Equity Transactions - Additional Information (Detail) (Media Advertising Agreement [Member], USD $) In Millions, except Share data, unless otherwise specified	6 Months Ended
Jun. 30, 2013
Media Advertising Agreement [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Consulting fees paid	$ 0.2
Restricted stock issued	225,000

Number of shares issued during the period related to Restricted Stock Awards, net of any shares forfeited.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 04

-Article 3

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 505

-SubTopic 10

-Section 50

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21463-112644

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 505

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.3-04)

-URI http://asc.fasb.org/extlink&oid=27012166&loc=d3e187085-122770

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 29, 30

-Article 5

Name:	us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardNetOfForfeitures
Namespace Prefix:	us-gaap_
Data Type:	xbrli:sharesItemType
Balance Type:	na
Period Type:	duration