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SEGMENT INFORMATION - Operating Results by Segment (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2020
Mar. 31, 2019
Segment Reporting Information [Line Items]    
Revenue $ 47,179 $ 44,611
Cost of revenue 11,101 8,426
Sales and marketing 25,434 23,238
Research and development 6,917 5,738
General and administrative 9,562 8,692
Loss from operations (5,835) (1,483)
Unallocated non-operating income (34) (769)
Loss before income taxes (5,801) (714)
Operating Segments    
Segment Reporting Information [Line Items]    
Cost of revenue 7,643 5,910
Sales and marketing 24,438 22,618
Research and development 6,324 5,646
General and administrative 734 449
Loss from operations 8,040 9,988
Segment Reconciling Items    
Segment Reporting Information [Line Items]    
Cost of revenue 3,458 2,516
Sales and marketing 996 620
Research and development 593 92
General and administrative 1,963 1,637
Subtotal 7,010 4,865
Corporate, Non-Segment    
Segment Reporting Information [Line Items]    
General and administrative 6,865 6,606
Subtotal 6,831 5,837
Unallocated non-operating income (34) (769)
Literacy    
Segment Reporting Information [Line Items]    
Revenue $ 17,486 $ 14,806
Segment contribution margin % 16.10% 20.30%
Literacy | Operating Segments    
Segment Reporting Information [Line Items]    
Cost of revenue $ 2,936 $ 2,458
Sales and marketing 8,039 6,909
Research and development 3,142 1,995
General and administrative 552 431
Loss from operations 2,817 3,013
E&E Language    
Segment Reporting Information [Line Items]    
Revenue $ 13,552 $ 14,443
Segment contribution margin % 40.60% 42.30%
E&E Language | Operating Segments    
Segment Reporting Information [Line Items]    
Cost of revenue $ 2,271 $ 1,469
Sales and marketing 5,807 6,846
General and administrative (24) 21
Loss from operations 5,498 6,107
Consumer Language    
Segment Reporting Information [Line Items]    
Revenue $ 16,141 $ 15,362
Segment contribution margin % 18.00% 29.60%
Consumer Language | Operating Segments    
Segment Reporting Information [Line Items]    
Cost of revenue $ 2,437 $ 1,984
Sales and marketing 10,588 8,833
General and administrative 206 (3)
Loss from operations 2,910 4,548
Shared Services | Operating Segments    
Segment Reporting Information [Line Items]    
Cost of revenue (1) (1)
Sales and marketing 4 30
Research and development 3,182 3,651
Loss from operations (3,185) (3,680)
Combined Language    
Segment Reporting Information [Line Items]    
Revenue $ 29,693 $ 29,805
Segment contribution margin % 17.60% 23.40%
Combined Language | Operating Segments    
Segment Reporting Information [Line Items]    
Cost of revenue $ 4,707 $ 3,452
Sales and marketing 16,399 15,709
Research and development 3,182 3,651
General and administrative 182 18
Loss from operations $ 5,223 $ 6,975