiency, is a deficiency or a combination of deficiencies, in internal control over financial reporting that is less severe than a material weakness, yet important enough to merit attention by those responsible for oversight of the registrant’s financial reporting.
 
25


Management Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934 as amended.  Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2008.  In making this assessment, our management used criteria issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control Over Financial Reporting – Guidance for Smaller Public Companies.
 
During our assessment of the design and the effectiveness of internal control over financial reporting as of December 31, 2008, management identified the following material weaknesses:

 
·
There is no documentation that the board of directors monitored or provided oversight responsibility related to financial reporting and related internal controls and considered its effectiveness;

 
·
While the Company has processes in place, there are no formal written policies and procedures related to certain financial reporting processes;

 
·
There is no formal documentation in which management specified financial reporting objectives to enable the identification of risks, including fraud risks;

 
·
The Company lacked the resources and personnel to implement proper segregation of duties or other risk mitigation system.

The Company intends to gradually improve its internal control over financial reporting to the extent that it can allocate resources to such improvements.  It intends to prioritize the design of its internal control over financial reporting starting with its control environment and risk assessments and ending with control activities, information and communication activities, and monitoring activities.   Although we believe the time to adapt in the next year will help position us to provide improved internal control functions into the future, in the interim, these changes caused control deficiencies, which in the aggregate resulted in a material weakness.  Due to the existence of these material weaknesses, our management concluded that our internal control over financial reporting was not effective as of December 31, 2008.

Auditor Attestation

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Our management's report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management's report in this annual report.

Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting during the fiscal quarter ended December 31, 2008, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.  Other Information

None.

PART III

Item 10.  Directors, Executive Officers and Corporate Governance

The following table sets forth the names, ages and principal position of our executive officers and directors as of March 31, 2009:
 
26

Name
Age
Position
Brian Ross
34
President, Chief Executive Officer, Treasurer, Director
Chris Meredith
38
Chief Technology Officer, Assistant Treasurer, Assistant Secretary, Director
Daniel Minton 
33
Head of Financial Portals
Damon Stein
33
General Counsel and Secretary
Jeff McCollum
37
Head of Lead Generation Division
 
Brian Ross. Mr. Ross has served as our President, Chief Executive Officer and director since November 2005. He served as Senior Vice President of Business Development for iMall, Inc. from 1994 and became Director of Investor Relations in June 1997. iMall, Inc. was acquired by Excite@Home in October 1999. Mr. Ross then served as a Business Development Manager in Excite@Home’s E-Business Services Group until December 1999. After the sale of iMall, Mr. Ross was a founding investor of GreatDomains Inc. which was sold in October 2000 to Verisign. From March 2000, he was Director of Business Development for Prime Ventures Inc., a leading Venture Partner firm focusing on early stage companies in Southern California. In July 2004, Mr. Ross became a founding investor in E-force Media, a diversified online marketing company where he acted as interim Director of Business Development. Mr. Ross attended the University of Santa Barbara.
 
Chris Meredith. Mr. Meredith founded Accelerize’s predecessors in 2001 to provide cutting-edge Internet development services. Mr. Meredith served as our Chief Technology Officer since November 2005, and as a director since December 2006. Mr. Meredith brings over ten years of Internet technology and product development in the financial, competitive intelligence, marketing and telecommunications industries. He was instrumental in creating Accelerize’s core consumer product EDGAR Index, an RSS-based SEC filing alert service. Prior to his work at Accelerize, Mr. Meredith led product development at Intelligence Data, a division of Thompson Financial. Mr. Meredith also led product development at mBLAST marketing portal and Senior Technical Lead at TNCI, a leading telecommunications provider. Mr. Meredith attended the University of Massachusetts, Amherst and Massachusetts College of Art, and received a Diploma in Professional Photography from New England School of Photography.
 
Daniel Minton. Mr. Minton manages our website, Accelerize.com, since our inception. Mr. Minton started in the world of new media in the late 1990s as lead programmer for Watershed Consulting, and developing core solutions for Accelerize. In 2002 Watershed Consulting was hired by The Coleman Company to develop an Outdoor Recreation Community on the Internet. He was instrumental in designing the National Recreation Database which was published as the Coleman Outernet. From 2004 until he joined our company, Mr. Minton served as Vice President of Seed Advertising where he was responsible for all lead generation initiatives, sales, and interactive marketing. Mr. Minton attended Washington State University, where he studied English and Philosophy. Mr. Minton’s responsibility at Accelerize include all lead generation initiatives, as well as on line advertising and media purchasing.

Damon Stein. Mr. Stein has served as our General Counsel since January 2007. He worked as Director of Marketing/Player Affairs at Beach Sports Group, LLC, a successful sports agency, from 1997 through 2001. After working as a sports agent, Mr. Stein served as a Contract Lawyer for Alschuler, Grossman, Stein & Kahan before joining TDRG in 2002. Mr. Stein was a founder and partner, and served as General Counsel/President for TDRG until it was acquired by us. Mr. Stein was integrally responsible for growing TDRG from a startup company to a prominent debt negotiation and Internet marketing firm. While at TDRG, Mr. Stein was responsible for legal and financial affairs, while also aiding in many marketing initiatives. Mr. Stein received his BA from the University of California at Berkeley. He was then awarded a partial academic scholarship to Pepperdine University where he received his JD/MBA. Mr. Stein is licensed to practice law in California.
 
Jeff McCollum. Mr. McCollum has served as our Head of Lead Generation since March 2007. He worked at Netscape Communications from 1995 through 1998. He was Director of Business Development at NBCi where he identified, negotiated and closed deals and managed relationships with NBC broadcasting and studio operations from 1999 through 2001. He was co-founder of Ecological Technologies where he also served as Vice President of Business Development and Sales from 2001 through 2004. He was Vice President of Sales for eForce Media, where he was responsible for creating a market, understanding the technology, and generating demand for sales leads within several industries from 2004 through 2007. Mr. McCollum attended University of Southern California.

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Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities Exchange Act of 1934 requires that our executive officers, directors and persons who own more than ten percent of a registered class of our equity securities file reports of ownership on Form 3 and changes in ownership on From 4 or 5 with the SEC. Such executive officers, directors and ten percent stockholders are also required by the SEC rules to furnish to us copies of all Section 16(a) reports that they file. Based solely on its review of the copies of such forms received by us, or written representations from certain reporting persons that they were not required to file a Form 5, we believe that during the fiscal year ended December 31, 2008, our executive officers, directors and ten percent stockholders complied with all Section 16(a) filing requirements applicable to such persons.

Committees of the Board of Directors
 
Our Board of Directors has not yet established any committees, including an Audit Committee, a Compensation Committee or a Nominating Committee. We plan to expand our board in the future and we will seek to establish an Audit Committee and a Compensation Committee, but this will depend on our ability to attract and retain new directors. The typical functions of such committees are currently being undertaken by the entire board as a whole.

Audit Committee Financial Expert

Currently no member of our board is an audit committee financial expert. We do not currently have the resources to recruit a board member who would also be a financial expert. We may start our recruiting process for such board member during 2009 if our financial position improves.
 
Code of Ethics

We have adopted a Code of Business Conduct Ethics that applies to the registrant's principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions. We will provide a copy of our Code of Ethics, free of charge, upon request.

Employment Agreements

We have written employment agreement with most of our employees. The main terms of the executive employment or consulting agreements of Brian Ross, our President, Chief Executive Officer, Treasurer, and Director, Chris Meredith, our Chief Technology Officer and Director, Damon Stein, our General Counsel and Secretary, and Jeff McCollum, our Head of Lead Generation Division, are summarized below.
 
Mr. Ross’s employment agreement is effective as of January 1, 2007 and continues until the earlier of January 1, 2010 or its earlier termination or expiration. The agreement is renewable for additional periods thereafter. Under the agreement Mr. Ross is entitled to an annual base salary of $90,000. If the company does not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. Ross is entitled to other benefits, including, reimbursement for reasonable business expenses and health insurance premiums. In addition, Mr. Ross will be entitled to receive non-qualified stock options to purchase up to 2,000,000 shares of the company. The agreement may be terminated by either party without cause upon a 30-day prior written notice. If the company elects to terminate Mr. Ross’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year. The company may also terminate the agreement and Mr. Ross’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary non-solicitation, non-competition, no recruiting, confidentiality and assignment of work product provisions.
 
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Mr. Meredith’s employment agreement is effective as of January 1, 2007 and continues until the earlier of January 1, 2010 or its earlier termination or expiration. The agreement is renewable for additional periods thereafter. Under the agreement Mr. Meredith is entitled to an annual base salary of $150,000. Mr. Meredith is entitled to other benefits, including, reimbursement for reasonable business expenses and health insurance premiums. In addition, Mr. Meredith will be entitled to receive non-qualified stock options to purchase up to 200,000 shares of the company. The agreement may be terminated by either party without cause upon a 30-day prior written notice. If the company elects to terminate Mr. Meredith’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year. The company may also terminate the agreement and Mr. Meredith’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary non-solicitation, non-competition, no recruiting, confidentiality and assignment of work product provisions

Mr. Stein’s employment agreement is effective as of January 1, 2007 and continues until the earlier of January 1, 2010 or its earlier termination or expiration, with an option to renew for additional 2 years upon 60-day prior notice. The agreement is renewable for additional periods thereafter. Under the agreement Mr. Stein is entitled to an annual base salary of $120,000, which shall be increased to $140,000 if the consultant Dan Goldberg goes to “Part-Time” status as this term is defined in the consulting agreement between the company and Facility Consulting, LLC. Mr. Stein is entitled to other benefits, including, reimbursement for reasonable business expenses and health insurance premiums. In addition, Mr. Stein will be entitled to receive non-qualified stock options to purchase up to 400,000 shares of the company. The agreement may be terminated by either party without cause upon a 30-day prior written notice. If the company elects to terminate Mr. Stein’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year as well as any unvested options or bonuses. The company may also terminate the agreement and Mr. Stein’s employment immediately upon receipt of a written notice from Mr. Stein that he intends to terminate his employment, and upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary non-solicitation, non-competition, no recruiting, confidentiality and assignment of work product provisions.

Mr. McCollum's employment agreement is effective as of March 15, 2007 and continues until termination.  Mr. McCollum’s employment is “at will”, meaning that both parties shall have the right to terminate the agreement at any time without cause by giving notice of such termination to the other party. Under the agreement Mr. McCollum is entitled to an annual base salary of $150,000.  Mr. McCollum is entitled to other benefits, including, reimbursement for reasonable business expenses and health insurance premiums. In addition, Mr. McCollum will be entitled to receive non-qualified stock options to purchase up to 3,500,000 shares of the Company. The agreement contains customary non-solicitation, non-competition, no recruiting, confidentiality and assignment of work product provisions.

Item 11. Executive Compensation

The following table sets forth, for the last two completed fiscal years, all compensation paid, distributed or accrued, including salary and bonus amounts, for services rendered to us by (i)  all individuals serving as our principal executive officer, or PEO, or acting in a similar capacity during the last completed fiscal year, regardless of compensation level; (ii) all individuals serving as our principal financial officer, or PFO, or acting in a similar capacity during the last completed fiscal year, regardless of compensation level; (iii) our two most highly compensated executive officers other than the PEO and PFO who were serving as executive officers at the end of the last completed fiscal year; and (iv) one additional individual for whom disclosure would have been provided pursuant to paragraph (iii) above but for the fact that the individual was not serving as our executive officer at the end of the last completed fiscal year, and whose total compensation for 2007 and/or 2008 exceeded $100,000:

 
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Summary Compensation Table

Name and Principal Position
Year
 
Salary
($)
 
Bonus
($)
 
Stock Awards
($)
 
Option Awards
($)(1)
   
Total ($)(10)
 
                           
Brian Ross, President, Chief
Executive Officer, and Treasurer (2)
 2007
   
90,000
               
300,000
(3)
   
390,000
 
 
2008
   
93,000
               
-
     
93,000
 
                                     
Chris Meredith, Chief Technology Officer, Assistant Treasurer and Assistant Secretary (4)
2007
   
137,500
               
30,000
(5)
   
167,500
 
 
2008
   
150,625
               
-
     
150,625
 
                                     
Damon Stein, General Counsel, Head of the Debt Division and Secretary (6)
2007
   
135,833
               
60,000
(7)
   
195,833
 
 
2008
   
152,950 
               
-
     
 152,950
 
                                     
Jeff McCollum
Head of Lead Generation Division (8)
2007
   
118,750
               
525,000
(9)
   
643,750
 
 
2008
   
154,000 
                       
 154,000
 

(1)           The dollar value recognized for the stock option awards was determined in accordance with SFAS123(R). For a disclosure of the assumptions made in the valuation please refer to footnote 6 in our financial statements filed under Item 8 of this Annual Report on Form 10-K.

(2)           During the fiscal year ended December 31 2008, the company paid to Mr. Ross only $78,375 in monthly salary payments. In accordance with the terms of his employment agreement, his unpaid salary for this year is accruing without interest. Mr. Ross’s employment agreement is effective as of January 1, 2007 and continues until the earlier of January 1, 2010 or its earlier termination or expiration. See “Management Employment Agreements.”

(3)           Options to purchase 2,000,000 shares of our Common Stock at an exercise price of $0.15 per share, vesting on a quarterly basis over a period of 24 months (250,000 options every quarter) commencing April 1, 2007.

(4)           Mr. Meredith’s employment agreement is effective as of January 1, 2007 and continues until the earlier of January 1, 2010 or its earlier termination or expiration. See “Management Employment Agreements.”

(5)           Options to purchase 200,000 shares of our Common Stock at an exercise price of $0.15 per share, vesting on a quarterly basis over a period of 24 months (25,000 options every quarter) commencing April 1, 2007.

(6)           During the fiscal year ended December 31 2008, the company paid to Mr. Stein only $132,325 in monthly salary payments. In accordance with the terms of his employment agreement, his unpaid salary for this year is accruing without interest. Mr. Stein’s employment agreement is effective as of January 1, 2007 and continues until the earlier of January 1, 2010 or its earlier termination or expiration. See “Management Employment Agreements.”

(7)           Options to purchase 400,000 shares of our Common Stock at an exercise price of $0.15 per share, vesting on a quarterly basis over a period of 24 months (50,000 options every quarter) commencing April 1, 2007.

(8)           Mr. McCollum’s employment agreement is effective as of March 15, 2007 and may be terminated at will for any reason. See “Management Employment Agreements.”

(9)           Options to purchase 3,500,000 shares of our Common Stock at an exercise price of $0.15per share, vesting on a quarterly basis over a period of 36 months commencing January 1, 2008, as follows: (i) 1/1/08 – 25%, (ii) 4/1/08 – 33%, (iii) 7/1/08 - 42%, (iv) 10/1/08 – 50%, (v) 1/1/09 – 58%, (vi) 4/1/09 – 67%, (vii) 7/1/09 – 75%, (viii) 10/1/09 – 83%, (ix) 1/1/10 – 92%, and (x) 4/1/10 - 100%.

(10)          Except as described above, we paid no other compensation to the executive officers listed in the table above for services rendered during each of the years ended December 31, 2007 and December 31, 2008.

30

We have no plans or arrangements with respect of remuneration received or that may be received by our executive officers to compensate such officers in the event of termination of employment (as a result of resignation, retirement or change of control) or a change of responsibilities following a change of control, except for the following: (i) if the company elects to terminate Mr. Ross’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year, (ii) if the company elects to terminate Mr. Meredith’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year, and (iii) if the company elects to terminate Mr. Stein’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year as well as any unvested options and bonuses.

Pension, Retirement or Similar Benefit Plans

There are no arrangements or plans in which we provide pension, retirement or similar benefits for directors or executive officers. Our directors and executive officers may receive stock options at the discretion of our Board in the future.

Outstanding Equity Awards at Fiscal Year-End

The following table presents the outstanding equity awards held as of December 31, 2008 by our Executive Officers and Directors.

OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END
OPTION AWARDS
 
Name
Number of Securities Underlying Unexercised Options
(#)
Exercisable
Number of Securities Underlying Unexercised Options
(#)
Unexercisable
Option Exercise Price
($)
Option Expiration Date
 
Brian Ross
2,000,000
-0-
$0.15
1/1/2017
 
Chris Meredith
200,000
-0-
$0.15
1/1/2017
 
Damon Stein
400,000
-0-
$0.15
1/1/2017
 
Jeff McCollum
2,041,666 (1)
1,458,334 (1)
$0.15
4/1/2017
 
 
(1) Options to purchase 3,500,000 shares of Common Stock, vesting on a quarterly basis over a period of 36 months commencing January 1, 2008.
 
Director Compensation

The two members of our Board of Directors, Mr. Brian Ross and Mr. Chris Meredith are also executive officers of Accelerize. They do not receive any additional compensation for their services as directors, except reimbursement for their reasonable expenses for attending board and board committee meetings. Their entire compensation is fully reflected in the Summary Compensation Table above.

Limitation on Liability
 
Under our certificate of incorporation, the personal liability of our directors for monetary damages for breach of fiduciary duty is eliminated to the fullest extent permissible under Delaware law.
 
In addition, our bylaws provide that we have the power to indemnify to the fullest extent permitted by law any person made or threatened to be made a party to any action, suit or preceding, whether civil, criminal, administrative or investigative, by reason of the fact that such person is or was a director, officer, or employee of the company, or served at the request of the company as a director, officer, employee or agent of another enterprise.
 
31

Insofar as the limitation of, or indemnification for, liabilities arising under the Securities Act of 1933 may be permitted to directors, officers, or persons controlling us pursuant to the foregoing, or otherwise, we have been advised that, in the opinion of the SEC, such limitation or indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholders Matters.

As of March 31, 2009 we had 27,286,683 shares of our Common Stock issued and outstanding. The following table sets forth information regarding the beneficial ownership of our Common Stock as of March 31, 2009 by:
 
·
each person known by us to be the beneficial owner of more than 5% of our Common Stock;
 
·
each of our directors;
 
·
each of our executive officers named in the compensation tables in Item 11; and
 
·
All of our executive officers and directors as a group.
 
AMOUNT AND NATURE OF BENEFICIAL OWNERSHIP (2)
 
 
COMMON STOCK
SERIES A PREFERRED
STOCK
SERIES B PREDERRED
STOCK
   
 
NAME (1)
# OF
SHARES
% OF
CLASS
# OF
SHARES
% OF
CLASS
# OF
SHARES
% OF
CLASS
% OF VOTE
                             
Brian Ross (3)
8,100,000
 
27.7%
 
-0-
 
n/a
 
-0-
 
n/a
 
17.4%
 
Jeff McCollum (4)
2,041,666
 
7.0%
 
-0-
 
n/a
 
-0-
 
n/a
 
4.4%
 
Chris Meredith (5)
3,250,000
 
11.8%
 
-0-
 
n/a
 
-0-
 
n/a
 
7.3%
 
Daniel Minton (6)
825,000
 
3.0%
 
-0-
 
n/a
 
-0-
 
n/a
 
1.8%
 
Damon Stein (7)
2,375,000
 
8.6%
 
-0-
 
n/a
 
-0-
 
n/a
 
5.3%
 
All officers and directors as a group (five persons) (8)
16,574,999
 
58.1%
 
-0-
 
n/a
 
-0-
 
n/a
 
36.2%
 
Dan Goldberg (9)
2,375,000
 
8.6%
 
-0-
 
n/a
 
-0-
 
n/a
 
5.3%
 
Sharon Standowski (10)
1,742,500
 
6.4%
 
-0-
 
n/a
 
-0-
 
n/a
 
3.9%
 
Camien Advisors LLC (11)
1,545,500
 
5.7%
 
-0-
 
n/a
 
-0-
 
n/a
 
3.5%
 
 
  (1)
Unless otherwise indicated, the business address of each person listed is in care of Accelerize New Media, Inc., 12121 Wilshire Blvd. , Suite 322, Los Angeles, CA 90025.
  (2)
The percentages in the table have been calculated on the basis of treating as outstanding for a particular person, all shares of our common stock outstanding on that date and all shares of our common stock issuable to that holder in the event of exercise of outstanding options, warrants, rights or conversion privileges owned by that person at that date which are exercisable within 60 days of that date. Except as otherwise indicated, the persons listed have sole voting and investment power with respect to all shares of our common stock owned by them, except to the extent that power may be shared with a spouse. To our knowledge, none of the shares included are pledged as security.
  (3)
Includes 2,000,000 options, exercisable at $.15 per share.
  (4)
Includes 2,041,666 options, exercisable at $.15 per share.
  (5)
Includes 200,000 options, exercisable at $.15 per share.

32

  (6)
Includes 225,000 options, exercisable at $.15 per share.
  (7)
Includes 400,000 options, exercisable at $.15 per share.
  (8)
Includes 4,799,999 options, exercisable at $.15 per share.
  (9)
Includes 400,000 options, exercisable at $.15 per share.
  (10)
Ms. Standowski’s address is 307 Wildflower Court Jackson, New Jersey 08527.
  (11)
Camien Advisors LLC is a New York limited liability company. Mr. Leonard Dietz is the CEO of Camien Advisors LLC, and has sole voting and investment powers with regard to the shares of Camien Advisors LLC.

Securities authorized for issuance under equity compensation plans.

The table below provides information regarding all compensation plans as of the end of the most recently completed fiscal year (including individual compensation arrangements) under which equity securities of the registrant are authorized for issuance:

Equity Compensation Plan Information
Plan category
Number of securities to be issued upon exercise of outstanding options, warrants and rights
 
(a)
Weighted-average exercise price of outstanding options, warrants and rights
 
(b)
Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))
 
(c)
Equity compensation plans approved by security holders
n/a
n/a
n/a
Equity compensation plans not approved by security holders
7,151,000
$0.16
2,849,000
Total
 7,151,000
 
$0.16
2,849,000
 
Item 13. Certain Relationship and Related Party Transactions.

There were no relationships during 2008 or more currently, between us and any director, executive officer or 5% shareholder, other than the employment and consulting agreements, stock ownership and the TDRG acquisition.

Item 14. Principal Accountant Fees and Services

The following table summarizes the fees of Sherb & Co. LLC, our independent registered public accounting firm, billed for each of the last two fiscal years for audit services and other services:

Fee Category
 
2007
   
2008
 
             
Audit Fees (1)
  $ 56,000     $ 76,000  
Audit Related Fees
    -       -  
Tax Fees (2)
    -       5,000  
All Other Fees(3)
    6,000       2,125  
                 
Total Fees
  $ 62,000     $ 83,125  

(1)  Consists of fees for professional services rendered in connection with the review of our three quarterly reports on Form 10-Q and the financial statements included in our annual report on Form 10-K
(2)  Consists of fees relating to our tax compliance and tax planning.
(3)  Consists of fees relating to review of our registration statement on form S-1, which was withdrawn.

We do not have an Audit Committee. Our Board of Directors pre-approves all auditing services and permissible non-audit services provided to us by our independent registered public accounting firm.

33


PART IV

 Item 15.  Exhibits and Financial Statement Schedules

a.
Index to Financial Statements and Financial Statement Schedules

 
Page
Report of Independent Registered Public Accounting Firm
F-2
Balance Sheet as of December 31, 2008 and 2007
F-3
Statement of Operations for each of the two years in the period ended December 31, 2008,
F-4
Statement of Shareholders’ Equity for each of the two years in the period ended December 31, 2008
F-5
Statement of Cash Flows for each of the two years in the period ended December 31, 2008,
F-6
Notes to Consolidated Financial Statements
F-8 – F-20
 
b.
All other schedules for which provision is made in the applicable accounting regulations of the SEC are not required under the related instructions, or are inapplicable, and therefore have been omitted.

c.
Exhibits

EXHIBIT NO.
DESCRIPTION
   
3.1
Certificate of Incorporation dated November 22, 2005, as amended by Certificate of Designation dated August 8, 2006 (incorporated by reference to the Company’s Registration Statement on Form SB-2  (file no. 333-139586)  filed on December 22, 2006.)
   
3.2
Certificate of Designation of 10% Series A Convertible Preferred Stock (incorporated by reference to Exhibit 3.1 to the Company’s Registration Statement on Form SB-2 (file no. 333-139586)  filed on December 22, 2006.)
   
3.3
Certificate of Designation of 8% Series B Convertible Preferred Stock (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-QSB for the quarter ended June 30, 2007.)
   
3.4
By-laws of the Company (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
   
4.1
Form of Common Stock Certificate (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
   
4.2
Form of Preferred Stock Certificate (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
   
4.3
Form of Subscription Agreement of 10% Series A Convertible Preferred Stock (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
 
34

   
4.4
Form of Common Stock Purchase Warrant for 10% Series A Convertible Preferred Stock (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
   
4.5
Form of Subscription Agreement of 8% Series B Convertible Preferred Stock (incorporated by reference to the Company’s Quarterly Report on Form 10-QSB filed on August 13, 2007.)
   
4.6
Form of Common Stock Purchase Warrant for 8% Series B Convertible Preferred Stock (incorporated by reference to the Company’s Quarterly Report on Form 10QSB filed on August 13, 2007.)
   
10.1
Form of Promissory Note (incorporated by reference to Amendment No.3 of the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on April 30, 2007.)
   
10.2
Form of Note Conversion Agreement (incorporated by reference to the Company’s Current Report on Form 8-K furnished on September 7, 2007.)
   
10.3
Form of Stock Option Agreement (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
   
10.4
Employment Agreement of Brian Ross (incorporated by reference to the Company’s Registration Statement on Form SB-2  (file no. 333-139586)  filed on December 22, 2006.)
   
10.5
Employment Agreement of Chris Meredith (incorporated by reference to the Company’s Registration Statement on Form SB-2  (file no. 333-139586)  filed on December 22, 2006.)
   
10.6
Employment Agreement of Damon Stein (incorporated by reference to Amendment No.1 to the Company’s Registration Statement on Form SB-2  (file no. 333-139586)  filed on January 31, 2007.)
   
10.7
Employment Agreement of Dan Goldberg (incorporated by reference to Amendment No.1 to the Company’s Registration Statement on Form SB-2  (file no. 333-139586)  filed on January 31, 2007.)
   
10.8
Employment Agreement of Jeff McCollum (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635)  filed on March 19, 2009.)
   
10.9
Form of First Convertible Promissory Note (incorporated by reference to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007 (file no. 000-52635) filed on March 31, 2008.)
   
10.10
Form of Warrant issued to First Convertible Promissory Note holders (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 5, 2008.)
   
10.11
Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006.)
   
10.12
Form of Second Convertible Promissory Note (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on March 26, 2009.)
   
10.13
Form of Warrant issued to Second Convertible Promissory Note holders (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on March 26, 2009.)
 
35

   
23.1
Consent of Sherb & Co., LLP. (filed herewith)
   
31.1
Rule 13a-14(a) Certification.  (filed herewith)
   
31.2
Rule 13a-14(a) Certification.  (filed herewith)
   
32.1
Certification pursuant to 18 U.S.C. Section 1350. (furnished herewith)
   
   

36

SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

ACCELERIZE NEW MEDIA, INC.

By:              /S/ Brian Ross
Brian Ross
President, Chief Executive Officer and Treasurer

Date: March 31, 2009

In accordance with the Exchange Act, this report has been signed by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

SIGNATURE
TITLE
DATE
     
By: /S/ Brian Ross
President, Chief Executive Officer, Treasurer and Director
(Principal executive and accounting officer)
March 31, 2009
     
By: /S/ Chris Meredith
Chief Technology Officer, Assistant Treasurer, Assistant
Secretary and Director
March 31, 2009



37


ACCELERIZE NEW MEDIA, INC.

FINANCIAL STATEMENTS

AS OF DECEMBER 31, 2008


Index to Financial Statements and Financial Statement Schedules

The following consolidated financial statements and financial statement schedules are included on the pages indicated:
 
 
Page
Report of Independent Registered Public Accounting Firm
F-2
Balance Sheets as of December 31, 2008 and 2007
F-3
Statements of Operations for each of the two years in the periods ended December 31, 2008 and 2007
F-4
Statements of Stockholders’ Equity (Deficit) for each of the two years in the periods ended December 31, 2008 and 2007
F-5
Statements of Cash Flows for each of the two years in the periods ended December 31, 2008 and 2007
F-6
Notes to Financial Statements
F-8 – F-20

All other schedules for which provision is made in the applicable accounting regulations of the SEC are not required under the related instructions, or are inapplicable, and therefore have been omitted.


Report of Independent Registered Public Accounting Firm


To the Board of Directors
Accelerize New Media, Inc.
Los Angeles, CA

We have audited the accompanying balance sheets of Accelerize New Media, Inc. as of December 31, 2008 and 2007 and the related statements of operations, stockholders' deficit and cash flows for the years ended December 31, 2008 and 2007.  These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company has determined that it is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Accelerize New Media, Inc. as of December 31, 2008 and 2007 and the results of their operations and their cash flows for the years ended December 31, 2008 and 2007, in conformity with accounting principles generally accepted in the United States of America.

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company has incurred significant losses as more fully described in Note 1. These issues raise substantial doubt about the Company's ability to continue as a going concern.  Management's  plans in  regard  to  these  matters  are  also  described  in Note 1.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.


/s/ Sherb & Co., LLP
Certified Public Accountants

New York, New York
March 30, 2009

F-2


ACCELERIZE NEW MEDIA, INC.
 
BALANCE SHEETS
 
   
ASSETS
 
   
December 31,
   
December 31,
 
 
2008
   
2007
 
             
Current Assets:
           
  Cash
  $ 252,921     $ 951,317  
  Accounts receivable, net of allowance for bad debt of $6,857
               
    and $3,037 at December 31, 2008 and 2007, respectively
    177,752       50,499  
  Prepaid expenses and other assets
    30,224       5,487  
  Domain name rights
    20,411       162,740  
  Deferred tax asset
    56,030       80,026  
    Total current assets
    537,338       1,250,069  
                 
  Website development costs, net of accumulated amortization of $206,410
               
   and $210,411 at December 31, 2008 and 2007, respectively
    140,075       226,483  
                 
  Fixed assets, net of accumulated depreciation of $24,436 and
               
   $10,689 at  December 31, 2008 and 2007, respectively
    17,527       21,380  
  Goodwill
    685,547       580,547  
     Total assets
  $ 1,380,487     $ 2,078,479  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
 
                 
Current Liabilities:
               
  Accounts payable and accrued expenses
  $ 442,565     $ 214,578  
  Payable to former member
    -       36,315  
  Deferred revenues- short-term
    580,920       550,992  
  Deferred tax liability
    56,030       80,026  
    Total current liabilities
    1,079,515       881,911  
                 
  Convertible notes payable and accrued interest, net of debt discount of $156,852
    375,787       -  
  Deferred revenue- long-term
    86,110       90,307  
     Total liabilities
    1,541,412       972,218  
                 
Stockholders' Equity (Deficit):
               
  Preferred stock, $0.001 par value, 2,000,000 shares authorized:
               
    Series A,  54,000 issued and outstanding at December 31, 2008 and 2007,
      respectively
    728,567       728,567  
    Series B, 118,875 issued and outstanding at December 31, 2008 and 2007,
      respectively
    3,644,563       3,644,563  
  Common stock; $.001 par value; 100,000,000 shares authorized;
               
     27,184,854 and 21,779,294 shares issued and outstanding
               
    at December 31, 2008 and 2007, respectively
    27,185       21,779  
  Additional paid-in capital
    6,552,272       2,418,062  
  Accumulated deficit
    (11,113,512 )     (5,706,710 )
                 
     Total stockholders’ equity (deficit)
    (160,925 )     1,106,261  
                 
     Total liabilities and stockholders’ equity (deficit)
  $ 1,380,487     $ 2,078,479  
 
See Notes to Financial Statements.

F-3

 
ACCELERIZE NEW MEDIA, INC.
 
STATEMENTS OF OPERATIONS
 
             
   
Year ended
 
   
December 31,
 
   
2008
   
2007
 
             
Revenue:
           
  Debt solution revenues
  $ 1,190,966     $ 540,386  
  Lead generation revenues
    2,216,302       359,911  
  Advertising and other revenues
    388,095       130,212  
    Total revenues:
    3,795,363       1,030,509  
                 
Operating expenses:
               
  Selling, general and administrative
    8,754,657       4,047,516  
    Total operating expenses
    8,754,657       4,047,516  
                 
 Operating loss
    (4,959,294 )     (3,017,007 )
                 
Other income (expense):
               
  Interest income (expense)
    (32,302 )     18,253  
      (32,302 )     18,253  
                 
Net loss
    (4,991,596 )     (2,998,754 )
                 
Less dividends issued for series A and B preferred stock
    415,206       296,977  
                 
Net loss attributable to common stock
  $ (5,406,802 )   $ (3,295,731 )
                 
Basic and diluted loss per common share
  $ (0.21 )   $ (0.16 )
                 
Basic and diluted weighted average common
               
shares outstanding
    25,220,571       21,124,349  
                 
See Notes to Financial Statements.
 

F-4

Statement of Changes in Stockholders’ Equity (Deficit)
From January 1, 2007 to December 31, 2008
 
                                 
Total
 
                     
Additional
         
Stockholders'
 
   
Series A Preferred Stock
   
Series B Preferred Stock
   
Common Stock
   
Paid-in
   
Accumulated
   
Equity
 
   
Shares
   
$
   
Shares
   
$
   
Shares
   
$
   
Capital
   
Deficit
   
(Deficit)
 
                                                       
Balance, January 1, 2007
    54,000     $ 728,567       -     $ -       19,140,027     $ 19,140     $ 1,925,220     $ (2,410,978 )   $ 261,949  
                                                                         
Stock issued for TDRG acquisition
    -       -       -       -       1,750,000       1,750       103,250       -       105,000  
Fair value of warrants issued
    -       -       -       -       -       -       94,030       (94,030 )     -  
Fair value of options granted
    -       -       -       -       -       -       93,503       -       93,503  
Shares issued pursuant to private placement
    -       -       118,875       3,644,563       -       -       -       -       3,644,563  
Preferred stock dividends
    -       -       -       -       889,267       889       202,059       (202,948 )     -  
Net loss
    -       -       -       -       -       -       -       (2,998,754 )     (2,998,754 )
Ending balance, December 31, 2007
    54,000       728,567       118,875       3,644,563       21,779,294       21,779       2,418,062       (5,706,710 )     1,106,261  
                                                                         
Stock issued for TDRG acquisition
    -       -       -       -       1,750,000       1,750       103,250       -       105,000  
Fair value of warrants issued
    -       -       -       -       -       -       1,239,204       -       1,239,204  
Fair value of warrants issued pursuant to TDRG acquisition
    -       -       -       -       -       -       174,420       -       174,420  
Beneficial conversion features of Convertible notes
    -       -       -       -       -       -       179,450       -       179,450  
Fair value of warrants issued for services
    -       -       -       -       -       -       909,908       -       909,908  
Fair value of options granted
    -       -       -       -       -       -       222,528       -       222,528  
Exercise of warrants
    -       -       -       -       2,350,000       2,350       820,150       -       822,500  
Deferred compensation
    -       -       -       -       105,000       105       71,295       -       71,400  
Preferred stock dividends
    -       -       -       -       1,200,560       1,201       414,005       (415,206 )     -  
Net loss
    -       -       -       -       -       -       -       (4,991,596 )     (4,991,596 )
Ending balance, December 31, 2008
    54,000     $ 728,567       118,875     $ 3,644,563       27,184,854     $ 27,185     $ 6,552,272     $ (11,113,512 )   $ (160,925 )
                                                                         
See Notes to Financial Statements
 

F-5

 
ACCELERIZE NEW MEDIA, INC.
 
STATEMENTS OF CASH FLOWS
 
       
   
Year ended
 
   
December 31,
 
   
2008
   
2007
 
             
Cash flows from operating activities:
           
Net loss
  $ (4,991,596 )   $ (2,998,754 )
Adjustments to reconcile net loss to net cash used in
               
 operating activities:
               
  Depreciation and amortization
    341,219       199,395  
  Amortization of deferred compensation
    71,400       -  
  Fair value of warrants issued for services
    909,908       -  
  Fair value of warrants issued for TDRG acquisition
    174,420       -  
  Fair value of warrants issued
    1,239,204       -  
  Fair value of options granted
    222,528       93,503  
Changes in operating assets and liabilities:
               
  Accounts receivable
    (127,253 )     (26,840 )
  Prepaid expenses
    (24,437 )     (2,912 )
  Domain name rights
    (25,000 )     (200,000 )
  Deferred tax asset
    23,996       (80,026 )
  Other assets
    (300 )     -  
  Accrued interest
    (4,693 )     1,067  
  Accounts payable and accrued expenses
    227,987       (71,907 )
  Deferred tax liability
    (23,996 )     80,026  
  Deferred revenues
    25,731       223,384  
                 
Net cash used in operating activities
    (1,960,882 )     (2,783,064 )
                 
Cash flows used in investing activities:
               
  Capital expenditures
    (9,894 )     -  
  Website development costs
    (51,137 )     (295,018 )
                 
Net cash used in investing activities
    (61,031 )     (295,018 )
                 
Cash flows from financing activities:
               
  Proceeds from notes payable
    530,000       400,000  
  Payment to former member
    (28,983 )     (29,434 )
  Payment of financing fees
    -       (516,062 )
  Proceeds from exercise of warrants
    822,500       -  
  Proceeds from issuance of shares of Preferred Stock B
    -       3,760,625  
                 
Net cash provided by financing activities
    1,323,517       3,615,129  
                 
 Net increase (decrease) in cash
    (698,396 )     537,047  
                 
Cash, beginning of year
    951,317       414,270  
                 
Cash, end of year
  $ 252,921     $ 951,317  
 
F-6

                 
Supplemental disclosures of cash flow information:
               
  Cash paid for interest
  $ 38,055     $ 4,194  
                 
  Cash paid for income taxes
  $ -     $ -  
                 
Non-cash investing and financing activities:
               
                 
  Beneficial conversion feature associated with convertible notes payable
  $ 179,450     $ -  
  Fair value of warrants issued associated with notes payable
  $ -     $ 94,030