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INTANGIBLE ASSETS
9 Months Ended
Sep. 30, 2013
INTANGIBLE ASSETS  
INTANGIBLE ASSETS

7. INTANGIBLE ASSETS

 

Intangible assets consisted of the following items as of the dates indicated (in thousands):

 

 

 

September 30, 2013

 

December 31, 2012

 

 

 

Gross

 

 

 

Net

 

Gross

 

 

 

Net

 

 

 

Carrying

 

Accumulated

 

Carrying

 

Carrying

 

Accumulated

 

Carrying

 

 

 

Amount

 

Amortization

 

Amount

 

Amount

 

Amortization

 

Amount

 

Trade name/ trademark

 

$

11,807

 

$

(83

)

$

11,724

 

$

10,607

 

$

—

 

$

10,607

 

Core technology

 

9,953

 

(2,891

)

7,062

 

2,453

 

(2,453

)

—

 

Customer relationships

 

22,151

 

(11,324

)

10,827

 

10,850

 

(10,850

)

—

 

Website

 

12

 

(12

)

—

 

12

 

(12

)

—

 

Patents

 

300

 

(112

)

188

 

300

 

(82

)

218

 

Total

 

$

44,223

 

$

(14,422

)

$

29,801

 

$

24,222

 

$

(13,397

)

$

10,825

 

 

The intangible assets recorded as a result of the Livemocha acquisition are included in the September 30, 2013 balances. The acquired amortizable intangible assets and the related estimated useful lives consist of the following (in thousands):

 

 

 

Preliminary
Estimated Useful
Lives

 

Preliminary
Estimated Value
April 1, 2013

 

Online community

 

3 years

 

$

1,800

 

Customer relationships

 

5 years

 

100

 

Technology platform

 

5 years

 

3,400

 

Tradename

 

2 years

 

200

 

Total assets

 

 

 

$

5,500

 

 

The intangible assets recorded as a result of the Lexia acquisition are included in the September 30, 2013 balances. The acquired amortizable intangible assets and the related estimated useful lives consist of the following (in thousands):

 

 

 

Preliminary
Estimated Useful
Lives

 

Preliminary
Estimated Value
August 1, 2013

 

Customer relationships

 

10 years

 

$

9,400

 

Technology platform

 

7 years

 

4,100

 

Tradename

 

5 years

 

1,000

 

Total assets

 

 

 

$

14,500

 

 

Amortization of intangible assets for the three months ended September 30, 2013 and 2012 totaled $652,000 and $10,000, respectively. For the three months ended September 30, 2013 and 2012, $180,000 and $10,000 was included in research and development expense $374,000 and zero was included in sales and marketing expense and $98,000 and zero were included in cost of service. The increase in amortization expense is due to the amortization of the intangible assets recorded as a result of the Livemocha and Lexia acquisitions.

 

Amortization of intangible assets for the nine months ended September 30, 2013 and 2012 totaled $1,025,000 and $30,000, respectively. For the nine months ended September 30, 2013 and 2012, $370,000 and $30,000 was included in research and development expense, $557,000 and zero was included in sales and marketing expense and $98,000 and zero were included in cost of service. The increase in amortization expense is due to the amortization of the intangible assets recorded as a result of the Livemocha and Lexia acquisitions.

 

The following table summarizes the estimated future amortization expense related to intangible assets for the remaining nine months of 2013 and years thereafter (in thousands):

 

2013—remaining

 

$

795

 

2014

 

3,171

 

2015

 

3,087

 

2016

 

2,605

 

2017

 

2,453

 

Thereafter

 

7,083

 

Total

 

$

19,194

 

 

In accordance with ASC 350, the Company reviews its indefinite lived intangible assets annually as of December 31.  There were no impairment charges for the nine months ended September 30, 2013 or September 30, 2012.