CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (10,504,876)	$ (3,681,564)
Adjustment to reconcile net loss to net cash used in operating activities:
Depreciation	119,746	29,196
Gain on forgiveness of PPP loan	(28,458)	0
Amortization of debt discounts	30,032	0
Amortization of right-of-use assets	283,256	0
Amortization of intangibles	1,327,614	0
Equity based compensation	2,469,592	557,768
Gain from the cancellation of accrued royalties	(577,590)	0
Loss on investment in and receivable from Can B Corp	0	483,472
Change in operating assets and liabilities:
Accounts receivable	4,914,745	239,289
Inventory	474,085	66,300
Operating lease liabilities	(145,571)	0
Accounts payable and accrued expenses	(2,240,393)	1,234,686
Prepaid expense and other current assets	57,012	0
Other assets	(142,362)	0
Other current liabilities	132,234	0
Deferred revenue	(259,725)	0
Net cash used in operating activities	(4,090,659)	(1,070,853)
CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of TopPop, net of cash acquired (Note 4)	(3,694,273)	0
Cash paid for outstanding shares of United Spirits	(1,000,000)	0
Purchase of fixed assets and leasehold improvements	(3,536,633)	(19,708)
Net cash used in investing activities	(8,230,906)	(19,708)
CASH FLOWS FROM FINANCING ACTIVITIES:
Common stock and Series A-2 Preferred stock issued for Cash, net of fees	15,603,385	0
Repayment of note payable	(2,315,380)	(40,000)
Proceeds from issuance of notes payable	976,708	28,458
Proceeds from exercise of warrants	15,625	0
Proceeds from sale of Series G Preferred stock and warrants (net of placement agent fees of $150,000)	0	1,325,000
Redemption of Series F Preferred stock	(225,000)	0
Repayment of loan payable to related party	0	(29,494)
Net cash provided by financing activities	14,055,338	1,283,964
Net increase in cash	1,733,773	193,403
Cash at beginning of year	457,041	263,638
Cash at end of year	2,190,814	457,041
Supplemental disclosure of non-cash investing and financing activities:
Common and preferred shares issued in exchange for old Series, E, F and G Preferred shares	3,665,865	0
Purchase and retirement of treasury stock	(516,528)	516,528
Common stock issued to settle notes payable	4,438,708	0
Recognition of right of use asset - operating lease	3,312,739	0
Issuance of common stock in exchange for Series E Preferred stock	0	675
Issuance of common stock in exchange for Series F Preferred Stock	$ 0	$ 742,000